Functional Beverages: Market Trends and Opportunities, 3rd Edition

This report examines the $66.3 billion US retail market for functional beverages designed and marketed to provide small, practical upgrades to health or everyday life. Consumer demographics, perceptions, motivations, and behavior are examined as pertaining to beverage choices and consumption of functional beverage alternatives. Retail sales of functional beverages in the scope of this report are segmented by type (energy and sports drinks, functional carbonated drinks, functional coffees and teas, functional dairy and dairy alternative beverages, functional juices, functional waters, nutritional shakes, protein drinks, and meal replacements, and other functional beverages) from 2019 through 2024 and forecast from 2025 through 2029 and 2034. The reasons for and implications of shifts in consumer perception and behavior are analyzed in the context of future market opportunities. Major topics including the "sober curious" movement, attitudes about healthy foods and beverages, use of GLP-1 medications, interest in various types of ingredients or nutrients or health outcomes, with particular focus on growth opportunities for functional beverages.

The report has dozens of tables showcasing numerical survey data on consumer demographics and psychographics. This report goes in-depth on historical trends that have affected the food and beverage market.

Report Scope

Functional beverages are segmented by the following product categories:

Energy and Sports Drinks

Functional Carbonated Drinks

Functional Coffees and Teas

Functional Dairy and Dairy Alternative Beverages

Functional Juices

Functional Waters

Nutritional Shakes, Protein Drinks, and Meal Replacements

Other Functional Beverages

Sales include both ready-to-drink (RTD) versions that are bottled or canned and beverage powders/liquid beverage enhancers. This report also includes functional dry coffee and tea that are brewed with water to become functional beverages.