PUBLISHER: Packaged Facts | PRODUCT CODE: 1886200
PUBLISHER: Packaged Facts | PRODUCT CODE: 1886200
The Packaged Facts report US Buy Now, Pay Later Loan Trends, addresses the US market for "Pay in 4" and interest-based loans offered by leading BNPL fintechs. This report relies on proprietary, trended data to identify key users, and how usage factors, credit card cross-use, risk profiles, mobile usage, product innovations influence BNPL usage. This includes generational "deep cuts" such as generation by gender, income, race/ethnicity, and credit score. It also includes market sizing for the BNPL market, by key players.
Executive Summary
Scope of Report
Report Methodology
Executive Summary
Market Size and Forecast
Buy Now, Pay Later Payment Value Market Size and Forecast
Growth Drivers
Penetrating New Categories and Channels
Framing BNPL Within Fintech Financial Services Ecosystems
Providing Customer Rewards
Keeping Credit Card Issuers on Their Toes
BNPL Use and Usage Frequency
Usage Tracks at 25% of Population
Usage: Ask Gen Z and Millennials
Usage Frequency Needs a Boost
Usage by Brand
The BNPL User Risk Connection
Credit Scores Strongly Correlate to BNPL Usage
Riskier Consumers Are Heavier BNPL Users
The BNPL vs. Credit Card Riddle
Overview
BNPL Users and Credit Card Users Have More in Common Than You Think
The BNPL Mobile Connection
Mobile Payment Adoption Among BNPL Users Is High
Phone-Based Payment Methods
BNPL Users Are Digitally Savvy Payers Regardless of Age
Mobile Payment Brands Can Drive BNPL Uptake
Mobile Funding Methods
BNPL Usage Factors
Top Usage Rationales
Importance of BNPL Fees, Terms, and Benefits
Financial Protection and Cash Flow Considerations Predominate
BNPL User Interest in Broader Provider Offerings
Finance and Commerce Products Turn the Flywheel
Why Holdouts Do Not Use BNPL
Why Do I Need It?
BNPL Fintech Providers
Affirm
Afterpay
Klarna
PayPal BNPL
Appendix
Survey Methodology
Methodology
Definitions