Organic and Clean Label Food Shoppers: US Market Trends & Opportunities in Packaged Foods, 3rd Edition

Table of Content

CHAPTER 1: EXECUTIVE SUMMARY

• What Is "Clean Label"?
• The Spectrum From Minimally Processed to Ultra-Processed Foods
• Expanding Availability & Lower Prices Are Key Factors to Increasing Sales of Clean Label & Organic Foods
• Key Consumer Trends
• SCOPE

CHAPTER 2: RECENT HISTORICAL TRENDS

• HIGHLIGHTS
• RISING PRICES: FROM SUPPLY CHAIN CRUNCHES TO INFLATION
• Table 2-1. Consumer Concerns about Rising Food Prices, 2021 - 2024 (percent of consumers)
• Cutting Back on Household Expenses
• Table 2-2. Consumers Cutting Back on Household Expenses in the Last 12 Months, 2022 (percent of consumers)
• Table 2-3. Types of Household Expenses Cut Back on in the Last 12 Months, 2022 (percent of consumers)
• Table 2-4. Consumer Spending on "Extras", 2023 - 2024 (percent of consumers)
• Private Labels Are More Desirable as Prices Rise
• Figure 2-1. In 2024, Sales of Private Label Items Are Mostly Increasing as Sales from National Brands Decline
• Figure 2-2. Private Label CPG Dollar Share, Unit Sales Growth, and Store Foot Traffic Changes
• The Vast Majority of Consumers Have Noticed the Rising Cost of Food, and Many Are Changing Their Purchasing Decisions
• Figure 2-3. Noticing the Rising Cost of Food and Beverages over the Past Year,
• Figure 2-4. Impact of Rising Costs on Food/Beverage Purchasing,
• Consumers Find Price More Important for Food Purchase Decisions in
• Figure 2-5. Purchase Drivers for Food and Beverage Purchase Decisions,
• SNACKING AND HEALTHY EATING HABITS
• Snacking Trends Are Important to Organic and Clean Label Foods
• Trends in
• Figure 2-6. Coronavirus Habits in Snacking, Eating Frequency, and Eating "Comfort" Foods, 2021 - 2022 (percent of consumers)
• Figure 2-7. Coronavirus Habits in Eating Fresh Produce and Processed Foods, 2021 - 2022 (percent of consumers)
• Changes to Snacking Habits in
• Table 2-5. Current Snacking Activity Compared to Pre-Pandemic Levels, 2023 (percent of consumers)
• Snacking and Breakfast Habits in
• Table 2-6. Frequency of Snacking Habits on a Typical Weekday, 2024 (percent of consumers)
• Table 2-7. Frequency of Snacking More Than Once a Day or Eating Breakfast, 2024 (percent of consumers)
• Table 2-8. Always or Usually Eating Breakfast or Snacking More Than Once a Day by Demographic, 2024 (percent of consumers)
• Reasons for Snacking
• Table 2-9. Reasons for Snacking, 2024 (percent of consumers)
• Preferred Types of Snacks
• Table 2-10. Preferred Types of Snacks, 2023 (percent of consumers)
• "Snackification" of Meals
• DINING OUT
• Consumers Were Still Holding off on Dining Out in 2021 and
• Figure 2-8. Restaurant Eating Habits, 2021 - 2022 (percent of consumers)
• 2023 Trends Result from Inflation and Changed Habits
• FOOD CARRYOUT, DELIVERY, ONLINE GROCERY SHOPPING, AND CONVENIENCE FOOD OPTIONS
• Activity in
• Food Carryout and Delivery
• Figure 2-9. Restaurant Habits Continue to Be Affected by the Pandemic, 2021 - 2022 (percent of consumers)
• Figure 2-10. Using Convenient Food Options during the Pandemic, 2022 (percent of consumers)
• Use of Meal Kit Delivery Services
• Figure 2-11. Organic Meal Kits Marketed for People Who Want to "Eat with a Clean Conscience"
• Figure 2-12. Changes in Ordering Meal Kits during the Pandemic, 2021 - 2022 (percent of consumers)
• Activity in 2023 and
• Frequency of Grocery Shopping in 2023: In-Person vs. Online
• Figure 2-13. Frequency of Buying Groceries In-Person and Online,
• Use of Food Carryout and Delivery Methods in the Last 12 Months
• Table 2-11. Consumer Use of Food Ordering Methods in the Last 12 Months, 2024 (percent of consumers)
• Frequency of Food Carryout and Delivery Habits in the Last 3 Months
• Table 2-12. Consumer Frequency of Food Ordering Methods in the Last 3 Months, 2024 (percent of consumers who have used each method in the last 12 months)
• Frequency of Food Carryout and Delivery Habits Now Compared to 12 Months Ago
• Table 2-13. Consumer Frequency of Food Ordering Habits Now Compared to 12 Months Ago, 2024 (percent of consumers who have used each method in the last 12 months)
• Expected Changes to Food Carryout and Delivery Habits in the Next 12 Months
• Table 2-14. Consumer Expected Changes to the Frequency of Food Ordering Habits in the Next 12 Months, 2024 (percent of consumers)
• WORK HABITS
• Food Trends in the Context of Changes to Work
• Changes to Work Patterns Continued in
• Figure 2-14. Coronavirus Changes to Work Patterns, 2021 - 2022 (percent of consumers)
• Working from Home in
• Work from Home Ability and Frequency
• Table 2-15. Ability to Work from Home and Frequency of Remote Work, 2023 (percent of consumers)
• Working at a Co-Working Space or Working from Home
• Table 2-16. Working at a Co-Working Space or Working from Home, 2023 (percent of consumers)
• Table 2-17. Consumer Rating of Experiences Working at a Co-Working Space or Working from Home, 2023 (percent of consumers who have ever had each experience)
• Table 2-18. Consumer Opinions on Working at a Co-Working Space or Working from Home, 2023 (percent of employed consumers)
• Work Habits in
• Typical Work Weeks
• Table 2-19. Where Time Is Spent during a Typical Work Week, 2024 (percent of employed consumers)
• Typical Work Arrangements
• Figure 2-15. Typical Work Arrangements (Fully Remote, Hybrid, and Traditional), 2024 (percent of employed consumers)
• CHANGES TO TRAVEL HABITS
• Table 2-20. Changes in Work and Leisure Travel Activity, 2024 (percent of consumers)
• BEYOND THE PANDEMIC ERA: FUTURE CONCERNS, VACCINES, AND STICKY HABITS
• Concerns about COVID-19 Variants
• Figure 2-16. Concerns about the Delta/Omicron Variant and Future Variants of COVID-19, 2021 - 2023 (percent of consumers)
• Concerns about Future Potential Pandemic Outbreaks
• Table 2-21. Future Potential Pandemic Outbreak Concerns, 2023 (percent of consumers)
• Vaccination for the Flu and COVID-19
• Table 2-22. Consumer Vaccination Plans, 2023 (percent of consumers)
• Table 2-23. Consumer Vaccination Rates, 2024 (percent of consumers)
• Some Consumers Are Continuing to Wear Masks in Public and to Avoid Crowds
• Table 2-24. Consumer Habits Regarding Masks, Crowds, and Testing for COVID-19, 2024 (percent of consumers)
• NEGATIVE PERSONAL EFFECTS OF THE PANDEMIC
• Mental and Physical Health Effects in
• Figure 2-17. Changes in Mental and Physical Symptoms during the Pandemic, 2022 (percent of consumers)
• Reporting Negative Mental States in
• Figure 2-18. Current Feelings on Mental and Physical Symptoms Compared to "Normal" or Preferred Level, 2023 (percent of consumers)
• Continuing Mental and Physical Health Effects in
• Table 2-25. Current Feelings on Mental and Physical Symptoms Compared to "Normal" or Preferred Level, 2024 (percent of consumers)
• Stress Levels and Impact on Food/Beverage Consumption
• Figure 2-19. Stress Levels and Impact of Stress on Healthfulness of Food/Beverage Consumption,
• Figure 2-20. Impact of Food Consumption on Mental or Emotional Well-Being,

CHAPTER 3: CLEAN LABEL OVERVIEW

• HIGHLIGHTS
• POPULAR MEDIA EFFECTS ON FOOD PERCEPTIONS: HEALTHFULNESS, SAFETY, ENVIRONMENTAL SUSTAINABILITY, AND HUMAN AND ANIMAL WELFARE ARE SCRUTINIZED
• DEFINITIONS & STANDARDS
• CLEAN LABEL
• There Is No Single Universal Definition of "Clean Label"
• Consumers Think There Is No Hiding Behind a Clean Label
• Many Consumers Believe Cleaner Foods Are Healthier, Tastier, Safer, and Better
• Different Levels of Processing
• 1: Unprocessed and Minimally Processed Foods
• 2: Processed Culinary Ingredients
• 3: Processed Foods
• 4: Ultra-Processed Foods (UPFs)
• ORGANIC
• Definition
• Changes to USDA Organic Livestock Requirements
• NATURAL
• NON-GMO
• ALLERGY FRIENDLY LABELING
• GLUTEN-FREE
• GRASS-FED
• ANIMAL WELFARE-RELATED LABEL CLAIMS
• CONSUMER PERCEPTIONS OF PROCESSED FOODS AND HEALTHY FOODS
• Many Consumers Limit Purchases of Processed Foods, But Most People Still Eat Them
• Table 3-1. Consumer Opinions about Processed Foods, 2024 (percent of consumers)
• Figure 3-1. Most Consumers Eat Processed Foods, 2024 (percent of consumers)
• A Large Segment of the Population Avoids Added Sugars and Artificial Ingredients
• Table 3-2. Consumer Opinions about Added Sugar, Refined Sugar, and Artificial Ingredients 2024 (percent of consumers)
• Why People Eat Packaged Foods
• Figure 3-2. Reasons for Eating Packaged Foods, 2024 (percent of consumers)
• Most People Say Eating a Healthy Diet Is Important to Them
• Figure 3-3. Most Consumers Find Eating a Healthy Diet Important, 2024 (percent of consumers)
• Consumers Are More Likely to Consider Organic Foods and Foods without Artificial Ingredients or Additives to Be Healthy
• Figure 3-4. Label Indicators of a Food's Healthfulness When Shopping, 2024 (percent of consumers)
• People Use Similar Label Indicators to Determine Healthfulness of Foods When Dining Out
• Figure 3-5. Menu Indicators of a Food's Healthfulness When Dining Out, 2024 (percent of consumers)
• The Majority of Consumers Consider How Food Is Grown
• Figure 3-6. Considering How Food Is Grown When Making Decisions about Food and Beverages, 2024 (percent of consumers)
• Eating Fruits and Vegetables and Practicing Balance Are Most Important to Eating Healthier
• Figure 3-7. Actions Considered Most Important to Eat Healthier, 2024 (percent of consumers)
• Figure 3-8. Dietary Advice Considered Most Important, 2024 (percent of consumers)
• Fitting Processed Foods into a Healthy Diet
• Figure 3-9. Beliefs on Whether Processed Foods Can Be Part of a Healthy Diet, 2024 (percent of consumers)
• Figure 3-10. Types of Foods that Consumers Believe Can Be Part of a Healthy Diet, 2024 (percent of consumers)
• Confusion on What "Processed Food" Means
• Figure 3-11. Most Consumers Are Unsure If They Fully Understand What a Processed Food Is, 2024 (percent of consumers)
• Types of Foods Considered to Be Processed
• Fruit and Vegetable Products
Figure 3-12. Types of Fruits and Vegetables Considered to Be Processed, 2024 (percent of consumers)
• Baked Goods and Carbohydrate-Rich Foods
• Figure 3-13. Types of Baked Goods and Carbohydrate-Rich Foods Considered to Be Processed, 2024 (percent of consumers)
• Dairy Products
• Figure 3-14. Types of Dairy Products Considered to Be Processed, 2024 (percent of consumers)
• Meat and Protein-Rich Foods
• Figure 3-15. Types of Meat and Protein-Rich Foods Considered to Be Processed, 2024 (percent of consumers)
• Dessert and Snack Foods
• Figure 3-16. Types of Dessert and Snack Foods Considered to Be Processed, 2024 (percent of consumers)

CHAPTER 4: ORGANIC & CLEAN LABEL FOODS: OVERVIEW & MARKET TRENDS

• HIGHLIGHTS
• ORGANIC PENETRATION AND SALES ESTIMATES FROM DIFFERENT SOURCES
• Figure 4-1. US Organic Sales and Growth, 2014-2028E
• Figure 4-2. US Organic Sales by Product Category, 2014-2023
• Figure 4-3. US Organic vs. Total Store Sales, Growth, and Penetration, 2014-2023
• SPECIALTY FOOD SALES
• ORGANIC FOOD HOUSEHOLD USAGE RATES
• Table 4-1. Household Use of Organic Foods in the Last 6 Months by Category, 2018-2024 (percent of households)
• Table 4-2. Household Use of Organic Foods in the Last 6 Months by Category, 2018-2024 (continued), (percent of households)
• ORGANIC FARMING TAKES ROOT, BUT IMPORTS STILL MEET MUCH OF DEMAND
• REFORMULATING INGREDIENTS FOR PACKAGED FOODS AND BEVERAGES TO BE CLEAN LABEL FRIENDLY
• Taste and Function are Key
• Figure 4-4. Label-Friendly Ingredients for Clean Label Packaged Foods
• Figure 4-5. New Ingredients for Packaged Foods and Beverages Are Marketed as Simple and Label-Friendly
• Colors Are Also Crucial for the Visual Appeal of Clean Label Products, Especially with Generation Z and Millennials
• Figure 4-6. Natural Colors Improve Visual Appeal for Products with Cleaner Labels
• ANIMAL WELFARE ISSUES
• More Consumers Want Animals Raised for Food to Be Treated Humanely
• Table 4-3. Consumer Opinions about Humane Treatment of Animals Raised for Food, 2024 (percent of consumers)
• USDA Publishes New Rule on Organic Livestock Requirements
• "Humane" Claims May Signify No Meaningful Difference in Production Methods
• PLANT-BASED SUBSTITUTES FOR ANIMAL PRODUCTS FACING DEFINITIONAL CHALLENGES
• PERSONALIZED NUTRITION
• Figure 4-7. Personalized Nutrition Recommendations of Interest to Clean Label Consumers
• CONVENIENT MEAL DELIVERY SERVICES ARE EMPHASIZING FRESHNESS AND HEALTHY FOODS
• Figure 4-8. Meal Delivery Service Also Offers Chats with Registered Dieticians to Support Nutrition Goals
• Figure 4-9. Meal Delivery Service Focused on "Whole-Food Nutrition" for "Transformation"
• Figure 4-10. Meal Plans That Are Convenient and Prepared with the Best Quality Ingredients
• Figure 4-11. Chef-Crafted Meatless Meals in Minutes that Make Eating More Veggies Something to Look Forward To
• Figure 4-12. Meal Delivery Service Promotes Healthy Diets That Contain Whole, Unprocessed Ingredients
• COMPANIES HAVE INVESTED IN BLOCKCHAIN AND BIG DATA TO SATISFY CONSUMER DESIRES FOR TRANSPARENCY
• CONSUMERS THINK SMALL AND MEDIUM BUSINESSES HAVE MORE CREDIBILITY
• FOOD SAFETY ISSUES
• Keeping Food Safe and the Use of Pesticides Are Top Consumer Concerns
• Figure 4-13. Top Concerns Consumers Have about How Food Is Grown, 2024 (percent of consumers)
• Reasons for Being Concerned or Not Being Concerned with Pesticides
• Figure 4-14. Reasons that Consumers Are Concerned about Pesticides, 2024 (percent of consumers)
• Figure 4-15. Reasons that Consumers Are Not Concerned about Pesticides, 2024 (percent of consumers)
• Concerns about Pesticide Use Cause Many Consumers to Avoid Certain Foods
• Figure 4-16. Avoiding Foods Due to Concerns about Pesticides, 2024 (percent of consumers)
• Figure 4-17. Food Types Avoided Due to Pesticide Concerns, 2024 (percent of consumers)
• Despite Pesticide Concerns, Significant Minorities of Consumers Agree That Health Benefits of Fruits and Vegetables Outweigh the Risks of Pesticides
• Figure 4-18. Thoughts about the Health Benefits and Risks of Consuming Fruits and Vegetables Grown with Pesticides, 2024 (percent of consumers)
• Organic Agriculture and Pesticide Use
• Figure 4-19. Consumer Beliefs on Pesticide Use in Organic Agriculture, 2024 (percent of consumers)
• Trusted Sources about Safety of Pesticides
• Figure 4-20. Sources That Consumers Trust to Inform them about the Safety of Pesticides Used to Grow Food, 2024 (percent of consumers)
• Chemical Contaminants Can Be a Food Safety Issue, And May Be Worse for Some Organic Foods
• Figure 4-21. Clean Label Project Protein Powder Testing Results

CHAPTER 5: ORGANIC & CLEAN LABEL RETAIL TRENDS

• HIGHLIGHTS
• WHERE ORGANIC AND CLEAN LABEL CONSUMERS SHOP, AND WHY
• Organic and Cleaner Private Label Brands Have Wide Availability
• Table 5-1. Selected Private Label Brands Catering to Organic and Clean Label Consumers
• Organic and Clean Label Consumers Shop Around
• Table 5-2. Venues Where Consumers Purchase Organic, Clean Label, and Specialty Diet Groceries, 2024 (percent of consumers)
• Clean Label and Organic Consumers Place Higher Priority on the Shopping Experience
• Table 5-3. Priorities When Choosing Where to Shop for Groceries, 2024 (percent of consumers)
• Table 5-4. Priorities When Choosing Where to Shop for Groceries, 2024 (percent of consumers who rate each element as a high priority of 1 or 2)
• Table 5-5. Priorities When Choosing Where to Shop for Groceries, 2024 (percent of consumers who rate each element as a high priority of 1 or 2)
• Online Grocery Shopping and Food Delivery More Popular with Organic/Natural Shoppers
• Table 5-6. Use of Online Grocery Shopping and Food Delivery Services, 2024 (percent of consumers)
• Organic/Natural Foods Are More Mainstream Than Ever
• Figure 5-1. Incorporating More Vegetables in Prepared Meals Appeals to General Consumers
• Organic/Natural Shopper Preferences
• Table 5-7. Consumer Shopping Preferences & Behaviors, 2024 (percent of consumers who agree completely)
• TRENDS IN FRESH PRODUCE
• Consumers Are Being More Deliberate in Produce Purchases to Reduce Food Waste
• Merchandising Is Key to Selling More Produce
• Opportunities for New Fresh Produce Products
• Figure 5-2. Snack-Sized Vegetables Appeal to Consumer Desire for Convenient and Healthy Snacks
• Figure 5-3. Value-Added Products Make Healthy Meal Prep Easier
• Who Buys Organic Produce?
• Table 5-8. Characteristics of Organic Produce Buyers, 2024 (percent of consumers)
• TRENDS IN MEAT & SEAFOOD
• Seafood Sustainability
• Figure 5-4. Sustainability Levels for Seafood Labels in Publix
• Most Households Purchase Meat, and Strong Majorities of Consumers Consume Meat
• Raising Animals More Naturally and Ethical Meat Consumption
• Figure 5-5. Ethical Butchers Place Focus on Humanely Raised Animals and the Benefits of Ethically Sourced Meat
• Opportunities for New Meat & Seafood Products
• Figure 5-6. Cleaner Meat Snacks Appeal with Convenience and Real Ingredients
• Who Buys Organic Meat?
• Table 5-9. Characteristics of Organic Meat Buyers, 2024 (percent of consumers)
• TRENDS IN DAIRY
• Per Capita Consumption of Dairy Products Has Fallen Significantly Over the Past Two Decades, Particularly Due to Decreases in Milk Consumption in Favor of Plant-Based Milk Alternatives
• Figure 5-7. Per Capita Consumption of Dairy Products, 2000 - 2021 (pounds per capita)
• Figure 5-8. Per Capita Availability of Dairy Products Adjusted for Loss, 1979 and 2019 (cup-equivalents per day)
• Opportunities for New Dairy Products
• Figure 5-9. Cheese Company Promoting Products as Hormone Free and Aged Naturally
• Plant-Based Dairy Alternatives
• Figure 5-10. siggi's Plant-Based Yogurt Drink Lists Only Eight Ingredients
• Who Buys Organic Dairy Products?
• Table 5-10. Characteristics of Organic Dairy Buyers, 2024 (percent of consumers)
• TRENDS IN PACKAGED/PROCESSED FOODS
• The Clean Label Tradeoff
• Snacks
• Figure 5-11. Vegan Rob's Asparagus Chips Contain Recognizable Ingredients and Feature Clean Label Claims
• Vegetarian and Vegan Foods
• Figure 5-12. No Evil Foods "No Chicken" Lists Only Seven Ingredients
• Opportunities for New Organic Kitchen Staples
• Figure 5-13. Clean Label Olive Oil Has Claims of Product Purity
• Figure 5-14. Organic Vinegars Are "Raw & Unfiltered" to Appeal to Clean Label Consumers
• Who Buys Organic Packaged Foods?
• Table 10-11. Characteristics of Organic Packaged Food Buyers, 2024 (percent of consumers)

CHAPTER 6: CONSUMER DEMOGRAPHICS

• HIGHLIGHTS
• INTENTIONALLY SHOPPING FOR AND SEEKING OUT ORGANIC AND CLEAN LABEL FOODS
• Figure 6-1. Intentionally Shopping for and Seeking out Organic, Clean Label, and Specialty Diet Foods, 2024 (percent of consumers)
• TRENDS BY GENDER
• Table 6-1. Intentionally Shopping for and Seeking out Organic, Clean Label, and Specialty Diet Foods by Gender, 2024 (percent of consumers)
• Table 6-2. Use of Organic Foods in the Last 6 Months, Regularly Eating Organic Foods, and Buying Food Labeled as Natural or Organic by Gender, 2024 (percent of consumers)
• TRENDS BY AGE BRACKET/GENERATION
• Table 6-3. Intentionally Shopping for and Seeking out Organic, Clean Label, and Specialty Diet Foods by Age Bracket, 2024 (percent of consumers)
• Table 6-4. Use of Organic Foods in the Last 6 Months, Regularly Eating Organic Foods, and Buying Food Labeled as Natural or Organic by Age Bracket, 2024 (percent of consumers)
• Table 6-5. Use of Organic Foods in the Last 6 Months, Regularly Eating Organic Foods, and Buying Food Labeled as Natural or Organic by Generation, 2024 (percent of consumers)
• HOUSEHOLD INCOME
• Table 6-6. Intentionally Shopping for and Seeking out Organic, Clean Label, and Specialty Diet Foods by Household Income Bracket, 2024 (percent of consumers)
Table 6-7. Use of Organic Foods in the Last 6 Months, Regularly Eating Organic Foods, and Buying Food Labeled as Natural or Organic by Household Income Bracket, 2024 (percent of consumers)
• RACE/ETHNICITY ALSO PLAY A ROLE
• Table 6-8. Intentionally Shopping for and Seeking out Organic, Clean Label, and Specialty Diet Foods by Race/Ethnicity, 2024 (percent of consumers)
• Table 6-9. Use of Organic Foods in the Last 6 Months, Regularly Eating Organic Foods, and Buying Food Labeled as Natural or Organic by Race/Ethnicity, 2024 (percent of consumers)
• PRESENCE OF CHILDREN
• Table 6-10. Intentionally Shopping for and Seeking out Organic, Clean Label, and Specialty Diet Foods by Parenthood, 2024 (percent of consumers)
• Table 6-11. Use of Organic Foods in the Last 6 Months, Regularly Eating Organic Foods, and Buying Food Labeled as Natural or Organic by Parenthood and Presence of Children in the Household, 2024 (percent of consumers)
• EDUCATIONAL ACHIEVEMENT
• Table 6-12. Intentionally Shopping for and Seeking out Organic, Clean Label, and Specialty Diet Foods by Educational Attainment, 2024 (percent of consumers)
• Table 6-13. Use of Organic Foods in the Last 6 Months, Regularly Eating Organic Foods, and Buying Food Labeled as Natural or Organic by Educational Attainment, 2024 (percent of consumers)
• GEOGRAPHIC REGION
• Table 6-14. Intentionally Shopping for and Seeking out Organic, Clean Label, and Specialty Diet Foods by US Region, 2024 (percent of consumers)
• Table 6-15. Use of Organic Foods in the Last 6 Months, Regularly Eating Organic Foods, and Buying Food Labeled as Natural or Organic by US Region, 2024 (percent of consumers)
• URBANIZATION TRENDS
• Table 6-16. Intentionally Shopping for and Seeking out Organic, Clean Label, and Specialty Diet Foods by Urban, Suburban, and Rural Living, 2024 (percent of consumers)
• Table 6-17. Use of Organic Foods in the Last 6 Months, Regularly Eating Organic Foods, and Buying Food Labeled as Natural or Organic by County Size, 2024 (percent of consumers)
• ONLINE GROCERY SHOPPING
• Table 6-18. Intentionally Shopping for and Seeking out Organic, Clean Label, and Specialty Diet Foods by Use of Online Grocery Websites in the Last 30 Days, 2024 (percent of consumers)
• Table 6-19. Use of Organic Foods in the Last 6 Months, Regularly Eating Organic Foods, and Buying Food Labeled as Natural or Organic by County Size, 2024 (percent of consumers)
• OVERLAP WITH PLANT-BASED EATING
• Table 6-20. Intentionally Shopping for and Seeking out Organic, Clean Label, and Specialty Diet Foods by Primary Eating Philosophy, 2024 (percent of consumers)
• Table 6-21. Use of Organic Foods in the Last 6 Months, Regularly Eating Organic Foods, and Buying Food Labeled as Natural or Organic by US Region, 2024 (percent of consumers)

CHAPTER 7: CONSUMER PSYCHOGRAPHICS

• HIGHLIGHTS
• SPECIAL EATING RESTRICTIONS AND PREFERENCES
• Table 7-1. Special Eating Restrictions and Diets Followed, 2024 (percent of consumers)
• PRIORITIES PLACED ON FOOD CHARACTERISTICS
• Table 7-2. Priorities Placed on Foods, 2024 (percent of consumers)
• Table 7-3. Clean Label Priorities Placed on Foods, 2024 (percent of consumers)
• GROCERY SHOPPING AND EATING HABITS
• Table 7-4. Consumer Agreement on Statements about Grocery Shopping and Eating Habits, 2024 (percent of consumers who agree)
• COOKING SKILLS
• Table 7-5. Consumer Confidence with Cooking Skills, 2024 (percent of consumers)
• ORGANIC FOOD PURCHASES
• Table 7-6. Consumer Agreement on Statements about Organic Food Purchases, 2024 (percent of consumers)
• FOOD PROCESSING AND CLEAN INGREDIENTS AND LABELS
• Table 7-7. Consumer Agreement on Statements about Clean Ingredients, Food Processing, and Labels, 2024 (percent of consumers)
• SUGARS AND INGREDIENTS TO AVOID
• Table 7-8. Consumer Agreement on Statements about Sugars and Avoidance of Ingredients, 2024 (percent of consumers)
• WILLINGNESS TO PAY MORE FOR PREMIUM FOOD CHARACTERISTICS
• Table 7-9. Consumer Agreement on Statements about Willingness to Pay More for Premium Foods, 2024 (percent of consumers)
• HUMANE TREATMENT OF ANIMALS AND LOCAL SOURCING
• Table 7-10. Consumer Agreement on Statements about Animal Products and Humane Treatment of Animals, 2024 (percent of consumers)
• SUSTAINABILITY TRENDS
• What Consumers Think about Sustainability Issues and Sustainable Lifestyles
• Table 7-11. Consumer Agreement on Statements about Sustainability, 2024 (percent of consumers)
• Table 7-12. Importance of Practices When Living a Sustainable Lifestyle, 2024 (percent of consumers)
• Recycling and Composting Services
• Table 7-13. Consumer Access to Recycling and Composting Services, 2024 (percent of consumers)
• Table 7-14. Consumer Usage Frequency of Recycling and Composting Services, 2024 (percent of consumers who report using each service)
• Thoughts on Packaging and Waste
• Table 7-15. Consumer Agreement on Statements about Recycling and Packaging Materials, 2024 (percent of consumers)
• Table 7-16. Packaging Types Considered Most Eco-Friendly, 2024 (percent of consumers)
• Table 7-17. Importance of Sustainable and Eco-Friendly Packaging Characteristics, 2024 (percent of consumers)
• Consumers Think that Environmental Responsibility Is Personal
• Table 7-18. Environmental Attitudes among Organic/Natural Food Consumers, 2024 (percent of consumers who completely agree)
• CLEAN LABEL ATTITUDES
• Table 7-19. Clean Label Attitudes among Organic/Natural Food Consumers, 2024 (percent of consumers who completely agree)
• FOODIE PREFERENCES COMMON WITH ORGANIC/NATURAL CONSUMERS
• Table 7-20. "Foodie" Sentiments among Organic/Natural Food Consumers, 2024 (percent of consumers who completely agree)
• ENGAGEMENT WITH FOODS THROUGH COOKING
• Table 7-21. Thoughts on Cooking among Organic/Natural Food Consumers, 2024 (percent of consumers who completely agree)
• NOVELTY AND OPENNESS TO EXPLORING NEW FOODS
• Table 7-22. Interest in Novel Foods and Experiences among Organic/Natural Food Consumers, 2024 (percent of consumers who completely agree)
• CLEAN LABEL CONSUMERS CONSIDER THEMSELVES INFLUENTIAL IN PEER GROUPS & COMMUNITIES
• Table 7-23. Influences on People and Community among Organic/Natural Food Consumers, 2024 (percent of consumers who completely agree)