PUBLISHER: Orion Market Research | PRODUCT CODE: 1877755
PUBLISHER: Orion Market Research | PRODUCT CODE: 1877755
North American Active Insulation Market Size, Share & Trends Analysis Report by Building and Construction Product (Mineral Wool, EPS, Glass Wool, and Others), by Textile Product (Polyester, Cotton, Nylon, and Wool)), By Application (Building and Construction (Commercial and Residential) and Textile (Activewear, Sportswear, and Others)), Forecast Period (2026-2035)
Industry Overview
North American active insulation market was valued at $11.3 billion in 2025 and is projected to reach $22.1 billion by 2035, growing at a CAGR of 7.0% during the forecast period (2026-2035). The active insulation market in North America is growing as demand for innovative insulation technologies is rising, withstanding extreme temperature variations. The advancements in extreme environment insulation are expected to drive the growth of the market during the forecast period. For instance, in February 2025, Columbia Sportswear and Intuitive Machines announced the expansion of a scientific partnership to help protect their lunar lander from extreme temperatures in space. During the IM-1 mission, Omni-Heat Infinity technology proved its strength and reliability, providing insulation for the lander using the same innovation found in winter jackets and outdoor gear.
Market Dynamics
Rising demand for Sustainable Textile-Based Insulation Solutions in North America
The North American active insulation is growing due to rising demand for sustainable textile-based insulation solutions. The growing demand for circular & sustainable textile solutions is driving the growth of the market during the forecast period. For instance, in August 2024, UNIFI announced the launch of new products. The newly launched product, "circular REPREVE," is offering the largest portfolio of regenerated performance polyester. The company offers White-dyeable filament yarn and ThermaLoop(TM) insulation, marking a major step forward in scalable textile-to-textile recycling.
Scalable Textile Recycling Driving North American Market Growth
The active insulation market in North America is gaining momentum as demand for circular polyester solutions is rising and is transforming the insulation market during the forecast period. For instance, in June 2025, CertainTeed Canada launched Lanae insulation, made with high recycled content and a bio-sourced binder, offering sustainable performance in Canada. As a first in North America, Saint-Gobain introduced this globally proven innovation in Canada after extensive R&D focused on meeting the specific needs of Canadian customers.
Market Segmentation
Building and Construction Segment to Lead the Market with the Largest Share
The North American active insulation industry is undergoing significant growth due to strict government regulations and energy efficiency initiatives. The governments in the region are promoting and supporting programs such as the U.S. Department of Energy's Building Energy Codes Program and Canada's National Energy Code for Buildings push developers further to adopt high-performance insulation materials during the forecast period.
Textile: A Key Segment in Market Growth
The textile segment is expected to be a strong driver of the North American active insulation market, particularly within activewear and sportswear. For instance, in July 2023, PrimaLoft expanded its active insulation range. The company expanded its product line, combining the lightweight warmth of insulation with the fabric's breathability. Thus, these strategic initiatives by the key market players are expected to propel the growth of the market during the forecast period.
The North American active insulation market is further divided by countries, including the US and Canada.
US Dominates the Market with a Major Share
The active insulation market in the US is gaining momentum as market players are advancing active insulation technologies and supporting global brands to launch new product lines. For instance, in 2024, Peak Performance, a Swedish brand, revealed the Vislight Alpha Jacket and Vislight Alpha Vest, active insulated jackets to keep dry and comfortable, and can handle the roughest terrains.
Additionally, the active insulation market in the US is growing as demand for sustainable and timber-based insulation solutions is rising. The strategic initiatives by the key market players in the country will further drive the growth of the market during the forecast period. For instance, Kingspan Group announced the acquisition of a majority stake in STEICO SE to expand its US insulation portfolio with sustainable wood fibre and timber-based solutions.
The major companies operating in the North American active insulation market include Kingspan Group, Knauf Insulation, Owens Corning, Recticel Insulation, Saint-Gobain S.A., and Unifi Inc., among others. The companies are pursuing partnerships, collaborations, mergers, and acquisitions to drive innovation, expand product portfolios, enhance sustainability, and strengthen market presence. These strategies enable players to respond to growing demand for energy-efficient, high-performance insulation solutions across residential, commercial, and industrial applications while maintaining a competitive edge.
Recent Developments