Privacy and Data Protection for Connected Devices

Description

SYNOPSIS:

This trending study tracks shifts in consumer attitudes around data privacy, including desire for privacy controls and preferences for how companies collect and manage their data. It explores data that consumers are willing to share for their benefit, and tests consumer willingness to pay for a premium data security service. Securing the home network and its attached devices to assure consumers that their personal data is kept private is critical to continued industry growth.

SAMPLE VIEW

ANALYST INSIGHT:

"Smart home players must honor consumer concerns and double efforts to secure their products. Trust can be gained through transparency about partnerships and data access, and through industry certification programs." - Jennifer Kent, VP, Research, Parks Associates.

Executive Summary

Consumer Concern about Personal Data Security
Consumer Attitudes on Data Security
% of US Internet HHs Experiencing Data Privacy/Security Issue in Prior 12 Months
Top 5 Security/Privacy Related Problems Experienced
Top 5 Smart Devices by Concern about Data Privacy/Security
Preferred Provider of Unified App to Control Smart Home
Data Types that Smart Home Device Owners are Comfortable Sharing with Smart Home Device and Service Providers
Comfort Sharing Data: Standout Segments
Data Privacy Measures Relieving Consumer Concerns
Willingness to Pay for Wi-Fi Optimization - Data Security Service

Connected Living Landscape

Smart Home Device Ownership
Total Average Number of Connected Devices Per US Internet HH
Number of Smart Home Devices Owned
Average # of Smart Home Devices Owned

Concerns & Confidence in Connected Brands

Consumer Concern about Personal Data Security
Consumer Attitudes on Data Security
Consumer Attitudes on Data Security by Age
Consumer Attitudes on Data Security by Children at Home
Confidence in Service Providers Protecting Personal Data
Confidence in Service Providers Protecting Personal Data by Internet Service Providers
Confidence in Service Providers Protecting Personal Data by Mobile Service Providers
Confidence in Service Providers Protecting Personal Data: Top Security Service Providers
Confidence in Service Providers Protecting Personal Data: Top Home/Renters' Insurance Providers
Concerns about Data Security of Smart Home Products
Concerns about Who is Accessing Personal Data
Concerns about Hackers Accessing Personal Data through Connected Devices

Cybersecurity, Control & Trust in the Smart Home

Smart Home Device Purchase Inhibitors
Privacy Concerns about Smart Home Device Types
Comfort Sharing Data Types: Home, Resident, Video, Environmental
Comfort Sharing Types of Data, by Age
Most Used Smart Home Device Control Platform
Preferred Provider for a Single Unified App
Preferred Unified App Provider by Security System Ownership
Reasons for Choosing Company as Unified App Provider
Reason for Selecting Preferred Unified App Provider by Provider Type
Reasons for NOT Choosing Company as Preferred Unified App Provider
Reasons for Not Choosing Unified App Provider, by Provider Type

Security & Privacy Issues Experienced

Number of Problems Experienced
Consumer Concern about Personal Data Security by Number of Problems Experienced
Security/Privacy Related Problems Experienced
Security/Privacy Related Problems Experienced by Education Level
Security/Privacy Related Problems Experienced by Age
Consumer Attitudes on Data Sharing by Experience with Companies Tracking Online Activities
Data Privacy/Security Issues Experienced by Smart Home Device Usage
% Highly Concerned about Security of Personal Data by Smart Home Device Usage
Security/Privacy Related Problems Experienced by Amazon Echo/Alexa Control Platform Users
Concerns about Tech Companies Accessing Personal Data by Experience with Companies Tracking Activities

Consumers React: Actions Taken to Protect Data

Actions Taken to Prevent Unauthorized Access to Devices
Actions Taken to Prevent Unauthorized Access to Devices by Experience with Companies Tracking Activities
Actions Taken to Prevent Unauthorized Access to Devices by Experience with Unwanted Recordings
Adoption of Data Security Services
Adoption of Data Security Services by Problems Experienced: Company Tracking Online Activity
Data Security Service Providers

Interest in Privacy Measures & Cybersecurity Services

Data Privacy Measures Relieving Consumer Concerns
Data Privacy Measures Relieving Consumer Concerns and Experience with Companies Tracking Activities
Data Privacy Measures Relieving Consumer Concerns: Independent Testing By Smart Home Device Usage
Data Privacy Measures Relieving Consumer Concerns: Local Storage By Experience with Unwanted Recordings
Interest in Data Security Services Among Non-Users
Willing to Pay Specified Amount for a Bundle of Data Security Services and Wi-Fi Optimization
Willingness to Pay for Bundle Data Security Service by Internet Service Provider
Willing to Pay Specified Amount for the Bundle of Data Security Service by Age
Willing to Pay Specified Amount for the Bundle of Data Security Service by Smart Home Device Usage
Preference of Bundle Data Security Service Providers