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PUBLISHER: Persistence Market Research | PRODUCT CODE: 1434047

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PUBLISHER: Persistence Market Research | PRODUCT CODE: 1434047

Automotive Wheel Coating Market by Product Type, End-Users, and Geography (North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa): Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2023-2030

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Persistence Market Research has recently published an in-depth analysis of the global Automotive Wheel Coating Market, offering a comprehensive overview of key market dynamics, growth drivers, challenges, and emerging trends. This report provides valuable insights into the structure of the Automotive Wheel Coating Market, presenting exclusive data and statistics that forecast the market's growth trajectory from 2023 to 2030.

The global automotive wheel coating market is forecast to expand at a CAGR of 3.4% and thereby increase from a value of US$812.6 Mn in 2023, to US$1,026.9 Mn by the end of 2030.

  • Key Insights:

Automotive Wheel Coating MarketSize (2023E): US$812.6 Mn

Projected Market Value (2030F): US$1,026.9 Mn

Global Market Growth Rate (CAGR 2023 to 2030): 3.4%

Historical Market Growth Rate (CAGR 2018 to 2022): 2.5%

Automotive Wheel Coating Market- Report Scope:

Automotive wheel coating involves specialized coatings designed for rims, providing visual appeal, corrosion resistance, and durability against harsh conditions. The market includes liquid coatings, powder coatings, and electroplating, offering various benefits. Growth is fueled by the demand for personalized rims, overall automotive industry expansion, and increasing consumer preference for corrosion-resistant coatings. Environmental regulations drive the development of eco-friendly coatings, while technological advancements like water-based formulations and nano coatings contribute to market expansion globally.

  • Market Growth Drivers:

Automotive wheel coating, designed for specialized functions like visual enhancement, corrosion resistance, and durability, faces market growth driven by factors such as the demand for personalized rims, overall automotive industry expansion, and consumer preference for high-performance coatings. Strict environmental regulations stimulate the development of eco-friendly coatings, and advancements like water-based formulations and nano coatings contribute to global market expansion.

  • Market Restraints:

The global automotive wheel coating market faces a significant restraint due to the volatility in raw material costs. Dependency on various materials like pigments, solvents, resins, and additives makes coating producers vulnerable to price fluctuations, impacting pricing and profitability. Critical materials like titanium dioxide are particularly prone to unpredictable price changes influenced by geopolitical events, global economy, or supply chain disruptions. Maintaining consistent product pricing becomes challenging in competitive markets, emphasizing the need for risk mitigation strategies, strategic supply chain management, and innovative formulations to mitigate the impact of volatile raw material prices on the market.

  • Market Opportunities:

The rise of intelligent coatings presents a dynamic opportunity for the global automotive wheel coating market. The integration of responsive materials, actuators, or sensors into coatings offers real-time monitoring of temperature, pressure, and damage, enhancing vehicle maintenance and safety. Intelligent coatings can detect variations in tire pressure or temperature, providing early warnings to drivers and improving overall vehicle performance. Additionally, technological advancements allow for interactive and personalized attributes, such as color changes based on user preferences or environmental factors. With ongoing research and development, this innovative approach positions the automotive wheel coating sector as a leader in the digital transformation of the automotive industry, meeting current consumer needs and anticipating future trends.

Key Questions Answered in the Report:

  • What are the key factors driving the growth of the Automotive Wheel Coating Market?
  • Which industry verticals are driving the demand for Automotive Wheel Coating?
  • How are technological advancements reshaping the competitive landscape of the Automotive Wheel Coating Market?
  • Who are the leading players in the global Automotive Wheel Coating Market?
  • What are the emerging trends and future prospects in the global Automotive Wheel Coating Market?

Competitive Intelligence and Business Strategy:

Key players such as Akzo Nobel, Kansai Paint, PPG Industries, Axalta, and BASF dominate the competitive landscape of the automotive wheel coating market, leveraging extensive product portfolios, research capabilities, and global distribution networks. China, the United States, Germany, Japan, and India lead market utilization, with China witnessing substantial adoption of sophisticated wheel coatings due to a growing automotive industry. Market leaders actively influence the industry through strategic efforts, investing in R&D for advanced coating technologies, especially intelligent coatings and environmentally sustainable formulations. Strategic partnerships with automotive manufacturers, like those by PPG Industries and Axalta, enhance market penetration, offering coatings that balance performance, sustainability, and aesthetic appeal. These leaders shape the future market through advancements in coating technology and commitment to sustainable practices.

  • Key Companies Profiled:
  • Akzo Nobel N.V.
  • Kansai Paint Co. Ltd.
  • PPG Industries Inc.
  • Axalta Coating Systems
  • BASF SE
  • Emil Frei Gmbh and Co. KG
  • Lankwitzer Premium Coatings

TIGER Coatings GmbH and Co. KG

  • Arsonsisi
  • Helios Coatings

Automotive Wheel Coating Market Segmentation:

  • By Coating Type:
  • Powder Coating
  • Liquid Coating
  • Ceramic Coating
  • Chrome Plating
  • Misc
  • By Substrate:
  • Alloys
  • Carbon Fiber
  • Composite Materials
  • Steel
  • Misc
  • By Vehicle Type:
  • Passenger Cars
  • Light Commercial Vehicles
  • Heavy Commercial Vehicles
  • Performance and Sports Cars
  • Off-road Vehicles
  • By Region:
  • North America
  • Europe
  • East Asia
  • South Asia & Oceania
  • Latin America
  • Middle East & Africa
Product Code: PMRREP33614

Table of Contents

1. Executive Summary

  • 1.1. Global Automotive Wheel Coating Market Snapshot, 2023 and 2030
  • 1.2. Market Opportunity Assessment, 2023 - 2030, US$ Mn
  • 1.3. Key Market Trends
  • 1.4. Future Market Projections
  • 1.5. Premium Market Insights
  • 1.6. Industry Developments and Key Market Events
  • 1.7. PMR Analysis and Recommendations

2. Market Overview

  • 2.1. Market Scope and Definition
  • 2.2. Market Dynamics
    • 2.2.1. Drivers
    • 2.2.2. Restraints
    • 2.2.3. Opportunity
    • 2.2.4. Challenges
    • 2.2.5. Key Trends
  • 2.3. Coating Type Lifecycle Analysis
  • 2.4. Automotive Wheel Coating Market: Value Chain
    • 2.4.1. List of Raw Substrate Type Supplier
    • 2.4.2. List of Manufacturers
    • 2.4.3. List of Distributors
    • 2.4.4. List of Vehicle Types
    • 2.4.5. Profitability Analysis
  • 2.5. Porter Five Force's Analysis
  • 2.6. Geopolitical Tensions: Market Impact
  • 2.7. Macro-Economic Factors
    • 2.7.1. Global Sectorial Outlook
    • 2.7.2. Global GDP Growth Outlook
    • 2.7.3. Global Parent Market Overview
  • 2.8. Forecast Factors - Relevance and Impact
  • 2.9. Regulatory and Technology Landscape

3. Global Automotive Wheel Coating Market Outlook: Historical (2018 - 2022) and Forecast (2023 - 2030)

  • 3.1. Key Highlights
    • 3.1.1. Market Volume (Units) Projections
    • 3.1.2. Market Size and Y-o-Y Growth
    • 3.1.3. Absolute $ Opportunity
  • 3.2. Market Size (US$ Mn) Analysis and Forecast
    • 3.2.1. Historical Market Size Analysis, 2013-2016
    • 3.2.2. Current Market Size Forecast, 2018-2026
  • 3.3. Global Automotive Wheel Coating Market Outlook: Coating Type
    • 3.3.1. Introduction / Key Findings
    • 3.3.2. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Coating Type, 2018 - 2022
    • 3.3.3. Current Market Size (US$ Mn) and Volume (Units) Forecast By Coating Type, 2023 - 2030
      • 3.3.3.1. Powder Coating
      • 3.3.3.2. Liquid Coating
      • 3.3.3.3. Ceramic Coating
      • 3.3.3.4. Chrome Plating
      • 3.3.3.5. Misc
  • 3.4. Market Attractiveness Analysis: Coating Type
  • 3.5. Global Automotive Wheel Coating Market Outlook: Substrate Type
    • 3.5.1. Introduction / Key Findings
    • 3.5.2. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Substrate Type, 2018 - 2022
    • 3.5.3. Current Market Size (US$ Mn) and Volume (Units) Forecast By Substrate Type, 2023 - 2030
      • 3.5.3.1. Alloys
      • 3.5.3.2. Carbon Fiber
      • 3.5.3.3. Composite Materials
      • 3.5.3.4. Steel
      • 3.5.3.5. Misc.
  • 3.6. Market Attractiveness Analysis: Substrate Type
  • 3.7. Global Automotive Wheel Coating Market Outlook: Vehicle Type
    • 3.7.1. Introduction / Key Findings
    • 3.7.2. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Vehicle Type, 2018 - 2022
    • 3.7.3. Current Market Size (US$ Mn) and Volume (Units) Forecast By Vehicle Type, 2023 - 2030
      • 3.7.3.1. Passenger Cars
      • 3.7.3.2. Light Commercial Vehicles
      • 3.7.3.3. Heavy Commercial Vehicles
      • 3.7.3.4. Performance and Sports Cars
      • 3.7.3.5. Off-road Vehicles
  • 3.8. Market Attractiveness Analysis: Vehicle Type

4. Global Automotive Wheel Coating Market Outlook: Region

  • 4.1. Key Highlights
  • 4.2. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Region, 2018 - 2022
  • 4.3. Current Market Size (US$ Mn) and Volume (Units) Forecast By Region, 2023 - 2030
    • 4.3.1. North America
    • 4.3.2. Europe
    • 4.3.3. East Asia
    • 4.3.4. South Asia and Oceania
    • 4.3.5. Latin America
    • 4.3.6. Middle East & Africa (MEA)
  • 4.4. Market Attractiveness Analysis: Region

5. North America Automotive Wheel Coating Market Outlook: Historical (2018 - 2022) and Forecast (2023 - 2030)

  • 5.1. Key Highlights
  • 5.2. Pricing Analysis
  • 5.3. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Market, 2018 - 2022
    • 5.3.1. By Country
    • 5.3.2. By Coating Type
    • 5.3.3. By Substrate Type
    • 5.3.4. By Vehicle Type
  • 5.4. Current Market Size (US$ Mn) and Volume (Units) Forecast By Country, 2023 - 2030
    • 5.4.1. U.S.
    • 5.4.2. Canada
  • 5.5. Current Market Size (US$ Mn) and Volume (Units) Forecast By Coating Type, 2023 - 2030
    • 5.5.1. Powder Coating
    • 5.5.2. Liquid Coating
    • 5.5.3. Ceramic Coating
    • 5.5.4. Chrome Plating
    • 5.5.5. Misc.
  • 5.6. Current Market Size (US$ Mn) and Volume (Units) Forecast By Substrate Type, 2023 - 2030
    • 5.6.1. Alloys
    • 5.6.2. Carbon Fiber
    • 5.6.3. Composite Materials
    • 5.6.4. Steel
    • 5.6.5. Misc.
  • 5.7. Current Market Size (US$ Mn) and Volume (Units) Forecast By Vehicle Type, 2023 - 2030
    • 5.7.1. Passenger Cars
    • 5.7.2. Light Commercial Vehicles
    • 5.7.3. Heavy Commercial Vehicles
    • 5.7.4. Performance and Sports Cars
    • 5.7.5. Off-road Vehicles
  • 5.8. Market Attractiveness Analysis

6. Europe Automotive Wheel Coating Market Outlook: Historical (2018 - 2022) and Forecast (2023 - 2030)

  • 6.1. Key Highlights
  • 6.2. Pricing Analysis
  • 6.3. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Market, 2018 - 2022
    • 6.3.1. By Country
    • 6.3.2. By Coating Type
    • 6.3.3. By Substrate Type
    • 6.3.4. By Vehicle Type
  • 6.4. Current Market Size (US$ Mn) and Volume (Units) Forecast By Country, 2023 - 2030
    • 6.4.1. Germany
    • 6.4.2. France
    • 6.4.3. U.K.
    • 6.4.4. Italy
    • 6.4.5. Spain
    • 6.4.6. Russia
    • 6.4.7. Turkiye
    • 6.4.8. Rest of Europe
  • 6.5. Current Market Size (US$ Mn) and Volume (Units) Forecast By Coating Type, 2023 - 2030
    • 6.5.1. Powder Coating
    • 6.5.2. Liquid Coating
    • 6.5.3. Ceramic Coating
    • 6.5.4. Chrome Plating
    • 6.5.5. Misc.
  • 6.6. Current Market Size (US$ Mn) and Volume (Units) Forecast By Substrate Type, 2023 - 2030
    • 6.6.1. Alloys
    • 6.6.2. Carbon Fiber
    • 6.6.3. Composite Materials
    • 6.6.4. Steel
    • 6.6.5. Misc.
  • 6.7. Current Market Size (US$ Mn) and Volume (Units) Forecast By Vehicle Type, 2023 - 2030
    • 6.7.1. Passenger Cars
    • 6.7.2. Light Commercial Vehicles
    • 6.7.3. Heavy Commercial Vehicles
    • 6.7.4. Performance and Sports Cars
    • 6.7.5. Off-road Vehicles
  • 6.8. Market Attractiveness Analysis

7. East Asia Automotive Wheel Coating Market Outlook: Historical (2018 - 2022) and Forecast (2023 - 2030)

  • 7.1. Key Highlights
  • 7.2. Pricing Analysis
  • 7.3. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Market, 2018 - 2022
    • 7.3.1. By Country
    • 7.3.2. By Coating Type
    • 7.3.3. By Substrate Type
    • 7.3.4. By Vehicle Type
  • 7.4. Current Market Size (US$ Mn) and Volume (Units) Forecast By Country, 2023 - 2030
    • 7.4.1. China
    • 7.4.2. Japan
    • 7.4.3. South Korea
  • 7.5. Current Market Size (US$ Mn) and Volume (Units) Forecast By Coating Type, 2023 - 2030
    • 7.5.1. Powder Coating
    • 7.5.2. Liquid Coating
    • 7.5.3. Ceramic Coating
    • 7.5.4. Chrome Plating
    • 7.5.5. Misc.
  • 7.6. Current Market Size (US$ Mn) and Volume (Units) Forecast By Substrate Type, 2023 - 2030
    • 7.6.1. Alloys
    • 7.6.2. Carbon Fiber
    • 7.6.3. Composite Materials
    • 7.6.4. Steel
    • 7.6.5. Misc.
  • 7.7. Current Market Size (US$ Mn) and Volume (Units) Forecast By Vehicle Type, 2023 - 2030
    • 7.7.1. Passenger Cars
    • 7.7.2. Light Commercial Vehicles
    • 7.7.3. Heavy Commercial Vehicles
    • 7.7.4. Performance and Sports Cars
    • 7.7.5. Off-road Vehicles
  • 7.8. Market Attractiveness Analysis

8. South Asia & Oceania Automotive Wheel Coating Market Outlook: Historical (2018 - 2022) and Forecast (2023 - 2030)

  • 8.1. Key Highlights
  • 8.2. Pricing Analysis
  • 8.3. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Market, 2018 - 2022
    • 8.3.1. By Country
    • 8.3.2. By Coating Type
    • 8.3.3. By Substrate Type
    • 8.3.4. By Vehicle Type
  • 8.4. Current Market Size (US$ Mn) and Volume (Units) Forecast By Country, 2023 - 2030
    • 8.4.1. India
    • 8.4.2. Southeast Asia
    • 8.4.3. ANZ
    • 8.4.4. Rest of South Asia & Oceania
  • 8.5. Current Market Size (US$ Mn) and Volume (Units) Forecast By Coating Type, 2023 - 2030
    • 8.5.1. Powder Coating
    • 8.5.2. Liquid Coating
    • 8.5.3. Ceramic Coating
    • 8.5.4. Chrome Plating
    • 8.5.5. Misc.
  • 8.6. Current Market Size (US$ Mn) and Volume (Units) Forecast By Substrate Type, 2023 - 2030
    • 8.6.1. Alloys
    • 8.6.2. Carbon Fiber
    • 8.6.3. Composite Materials
    • 8.6.4. Steel
    • 8.6.5. Misc.
  • 8.7. Current Market Size (US$ Mn) and Volume (Units) Forecast By Vehicle Type, 2023 - 2030
    • 8.7.1. Passenger Cars
    • 8.7.2. Light Commercial Vehicles
    • 8.7.3. Heavy Commercial Vehicles
    • 8.7.4. Performance and Sports Cars
    • 8.7.5. Off-road Vehicles
  • 8.8. Market Attractiveness Analysis

9. Latin America Automotive Wheel Coating Market Outlook: Historical (2018 - 2022) and Forecast (2023 - 2030)

  • 9.1. Key Highlights
  • 9.2. Pricing Analysis
  • 9.3. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Market, 2018 - 2022
    • 9.3.1. By Country
    • 9.3.2. By Coating Type
    • 9.3.3. By Substrate Type
    • 9.3.4. By Vehicle Type
  • 9.4. Current Market Size (US$ Mn) and Volume (Units) Forecast By Country, 2023 - 2030
    • 9.4.1. Brazil
    • 9.4.2. Mexico
    • 9.4.3. Rest of Latin America
  • 9.5. Current Market Size (US$ Mn) and Volume (Units) Forecast By Coating Type, 2023 - 2030
    • 9.5.1. Powder Coating
    • 9.5.2. Liquid Coating
    • 9.5.3. Ceramic Coating
    • 9.5.4. Chrome Plating
    • 9.5.5. Misc.
  • 9.6. Current Market Size (US$ Mn) and Volume (Units) Forecast By Substrate Type, 2023 - 2030
    • 9.6.1. Alloys
    • 9.6.2. Carbon Fiber
    • 9.6.3. Composite Materials
    • 9.6.4. Steel
    • 9.6.5. Misc.
  • 9.7. Current Market Size (US$ Mn) and Volume (Units) Forecast By Vehicle Type, 2023 - 2030
    • 9.7.1. Passenger Cars
    • 9.7.2. Light Commercial Vehicles
    • 9.7.3. Heavy Commercial Vehicles
    • 9.7.4. Performance and Sports Cars
    • 9.7.5. Off-road Vehicles
  • 9.8. Market Attractiveness Analysis

10. Middle East & Africa Automotive Wheel Coating Market Outlook: Historical (2018 - 2022) and Forecast (2023 - 2030)

  • 10.1. Key Highlights
  • 10.2. Pricing Analysis
  • 10.3. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Market, 2018 - 2022
    • 10.3.1. By Country
    • 10.3.2. By Coating Type
    • 10.3.3. By Substrate Type
    • 10.3.4. By Vehicle Type
  • 10.4. Current Market Size (US$ Mn) and Volume (Units) Forecast By Country, 2023 - 2030
    • 10.4.1. GCC
    • 10.4.2. Egypt
    • 10.4.3. South Africa
    • 10.4.4. Northern Africa
    • 10.4.5. Rest of Middle East & Africa
  • 10.5. Current Market Size (US$ Mn) and Volume (Units) Forecast By Coating Type, 2023 - 2030
    • 10.5.1. Powder Coating
    • 10.5.2. Liquid Coating
    • 10.5.3. Ceramic Coating
    • 10.5.4. Chrome Plating
    • 10.5.5. Misc.
  • 10.6. Current Market Size (US$ Mn) and Volume (Units) Forecast By Substrate Type, 2023 - 2030
    • 10.6.1. Alloys
    • 10.6.2. Carbon Fiber
    • 10.6.3. Composite Materials
    • 10.6.4. Steel
    • 10.6.5. Misc.
  • 10.7. Current Market Size (US$ Mn) and Volume (Units) Forecast By Vehicle Type, 2023 - 2030
    • 10.7.1. Passenger Cars
    • 10.7.2. Light Commercial Vehicles
    • 10.7.3. Heavy Commercial Vehicles
    • 10.7.4. Performance and Sports Cars
    • 10.7.5. Off-road Vehicles
  • 10.8. Market Attractiveness Analysis

11. Competition Landscape

  • 11.1. Market Share Analysis, 2022
  • 11.2. Market Structure
    • 11.2.1. Competition Intensity Mapping By Market
    • 11.2.2. Competition Analog IC
    • 11.2.3. Apparent Product Capacity
  • 11.3. Company Profiles (Details - Overview, Financials, Strategy, Recent Developments)
    • 11.3.1. Akzo Nobel N.V.
      • 11.3.1.1. Overview
      • 11.3.1.2. Segments and Product
      • 11.3.1.3. Key Financials
      • 11.3.1.4. Market Developments
      • 11.3.1.5. Market Strategy
    • 11.3.2. Kansai Paint Co. Ltd.
      • 11.3.2.1. Overview
      • 11.3.2.2. Segments and Product
      • 11.3.2.3. Key Financials
      • 11.3.2.4. Market Developments
      • 11.3.2.5. Market Strategy
    • 11.3.3. PPG Industries Inc.
      • 11.3.3.1. Overview
      • 11.3.3.2. Segments and Product
      • 11.3.3.3. Key Financials
      • 11.3.3.4. Market Developments
      • 11.3.3.5. Market Strategy
    • 11.3.4. Axalta Coating Systems
      • 11.3.4.1. Overview
      • 11.3.4.2. Segments and Product
      • 11.3.4.3. Key Financials
      • 11.3.4.4. Market Developments
      • 11.3.4.5. Market Strategy
    • 11.3.5. BASF SE
      • 11.3.5.1. Overview
      • 11.3.5.2. Segments and Product
      • 11.3.5.3. Key Financials
      • 11.3.5.4. Market Developments
      • 11.3.5.5. Market Strategy
    • 11.3.6. Emil Frei Gmbh and Co. KG
      • 11.3.6.1. Overview
      • 11.3.6.2. Segments and Product
      • 11.3.6.3. Key Financials
      • 11.3.6.4. Market Developments
      • 11.3.6.5. Market Strategy
    • 11.3.7. Lankwitzer Premium Coatings
      • 11.3.7.1. Overview
      • 11.3.7.2. Segments and Product
      • 11.3.7.3. Key Financials
      • 11.3.7.4. Market Developments
      • 11.3.7.5. Market Strategy
    • 11.3.8. TIGER Coatings GmbH and Co. KG
      • 11.3.8.1. Overview
      • 11.3.8.2. Segments and Product
      • 11.3.8.3. Key Financials
      • 11.3.8.4. Market Developments
      • 11.3.8.5. Market Strategy
    • 11.3.9. Arsonsisi
      • 11.3.9.1. Overview
      • 11.3.9.2. Segments and Product
      • 11.3.9.3. Key Financials
      • 11.3.9.4. Market Developments
      • 11.3.9.5. Market Strategy
    • 11.3.10. Helios Coatings
      • 11.3.10.1. Overview
      • 11.3.10.2. Segments and Product
      • 11.3.10.3. Key Financials
      • 11.3.10.4. Market Developments
      • 11.3.10.5. Market Strategy

12. Appendix

  • 12.1. Research Methodology
  • 12.2. Research Assumptions
  • 12.3. Acronyms and Abbreviations
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Jeroen Van Heghe

Manager - EMEA

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Christine Sirois

Manager - Americas

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