PUBLISHER: Parks Associates | PRODUCT CODE: 1765478
PUBLISHER: Parks Associates | PRODUCT CODE: 1765478
With a record amount of new inventory hitting the market, the multifamily housing is growing increasingly competitive. Newer and older properties must vie for renters, and key decision makers are looking towards meaningful ways of differentiating their communities. This study examines renter demand for smart, safe, and secure living solutions, looking at the actual impact to renter decision making. It identifies the impact of investments into resident-facing apps and app functions, property access control, security cameras and smart security solutions, and smart door locks for residential units, comparing them against more traditional amenities.
This study draws from Parks Associates' Q1 2025 survey of 8,000 U.S. internet households. The survey is demographically representative of US internet households, with quotas for age, income, gender, and educational attainment.
"The multifamily housing market remains highly competitive, even as it absorbs additional inventory coming online. While key decision makers remain concerned about tariffs, the effect to date has been minimal as companies act to secure their supply chains." - Kristen Hanich, Research Director, Parks Associates.