US Smart Air Purifier Market 2025-2035

US Smart Air Purifier Market Size, Share & Trends Analysis Report by Type (Dust Collectors, Fume & Smoke Collectors, and Others), by Technology (High-efficiency Particulate Air (HEPA), Thermodynamic Sterilization System (TSS), and Others), and by End-Use (Residential, and Commercial), Forecast Period (2026-2035)

Industry Overview

US smart air purifier market was valued at $838.1 million in 2025 and is projected to reach $3,294.6 million by 2035, growing at a CAGR of 13.1% during the forecast period (2026-2035). The demand for air purifiers in the US is primarily attributed to rising consumer awareness of indoor air quality, increasing prevalence of respiratory diseases, and rapid integration of smart-home connectivity features such as Internet of Things (IoT) and app-based controls. The high rate of urbanization in US cities is driving the demand for transportation and infrastructure construction. The transportation sector contributes to emissions such as diesel particulate matter from vehicles, which is suspected to cause serious health issues. According to the Center for Sustainable Systems, in the US, the urban population increased from 64% in 1950 to 83%. By 2050, it's estimated that 89% of the US population will live in urban areas.

Additionally, Government policy has also pushed the market forward. The US government and several states have implemented stricter air quality guidelines and incentives under the Clean Air Act, encouraging both residential and commercial buildings to improve indoor air quality standards. The increasing importance of air quality, high rate of urbanization, and regulatory backing have accelerated the adoption of smart air purifiers equipped with advanced filtration technologies.

Market Dynamics

Rising Air Pollution and the Push for Healthier Indoor Environments

Extreme heat, prolonged droughts, and recurring wildfires are making air pollution a growing concern across the US. The State of the Air 2025 report finds that almost half of the population, 46% of Americans (156.1 million people), are living in places that get failing grades for unhealthy levels of ozone or particle pollution. Even after decades of progress in cutting emissions, poor air quality continues to pose serious health risks, including asthma and other respiratory diseases.

Growing awareness of these risks has led more consumers to choose asthma and allergy-friendly products. Key players in the smart air purifier market are responding by securing certifications that validate their products' effectiveness in reducing airborne allergens and improving indoor air quality.

For instance, in February 2025, Blueair's Classic Pro CP7i Air Purifier was certified as Asthma & Allergy Friendly by Asthma and Allergy Foundation of America (AAFA) and Allergy Standards Limited (ASL). It effectively reduces allergens, improves indoor air quality, and promotes a healthier indoor environment. The purifier reduces airborne allergen levels by 90%, captures at least half of the allergens in its filter, and complies with US ozone safety standards of less than 0.05 ppm.

Smart Technology Shaping the Future of Air Purifiers

The latest generation of air purifiers is designed with multi-stage purification along with built-in smart sensors and easy-to-read air quality displays. These devices can track air quality in real time, measuring particulate levels, humidity, and temperature. Additionally, Integration with IoT allows users to control and monitor their devices remotely via mobile apps, offering greater convenience and control. The growing interest in smart features, together with frequent product launches that highlight real-time air quality monitoring and timely maintenance alerts, is playing a key role in driving the market forward.

• In June 2024, IQAir launched its XE air purifiers in North America. These purifiers are more energy efficient with a redesigned fan system. They have WiFi integration for remote control and work with IQAir's AirVisual app. The XEs also have three smart modes for sensor-based operation and automatic adjustment based on air quality. The XE line from IQAir features an advanced particle sensor measuring harmful pollutants like PM2.5 for real-time indoor air insight.
• In October 2023, AirDoctor launched new Wi-Fi-connected air purifiers with a mobile app for real-time air updates, filter alerts, and remote control. AirDoctor's connected units offer real-time air quality monitoring with temperature, humidity, AQI, PM2.5, ozone, and pollen counts. Users can control units remotely, set timers, share access, and receive filter change alerts for optimal performance.

Market Segmentation

• Based on the type, the market is segmented into dust collectors, fume & smoke collectors, and others.
• Based on the technology, the market is segmented into high-efficiency particulate air (HEPA), thermodynamic sterilization systems (TSS), and others.
• Based on the end-use, the market is segmented into residential and commercial.

Residential Segment Drives Growth in Air Purifier Adoption

The residential segment is expected to witness the highest growth over the forecast period. Air purifiers are seeing a notable increase in use in residential settings, fueled by the rise in pet ownership and growing awareness of indoor air quality, particularly due to concerns about pet allergens. According to the American Pet Products Association, 66% of US households own a pet, which equates to 86.9 million households. Common indoor allergens, such as pet dander, odor, and dust mite allergen, can easily become airborne, making it essential for air purifiers to effectively filter these allergy triggers. Pet owners increasingly rely on air purifiers to manage these concerns and ensure cleaner air within their homes.

Several smart air purifiers are available in the US market with built-in advanced multi-layer filtration that can remove 99.97% of airborne allergens, such as pet allergens. For Instance, Alen's H13 HEPA Odor filter captures up to 99.9% of particles as small as 0.3 microns, including pet odors. Alen air purifiers also target pet dander, allergens, dust, and mold with a pre-filter that extends the main filter's lifespan. This two-stage system effectively removes pet allergens and irritants from indoor spaces.

HEPA Technology Driving Market Growth

Based on the technology, the high-efficiency particulate air (HEPA) technology holds a significant market share in the US smart air purifier market. This is largely due to their high efficiency in capturing airborne particles such as allergens, dust, and pathogens, making them the preferred choice for consumers focused on health and indoor air quality. HEPA filters capture 99.97% of airborne particles, leading to cleaner, healthier indoor air quality. Growing consumer preference for HEPA filtration, combined with the introduction of models designed for smaller residential and office spaces, continues to drive market expansion.

For Instance, in January 2024, Coway introduced the Airmega 100 air purifier, its first cylindrical model in the US. It filters allergens, viruses, smoke, and odors to provide cleaner indoor air for improved health. The Airmega 100 features 360° air intake, a 3-stage HEPA filtration system, and can purify the air in an 810-square-foot space every hour. The purifier captures 99.999% of nano-sized particles, smaller than allergens, bacteria, mold, and viruses.

Market Players Outlook

The major companies operating in the US smart air purifier market include Coway USA, Inc., Dyson Ltd., Honeywell International Inc., Koninklijke Philips N.V., LG Electronics Co., Ltd., among others. Market players are leveraging partnerships, collaborations, mergers, and acquisition strategies for business expansion and innovative product development to maintain their market positioning.

Recent Developments

• In June 2025, Coway introduced the Airmega 50, a compact and affordable air purifier designed for small spaces. It features a 360° filtration system, a real-time air quality indicator, a long-lasting filter, a user-friendly design, and a whisper-quiet Sleep Mode & Nightlight, making it ideal for various spaces.
• In March 2023, Blueair launched Blue Pure Max air purifiers, an upgrade from Blue Pure Auto models. Features include enhanced performance, minimal noise, refreshed design, and new smart capabilities via the Blueair app. Blueair uses HEPASilent tech to filter 99.97% of particles down to 0.1 micron, including viruses and bacteria.
• In April 2022, Hamilton Beach Brands launched premium air purifiers under the Clorox brand through a licensing agreement. New Clorox air purifier models include large room and tabletop true HEPA options with replacement filters. The true HEPA filters capture allergens and airborne particles, improving indoor air quality, aiding allergies and asthma, enhancing sleep, and eliminating odors.

The Report Covers:

• Market value data analysis of 2025 and forecast to 2035.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the US smart air purifier market.
• Based on the availability of data, information related to new products and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying 'who-stands-where' in the market.