Pet Litter, Cleanup, and Odor Control Products in the US, 5th Edition Report

Pet Litter, Cleanup, and Odor Control Products in the US, 5th Edition provides a deep dive into the cat litter, puppy/training pads, dog waste bags, and pet cleanup and odor control preparations market. The report presents valuable insights into what factors are most important for consumers considering purchases in this market and what marketers and retailers can do to satisfy consumer expectations and demands.

Trends driving sales in the litter and cleanup market include:

Value-positioned litter and cleanup products including private label products offering similar efficacy at a lower price point

Cat litter offering wellness benefits, such as health monitoring and dust-free options

Sustainable and eco-friendly products, such as plant-based litter and compostable dog waste bags

Building on analyses presented in previous editions of this report, this fully updated fifth edition breaks out historical and projected retail sales from 2019 through 2029 across four categories: cat litter and non-durable accessories, puppy/training pads and accessories, dog waste bags, and pet cleanup and odor control preparations. The report explores competitive strategies of key players, trends in marketing and new product development, and retail dynamics including e-commerce strategies and omnichannel marketing. Featuring exclusive data from Packaged Facts' Surveys of Pet Owners, the report examines purchasing trends by product type, as well as attitudes and demographic characteristics of pet litter and cleanup purchasers. The report also features multi-year MRI-Simmons data profiling cat litter user demographics and product and brand preferences.