Keto and Paleo Consumers: High Protein/Low-Carb Diet Trends and Opportunities, 2nd Edition

TABLE OF CONTENTS

CHAPTER 1: EXECUTIVE SUMMARY

• Keto and Paleo Diets and Low-Carb/High Protein Eating
• Recent Trends in Dieting and Interest in Weight Maintenance/Weight Loss
• Various High-Protein/Low-Carb Eating Plans Appeal to Different Demographics
• Scope

CHAPTER 2: RECENT HISTORICAL TRENDS FROM THE PANDEMIC TO THE INFLATION ERA

• HIGHLIGHTS

• BOOSTED ONLINE GROCERY SHOPPING ACTIVITY
  • Activity Spiked in 2020 during the Early Part of the Pandemic
    • Table 2-1. Coronavirus Food Purchase Habits: "Because of the coronavirus, I am...", 2020 - 2021 (percent of consumers)
  • Many Consumers Continued Ordering More Groceries Online in 2021 and 2022
    • Figure 2-1. Grocery Ordering Habits Continue to Be Affected by the Pandemic, 2021 - 2022 (percent of consumers)
  • Frequency of Grocery Shopping in 2023: In-Person vs. Online
    • Figure 2-2. Frequency of Buying Groceries In-Person and Online, 2023
  • Use of Meal Kit Delivery Services
    • Figure 2-3. Changes in Ordering Meal Kits during the Pandemic, 2021 - 2022 (percent of consumers)

• MANY CONSUMERS ARE STILL HOLDING OFF ON DINING OUT
  • Figure 2-4. Restaurant Eating Habits, 2021 - 2022 (percent of consumers)

• INCREASED USE OF FOOD CARRYOUT AND DELIVERY AND CONVENIENCE FOOD OPTIONS
  • Figure 2-5. Restaurant Habits Continue to Be Affected by the Pandemic, 2021 - 2022 (percent of consumers)
  • Figure 2-6. Using Convenience Food Options during the Pandemic, 2022 (percent of consumers)

• SNACKING AND HEALTHY EATING HABITS
  • Trends from 2021-2022
    • Table 2-2. Coronavirus Eating Habits: "Because of the coronavirus, I am eating more...", 2021 (percent of consumers)
    • Figure 2-7. Coronavirus Habits in Snacking, Eating Frequency, and Eating "Comfort" Foods, 2021 - 2022 (percent of consumers)
    • Figure 2-8. Coronavirus Habits in Eating Fresh Produce and Processed Foods, 2021 - 2022 (percent of consumers)
  • Changes to Snacking Habits in 2023
    • Table 2-3. Current Snacking Activity Compared to Pre-Pandemic Levels, 2023 (percent of consumers)
  • Keto and Paleo Consumers: High Protein/Low-Carb Diet Trends and Opportunities, 2nd Edition

• CONCERNS ABOUT COVID-19 EXPOSURE HAVE REMAINED
  • Most Still Consider the Pandemic a Health Threat Personally or to Family/Friends
    • Table 2-4. Coronavirus Health Concerns: "I am concerned about...", 2020 - 2021 (percent of consumers)
    • Table 2-5. Coronavirus Health Concerns: "I am concerned about...", 2022 - 2023 (percent of consumers)
    • Figure 2-9. COVID-19 Statistics, March 2020 - May 2023 (weekly trends in deaths and new hospital admissions)
  • Concerns about COVID-19 Variants
    • Figure 2-10. Concerns about the Delta/Omicron Variant and Future Variants of COVID-19, 2021 - 2023 (percent of consumers)
  • Concerns about Future Potential Pandemic Outbreaks
    • Table 2-6. Future Potential Pandemic Outbreak Concerns, 2023 (percent of consumers)
  • Vaccination Plans Reveal Many Consumers Are Taking COVID-19 and the Flu Seriously, Though Fewer May Be Getting Vaccinated Than Who Report Concerns
    • Table 2-7. Consumer Vaccination Plans, 2023 (percent of consumers)
  • Keto and Paleo Dieters Express More Pandemic Concerns and Are More Likely to Be Getting the Newest COVID-19 Booster in 2023
    • Table 2-8. Coronavirus Health Concerns: "I am concerned about..." by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (percent of consumers)
    • Table 2-9. Consumer Vaccination Plans by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (percent of consumers who have already gotten vaccines or will definitely get them by the end of 2023)

• NEGATIVE PERSONAL EFFECTS OF THE PANDEMIC
  • Negative Effects Reported in 2020 and 2021
    • Table 2-10. Coronavirus Concerns: "The coronavirus has negatively affected my...", 2020 - 2021 (percent of consumers)
  • Continuing Mental and Physical Health Effects 2022
    • Figure 2-11. Changes in Mental and Physical Symptoms during the Pandemic, 2022 (percent of consumers) 2023
    • Figure 2-12. Current Feelings on Mental and Physical Symptoms Compared to "Normal" or Preferred Level, 2023 (percent of consumers)
  • Stress Levels and Impact on Food/Beverage Consumption
    • Figure 2-13. Stress Levels and Impact of Stress on Healthfulness of Food/Beverage Consumption, 2023
    • Figure 2-14. Impact of Food Consumption on Mental or Emotional Well-Being, 2023

• NEAR TERM EFFECTS ON WORK HABITS
  • Changes to Work Patterns Continued in 2021 and 2022
    • Figure 2-15. Coronavirus Changes to Work Patterns, 2021 - 2022 (percent of consumers)
  • Keto and Paleo Consumers: High Protein/Low-Carb Diet Trends and Opportunities, 2nd Edition
  • Work from Home Ability and Frequency
    • Table 2-11. Ability to Work from Home and Frequency of Remote Work, 2023 (percent of consumers)
  • Working at a Co-Working Space or Working from Home
    • Table 2-12. Working at a Co-Working Space or Working from Home, 2023 (percent of consumers)
    • Table 2-13. Consumer Rating of Experiences Working at a Co-Working Space or Working from Home, 2023 (percent of consumers who have ever had each experience)
    • Table 2-14. Consumer Opinions on Working at a Co-Working Space or Working from Home, 2023 (percent of employed consumers)

• RISING PRICES: FROM SUPPLY CHAIN CRUNCHES TO INFLATION
  • Table 2-15. Consumer Concerns about Rising Food Prices, 2021 - 2023 (percent of consumers)
  • The Vast Majority of Consumers Have Noticed the Rising Cost of Food, and Many Are Changing Their Purchasing Decisions
    • Figure 2-16. Noticing the Rising Cost of Food and Beverages over the Past Year, 2023
    • Figure 2-17. Impact of Rising Costs on Food/Beverage Purchasing, 2023
  • Consumers Find Price More Important for Food Purchase Decisions in 2023
    • Figure 2-18. Purchase Drivers for Food and Beverage Purchase Decisions, 2023
  • Cutting Back on Household Expenses
    • Table 2-16. Consumers Cutting Back on Household Expenses in the Last 12 Months, 2022 (percent of consumers)
    • Table 2-17. Types of Household Expenses Cut Back on in the Last 12 Months, 2022 (percent of consumers)
    • Table 2-18. Consumer Spending on "Extras", 2023 (percent of consumers)

• FOOD SHORTAGES: SUPPLY CHAINS CHALLENGE BRANDS AND PRODUCTS
  • Concerns about Food Shortages
    • Table 2-19. Consumer Concerns about Food Shortages, 2021 - 2022 (percent of consumers)
  • Stockpiling of Food and Beverage Items
    • Table 2-20. Consumer Stockpiling of Food and Beverage Products, 2022 (percent of consumers)

CHAPTER 3: OVERVIEW AND MARKET TRENDS

• HIGHLIGHTS

• KETO, PALEO, LOW-CARB, AND HIGH PROTEIN DIETS
  • Special Diet Characteristics
  • Keto (Ketogenic) Diet
  • Paleo (Paleolithic) Diet
  • Atkins Diet
  • South Beach Diet
  • Whole30 Diet
  • Familiarity with Special Diets
    • Table 3-1. Familiarity with Special Diets, 2021, 2023 (percent of consumers)

• FOOD ALLERGIES, INTOLERANCES/SENSITIVITIES, AND OTHER DIETARY RESTRICTIONS
  • Figure 3-1. Ingredients and Allergen Content in a Keto Snack Bar
  • Keto and Paleo Consumers: High Protein/Low-Carb Diet Trends and Opportunities, 2nd Edition
    • Figure 3-2. Prevalence of Food Allergies, Gluten Intolerance, and Lactose Intolerance, 2023 (percent of consumers)
    • Figure 3-3. Prevalence of Food Allergies and Intolerances/Sensitivities, 2022 (percent of consumers)
  • Rising Rates of Reported Food Allergies and Lactose Intolerance over Time
    • Table 3-2. Food Allergies and Lactose Intolerance, 2018 - 2023 (percent of consumers)
  • Food Preferences and Allergies/Intolerances
    • Table 3-3. Foods that Consumers Generally Eat, Generally Don't Like, or Are Allergic or Intolerant/Sensitive to by Type, 2022 (percent of consumers)
  • Purchases of Foods with Allergy-Friendly Labels
    • Figure 3-4. Seeking Allergy-Friendly Food Labels, 2022
  • Many Consumers Purchase Allergy-Friendly Foods for Reasons Other Than an Allergy or Intolerance
    • Figure 3-5. Reasons for Choosing Allergy -Friendly Food Labels, 2022

• PLANT-BASED AND PLANT-FORWARD TRENDS
  • Definitions
  • Vegan
  • Vegetarian
  • Pescatarian
  • Flexitarian
  • Omnivore
  • Plant-Based Eating and Sustainability Are Buzzwords Important to the General Public
    • Figure 3-6. Magazine Covers Reflect the Issues of Importance to General Consumers
  • One-Fourth of Consumers Claim to Primarily Follow a Flexitarian Diet in 2023
    • Figure 3-7. Diets/Eating Philosophies Primarily Followed by Consumers, 2023 (percent of consumers)
  • A "Reducetarian" Mindset is Growing Among Consumers Who Eat Animal Products (and It's Not Just Among Flexitarians)
    • Figure 3-8. Reducetarian Dieters Are People Motivated to Eat Fewer Animal Products

• SNACKING TRENDS
  • Most Consumers Snack Daily
    • Figure 3-9. Frequency of and Reasons for Snacking, 2022
  • Preferred Types of Snacks
    • Table 3-4. Preferred Types of Snacks, 2023 (percent of consumers)
  • "Snackification" of Meals
    • Figure 3-10. Article Explains How to Turn a Charcuterie Board into a Healthy Dinner
  • When Consumers Snack Throughout the Day
    • Figure 3-11. When Consumers Eat Meals and Snacks, 2022
  • What Consumers Snack on in the Morning and the Evening/Late Night
    • Figure 3-12. What Consumers Eat for Snacks in the Morning and Evening/Late Night, 2022
  • Product Examples
    • Figure 3-13. Meat and Cheese Packaged Together for a Quick High Protein Bite Suitable for Keto and Low-Carb Diets
  • Keto and Paleo Consumers: High Protein/Low-Carb Diet Trends and Opportunities, 2nd Edition
    • Figure 3-14. Grain Free Granola Snack Marketed for Paleo Diets
    • Figure 3-15. Almond Flour Crackers Marketed for Keto Diets

• THE COVID-19 PANDEMIC WAS THE JUMPSTART THE ONLINE GROCERY MARKET NEEDED
  • Impact on the Keto and Paleo Market

• NUTRIENTS AND INGREDIENTS SOUGHT BY CONSUMERS
  • Protein Is the Most Popular Nutrient That People Try to Consume
    • Figure 3-16. Nutrients Consumers Seek to Consume, 2023
  • Sources Used to Consume Nutrients
    • Figure 3-17. Sources Consumers Use to Consume Nutrients, 2023
  • Consumers Report Increasing Consumption of Protein from Poultry and Whole-Plant Sources
    • Figure 3-18. Changes in Consumption of Protein Sources in the Last Year, 2023
  • Functional Health Benefits
    • Figure 3-19. Functional Benefits Sought from Food/Beverages/Nutrients, 2023
  • Avoiding or Limiting Sugar Intake
    • Figure 3-20. Avoiding or Limiting Sugars, 2023
  • Reasons for Avoiding or Limiting Sugar Intake
    • Figure 3-21. Reasons for Avoiding or Limiting Sugars, 2023
  • Sugar Continues to Be Preferred Over Low/No-Calorie Sweeteners
    • Figure 3-22. Preferences for Sweeteners, 2023
    • Table 3-5. Preferences for Sweetener Types, 2022 (percent of consumers)
  • Many Sweeteners Are Considered Unsafe by Consumers
    • Figure 3-23. Consumer Beliefs on Safety of Ingredients, 2023
  • Avoiding or Limiting Sodium
    • Figure 3-24. Actions Taken to Limit/Avoid Sodium, 2023
  • Information Consumers Seek Out on Nutrition Facts Labels
    • Figure 3-25. Information Consumers Seek Out on Nutrition Facts Labels, 2022

• MINDFUL AND INTUITIVE EATING
  • Definition
  • How People Are Practicing Mindful and Intuitive Eating
  • Relation to Low-Carb and High Protein Diets
  • Dieting Activity
    • Figure 3-26. Adherence to a Diet/Eating Pattern in the Past Year, 2019 - 2023
  • Frequency of Feelings and Behaviors Associated with Mindful and Intuitive Eating Patterns
    • Figure 3-27. Frequency of Feelings/Behaviors Involving Food, 2023
  • Consumer Mindfulness Index
    • Figure 3-28. Consumer Mindfulness Index, 2023

• CONCERNS ABOUT FOOD WASTE
  • Most Consumers Are Concerned about Food Waste
    • Figure 3-29. Levels of Concerns about Food Waste and Reasons for Concern, 2022
    • Table 3-6. Levels of Concern about the Environment and Sources of Food Waste, 2022 (percent of consumers)
  • Keto and Paleo Consumers: High Protein/Low-Carb Diet Trends and Opportunities, 2nd Edition
  • How Consumers Reduce Food Waste
    • Figure 3-30. Actions Taken to Reduce Food Waste, 2022
  • Opportunities for Low-Carb and Keto/Paleo Foods
    • Figure 3-31. Packaging with Active Coating to Increase Shelf Life

CHAPTER 4: KETO, PALEO, HIGH PROTEIN, AND LOW-CARB TRENDS

• HIGHLIGHTS

• OUTLOOK FOR KETO AND PALEO FOOD MARKET

• "BETTER-FOR-YOU" TRENDS
  • Clean Label Trends
    • Figure 4-1. Clean Label Soups Feature Paleo-Friendly Claim and Emphasize Lack of Undesirable Ingredients
    • Figure 4-2. Jerky Snacks Feature All Natural Ingredients with Keto, Paleo, and Whole30 Certification
  • Organic and Non-GMO
    • Figure 4-3. Organic Snack Clusters for Keto Diets
  • Sugar-Free/No Sugar Added Products and Alternative Sweeteners
    • Figure 4-4. Snack Mix with High Fat Content Uses No Added Sugar or Sweetener
    • Figure 4-5. Keto Friendly Baking Mix Uses Natural Alternative Sweeteners to Taste Delicious without Extra Carbs
  • Addition of Nuts, Fruit, Seeds, and "Superfoods" for Increased Nutrition
    • Figure 4-6. Chocolate Features Nuts, Fruit, and Added Hemp Protein for More Balanced Keto and Paleo Nutrition
    • Figure 4-7. "Superfood" Bar Marketed for Keto and Paleo Diets
  • Vegan/Plant-Based Products Appeals to Those Looking to Eat a Plant-Forward Diet
    • Figure 4-8. Plant-Based Paleo and Keto Diets Can Be Hard to Follow, but Special Cookbooks Provide Inspired Recipes
    • Figure 4-9. Dairy-Free Dressing Is Vegan and Suitable for Both Keto and Paleo Diets
    • Figure 4-10. Plant-Based Meat Alternative Is Paleo by Virtue of Being a Whole Food
    • Figure 4-11. Plant-Based Chips with Paleo Label
  • Grass-Fed
    • Figure 4-12. Representative Grass-Fed Cheese Products Are Suitable for Keto and Other Low-Carb Diets
    • Figure 4-13. Grass-Fed Beef Sticks Marketed as Paleo Friendly

• FUNCTIONAL FOODS AND BEVERAGES
  • Figure 4-14. Keto-Compliant Functional Coffee Beverage Provides Recovery, Energy, and Performance-Boosting Claims
  • Figure 4-15. Nutrition Bars Certified for Paleo Diets Claim to Feature Mind, Body, and Gut Performance Enhancements

• HOME BAKING TRENDS
  • Figure 4-16. Recipes for Keto Desserts Feature Ingredients with Higher Fat and Protein Content and Low-Carb Alternative Flours
  • Figure 4-17. Organic Sugar-Free Sweeteners and Baking Mixes Are Marketed for Diabetics and Keto Diets
  • Keto and Paleo Consumers: High Protein/Low-Carb Diet Trends and Opportunities, 2nd Edition

• DIRECT-TO CONSUMER (DTC) AND ONLINE MARKETING
  • New Companies and Products with Niche Appeal May Choose DTC Channels
    • Figure 4-18. Specialized Keto and Paleo DTC-Exclusive Retailer
  • Subscriptions Save Consumers Money and Boost Sales
    • Figure 4-19. Some Snacks Suitable for Keto Diets Provide a Discount with a Subscription Delivery
  • Private Labels
    • Figure 4-20. Private Label Noodles with Keto and Paleo Claims Exclusive to DTC Retailer

• IN-STORE PURCHASING TRENDS
  • Figure 4-21. Target Online Order Pickup Is One Option That Increases Store Traffic after an Online Order
  • Retail Stores Rely More On Impulse Purchases
  • Bringing Product Claims Front and Center
    • Figure 4-22. Costco Product Placement of Paleo Sausage with Prominent Paleo Claims on Retail-Ready Packaging
  • Private Label Products Are a Driver of Store Traffic and Retailer Loyalty
    • Figure 4-23. Private Label Ice Cream Brand Advertised in Store Circular

CHAPTER 5: CONSUMER DEMOGRAPHICS

• HIGHLIGHTS

• PREVALENCE OF PALEO AND KETO DIETS AND INTEREST IN HIGH PROTEIN AND LOW-CARB FOODS AND DIETS
  • Figure 5-1. Prevalence of Diet Adherence and Purchases of Special Food Labels, 2023 (percent of consumers)
  • Table 5-1. Frequency of Following Keto, Paleo, and Low-Carb Diets, 2023 (percent of consumers)
  • Table 5-2. Statements about Looking for and Paying More for Foods Based on Keto and Paleo Labels, 2023 (percent of consumers)
  • Table 5-3. Priorities Placed on Keto, Paleo, High Protein, and Low-Carb Food Labels 2023 (percent of consumers)

• TRENDS BY GENDER
  • Table 5-4. Following Keto, Paleo, Atkins, South Beach, or Whole30 Diets; Buying Food Labeled High Protein or Low-Carb by Gender, 2023 (percent of consumers)
  • Table 5-5. Following Keto, Paleo, or Low-Carb Diets; Keto, Paleo, High Protein, and Low-Carb High Priorities; Look for or Would Pay More for Keto or Paleo Foods by Gender, 2023 (percent of consumers)

• TRENDS BY AGE BRACKET AND GENERATION
  • Table 5-6. Following Keto, Paleo, Atkins, South Beach, or Whole30 Diets; Buying Food Labeled High Protein or Low-Carb by Age Bracket, 2023 (percent of consumers)
  • Table 5-7. Following Keto, Paleo, Atkins, South Beach, or Whole30 Diets; Buying Food Labeled High Protein or Low-Carb by Generation, 2023 (percent of consumers)
  • Table 5-8. Following Keto, Paleo, or Low-Carb Diets; Keto, Paleo, High Protein, and Low-Carb High Priorities; Look for or Would Pay More for Keto or Paleo Foods by Age Bracket, 2023 (percent of consumers)
  • Keto and Paleo Consumers: High Protein/Low-Carb Diet Trends and Opportunities, 2nd Edition

• PATTERNS BASED ON HOUSEHOLD INCOME
  • Table 5-9. Following Keto, Paleo, Atkins, South Beach, or Whole30 Diets; Buying Food Labeled High Protein or Low-Carb by Household Income Bracket, 2023 (percent of consumers)
  • Table 5-10. Following Keto, Paleo, or Low-Carb Diets; Keto, Paleo, High Protein, and Low-Carb High Priorities; Look for or Would Pay More for Keto or Paleo Foods by Household Income Bracket, 2023 (percent of consumers)

• REGIONAL DIFFERENCES
  • Table 5-11. Following Keto, Paleo, Atkins, South Beach, or Whole30 Diets; Buying Food Labeled High Protein or Low-Carb by US Region, 2023 (percent of consumers)
  • Table 5-12. Following Keto, Paleo, or Low-Carb Diets; Keto, Paleo, High Protein, and Low-Carb High Priorities; Look for or Would Pay More for Keto or Paleo Foods by US Region, 2023 (percent of consumers)

• URBAN, SUBURBAN, AND RURAL CONSUMERS
  • Table 5-13. Following Keto, Paleo, Atkins, South Beach, or Whole30 Diets; Buying Food Labeled High Protein or Low-Carb by County Size, 2023 (percent of consumers)
  • Table 5-14. Following Keto, Paleo, or Low-Carb Diets; Keto, Paleo, High Protein, and Low-Carb High Priorities; Look for or Would Pay More for Keto or Paleo Foods by Urban, Suburban, or Rural Living, 2023 (percent of consumers)

• EDUCATIONAL ATTAINMENT
  • Table 5-15. Following Keto, Paleo, Atkins, South Beach, or Whole30 Diets; Buying Food Labeled High Protein or Low-Carb by Educational Attainment, 2023 (percent of consumers)
  • Table 5-16. Following Keto, Paleo, or Low-Carb Diets; Keto, Paleo, High Protein, and Low-Carb High Priorities; Look for or Would Pay More for Keto or Paleo Foods by Educational Attainment, 2023 (percent of consumers)

• PRESENCE OF CHILDREN IN THE HOUSEHOLD AND MARITAL/PARTNERSHIP STATUS
  • Table 5-17. Following Keto, Paleo, Atkins, South Beach, or Whole30 Diets; Buying Food Labeled High Protein or Low-Carb by Presence of Children in the Household and Parenthood, 2023 (percent of consumers)
  • Table 5-18. Following Keto, Paleo, or Low-Carb Diets; Keto, Paleo, High Protein, and Low-Carb High Priorities; Look for or Would Pay More for Keto or Paleo Foods by Parenthood and Marital/Partnership Status, 2023 (percent of consumers)

• RACE/ETHNICITY
  • Table 5-19. Following Keto, Paleo, Atkins, South Beach, or Whole30 Diets; Buying Food Labeled High Protein or Low-Carb by Race/Ethnicity, 2023 (percent of consumers)
  • Table 5-20. Following Keto, Paleo, or Low-Carb Diets; Keto, Paleo, High Protein, and Low-Carb High Priorities; Look for or Would Pay More for Keto or Paleo Foods by Race/Ethnicity, 2023 (percent of consumers)

• PLANT-FORWARD CONSUMERS
  • Table 5-21. Following Keto, Paleo, Atkins, South Beach, or Whole30 Diets; Buying Food Labeled High Protein or Low-Carb by Primary Diet/Eating Philosophy, 2023 (percent of consumers)
  • Table 5-22. Following Keto, Paleo, or Low-Carb Diets; Keto, Paleo, High Protein, and Low-Carb High Priorities; Look for or Would Pay More for Keto or Paleo Foods by Primary Diet/Eating Philosophy, 2023 (percent of consumers)
  • Keto and Paleo Consumers: High Protein/Low-Carb Diet Trends and Opportunities, 2nd Edition

• ONLINE GROCERY SHOPPERS (FOOD DELIVERY AND PICKUP SERVICES)
  • Table 5-23. Following Keto, Paleo, Atkins, South Beach, or Whole30 Diets; Buying Food Labeled High Protein or Low-Carb by Use of Online Grocery Delivery Services, 2023 (percent of consumers)
  • Table 5-24. Following Keto, Paleo, or Low-Carb Diets; Keto, Paleo, High Protein, and Low-Carb High Priorities; Look for or Would Pay More for Keto or Paleo Foods by Shopping Online for Groceries in the Last 30 Days, 2023 (percent of consumers)

CHAPTER 6: CONSUMER PSYCHOGRAPHICS

• HIGHLIGHTS

• SPECIAL EATING RESTRICTIONS OR PREFERENCES
  • Table 6-1. Extent to Which Consumers Report Following a Special Diet, 2023 (percent of consumers)
  • Table 6-2. Special Diets Followed by Consumers, 2023 (percent of consumers)

• LEVELS OF STRESS, ANXIETY, TIREDNESS, AND LONELINESS
  • Table 6-3. "Please rate how you currently feel in these areas (stress, tiredness, anxiety, loneliness), compared to your 'normal' or preferred level", by Gender and Age Bracket, 2023 (percent of respondents who reported feeling more of these characteristics)
  • Table 6-4. "Please rate how you currently feel in these areas (stress, tiredness, anxiety, loneliness), compared to your 'normal' or preferred level", by Household Income Bracket and Work from Home Status, 2023 (percent of respondents who reported feeling more of these characteristics)
  • Table 6-5. "Please rate how you currently feel in these areas (stress, tiredness, anxiety, loneliness), compared to your 'normal' or preferred level", by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (percent of respondents who reported feeling more of these characteristics)

• SOME CONSUMERS WHO DO NOT FOLLOW THE KETO OR PALEO DIET LOOK FOR KETO AND PALEO LABELS AND WOULD PAY MORE FOR THESE PRODUCTS
  • Table 6-6. Statements about Keto and Paleo Foods, 2023 (percent of consumers)
  • Figure 6-1. Looking for Foods Labeled as Keto- or Paleo-Friendly, 2023 (percent of consumers who do not follow the diets)

• FOOD ATTITUDES
  • Priorities Placed on Food Characteristics
    • Table 6-7. Priorities Placed on Foods, 2023 (percent of consumers)
  • Carbs and Proteins
    • Table 6-8. Statements about Carbohydrates and Protein, 2023 (percent of consumers)
    • Table 6-9. Statements about Carbohydrates and Protein by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (percent of consumers who agree)
  • Food Restrictions and Nutritional Benefits
    • Table 6-10. Statements about Nutritional Benefits and Food Restrictions, 2023 (percent of consumers)
    • Table 6-11. Statements about Nutritional Benefits and Food Restrictions by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (percent of consumers who agree)
  • Sweeteners and Low Calorie Products
    • Table 6-12. Statements about Sweeteners and Low Calorie Products, 2023 (percent of consumers)
    • Table 6-13. Statements about Sweeteners and Low Calorie Products by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (percent of consumers who agree)
  • Keto and Paleo Consumers: High Protein/Low-Carb Diet Trends and Opportunities, 2nd Edition
  • Snacking
    • Table 6-14. Statements about Snacking, 2023 (percent of consumers)
    • Table 6-15. Statements about Snacking by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (percent of consumers who agree)
  • Cooking and Eating Out at Restaurants
    • Table 6-16. Statements about Cooking and Eating Out at Restaurants, 2023 (percent of consumers who agree completely)
  • Premium Tastes and Openness to Novelty
  • Premium and Novel Food Preferences
    • Table 6-17. Statements about Premium and Novel Food Preferences, 2023 (percent of consumers who agree completely)
  • Factors That Entice Consumers to Try New Foods
    • Table 6-18. Factors that Entice Consumers to Try New Foods, 2023 (percent of consumers)
    • Table 6-19. Factors that Entice Consumers to Try New Foods by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (1 out of 3) (percent of consumers who say factors have strong impacts)
    • Table 6-20. Factors that Entice Consumers to Try New Foods by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (continued, 2 out of 3) (percent of consumers who say factors have strong impacts)
    • Table 6-21. Factors that Entice Consumers to Try New Foods by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (continued, 3 out of 3) (percent of consumers who say factors have strong impacts)
  • Interest in Food Concepts
    • Table 6-22. Interest in Food Concepts, 2023 (percent of consumers)
    • Table 6-23. Interest in Food Concepts by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (percent of consumers who are very interested)
  • Food Nutrition and Buying Food on Sale
    • Table 6-24. Statements about Food Nutrition and Buying Food on Sale, 2023 (percent of consumers who agree completely)

• SHOPPING BEHAVIOR
  • Meal Planning and Impulse Purchases
    • Table 6-25. Statements about Grocery Shopping and Meal Planning, 2023 (percent of consumers)
    • Table 6-26. Statements about Grocery Shopping and Meal Planning by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (percent of consumers who usually or always report each activity)
  • Grocery Store Sections Shopped
    • Table 6-27. Frequency of Shopping in Grocery Store Sections, 2023 (percent of consumers)
    • Table 6-28. Frequency of Shopping in Grocery Store Sections by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (1 out of 3) (percent of consumers who shop each section at least nearly every trip)
    • Table 6-29. Frequency of Shopping in Grocery Store Sections by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (continued, 2 out of 3) (percent of consumers who shop each section at least nearly every trip)
  • Keto and Paleo Consumers: High Protein/Low-Carb Diet Trends and Opportunities, 2nd Edition
    • Table 6-30. Frequency of Shopping in Grocery Store Sections by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (continued, 3 out of 3) (percent of consumers who shop each section at least nearly every trip)

• COOKING SKILLS
  • Confidence Level and Self-Rating of Cooking Skills
    • Table 6-31. Consumer Confidence Level and Self-Rating of Cooking Skills, 2023 (percent of consumers)
    • Table 6-32. Consumer Confidence Level and Self-Rating of Cooking Skills by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (percent of consumers who rate themselves highly)
  • Use of Microwave Ovens
    • Table 6-33. Frequency of Microwave Oven Use by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (percent of consumers)
    • Table 6-34. How Consumers Use Microwave Ovens, 2023 (percent of consumers who use microwave ovens)