PUBLISHER: Parks Associates | PRODUCT CODE: 1152307
PUBLISHER: Parks Associates | PRODUCT CODE: 1152307
Account Sharing and Digital Piracy in Online Video
SYNOPSIS
The rise of online video has shifted the economics of the video content industry and sparked an evolution in the thinking and behavior of the people who steal content. Illegal live streaming, app-based sharing, and account sharing are now rampant in the video service and content marketplace. This consumer-focused research examines consumer preferences for various piracy behaviors as well as attitudes towards privacy and account security.
ANALYST INSIGHT
"Streaming subscriptions are plateauing in some mature markets, but many service providers have yet to establish profitability of their streaming operations. Under these conditions, providers need solutions that retain viewers while minimizing account sharing and piracy." - Sarah Lee , Research Analyst, Parks Associates.
Table of Contents
Survey Methodology and Definitions
- Parks Associates 2022 Respondent Quotas
Entertainment Service Ecosystem
- Key Terms and Definitions
Executive Summary
- Consumer Engagement in Piracy and Account Sharing
- Strong Agreement Towards Unlicensed Video Media Usage
- Reason Former Pirates Subscribed
- Average Percentage of Households Giving or Receiving Account Credentials
- Average Hours Spent Watching Content Among Account Sharing Segments
Pirating Tool Users
- Intention of Subscribing to a TV Service in Next 6 Months
- Piracy Tool Used
- Strong Agreement About Unlicensed Video Media Usage
- Attitudes Towards Unlicensed Media Usage by Piracy Content Use
- Attitudes Towards Unlicensed Media Usage by Piracy Tool
- Pirate Tool User Interest in OTT Service Business Models
- Unsubscribed Content Type
- Unsubscribed Content Type by Piracy Tool
- Pirate Tool Users Interest in OTT Service Business Models
Converting Pirate Tool Users to Paid Users
- Impact of Lower Pricing on Pirating Tool Users
- Common Account Related Issues Experienced
- Conversion to Paid Services by Account Issue Experienced
- Converting Pirates to Subscribers
- Reason Former Pirates Subscribed
Account Sharing
- Account Sharing Behavior
- Average Days Spent on Preferred Device
- Average Hours Spent Watching Content Among Account Sharing Segments
- Genre Preference Among OTT Subscribers
- Monthly Spending on Online TV Services
- Average Monthly Spending on OTT Services
- Pay-TV Service Subscription by Account Sharing Behavior
- Video Spend Per Month by Account Sharers vs Non-Account Sharers
Account Sharing Across Video Service Categories
- Account Sharing Across Popular OTT Services
- Account Sharing Across Premium OTT Services
- Account Sharing Segments Across Niche OTT Services
- Account Sharing Segments Across Sports OTT Services
- Account Sharing Segments Across Fitness OTT Services
- Account Sharing Segments Across Transactional Services
Account Sharing/Piracy Demographic Profiles
- Piracy and Account Sharing by Age
- Piracy and Account Sharing by Gender
- Piracy and Account Sharing by Income
- Piracy and Account Sharing by Education Level
- Piracy and Account Sharing by Children at Home
- Piracy and Account Sharing by Family Size
Appendix
