E-Cigarette Market by Product Type, End-Users, and Geography (North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa): Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2023-2030

Description

Persistence Market Research has recently released a comprehensive report on the worldwide market for E-Cigarette . The report offers a thorough assessment of crucial market dynamics, including drivers, trends, opportunities, and challenges, providing detailed insights into the market structure. This research publication presents exclusive data and statistics outlining the anticipated growth trajectory of the global E-Cigarette Market from 2023 to 2030.

The global e-cigarette market is forecasted to expand at a CAGR of 28% and thereby increase from a value of US$1.4 Bn in 2023, to approximately US$8 Bn by the end of 2030.

Key Insights

E-Cigarette Market Size (2023E): US$1.4 Billion
Projected Market Value (2030F): US$8.0 Bn
Global Market Growth Rate (CAGR 2023 to 2030): 28%
Historical Market Growth Rate (CAGR 2018 to 2022): 21.1%

E-Cigarette Market- Report Scope

Consumers with augmented disposable income are likely to display a heightened inclination towards investing in premium and top-tier e-cigarette devices. This propensity can stimulate the demand for advanced vaping products that are characterized by enhanced features, innovative design, and an overall superior user experience. With an increased level of disposable income, individuals may perceive e-cigarettes as being more economical and within easier reach.

The initial expenditure involved in acquiring a vaping device and the subsequent costs associated with e-liquids or pods may become more manageable, which, in turn, fosters adoption among consumers with enhanced financial resources. A surplus of disposable income affords consumers the opportunity to delve into a broader spectrum of e-cigarette offerings. Vapers with greater financial flexibility may engage in experimentation with diverse device models, flavors, and brands, thereby making a substantial contribution to the overall expansion and diversification of the market.

Market Growth Drivers for E-Cigarette Market:

Numerous significant factors are propelling the expansion of the e-cigarette market. Firstly, heightened awareness of the health hazards linked to traditional tobacco smoking is motivating a substantial portion of consumers to transition to e-cigarettes, which are perceived as a potentially less harmful alternative. Secondly, the wide array of available flavors and varying nicotine strengths in e-cigarettes is drawing a diverse consumer demographic, encompassing those aiming to quit smoking and individuals seeking a personalized vaping experience. Thirdly, the convenience and portability of e-cigarettes make them an appealing choice for individuals with active, on-the-go lifestyles.

Furthermore, the proliferation of online retail channels has facilitated global access to e-cigarettes, thereby extending the market's geographical reach. Additionally, the potential cost savings compared to conventional cigarettes are an enticing factor for economically conscious consumers.

Moreover, regulatory advancements and product innovations are playing a pivotal role in driving market growth. As regulations evolve to address safety and quality concerns, reputable manufacturers are positioning themselves to meet compliance standards, further bolstering consumer confidence in e-cigarettes.

Market Restraints

The e-cigarette market faces several notable restraints. Firstly, concerns over the long-term health effects of vaping and the lack of extensive research on its safety remain significant barriers to widespread acceptance. Secondly, stringent regulations and potential bans on e-cigarette advertising and sales in various regions pose a threat to market growth. Thirdly, the emergence of counterfeit and substandard vaping products has raised safety concerns among consumers.

Additionally, negative public perception, especially among youth, and increasing taxation on e-cigarettes in some areas, could hinder market expansion. Lastly, the potential for increased government scrutiny and regulation may impact the industry's future growth prospects.

Market Opportunities

The e-cigarette market presents compelling opportunities for growth. Increasing health awareness drives consumers toward safer alternatives, creating a demand for reduced-harm products. Continuous flavor innovation attracts diverse customers seeking unique vaping experiences. Ongoing technology advancements promise more efficient, user-friendly devices.

Exploring untapped global markets with rising e-cigarette popularity offers expansion potential. Embracing and exceeding evolving regulations builds trust with consumers. Positioning e-cigarettes as eco-friendly, smokeless alternatives appeals to environmentally conscious consumers.

Collaborating with healthcare providers for smoking cessation programs opens a new avenue. E-commerce growth provides wider reach and convenience, while diversifying product lines with accessories caters to accessory-hungry consumers. Educating users fosters brand loyalty and responsible consumption.

Key Questions Answered in Report:

Which region is expected to have a big part of the market in the future?
What are the main reasons that will increase the demand for e-cigarette in the future?
How will ongoing trends affect the worldwide e-cigarette market?
Who are the important companies in the market?
What are the important tactics used by major players to improve their positions in this field?

Competitive Intelligence and Business Strategy

Prominent organizations, including British American Tobacco (BAT), are at this sector's vanguard; to capitalize on the expanding e-cigarette market, British American Tobacco (BAT), a multinational tobacco manufacturer, has implemented a multifaceted business plan. Their strategy is centred on creating items that are cutting edge, growing their customer base globally, and improving their marketing initiatives.

Key Companies Profiled:

JUUL Labs
British American Tobacco (BAT)
Imperial Brands
Philip Morris International
Japan Tobacco International (JTI)
NJOY
Vuse (Vype)
Logic
Smoktech
Vaporesso

E-Cigarette Market Research Segmentation

Market research segmentation in the e-cigarette industry involves categorizing consumers into distinct groups based on various factors for a comprehensive understanding of the market.

Effective segmentation enables businesses to meet diverse consumer needs and maximize market penetration in this rapidly evolving industry.

By Type:

Disposable
Rechargeable
Modular

By Distribution Channel:

Online
Retail

By Region:

North America
Europe
East Asia
South Asia & Oceania
Latin America
Middle East & Africa

Product Code: PMRREP33555

1. Executive Summary

1.1. Global E-Cigarette Market Snapshot, 2023 and 2030
1.2. Market Opportunity Assessment, 2023 - 2030, US$ Mn
1.3. Key Market Trends
1.4. Future Market Projections
1.5. Premium Market Insights
1.6. Industry Developments and Key Market Events
1.7. PMR Analysis and Recommendations

2. Market Overview

2.1. Market Scope and Definition
2.2. Market Dynamics
- 2.2.1. Drivers
- 2.2.2. Restraints
- 2.2.3. Opportunity
- 2.2.4. Challenges
- 2.2.5. Key Trends
2.3. Type Lifecycle Analysis
2.4. E-Cigarette Market: Value Chain
- 2.4.1. List of Raw Material Supplier
- 2.4.2. List of Manufacturers
- 2.4.3. List of Distributors
- 2.4.4. List of End Users
- 2.4.5. Profitability Analysis
2.5. Porter Five Force's Analysis
2.6. Geopolitical Tensions: Market Impact
2.7. Macro-Economic Factors
- 2.7.1. Global Sectorial Outlook
- 2.7.2. Global GDP Growth Outlook
- 2.7.3. Global Parent Market Overview
2.8. Forecast Factors - Relevance and Impact
2.9. Regulatory and Distribution Channel Landscape

3. Global E-Cigarette Market Outlook: Historical (2018 - 2022) and Forecast (2023 - 2030)

3.1. Key Highlights
- 3.1.1. Market Volume (Units) Projections
- 3.1.2. Market Size and Y-o-Y Growth
- 3.1.3. Absolute $ Opportunity
3.2. Market Size (US$ Mn) Analysis and Forecast
- 3.2.1. Historical Market Size Analysis, 2013-2016
- 3.2.2. Current Market Size Forecast, 2018-2026
3.3. Global E-Cigarette Market Outlook: Type
- 3.3.1. Introduction / Key Findings
- 3.3.2. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Type, 2018 - 2022
- 3.3.3. Current Market Size (US$ Mn) and Volume (Units) Forecast By Type, 2023 - 2030
  - 3.3.3.1. Disposable
  - 3.3.3.2. Rechargeable
  - 3.3.3.3. Modular
3.4. Market Attractiveness Analysis: Type
3.5. Global E-Cigarette Market Outlook: Distribution Channel
- 3.5.1. Introduction / Key Findings
- 3.5.2. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Distribution Channel, 2018 - 2022
- 3.5.3. Current Market Size (US$ Mn) and Volume (Units) Forecast By Distribution Channel, 2023 - 2030
  - 3.5.3.1. Online
  - 3.5.3.2. Retail
3.6. Market Attractiveness Analysis: Distribution Channel

4. Global E-Cigarette Market Outlook: Region

4.1. Key Highlights
4.2. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Region, 2018 - 2022
4.3. Current Market Size (US$ Mn) and Volume (Units) Forecast By Region, 2023 - 2030
- 4.3.1. North America
- 4.3.2. Europe
- 4.3.3. East Asia
- 4.3.4. South Asia and Oceania
- 4.3.5. Latin America
- 4.3.6. Middle East & Africa (MEA)
4.4. Market Attractiveness Analysis: Region

5. North America E-Cigarette Market Outlook: Historical (2018 - 2022) and Forecast (2023 - 2030)

5.1. Key Highlights
5.2. Pricing Analysis
5.3. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Market, 2018 - 2022
- 5.3.1. By Country
- 5.3.2. By Type
- 5.3.3. By Distribution Channel
5.4. Current Market Size (US$ Mn) and Volume (Units) Forecast By Country, 2023 - 2030
- 5.4.1. U.S.
- 5.4.2. Canada
5.5. Current Market Size (US$ Mn) and Volume (Units) Forecast By Type, 2023 - 2030
- 5.5.1. Disposable
- 5.5.2. Rechargeable
- 5.5.3. Modular
5.6. Current Market Size (US$ Mn) and Volume (Units) Forecast By Distribution Channel, 2023 - 2030
- 5.6.1. Online
- 5.6.2. Retail
5.7. Market Attractiveness Analysis

6. Europe E-Cigarette Market Outlook: Historical (2018 - 2022) and Forecast (2023 - 2030)

6.1. Key Highlights
6.2. Pricing Analysis
6.3. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Market, 2018 - 2022
- 6.3.1. By Country
- 6.3.2. By Type
- 6.3.3. By Distribution Channel
6.4. Current Market Size (US$ Mn) and Volume (Units) Forecast By Country, 2023 - 2030
- 6.4.1. Germany
- 6.4.2. France
- 6.4.3. U.K.
- 6.4.4. Italy
- 6.4.5. Spain
- 6.4.6. Russia
- 6.4.7. T rkiye
- 6.4.8. Rest of Europe
6.5. Current Market Size (US$ Mn) and Volume (Units) Forecast By Type, 2023 - 2030
- 6.5.1. Disposable
- 6.5.2. Rechargeable
- 6.5.3. Modular
6.6. Current Market Size (US$ Mn) and Volume (Units) Forecast By Distribution Channel, 2023 - 2030
- 6.6.1. Online
- 6.6.2. Retail
6.7. Market Attractiveness Analysis

7. East Asia E-Cigarette Market Outlook: Historical (2018 - 2022) and Forecast (2023 - 2030)

7.1. Key Highlights
7.2. Pricing Analysis
7.3. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Market, 2018 - 2022
- 7.3.1. By Country
- 7.3.2. By Type
- 7.3.3. By Distribution Channel
7.4. Current Market Size (US$ Mn) and Volume (Units) Forecast By Country, 2023 - 2030
- 7.4.1. China
- 7.4.2. Japan
- 7.4.3. South Korea
7.5. Current Market Size (US$ Mn) and Volume (Units) Forecast By Type, 2023 - 2030
- 7.5.1. Disposable
- 7.5.2. Rechargeable
- 7.5.3. Modular
7.6. Current Market Size (US$ Mn) and Volume (Units) Forecast By Distribution Channel, 2023 - 2030
- 7.6.1. Online
- 7.6.2. Retail
7.7. Market Attractiveness Analysis

8. South Asia & Oceania E-Cigarette Market Outlook: Historical (2018 - 2022) and Forecast (2023 - 2030)

8.1. Key Highlights
8.2. Pricing Analysis
8.3. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Market, 2018 - 2022
- 8.3.1. By Country
- 8.3.2. By Type
- 8.3.3. By Distribution Channel
8.4. Current Market Size (US$ Mn) and Volume (Units) Forecast By Country, 2023 - 2030
- 8.4.1. India
- 8.4.2. Southeast Asia
- 8.4.3. ANZ
- 8.4.4. Rest of South Asia & Oceania
8.5. Current Market Size (US$ Mn) and Volume (Units) Forecast By Type, 2023 - 2030
- 8.5.1. Disposable
- 8.5.2. Rechargeable
- 8.5.3. Modular
8.6. Current Market Size (US$ Mn) and Volume (Units) Forecast By Distribution Channel, 2023 - 2030
- 8.6.1. Online
- 8.6.2. Retail
8.7. Market Attractiveness Analysis

9. Latin America E-Cigarette Market Outlook: Historical (2018 - 2022) and Forecast (2023 - 2030)

9.1. Key Highlights
9.2. Pricing Analysis
9.3. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Market, 2018 - 2022
- 9.3.1. By Country
- 9.3.2. By Type
- 9.3.3. By Distribution Channel
9.4. Current Market Size (US$ Mn) and Volume (Units) Forecast By Country, 2023 - 2030
- 9.4.1. Brazil
- 9.4.2. Mexico
- 9.4.3. Rest of Latin America
9.5. Current Market Size (US$ Mn) and Volume (Units) Forecast By Type, 2023 - 2030
- 9.5.1. Disposable
- 9.5.2. Rechargeable
- 9.5.3. Modular
9.6. Current Market Size (US$ Mn) and Volume (Units) Forecast By Distribution Channel, 2023 - 2030
- 9.6.1. Online
- 9.6.2. Retail
9.7. Market Attractiveness Analysis

10. Middle East & Africa E-Cigarette Market Outlook: Historical (2018 - 2022) and Forecast (2023 - 2030)

10.1. Key Highlights
10.2. Pricing Analysis
10.3. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Market, 2018 - 2022
- 10.3.1. By Country
- 10.3.2. By Type
- 10.3.3. By Distribution Channel
10.4. Current Market Size (US$ Mn) and Volume (Units) Forecast By Country, 2023 - 2030
- 10.4.1. GCC
- 10.4.2. Egypt
- 10.4.3. South Africa
- 10.4.4. Northern Africa
- 10.4.5. Rest of Middle East & Africa
10.5. Current Market Size (US$ Mn) and Volume (Units) Forecast By Type, 2023 - 2030
- 10.5.1. Disposable
- 10.5.2. Rechargeable
- 10.5.3. Modular
10.6. Current Market Size (US$ Mn) and Volume (Units) Forecast By Distribution Channel, 2023 - 2030
- 10.6.1. Online
- 10.6.2. Retail
10.7. Market Attractiveness Analysis

11. Competition Landscape

11.1. Market Share Analysis, 2022
11.2. Market Structure
- 11.2.1. Competition Intensity Mapping By Market
- 11.2.2. Competition Electronic Watches
- 11.2.3. Apparent Product Capacity
11.3. Company Profiles (Details - Overview, Financials, Strategy, Recent Developments)
- 11.3.1. JUUL Labs
  - 11.3.1.1. Overview
  - 11.3.1.2. Segments and Product
  - 11.3.1.3. Key Financials
  - 11.3.1.4. Market Developments
  - 11.3.1.5. Market Strategy
- 11.3.2. British American Tobacco (BAT)
  - 11.3.2.1. Overview
  - 11.3.2.2. Segments and Product
  - 11.3.2.3. Key Financials
  - 11.3.2.4. Market Developments
  - 11.3.2.5. Market Strategy
- 11.3.3. Imperial Brands
  - 11.3.3.1. Overview
  - 11.3.3.2. Segments and Product
  - 11.3.3.3. Key Financials
  - 11.3.3.4. Market Developments
  - 11.3.3.5. Market Strategy
- 11.3.4. Philip Morris International
  - 11.3.4.1. Overview
  - 11.3.4.2. Segments and Product
  - 11.3.4.3. Key Financials
  - 11.3.4.4. Market Developments
  - 11.3.4.5. Market Strategy
- 11.3.5. Japan Tobacco International (JTI)
  - 11.3.5.1. Overview
  - 11.3.5.2. Segments and Product
  - 11.3.5.3. Key Financials
  - 11.3.5.4. Market Developments
  - 11.3.5.5. Market Strategy
- 11.3.6. NJOY
  - 11.3.6.1. Overview
  - 11.3.6.2. Segments and Product
  - 11.3.6.3. Key Financials
  - 11.3.6.4. Market Developments
  - 11.3.6.5. Market Strategy
- 11.3.7. Vuse (Vype)
  - 11.3.7.1. Overview
  - 11.3.7.2. Segments and Product
  - 11.3.7.3. Key Financials
  - 11.3.7.4. Market Developments
  - 11.3.7.5. Market Strategy
- 11.3.8. Logic
  - 11.3.8.1. Overview
  - 11.3.8.2. Segments and Product
  - 11.3.8.3. Key Financials
  - 11.3.8.4. Market Developments
  - 11.3.8.5. Market Strategy
- 11.3.9. Smoktech
  - 11.3.9.1. Overview
  - 11.3.9.2. Segments and Product
  - 11.3.9.3. Key Financials
  - 11.3.9.4. Market Developments
  - 11.3.9.5. Market Strategy
- 11.3.10. Vaporesso
  - 11.3.10.1. Overview
  - 11.3.10.2. Segments and Product
  - 11.3.10.3. Key Financials
  - 11.3.10.4. Market Developments
  - 11.3.10.5. Market Strategy

12. Appendix

12.1. Research Methodology
12.2. Research Assumptions
12.3. Acronyms and Abbreviations