North American Smart Highway Market 2026-2035

Description

List of Tables

North America Smart Highway Market Size, Share & Trends Analysis Report by Technology (Intelligent Traffic Management System, Intelligent Transportation Management System, Monitoring System, Communication System), By Deployment Model (On-Premise, Cloud), By Service (Consultancy Service, Maintenance & Operational Service, Managed Service), Forecast Period (2026-2035)

Industry Overview

North America smart highway market was valued at $30.5 billion in 2025 and is projected to reach $164.7 billion by 2035, growing at a CAGR of 18.5% during the forecast period (2026-2035). The smart highway market in North America is expanding due to sustained government investments in intelligent infrastructure and digital transport systems. Rising traffic congestion and the need for safer, more efficient roadways are encouraging large-scale deployments of connected solutions. The integration of IoT, AI, and 5G technologies is reshaping how highways are managed and maintained. Public-private partnerships are playing a pivotal role in funding and executing large modernization projects. With increasing emphasis on energy efficiency and sustainability, highway networks are being redesigned for the future of autonomous mobility. This transition underscores North America's leadership in next-generation transport innovation.

Market Dynamics

Expansion of Connected and Autonomous Vehicle Infrastructure in North America

The North American smart highway sector is witnessing robust development supported by increasing integration of connected and autonomous vehicle technologies. Transportation agencies are deploying advanced sensors, IoT platforms, and vehicle-to-everything communication systems to enhance safety and efficiency. This networked infrastructure enables real-time data sharing between vehicles and road systems. Governments and private stakeholders are collaborating to establish digital corridors across major interstate routes. These initiatives aim to minimize accidents, optimize traffic flow, and reduce operational costs. The rising adoption of automated transport solutions is redefining the region's mobility landscape toward a safer and more efficient future.

Growing Investments in Intelligent Traffic Management and Predictive Analytics

The implementation of intelligent traffic management systems is emerging as a defining trend across North America's smart highway market. By integrating predictive analytics and AI-based monitoring, authorities can anticipate congestion patterns and optimize road usage dynamically. These systems also enhance response times to accidents and severe weather events through automated alerts. Several cities and states are upgrading existing highway infrastructure with adaptive signal control and data-driven decision platforms. Such advancements contribute to improved commuter experiences and lower emissions. The focus on predictive and responsive highway management marks a significant step toward sustainable transportation modernization.

Market Segmentation

Based on technology, the market is segmented into intelligent traffic management systems, intelligent transportation management systems, monitoring systems, and communication systems.
Based on the deployment model, the market is segmented into on-premises and Cloud.
Based on the service, the market is segmented into consultancy service, maintenance & operational service, and managed service.

Intelligent Traffic Management System Segment to Lead the Market with the Largest Share

The growing adoption of intelligent traffic management systems is a key factor propelling smart highway development across North America. These systems rely on high-speed connectivity, sensors, and adaptive control technologies to manage real-time traffic flow. Transportation authorities are implementing dynamic signage and predictive control tools to reduce congestion and improve travel times. Enhanced data integration allows for better coordination across multiple highway networks. By promoting more efficient traffic movement, such systems also contribute to emission reduction and road safety. Their widespread deployment signals a transformative shift toward responsive, technology-driven transport infrastructure.

Managed Services: A Key Segment in Market Growth

Managed service models are increasingly influencing the smart highway market across North America. Highway agencies are partnering with specialized service providers to oversee monitoring, analytics, and maintenance of digital road systems. This approach enables consistent performance without the need for extensive in-house technical teams. Providers deliver tailored solutions that integrate tolling, surveillance, and traffic control on a unified platform. Outsourcing these services helps reduce operational costs and ensures system reliability. The trend toward managed infrastructure is fostering scalability and efficiency across the region's rapidly evolving transport landscape.

Regional Outlook

North America smart highway market is further divided by countries, including the US and Canada.

US Dominates the Market with Major Share

The US Smart Highway market is seeing significant demand owing to a growing trend towards premium and functional cosmetic products. Companies are moving towards ingredient innovation that balances safety, effectiveness, and sustainability. For instance, Ashland Inc. is doing its part by providing specialty polymers and conditioning ingredients that enhance the texture and product performance of personal care applications. US consumers are taking the lead in growth categories such as natural formulations and premium skin care, and suppliers are ramping up local manufacturing and partnerships. The US remains at the forefront of establishing new standards for innovation in the Smart Highway market.

Market Players Outlook

The major companies operating in the North America smart highway market include Cisco Systems, Inc., Econolite Group, Inc., Iteris, Inc., RoadBotics, Inc., TransCore LP, among others. Market players are leveraging partnerships, collaborations, mergers, and acquisition strategies for business expansion and innovative product development to maintain their market positioning.

Recent Development

In November 2023, Cavnue first embarked on its mission to build the most advanced roads - three years ago. Cavnue grew out of Sidewalk Infrastructure Partners' (SIP) belief that the future of infrastructure requires smarter roads. In the years since, emerging technologies like artificial intelligence and developments like the Infrastructure Investment and Jobs Act have started to transform transportation, and connected and automated vehicles (CAVs) have hit the roadways. States and cities appreciate the urgent need to modernize their transportation networks to support connectivity, automation, electrification, safety, and more.

The Report Covers:

Market value data analysis of 2024 and forecast to 2035.
Annualized market revenues ($ million) for each market segment.
Country-wise analysis of major geographical regions.
Key companies operating in the North America smart highway market. Based on the availability of data, information related to new products and relevant news is also available in the report.
Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
Analysis of market-entry and market expansion strategies.
Competitive strategies by identifying 'who-stands-where' in the market.

Product Code: OMR2023740

1. Report Summary

Current Industry Analysis and Growth Potential Outlook
North America Smart Highway Market Sales Analysis - Technology | Deployment Mode | Service | ($ Million)
North America Smart Highway Market Sales Performance of Top Countries
1.1. Research Methodology
Primary Research Approach
Secondary Research Approach
1.2. Market Snapshot

2. Market Overview and Insights

2.1. Scope of the Study
2.2. Analyst Insight & Current Market Trends
- 2.2.1. Key North America Smart Highway Industry Trends
- 2.2.2. Market Recommendations

3. Market Determinants

3.1. Market Drivers
- 3.1.1. Drivers For North America Smart Highway Market: Impact Analysis
3.2. Market Pain Points and Challenges
- 3.2.1. Restraints For North America Smart Highway Market: Impact Analysis
3.3. Market Opportunities

4. Competitive Landscape

4.1. Competitive Dashboard - North America Smart Highway Market Revenue and Share by Manufacturers
Smart Highway Product Comparison Analysis
Top Market Player Ranking Matrix
4.2. Key Company Analysis
- 4.2.1. Cisco Systems, Inc.
  - 4.2.1.1. Overview
  - 4.2.1.2. Product Portfolio
  - 4.2.1.3. Financial Analysis
  - 4.2.1.4. SWOT Analysis
  - 4.2.1.5. Business Strategy
- 4.2.2. Econolite Group, Inc.
  - 4.2.2.1. Overview
  - 4.2.2.2. Product Portfolio
  - 4.2.2.3. Financial Analysis
  - 4.2.2.4. SWOT Analysis
  - 4.2.2.5. Business Strategy
- 4.2.3. Iteris, Inc.
  - 4.2.3.1. Overview
  - 4.2.3.2. Product Portfolio
  - 4.2.3.3. Financial Analysis
  - 4.2.3.4. SWOT Analysis
  - 4.2.3.5. Business Strategy
- 4.2.4. RoadBotics, Inc.
  - 4.2.4.1. Overview
  - 4.2.4.2. Product Portfolio
  - 4.2.4.3. Financial Analysis
  - 4.2.4.4. SWOT Analysis
  - 4.2.4.5. Business Strategy
- 4.2.5. TransCore LP
  - 4.2.5.1. Overview
  - 4.2.5.2. Product Portfolio
  - 4.2.5.3. Financial Analysis
  - 4.2.5.4. SWOT Analysis
  - 4.2.5.5. Business Strategy
4.3. Top Winning Strategies by Market Players
- 4.3.1. Merger and Acquisition
- 4.3.2. Product Launch
- 4.3.3. Partnership And Collaboration

5. North America Smart Highway Market Sales Analysis by Technology ($ Million)

5.1. Intelligent Transportation Management System
5.2. Intelligent Traffic Management System
5.3. Communication System
5.4. Monitoring System

6. North America Smart Highway Market Sales Analysis by Deployment Mode ($ Million)

6.1. On-Premise
6.2. Cloud

7. North America Smart Highway Market Sales Analysis by Service ($ Million)

7.1. Consultancy Services
7.2. Maintenance & Operation Services
7.3. Managed Services

8. Regional Analysis

8.1. North America Smart Highway Market Sales Analysis - Technology | Deployment Mode | Service | ($ Million)
Macroeconomic Factors for North America
- 8.1.1. US
- 8.1.2. Canada

9. Company Profiles

9.1. AT&T Intellectual Property (AT&T, Inc.)
- 9.1.1. Quick Facts
- 9.1.2. Company Overview
- 9.1.3. Product Portfolio
- 9.1.4. Business Strategies
9.2. Black & McDonald Ltd.
- 9.2.1. Quick Facts
- 9.2.2. Company Overview
- 9.2.3. Product Portfolio
- 9.2.4. Business Strategies
9.3. Cisco Systems, Inc.
- 9.3.1. Quick Facts
- 9.3.2. Company Overview
- 9.3.3. Product Portfolio
- 9.3.4. Business Strategies
9.4. Conduent, Inc.
- 9.4.1. Quick Facts
- 9.4.2. Company Overview
- 9.4.3. Product Portfolio
- 9.4.4. Business Strategies
9.5. Ajinomoto Co., Inc.
- 9.5.1. Quick Facts
- 9.5.2. Company Overview
- 9.5.3. Product Portfolio
- 9.5.4. Business Strategies
9.6. Econolite Group, Inc.
- 9.6.1. Quick Facts
- 9.6.2. Company Overview
- 9.6.3. Product Portfolio
- 9.6.4. Business Strategies
9.7. Honeywell International Inc.
- 9.7.1. Quick Facts
- 9.7.2. Company Overview
- 9.7.3. Product Portfolio
- 9.7.4. Business Strategies
9.8. IBM Corp.
- 9.8.1. Quick Facts
- 9.8.2. Company Overview
- 9.8.3. Product Portfolio
- 9.8.4. Business Strategies
9.9. Iteris, Inc.
- 9.9.1. Quick Facts
- 9.9.2. Company Overview
- 9.9.3. Product Portfolio
- 9.9.4. Business Strategies
9.10. Miovision Inc.
- 9.10.1. Quick Facts
- 9.10.2. Company Overview
- 9.10.3. Product Portfolio
- 9.10.4. Business Strategies
9.11. Neology, Inc.
- 9.11.1. Quick Facts
- 9.11.2. Company Overview
- 9.11.3. Product Portfolio
- 9.11.4. Business Strategies
9.12. PrePass Safety Alliance
- 9.12.1. Quick Facts
- 9.12.2. Company Overview
- 9.12.3. Product Portfolio
- 9.12.4. Business Strategies
9.13. RoadBotics, Inc.
- 9.13.1. Quick Facts
- 9.13.2. Company Overview
- 9.13.3. Product Portfolio
- 9.13.4. Business Strategies
9.14. SES America, Inc.
- 9.14.1. Quick Facts
- 9.14.2. Company Overview
- 9.14.3. Product Portfolio
- 9.14.4. Business Strategies
9.15. Solar Roadways Inc.
- 9.15.1. Quick Facts
- 9.15.2. Company Overview
- 9.15.3. Product Portfolio
- 9.15.4. Business Strategies
9.16. STAR Systems International
- 9.16.1. Quick Facts
- 9.16.2. Company Overview
- 9.16.3. Product Portfolio
- 9.16.4. Business Strategies
9.17. SWARCO McCain, Inc.
- 9.17.1. Quick Facts
- 9.17.2. Company Overview
- 9.17.3. Product Portfolio
- 9.17.4. Business Strategies
9.18. TransCore LP
- 9.18.1. Quick Facts
- 9.18.2. Company Overview
- 9.18.3. Product Portfolio
- 9.18.4. Business Strategies
9.19. Verra Mobility, Inc.
- 9.19.1. Quick Facts
- 9.19.2. Company Overview
- 9.19.3. Product Portfolio
- 9.19.4. Business Strategies
9.20. ViaPlus (TollPlus / Cofiroute USA)
- 9.20.1. Quick Facts
- 9.20.2. Company Overview
- 9.20.3. Product Portfolio
- 9.20.4. Business Strategies