The Future of Grocery: Online Grocery, Meal Kits, & Direct-to-Consumer Food, 3rd Edition

Table of Content

CHAPTER 1: EXECUTIVE SUMMARY

• The Future of Grocery Delivery
• Online Grocery Shopping Driven by Convenience
• Opportunities for Growth
• SCOPE
• METHODOLOGY

CHAPTER 2: RECENT HISTORICAL TRENDS

• HIGHLIGHTS
• THE COVID-19 PANDEMIC WAS THE JUMPSTART THE ONLINE GROCERY MARKET NEEDED
• RISING PRICES: FROM SUPPLY CHAIN CRUNCHES TO INFLATION
• Table 2-1. Month-to-Month Changes in Consumer Price Index (CPI) for All Food Items, 2022 - 2025 (percent change)
• Table 2-2. Consumer Concerns about Rising Food Prices, 2021 - 2025 (percent of consumers)
• Feelings of Personal Economic Wellbeing
• Table 2-3. Feelings about Personal Economic Wellbeing Currently and In the Next Few Years, 2025 (percent of consumers)
• Rising Prices Impact Consumer Behavior
• Cutting Back on Household Expenses
• Table 2-4. Consumers Cutting Back on Household Expenses in the Last 12 Months, 2022 (percent of consumers)
• Table 2-5. Types of Household Expenses Cut Back on in the Last 12 Months, 2022 (percent of consumers)
• Table 2-6. Consumer Spending on "Extras", 2023 - 2025 (percent of consumers)
• Private Labels Are More Desirable as Prices Rise
• Figure 2-1. Chocolate under a New Walmart Private Label Brand
• Figure 2-2. In 2024, Sales of Private Label Items Are Mostly Increasing as Sales from National Brands Decline
• Figure 2-3. Private Label CPG Dollar Share, Unit Sales Growth, and Store Foot Traffic Changes
• The Vast Majority of Consumers Have Noticed the Rising Cost of Food, and Many Are Changing Their Purchasing Decisions
• Figure 2-4. Noticing the Rising Cost of Food and Beverages over the Past Year, 2024
• Figure 2-5. Impact of Rising Costs on Food/Beverage Purchasing, 2024
• Consumers Find Price More Important for Food Purchase Decisions in 2024
• Figure 2-6. Purchase Drivers for Food and Beverage Purchase Decisions, 2024
• Figure 2-7. Purchase Drivers for Food and Beverage Purchase Decisions by Household Income Bracket, 2024
• SNACKING AND HEALTHY EATING HABITS
• Snacking Trends Are Important to Online Grocery Shopping
• Changes to Snacking Habits in 2023
• Table 2-7. Current Snacking Activity Compared to Pre-Pandemic Levels, 2023 (percent of consumers)
• Snacking Activity in 2025
• Table 2-8. Statements on Snacking Activity, 2025 (percent of consumers)
• Table 2-9. Frequency of Snacking Habits, 2025 (percent of consumers)
• Increasing Use of Semaglutide Medications Can Change Snacking and Eating Habits
• Table 2-10. Use of and Interest in GLP-1 and Other Weight Loss Drugs, 2025 (percent of consumers)
• WORK HABITS
• Food Trends in the Context of Changes to Work
• Working from Home in 2023
• Work from Home Ability and Frequency
• Table 2-11. Ability to Work from Home and Frequency of Remote Work, 2023 (percent of consumers)
• Working at a Co-Working Space or Working from Home
• Table 2-12. Working at a Co-Working Space or Working from Home, 2023 (percent of consumers)
• Table 2-13. Consumer Rating of Experiences Working at a Co-Working Space or Working from Home, 2023 (percent of consumers who have ever had each experience)
• Table 2-14. Consumer Opinions on Working at a Co-Working Space or Working from Home, 2023 (percent of employed consumers)
• Work Habits in 2024
• Typical Work Weeks
• Table 2-15. Where Time Is Spent during a Typical Work Week, 2024 (percent of employed consumers)
• Typical Work Arrangements
• Figure 2-8. Typical Work Arrangements (Fully Remote, Hybrid, and Traditional), 2024 (percent of employed consumers)
• Work Habits in 2025
• Table 2-16. Ability to Work from Home, 2025 (percent of employed consumers)
• Table 2-17. Where Time Is Spent during a Typical Work Week, 2025 (percent of employed consumers)
• Figure 2-9. Typical Work Arrangements (Fully Remote, Hybrid, and Traditional), 2025 (percent of employed consumers)
• Table 2-18. Statements about Remote Work and Looking for a New Job, 2025 (percent of employed consumers)
• Table 2-19. Satisfaction with Elements of Work Life, 2025 (percent of employed consumers)
• Table 2-20. Satisfaction with Elements of Work Life by Type of Work, 2025 (percent of employed consumers who are satisfied with each element)
• Table 2-21. Challenges Faced at Work by Type of Work, 2025 (percent of employed consumers)
• Table 2-22. Typical Work Schedules by Type of Work, 2025 (percent of employed consumers)
• Table 2-23. Working Additional Hours Outside of the Typical Schedule by Type of Work, 2025 (percent of employed consumers)
• Table 2-24. How Often Workers Think They Need to Meet in Person with their Team by Type of Work, 2025 (percent of employed consumers)
• PERSONAL FEELINGS OF WELLBEING
• Reporting Negative Mental States in 2023
• Figure 2-10. Current Feelings on Mental and Physical Symptoms Compared to "Normal" or Preferred Level, 2023 (percent of consumers)
• Continuing Mental and Physical Health Effects in 2024
• Table 2-25. Current Feelings on Mental and Physical Symptoms Compared to "Normal" or Preferred Level, 2024 (percent of consumers)
• Elevated Negative Symptoms Continuing in 2025
• Table 2-26. Current Feelings on Mental and Physical Symptoms Compared to "Normal" or Preferred Level, 2025 (percent of consumers)
• Stress Levels and Impact on Food/Beverage Consumption
• Figure 2-11. Stress Levels in the Last Six Months and Impact on Healthfulness of Food/Beverage Consumption, 2024
• Figure 2-12. Sources of Stress for Consumers Who Were Very or Somewhat Stressed in the Last Six Months, 2024
• Figure 2-13. Top Sources of Stress in the Last Six Months by Generation, 2024
• Figure 2-14. Happiness, Stress, and Health Status by Household Income Bracket, 2024
• Figure 2-15. Impact of Food Consumption on Mental or Emotional Well-Being, 2024

CHAPTER 3: OVERVIEW AND MARKET TRENDS

• HIGHLIGHTS
• CONVENIENCE THE ULTIMATE SELLING POINT FOR BUSY CONSUMERS
• US ONLINE GROCERY SHOPPING WELL BEHIND OTHER COUNTRIES, BUT THERE ARE OPPORTUNITIES FOR EXPANSION AND CONTINUED HOUSEHOLD ADOPTION
• CLEAN LABEL TRENDS AND INCREASING FOCUS ON HEALTHY FOODS
• There Is No Single Universal Definition of "Clean Label"
• Popular Media Effects on Food Perceptions: Healthfulness, Safety, Environmental Sustainability, and Human and Animal Welfare Are Scrutinized
• Different Levels of Processing
• 1: Unprocessed and Minimally Processed Foods
• 2: Processed Culinary Ingredients
• 3: Processed Foods
• 4: Ultra-Processed Foods (UPFs)
• Some Grocery Products Are Shedding the Image of Being Highly Processed
• Figure 3-1. bettergoods Pizza Made Without Artificial Colors or Flavors
• DIRECT SELLERS AND HOME DELIVERY COMPANIES
• DTC Companies Tackling Niche Health Food Markets with Meal Kits, Prepared Meals, and Online Grocery
• Table 3-1. Selected Meal, Meal Kit, and Grocery Delivery Services by Date Founded, Services Offered, and Geographic Area Served
• iv
• New Companies and Products with Niche Appeal May Choose DTC Channels
• Figure 3-2. Functional Beverage Brand Mostly Selling Products via E-Commerce
• Figure 3-3. Niche Plant-Based Meat Brand Ships Directly to Consumers
• Subscriptions Save Consumers Money and Boost Sales
• Subscribe and Save and Recurring Orders
• Figure 3-4. Signing Up for Subscription Delivery Saves Users Money
• Figure 3-5. Weekly Grocery Orders Restock Items and Recommend Grocery Lists According to User Preferences
• Subscription Boxes as a Gift for Yourself or Others
• Figure 3-6. Subscription Box Ships Monthly as the "Ultimate Gift"
• Figure 3-7. Artisan Meats Shipped Via a Subscription for a Unique Flavor Experience
• Figure 3-8. Save on Curated Food Selections with a Subscription Delivery
• Private Labels
• Figure 3-9. Private Label Premium Products Exclusive to DTC Retailer
• Table 3-2. Selected Online Private Label Grocery Brands
• BRICK AND MORTAR STORES EXPANDING AND PROMOTING E-COMMERCE OPTIONS
• Figure 3-10. Target Online Order Pickup Is One Option That Increases Store Traffic after an Online Order
• Retail Stores Rely More On Impulse Purchases
• Private Label Products Are a Driver of In-Store Traffic, Online Sales, and Retailer Loyalty
• Table 3-3. Selected Private Label Grocery Brands Available Via Online Ordering
• Launching Online Grocery Shopping Via Third-Party Delivery Companies
• Figure 3-11. A Wide Array of Grocers and Non-Grocery Retailers Served by Third-Party Delivery in Local Markets
• Expanding Direct Grocery Store Ordering Options
• Figure 3-12. Subscription Service Saves Customers Delivery and Shipping Fees for Grocery Orders
• Figure 3-13. Online Grocery Website Gives You Many Ways to Shop
• "Dark Stores" or Grocery Fulfillment Centers Can Increase Operational Efficiency
• Third-Party Ordering Platforms Make Offering Online Groceries Possible for Independents
• Table 3-4. Selected Online Grocery Platform Providers
• Continuing Challenges to Online Grocery Services Satisfying Consumer Desires
• Pickup Can Solve the Last-Mile Problem
• MEAL KIT DELIVERY SERVICES
• Celebrity Endorsements Used as a Marketing Tactic
• Figure 3-14. Celebrity-Branded Meal Kits Using Public Image to Market Curated Recipes
• Meal Kit Options Targeted at Specific Demographics and Diets
• Figure 3-15. Meal Kits Clinically Proven to Help Consumers Lose Weight and Lower LDL Cholesterol
• Increasingly Offering Prepared Ingredients and More Meal Options to Save Time and Reduce Mess
• Figure 3-16. Fresh, Pre-Chopped Ingredients in Its Meal Kits
• Meal Kits Are Not Just a Product - The Service is Also Like a Home Cooking Class
• Figure 3-17. Article Shows How Meal Kits Can Teach Customers How to Cook or Improve Cooking Skills/Kitchen Creativity
• Figure 3-18. Blog Provides Tips and Recipes that Can Help Beginners and Experienced Home Chefs
• Offering Meal Kits Without a Subscription/Via Stores
• Customization of Meals and Varying Levels of Preparation Required
• Figure 3-19. New Meal Kit Options for Easier Recipes and Add-On Items
• Lower Priced Meal Kits for Price-Sensitive Consumers
• Figure 3-20. Dinnerly is a Low Price Option Appealing to Those Who Think Other Meal Kits Are Too Expensive
• MEAL DELIVERY SERVICES
• Convenient Meal Delivery Services Emphasizing Freshness and Healthy Foods
• Figure 3-21. Meal Delivery Service Focused on Nutrition and "Clean Eating"
• Figure 3-22. Meal Plans That Are Convenient and Prepared Specifically for You with Only Premium Ingredients
• Figure 3-23. Putting Good Food on Every Table with Prepared Meals Heavy on Plants and Whole-Food Ingredients
• Figure 3-24. Meal Delivery Service Promotes Healthy Diets That Contain Whole, Unprocessed Ingredients
• Targeting Specialized Demographics
• Figure 3-25. Specialty Meal Delivery Service for the Needs of Seniors
• Local and Regional Meal Delivery Companies Are Emphasizing Local Ingredients and Compete with National Providers
• Figure 3-26. Sprinly Serves Organic, Plant-Based Meals That Are Delivered Fresh and Require No Cooking
• Customized Meal Delivery Catering to Special Diets and Weight Loss Plans
• Figure 3-27. Customized Meal Delivery Service Allows Customers to Choose Portion Sizes of Each Selected Item
• Figure 3-28. Pick Your Meals a La Carte, Get on a Meal Plan for Specific Goals, or Order Cooked Food by the Pound for Home Meal Preparation
• COMMUNITY SUPPORTED AGRICULTURE AND FARMERS' MARKETS
• Figure 3-29. Fresh Fork Market CSA Sign Up
• Creating Online Marketplaces and Collaborating with Local Producers
• CSAs Joining the Meal Kit Market Through Partnerships or New Product Offerings
• Figure 3-30. Farmhouse Delivery Meal Kits Offer CSA Products Designed for Specific Meals
• CONCERNS ABOUT FOOD WASTE
• Most Consumers Are Concerned about Food Waste
• Table 3-5. Agreement on Statements about Food Waste, 2025 (percent of consumers)
• Table 3-6. Concern about Food Waste, 2024 (percent of consumers)
• Grocery Shopping and Meal Planning Behavior
• Table 3-7. Statements about Food Shopping and Meal Planning Behavior, 2025 (percent of consumers)
• Imperfect or "Ugly" Produce Has Become an Attractive Option for Consumers, but Food Waste Claims Are Being Re-Examined
• Figure 3-31. Imperfect or "Ugly" Produce Is Marketed as a Way to Fight Food Waste and Save Money
• Figure 3-32. Exposes on Imperfect Produce Say Farms Aren't Wasting Perfectly Good Produce

CHAPTER 4: MARKET SIZE, FORECASTS, AND HISTORICAL TRENDS

• HIGHLIGHTS
• HISTORICAL ONLINE GROCERY MARKET
• Table 4-1. US Online Grocery Sales, 2019-2024 (billion dollars)
• Share of the Market by Fulfillment Type
• Figure 4-1. Online Grocery Market by Fulfillment Type, 2024 (percent)
• Share of the Market by Retailer Category
• Figure 4-2. Online Grocery Market by Retailer Category, 2024 (percent)
• Share of the Market by Product Category
• Figure 4-3. Online Grocery Market by Product Category, 2024 (percent)
• ONLINE GROCERY FORECAST
• Table 4-2. US Online Grocery Sales, 2024, 2025P-2029P, 2034P (billion dollars)
• MEAL KIT FORECAST
• Table 4-3. US Meal Kit Delivery Service Sales, 2019-2024 (million dollars)
• Table 4-4. US Meal Kit Delivery Service Sales, 2024, 2025P-2029P, 2034P (million dollars)

CHAPTER 5: USE OF FOOD ORDERING METHODS AND ONLINE FOOD PURCHASES

• HIGHLIGHTS
• USE OF FOOD CARRYOUT AND DELIVERY METHODS IN 2024 AND
• Use in the Last 12 Months
• Table 5-1. Consumer Use of Food Ordering Methods in the Last 12 Months, 2024 and 2025 (percent of consumers)
• Frequency of Use in the Last 3 Months
• Figure 5-1. Consumer Frequency of Food Ordering Methods in the Last 3 Months, 2024 and 2025 (percent of consumers who have used each method in the last 12 months)
• Frequency of Use Now Compared to 12 Months Ago
• Table 5-2. Consumer Frequency of Food Ordering Habits Now Compared to 12 Months Ago, 2024 and 2025 (percent of consumers who have used each method in the last 12 months)
• Expected Changes to Use in the Next 12 Months
• Table 5-3. Consumer Expected Changes to the Frequency of Food Ordering Habits in the Next 12 Months, 2024 and 2025 (percent of consumers)
• Strong Overlap Between Use of Services
• Table 5-4. Strong Overlap in Use of Food Delivery and Pickup Options in the Last 12 Months, 2025 (percent of consumers)
• USE OF ONLINE GROCERY ORDERING/DELIVERY SERVICES
• Table 5-5. Online Grocery Ordering/Delivery Services Used, 2025 (percent of consumers)
• ONLINE PURCHASES OF ALCOHOLIC BEVERAGES
• Table 5-6. Alcoholic Beverages Bought Online, 2025 (percent of consumers)
• USE OF MEAL KIT AND SUBSCRIPTION BOX SERVICES
• Table 5-7. Use of Meal Kit Delivery Services, 2025 (percent of consumers)

CHAPTER 6: GROWTH OPPORTUNITIES

• HIGHLIGHTS
• TARGETING BABY BOOMERS AND THE SILENT GENERATION, WHO ARE LESS LIKELY TO SHOP ONLINE
• Online Grocery Shopping Can Solve Problems Faced by Older Consumers
• Meal Kits and Prepared Meals for Older Consumers
• INCREASING PRODUCT OFFERINGS TO FURTHER BLUR THE LINES BETWEEN GROCERIES, MEAL KITS, AND PREPARED MEALS
• Figure 6-1. New Prepared Meal Offerings for Options that Are Quicker and Easier than Traditional Meal Kits
• EXPANSION OF MEAL DELIVERY OPTIONS FOR CHILDREN AND FAMILIES
• Figure 6-2. Delivered to Your Door: Fresh and Healthy Meals for Children of a Specific Age or the Whole Family
• APPEALING TO CUSTOMERS TRYING TO RESIST IMPULSE BUYS
• FURTHER ACCEPTANCE OF THE OUTSOURCING OF INDIVIDUAL ITEM SELECTION
• LABEL READERS CAN GET ADDITIONAL PRODUCT INFORMATION ONLINE
• AI-POWERED VOICE TECHNOLOGY FOR INCREASED CONVENIENCE
• Figure 6-3. Whole Foods Voice Ordering for Prime Now Shoppers through Alexa
• Figure 6-4. Google Assistant Grocery Ordering Uses Cues from a Customer's Regular Shopping Habits
• VR AND AR SHOPPING EXPERIENCES
• Figure 6-5. Amazon AR View Demo Video - The Next Step Is Virtually Picking Groceries
• Figure 6-6. Walmart Shelf-Scanning Robots - The Next Step Is Order Fulfillment Robots
• Figure 6-7. VR Shopping Environment Communicates with Smart Home Appliances
• ARTIFICIAL INTELLIGENCE FOR VIDEO MARKETING, "SHOPPABLE VIDEOS", AND IMPROVING THE SHOPPING EXPERIENCE
• Figure 6-8. AI Tool Assists Shoppers in Answering Questions and Finding Items in Stores
• MICRO-FULFILLMENT CAN BOOST PROFITS AND DELIVERY SPEEDS
• ROBOTICS AND FULFILLMENT AUTOMATION
• NEW DELIVERY METHODS
• Drone Delivery
• Autonomous Vehicle (AV) Delivery
• In-Home Delivery
• Figure 6-9. Enhanced Convenience and Benefits of In-Home Grocery Delivery
• CREATING A SEAMLESS OMNICHANNEL EXPERIENCE
• Figure 6-10. Mobile App Functions for In-Store Shopping
• Figure 6-11. Technology Providing an "Effortless Experience" to In-Store Shoppers by Removing Checkout Hurdles
• TARGET SPECIAL OCCASIONS TO INTEREST INFREQUENT CUSTOMERS
• OFFERING EXPIRING/CLEARANCE ITEMS FOR SALE ONLINE
• Figure 6-12. Visualization Comparing Static vs. Dynamic Pricing Models
• Figure 6-13. Mobile App for Consumers Can Save Them Money on Groceries
• MEAL KITS AND PREPARED MEAL DELIVERY SERVICES CAN REDUCE FOOD WASTE AT HOME

CHAPTER 7: ONLINE GROCERY, MEAL KIT, AND MEAL DELIVERY SERVICE PROVIDERS

• HIGHLIGHTS
• MERGERS & ACQUISITIONS
• Table 7-1. Selected Online Grocery Mergers & Acquisitions, 2021-2025
• VENTURE CAPITAL STIMULATING STARTUPS, THOUGH CONSOLIDATION IS AFOOT AS SOME E-GROCERS ARE STRUGGLING .
  • Table 7-2. Selected Investment in Online Grocery and Related Companies, 2019-2023 (million dollars)
• ONLINE GROCERY MARKET SHARE
• Figure 7-1. Online Grocery Market Share, 2024 (percent)
• Walmart
• Instacart
• Amazon
• Kroger
• Target
• Ahold Delhaize
• MEAL KIT DELIVERY SERVICES MARKET SHARE
• Figure 7-2. Meal Kit Delivery Services Market Share, 2024 (percent)
• HelloFresh
• Home Chef
• Sunbasket
• Blue Apron
• COMPETING PRODUCTS AND SERVICES
• Home Chef Services Compete with the Meal Kit and Meal Delivery Concept
• Figure 7-3. Chefs for Seniors Provides a Personal Chef Service to Cook Fresh Meals in a Customer's Own Kitchen
• Restaurant Delivery from Third Parties

CHAPTER 8: CONSUMER DEMOGRAPHICS

• HIGHLIGHTS
• TRENDS BY GENDER
• Table 8-1. Use of Online Grocery and Meal Kit Delivery Services by Gender, 2025 (percent of consumers)
• Table 8-2. Use of Convenient Food Ordering Methods in the Last 12 Months by Gender, 2025 (percent of consumers)
• Table 8-3. Use of Convenient Food Ordering Methods More Often Compared to 12 Months Ago by Gender, 2025 (percent of consumers using each service)
• TRENDS BY AGE
• Table 8-4. Use of Online Grocery and Meal Kit Delivery Services by Age Bracket, 2025 (percent of consumers)
• Table 8-5. Use of Online Grocery and Meal Kit Delivery Services by Generation, 2025 (percent of consumers)
• Table 8-6. Use of Convenient Food Ordering Methods in the Last 12 Months by Age Bracket, 2025 (percent of consumers)
• Table 8-7. Use of Convenient Food Ordering Methods More Often Compared to 12 Months Ago by Age Bracket, 2025 (percent of consumers using each service)
• PATTERNS BASED ON HOUSEHOLD INCOME
• Table 8-8. Use of Online Grocery and Meal Kit Delivery Services by Household Income Bracket, 2025 (percent of consumers)
• Table 8-9. Use of Convenient Food Ordering Methods in the Last 12 Months by Household Income Bracket, 2025 (percent of consumers)
• Table 8-10. Use of Convenient Food Ordering Methods More Often Compared to 12 Months Ago by Household Income Bracket, 2025 (percent of consumers using each service)
• REGIONAL DIFFERENCES
• Table 8-11. Use of Online Grocery and Meal Kit Delivery Services by US Region, 2025 (percent of consumers)
• Table 8-12. Use of Convenient Food Ordering Methods in the Last 12 Months by US Region, 2025 (percent of consumers)
• Table 8-13. Use of Convenient Food Ordering Methods More Often Compared to 12 Months Ago by US Region, 2025 (percent of consumers using each service)
• URBAN, SUBURBAN, AND RURAL CONSUMERS
• Table 8-14. Use of Online Grocery and Meal Kit Delivery Services by Population Density of Residence Area, 2025 (percent of consumers)
• Table 8-15. Use of Convenient Food Ordering Methods in the Last 12 Months by Rural, Suburban, and Urban Living Environment, 2025 (percent of consumers)
• Table 8-16. Use of Convenient Food Ordering Methods More Often Compared to 12 Months Ago by Rural, Suburban, and Urban Environment, 2025 (percent of consumers using each service)
• EDUCATIONAL ATTAINMENT
• Table 8-17. Use of Online Grocery and Meal Kit Delivery Services by Educational Attainment, 2025 (percent of consumers)
• Table 8-18. Use of Convenient Food Ordering Methods in the Last 12 Months by Educational Attainment, 2025 (percent of consumers)
• Table 8-19. Use of Convenient Food Ordering Methods More Often Compared to 12 Months Ago by Educational Attainment, 2025 (percent of consumers using each service)
• EMPLOYMENT STATUS
• Table 8-20. Use of Online Grocery and Meal Kit Delivery Services by Employment Status, 2025 (percent of consumers)
• Table 8-21. Use of Convenient Food Ordering Methods in the Last 12 Months by Employment Status, 2025 (percent of consumers)
• Table 8-22. Use of Convenient Food Ordering Methods More Often Compared to 12 Months Ago by Employment Status, 2025 (percent of consumers using each service)
• PRESENCE OF CHILDREN IN THE HOUSEHOLD AND MARITAL/PARTNERSHIP STATUS
• Table 8-23. Use of Online Grocery and Meal Kit Delivery Services by Presence of Children in the HH and Marital/Partnership Status, 2025 (percent of consumers)
• Table 8-24. Use of Convenient Food Ordering Methods in the Last 12 Months by Presence of Children in the HH and Marital/Partnership Status, 2025 (percent of consumers)
• Table 8-25. Use of Convenient Food Ordering Methods More Often Compared to 12 Months Ago by Presence of Children in the HH and Marital/Partnership Status, 2025 (percent of consumers using each service)
• RACE/ETHNICITY
• Table 8-26. Use of Online Grocery and Meal Kit Delivery Services by Race/Ethnicity, 2025 (percent of consumers)
• Table 8-27. Use of Convenient Food Ordering Methods in the Last 12 Months by Race/Ethnicity, 2025 (percent of consumers)
• Table 8-28. Use of Convenient Food Ordering Methods More Often Compared to 12 Months Ago by Race/Ethnicity, 2025 (percent of consumers using each service)
• PLANT-FORWARD CONSUMERS
• Table 8-29. Use of Online Grocery and Meal Kit Delivery Services by Primary Diet/Eating Philosophy, 2025 (percent of consumers)
• Table 8-30. Use of Convenient Food Ordering Methods in the Last 12 Months by Primary Diet/Eating Philosophy, 2025 (percent of consumers)
• Table 8-31. Use of Convenient Food Ordering Methods More Often Compared to 12 Months Ago by Primary Diet/Eating Philosophy, 2025 (percent of consumers using each service)

CHAPTER 9: CONSUMER PSYCHOGRAPHICS

• HIGHLIGHTS
• STRONG OVERLAP WITH CLEAN LABEL IDEALS
• Table 9-1. Use of Convenient Food Ordering Methods in the Last 12 Months by Clean Label Preferences, 2025 (percent of consumers)
• FOOD ATTITUDES
• Table 9-2. Consumer Food Attitudes and Behaviors, 2025 (percent of consumers who agree completely)
• ATTITUDES ON FOOD CONVENIENCE AND BEING BUSY
• Table 9-3. Consumer Attitudes on Food Convenience and Being Busy/Stressed, 2025 (percent of consumers who agree completely)
• GROCERY SHOPPING AND MEAL PLANNING BEHAVIOR
• Table 9-4. Shopping for Groceries from a List by Use of Convenient Food Ordering Methods in the Last 12 Months, 2025 (percent of consumers)
• Table 9-5. Adding Items to Grocery Cart (In-Store or Online) on Impulse by Use of Convenient Food Ordering Methods in the Last 12 Months, 2025 (percent of consumers)
• Table 9-6. Planning Meals in Advance by Use of Convenient Food Ordering Methods in the Last 12 Months, 2025 (percent of consumers)
• Table 9-7. Planning Meals and Shopping around Ingredients Already in the Home by Use of Convenient Food Ordering Methods in the Last 12 Months, 2025 (percent of consumers)
• WILLINGNESS TO PAY MORE FOR CONVENIENT FOOD DELIVERY OR PREMIUM FOODS
• Table 9-8. Willingness to Pay More for Grocery Delivery by Use of Convenient Food Ordering Methods in the Last 12 Months, 2025 (percent of consumers)
• Table 9-9. Willingness to Pay More for Meal Kit Delivery by Use of Convenient Food Ordering Methods in the Last 12 Months, 2025 (percent of consumers)
• Table 9-10. Willingness to Pay More for Grocery Pickup by Use of Convenient Food Ordering Methods in the Last 12 Months, 2025 (percent of consumers)
• Table 9-11. Willingness to Pay More for Prepared Meal Delivery by Use of Convenient Food Ordering Methods in the Last 12 Months, 2025 (percent of consumers)
• Table 9-12. Willingness to Pay More for Organic Foods/Beverages by Use of Convenient Food Ordering Methods in the Last 12 Months, 2025 (percent of consumers)
• Table 9-13. Willingness to Pay More for Clean Label Foods/Beverages by Use of Convenient Food Ordering Methods in the Last 12 Months, 2025 (percent of consumers)
• Table 9-14. Willingness to Pay More for Plant-Based Foods/Beverages by Use of Convenient Food Ordering Methods in the Last 12 Months, 2025 (percent of consumers)
• SPECIAL DIETS/EATING RESTRICTIONS/FOOD PREFERENCES
• Table 9-15. Frequency of Currently Following Special Diets/Eating Restrictions/Food Preferences, 2025 (percent of consumers)
• REASONS FOR CONSUMERS ORDERING GROCERIES OR MEAL KITS ONLINE
• Table 9-16. "Why do you order food and beverage groceries online for pickup or shipment/delivery to your home?" 2025 (percent of consumers who use grocery delivery or pickup services)
• Table 9-17. "Why do you have fresh ingredient meal kits delivered?", 2025 (percent of consumers who use meal kit delivery services)
• WHY DO SO MANY ONLINE SHOPPERS NOT SHOP FOR GROCERIES OR MEAL KITS ONLINE?
• Table 9-18. "Why do you not order food or beverage groceries online for pickup?", 2025 (percent of consumers who do not use grocery pickup services)
• Table 9-19. "Why do you not order food and beverage groceries online for delivery/shipment?", 2025 (percent of consumers who do not use grocery delivery services)
• Table 9-20. "Why do you not order meal kits online for delivery?", 2025 (percent of consumers who do not use meal kit delivery services)

CHAPTER 10: PACKAGING AND SUSTAINABILITY TRENDS

• HIGHLIGHTS
• THE BALANCE BETWEEN EFFECTIVE, SUSTAINABLE, AND LOW-COST PACKAGING
• Figure 10-1. Use of Recyclable or Compostable Packaging for Meal Kits for Increased Sustainability
• TARGETING EXCESSIVE PACKAGING FOR REDUCTION AND ELIMINATION
• PROTECTIVE PACKAGING IS IMPORTANT FOR PRODUCT INTEGRITY
• Figure 10-2. Void Fill Used As an Attractive and Elegant Enhancement to a Food Gift
• A SHIFT FROM EXPENSIVE SET-UP BOXES TO OTHER PAPER PACKAGING
• Figure 10-3. Types of Paper Packaging with High Quality Graphics
• REUSABLE PACKAGING
• Figure 10-4. Reusable Grocery Boxes Keep Foods Chilled and Safe during Transit
• Figure 10-5. Reusable Food Packaging and "Waste-Free Delivery"
• OPPORTUNITIES FOR BIODEGRADABLE AND COMPOSTABLE PACKAGING
• Figure 10-6. Compostable Wrappers Used for Chocolate Sold Online
• CONSUMER INSIGHTS ON RECYCLING, HOUSEHOLD WASTE, AND PACKAGING
• What Consumers Think about Sustainability and Sustainable Lifestyles
• Table 10-1. Consumer Opinions on Sustainability, 2025 (percent of consumers)
• Table 10-2. Importance of Practices in Living a Sustainable Lifestyle, 2025 (percent of consumers)
• Recycling and Composting Services
• Table 10-3. Consumer Access to Recycling and Composting Services, 2024 (percent of consumers)
• Table 10-4. Consumer Usage Frequency of Recycling and Composting Services, 2024 (percent of consumers who report using each service)
• Thoughts on Packaging and Waste
• Table 10-5. Consumer Agreement on Statements about Recycling and Packaging Materials, 2024 (percent of consumers)
• Table 10-6. Packaging Types Considered Most Eco-Friendly, 2024 (percent of consumers)
• Table 10-7. Importance of Sustainable and Eco-Friendly Packaging Characteristics, 2024 (percent of consumers)
• Consumers Think that Environmental Responsibility Is Personal
• Table 10-8. Consumer Environmental Attitudes and Behaviors, 2025 (percent of consumers who completely agree)