PUBLISHER: Parks Associates | PRODUCT CODE: 1132074
PUBLISHER: Parks Associates | PRODUCT CODE: 1132074
Video Consumption Trends: Content and Platforms
SYNOPSIS:
“Video Consumption Trends: Content and Platforms ” analyzes trends in consumption by platform (TV, SMP, computer, smartphone, tablet, and gaming console), source (linear TV, physical media, OTT video, etc.), and content access by source. It segments consumers based on their consumption habits and identifies how their video viewing habits have been changing over time.
ANALYST INSIGHT:
"Cell phones are increasing their importance as viewing platforms, OTT subscriptions are increasing their dominance over legacy subscriptions, and age and geography cause different content and platform choices. However, all of this is happening in a changed marketplace due to inflation, world uncertainty, continued political polarization, and more." - John Barrett, Director, Consumer Analytics, Parks Associates.
Table of Contents
Survey Methodology and Definitions
Key Terms and Definitions
Executive Summary
- Pay-TV & OTT Service Subscription Trend
- Total Average Video Consumption Across All Device Platforms
- Use of Devices for Video of Any Kind in the Past 30 Days
- Weekly Average Video Consumption on a Smartphone by Business Model
Overview of Video Platforms and Sources
- Pay-TV & OTT Service Subscription Trend
- OTT Service Use by Business Model
- OTT Service Access: Content Viewing Segments
- Use of Livestreamed Content
- Use of Devices for Video of Any Kind in the 30 Days Prior to the 1Q Survey
- Use of Devices for Video of Any Kind in the Past 30 Days by Age Groups
- Total Average Video Consumption by Platforms
- Total Average Video Consumption on Video Platforms by Age Groups
- Total Average Video Consumption by Households with Children
- Total Average Video Consumption on Video Platforms by Residence Area
- View on TV Set: Age Breakdown by Residency Area
- Weekly Average Video Consumption by Distribution Method
- Total Average Video Consumption by Business Model
- Weekly Average Video Consumption by Delivery Method
- Business Model: Weekly Average Video Consumption by Age Groups
- Content Sources: Weekly Average Video Consumption by Business Model
Video Consumption on TVs
- Weekly Average Video Consumption On a TV by Distribution Method
- Weekly Average Video Consumption on a TV by Business Model
- Weekly Average Video Consumption On a TV by Delivery Method
Video Consumption on Computers
- Weekly Average Video Consumption On a Computer by Distribution Method
- Weekly Average Video Consumption on a Computer by Business Model
- Weekly Average Video Consumption On a Computer by Delivery Method
Video Consumption on Smartphones
- Weekly Average Video Consumption On a Smartphone by Distribution Method
- Weekly Average Video Consumption on a Smartphone by Business Model
- Weekly Average Video Consumption On a Smartphone by Delivery Method
Video Consumption on Tablets
- Weekly Average Video Consumption On a Tablet by Distribution Method
- Weekly Average Video Consumption on a Tablet by Business Model
- Weekly Average Video Consumption On a Tablet by Delivery Method
OTT Content Preferences
- Genres of Online Content Viewed
- Most Watched Genres of Online Video Content
- Genres of Online Content Viewed: OTT Users vs. Legacy Pay-TV HHs
- Genres of Online Content Viewed by Devices Used for Video
- Most Watched Genres of Online Video Content by Age
Appendix
