PUBLISHER: Parks Associates | PRODUCT CODE: 1111028
PUBLISHER: Parks Associates | PRODUCT CODE: 1111028
Connected Consumers: Streaming Video Products
SYNOPSIS:
This research provides a current view of the consumer adoption and demand for different streaming video products in today's market. It examines the progress of consumer usage of streaming video devices and platforms, most-demanded features, the competitive picture for device platforms, brand perceptions, and consumer purchasing behavior. In addition, the research explores differing usage patterns, with particular attention given to the use of online video services.
ANALYST INSIGHT:
"As the market continues to progress in particularly challenging economic conditions, an even higher level of competition between major ecosystem and platform vendors will benefit consumers. However, the streaming video device market has become increasingly unattractive for new entrants." - Paul Erickson, Director, Research, Parks Associates Number of Slides.
Table of Contents
Survey Methodology and Definitions
Entertainment Service Platform
Key Terms and Definitions
Executive Summary
- Adoption of Streaming Video Devices
- Primary Streaming Video Device: TV vs. SMP by Adoption Segments
- OTT Service Business Model Usage by Top Streaming Video Platform
- Major OTT Service Subscription by Top Streaming Video Platform
Overview of Streaming Video Devices
- Adoption of Streaming Video Devices
- Primary Streaming Video Device: TV vs. SMP by Adoption Segments
- Primary Streaming Video Device
- Perceptions of Streaming Media Players vs Smart TVs
- Streaming Video Devices Purchased in the Last 12 Months (2015-2022)
- Brand of Smart TV Purchased
- Brand of Streaming Media Player Purchased
- Brand of Gaming Console Purchased
- Future Purchase Intention of Streaming Video Products (2015 - 2022)
Brand Purchase Preferences and Feature Considerations
- Top Reasons for Smart TV Purchase by Brand
- Top Reasons for Streaming Media Player Purchase by Brand
- Important Features Impacting Smart TV or SMP Purchase Decision
- Important Features When Purchased TV or SMP
Comparison of Perceptions for Selected Brands and Platforms
- Perceptions of Streaming Media Players vs Smart TVs
- Primary Connected TV Platform by Income
- Perceptions of Roku Streaming Player vs Smart TV
- Perceptions of Roku Streaming Stick vs Smart TV
- Perceptions of Roku TV vs Streaming Media Players
- Perceptions of Amazon Fire TV Player vs Smart TV
- Perceptions of Amazon Fire TV Stick vs Smart TV
- Perceptions of Samsung Tizen vs Streaming Media Players
- Perceptions of LG Web OS vs Streaming Media Players
Platforms and Content Consumption
- Weekly Hours Consumed by OTT Business Model, by Top Streaming Platform
- OTT Service Business Model Usage, by Top Streaming Video Platform
- Subscription to Major OTT Services, by Top Streaming Video Platform
- Average Monthly Spending on OTT Services, by Top Streaming Video Platform
- Use of Transactional OTT Services by Top Streaming Video Platform
- Use of Ad-supported OTT Video Services by Top Streaming Video Platform
- Top 9 Apps Used on a Big Screen
- Weekly Hours Performing Activities on Primary Streaming Video Device
Appendix
