Digital Experience Platform Market by Product Type, End-Users, and Geography (North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa): Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2023-2030

Description

Persistence Market Research has recently published an in-depth analysis of the global digital experience platform market, offering a comprehensive overview of key market dynamics, growth drivers, challenges, and emerging trends. This report provides valuable insights into the structure of the digital experience platform market, presenting exclusive data and statistics that forecast the market's growth trajectory from 2023 to 2030.

The global digital experience platform market is forecast to expand at a CAGR of 8.3% and thereby increase from a value of US$9.2 Bn in 2023, to US$19.3 Bn by the end of 2030.

Key Insights:

Digital Experience Platform Market Size (2023E): US$9.2 Bn

Projected Market Value (2030F): US$19.3 Bn

Global Market Growth Rate (CAGR 2023 to 2030): 8.3%

Historical Market Growth Rate (CAGR 2018 to 2022): 11.1%

Digital Experience Platform Market- Report Scope:

Digital Experience Platforms (DXPs) are comprehensive software solutions designed to create seamless digital experiences across various channels. They integrate content management, analytics, and personalization to enhance user engagement. DXPs are crucial for digital transformation, offering agility and innovation to meet changing consumer demands. In a rapidly evolving market, organizations focus on strategic alliances, technological advancements, and customer-centric approaches to stay competitive.

Market Growth Drivers:

The digital experience platform (DXP) industry is driven by technological advancements, including AI, machine learning, and data analytics, enhancing personalization and real-time insights. DXPs facilitate a unified view of consumer interactions, optimizing user journeys and enabling data-driven decisions. The growing emphasis on exceptional customer experiences further fuels the market, as organizations recognize the importance of satisfaction and loyalty. DXPs play a crucial role in establishing consistent and personalized experiences across various touchpoints, fostering customer engagement and brand loyalty in the competitive digital landscape.

Market Restraints:

The DXP industry faces challenges related to market fragmentation and integration complexities. The multitude of specialized vendors creates a fragmented environment, complicating the adoption of a unified DXP strategy. Integrating diverse systems, legacy applications, and third-party tools is resource-intensive, especially for organizations with existing infrastructure. The complexity extends to implementation and adoption, with challenges in seamlessly integrating DXPs into existing setups, training teams, and ensuring a disruption-free transition. Striking a balance between maximizing DXP benefits and addressing implementation intricacies requires meticulous planning and specialized execution.

Market Opportunities:

AI-powered personalization is a key trend in the DXP market, with machine learning enabling real-time analysis for hyper-personalized content and experiences. This enhances consumer satisfaction and loyalty, meeting the growing demand for personalized digital interactions. The rise of IoT and multi-channel experiences provides DXP providers an opportunity to create integrated, context-aware experiences across interconnected devices, including smart appliances and wearables. Adapting to and leveraging these trends positions DXP vendors to meet customer demands for a unified digital experience across diverse platforms.

Key Questions Answered in the Report:

What are the key factors driving the growth of the Digital Experience Platform Market?
Which industry verticals are driving the demand for Digital Experience Platform?
How are technological advancements reshaping the competitive landscape of the Digital Experience Platform Market?
Who are the leading players in the global Digital Experience Platform Market?
What are the emerging trends and future prospects in the global Digital Experience Platform Market?

Competitive Intelligence and Business Strategy:

The digital experience platform (DXP) market is highly competitive, featuring major players like ADOBE, Oracle, SAP, IBM, Microsoft, and Salesforce. These industry leaders leverage international presence, financial resources, and established clientele to provide comprehensive solutions, making it challenging for smaller competitors to gain significant market share. Niche players differentiate themselves through specialization and innovative functionalities, disrupting established models. Strategic partnerships and collaborations play a crucial role in enhancing products and services. The DXP market is marked by a balance between major players' influence and smaller players' agility, emphasizing the importance of strategic alliances, innovation, and adaptability for success.

Key Companies Profiled:
ADOBE Systems
Oracle
SAP
IBM
Microsoft
Salesforce
Sitecore
Open Text
Squiz
Kentico
Liferay

Digital Experience Platform Market Segmentation:

By Solution:
Platform
Services
Professional Services
Managed Services
By Deployment:
On-Premises
Cloud-Based
By Enterprise Size:

Small Offices (1-9 employees)

Small Enterprises (10-99 employees)

Medium-sized Enterprise (100-499 employees)

Large Enterprises (500-999 employees)

Very Large Enterprises (1,000+ employees)

By Application:
Retail & Wholesale
BFSI
Travel & Hospitality
IT & Telecom
Healthcare
Manufacturing
Media & Entertainment
Others
By Region:
North America
Europe
East Asia
South Asia & Oceania
Latin America
Middle East & Africa

Product Code: PMRREP32606

1. Executive Summary

1.1. Global Digital Experience Platform Market Snapshot, 2023 and 2030
1.2. Market Opportunity Assessment, 2023 - 2030, US$ Mn
1.3. Key Market Trends
1.4. Future Market Projections
1.5. Premium Market Insights
1.6. Industry Developments and Key Market Events
1.7. PMR Analysis and Recommendations

2. Market Overview

2.1. Market Scope and Definition
2.2. Market Dynamics
- 2.2.1. Drivers
- 2.2.2. Restraints
- 2.2.3. Opportunity
- 2.2.4. Challenges
- 2.2.5. Key Trends
2.3. Solution Lifecycle Analysis
2.4. Digital Experience Platform Market: Value Chain
- 2.4.1. List of Raw Material Supplier
- 2.4.2. List of Manufacturers
- 2.4.3. List of Distributors
- 2.4.4. List of Applications
- 2.4.5. Profitability Analysis
2.5. Porter Five Force's Analysis
2.6. Geopolitical Tensions: Market Impact
2.7. Macro-Economic Factors
- 2.7.1. Global Sectorial Outlook
- 2.7.2. Global GDP Growth Outlook
- 2.7.3. Global Parent Market Overview
2.8. Forecast Factors - Relevance and Impact
2.9. Regulatory and Technology Landscape

3. Global Digital Experience Platform Market Outlook: Historical (2018 - 2022) and Forecast (2023 - 2030)

3.1. Key Highlights
- 3.1.1. Market Volume (Units) Projections
- 3.1.2. Market Size and Y-o-Y Growth
- 3.1.3. Absolute $ Opportunity
3.2. Market Size (US$ Mn) Analysis and Forecast
- 3.2.1. Historical Market Size Analysis, 2013-2016
- 3.2.2. Current Market Size Forecast, 2018-2026
3.3. Global Digital Experience Platform Market Outlook: Solution
- 3.3.1. Introduction / Key Findings
- 3.3.2. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Solution, 2018 - 2022
- 3.3.3. Current Market Size (US$ Mn) and Volume (Units) Forecast By Solution, 2023 - 2030
  - 3.3.3.1. Platform
  - 3.3.3.2. Services
  - 3.3.3.3. Professional Services
  - 3.3.3.4. Managed Services
3.4. Market Attractiveness Analysis: Solution
3.5. Global Digital Experience Platform Market Outlook: Deployment
- 3.5.1. Introduction / Key Findings
- 3.5.2. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Deployment, 2018 - 2022
- 3.5.3. Current Market Size (US$ Mn) and Volume (Units) Forecast By Deployment, 2023 - 2030
  - 3.5.3.1. On-Premise
  - 3.5.3.2. Cloud-Based
3.6. Market Attractiveness Analysis: Deployment
3.7. Global Digital Experience Platform Market Outlook: Enterprise Size
- 3.7.1. Introduction / Key Findings
- 3.7.2. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Enterprise Size, 2018 - 2022
- 3.7.3. Current Market Size (US$ Mn) and Volume (Units) Forecast By Enterprise Size, 2023 - 2030
  - 3.7.3.1. Small Offices (1-9 employees)
  - 3.7.3.2. Small Enterprises (10-99 employees)
  - 3.7.3.3. Medium-sized Enterprise (100-499 employees)
  - 3.7.3.4. Large Enterprises (500-999 employees)
  - 3.7.3.5. Very Large Enterprises (1,000+ employees)
3.8. Market Attractiveness Analysis: Enterprise Size
3.9. Global Digital Experience Platform Market Outlook: Application
- 3.9.1. Introduction / Key Findings
- 3.9.2. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Application, 2018 - 2022
- 3.9.3. Current Market Size (US$ Mn) and Volume (Units) Forecast By Application, 2023 - 2030
  - 3.9.3.1. Retail & Wholesale
  - 3.9.3.2. BFSI
  - 3.9.3.3. Travel & Hospitality
  - 3.9.3.4. IT & Telecom
  - 3.9.3.5. Healthcare
  - 3.9.3.6. Manufacturing
  - 3.9.3.7. Media & Entertainment
  - 3.9.3.8. Others
3.10. Market Attractiveness Analysis: Application

4. Global Digital Experience Platform Market Outlook: Region

4.1. Key Highlights
4.2. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Region, 2018 - 2022
4.3. Current Market Size (US$ Mn) and Volume (Units) Forecast By Region, 2023 - 2030
- 4.3.1. North America
- 4.3.2. Europe
- 4.3.3. East Asia
- 4.3.4. South Asia and Oceania
- 4.3.5. Latin America
- 4.3.6. Middle East & Africa (MEA)
4.4. Market Attractiveness Analysis: Region

5. North America Digital Experience Platform Market Outlook: Historical (2018 - 2022) and Forecast (2023 - 2030)

5.1. Key Highlights
5.2. Pricing Analysis
5.3. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Market, 2018 - 2022
- 5.3.1. By Country
- 5.3.2. By Solution
- 5.3.3. By Deployment
- 5.3.4. By Enterprise Size
- 5.3.5. By Application
5.4. Current Market Size (US$ Mn) and Volume (Units) Forecast By Country, 2023 - 2030
- 5.4.1. U.S.
- 5.4.2. Canada
5.5. Current Market Size (US$ Mn) and Volume (Units) Forecast By Solution, 2023 - 2030
- 5.5.1. Platform
- 5.5.2. Services
- 5.5.3. Professional Services
- 5.5.4. Managed Services
5.6. Current Market Size (US$ Mn) and Volume (Units) Forecast By Deployment, 2023 - 2030
- 5.6.1. On-Premise
- 5.6.2. Cloud-Based
5.7. Current Market Size (US$ Mn) and Volume (Units) Forecast By Enterprise Size, 2023 - 2030
- 5.7.1. Small Offices (1-9 employees)
- 5.7.2. Small Enterprises (10-99 employees)
- 5.7.3. Medium-sized Enterprise (100-499 employees)
- 5.7.4. Large Enterprises (500-999 employees)
- 5.7.5. Very Large Enterprises (1,000+ employees)
5.8. Current Market Size (US$ Mn) and Volume (Units) Forecast By Application, 2023 - 2030
- 5.8.1. Retail & Wholesale
- 5.8.2. BFSI
- 5.8.3. Travel & Hospitality
- 5.8.4. IT & Telecom
- 5.8.5. Healthcare
- 5.8.6. Manufacturing
- 5.8.7. Media & Entertainment
- 5.8.8. Others
5.9. Market Attractiveness Analysis

6. Europe Digital Experience Platform Market Outlook: Historical (2018 - 2022) and Forecast (2023 - 2030)

6.1. Key Highlights
6.2. Pricing Analysis
6.3. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Market, 2018 - 2022
- 6.3.1. By Country
- 6.3.2. By Solution
- 6.3.3. By Deployment
- 6.3.4. By Enterprise Size
- 6.3.5. By Application
6.4. Current Market Size (US$ Mn) and Volume (Units) Forecast By Country, 2023 - 2030
- 6.4.1. Germany
- 6.4.2. France
- 6.4.3. U.K.
- 6.4.4. Italy
- 6.4.5. Spain
- 6.4.6. Russia
- 6.4.7. T rkiye
- 6.4.8. Rest of Europe
6.5. Current Market Size (US$ Mn) and Volume (Units) Forecast By Solution, 2023 - 2030
- 6.5.1. Platform
- 6.5.2. Services
- 6.5.3. Professional Services
- 6.5.4. Managed Services
6.6. Current Market Size (US$ Mn) and Volume (Units) Forecast By Deployment, 2023 - 2030
- 6.6.1. On-Premise
- 6.6.2. Cloud-Based
6.7. Current Market Size (US$ Mn) and Volume (Units) Forecast By Enterprise Size, 2023 - 2030
- 6.7.1. Small Offices (1-9 employees)
- 6.7.2. Small Enterprises (10-99 employees)
- 6.7.3. Medium-sized Enterprise (100-499 employees)
- 6.7.4. Large Enterprises (500-999 employees)
- 6.7.5. Very Large Enterprises (1,000+ employees)
6.8. Current Market Size (US$ Mn) and Volume (Units) Forecast By Application, 2023 - 2030
- 6.8.1. Retail & Wholesale
- 6.8.2. BFSI
- 6.8.3. Travel & Hospitality
- 6.8.4. IT & Telecom
- 6.8.5. Healthcare
- 6.8.6. Manufacturing
- 6.8.7. Media & Entertainment
- 6.8.8. Others
6.9. Market Attractiveness Analysis

7. East Asia Digital Experience Platform Market Outlook: Historical (2018 - 2022) and Forecast (2023 - 2030)

7.1. Key Highlights
7.2. Pricing Analysis
7.3. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Market, 2018 - 2022
- 7.3.1. By Country
- 7.3.2. By Solution
- 7.3.3. By Deployment
- 7.3.4. By Enterprise Size
- 7.3.5. By Application
7.4. Current Market Size (US$ Mn) and Volume (Units) Forecast By Country, 2023 - 2030
- 7.4.1. China
- 7.4.2. Japan
- 7.4.3. South Korea
7.5. Current Market Size (US$ Mn) and Volume (Units) Forecast By Solution, 2023 - 2030
- 7.5.1. Platform
- 7.5.2. Services
- 7.5.3. Professional Services
- 7.5.4. Managed Services
7.6. Current Market Size (US$ Mn) and Volume (Units) Forecast By Deployment, 2023 - 2030
- 7.6.1. On-Premise
- 7.6.2. Cloud-Based
7.7. Current Market Size (US$ Mn) and Volume (Units) Forecast By Enterprise Size, 2023 - 2030
- 7.7.1. Small Offices (1-9 employees)
- 7.7.2. Small Enterprises (10-99 employees)
- 7.7.3. Medium-sized Enterprise (100-499 employees)
- 7.7.4. Large Enterprises (500-999 employees)
- 7.7.5. Very Large Enterprises (1,000+ employees)
7.8. Current Market Size (US$ Mn) and Volume (Units) Forecast By Application, 2023 - 2030
- 7.8.1. Retail & Wholesale
- 7.8.2. BFSI
- 7.8.3. Travel & Hospitality
- 7.8.4. IT & Telecom
- 7.8.5. Healthcare
- 7.8.6. Manufacturing
- 7.8.7. Media & Entertainment
- 7.8.8. Others
7.9. Market Attractiveness Analysis

8. South Asia & Oceania Digital Experience Platform Market Outlook: Historical (2018 - 2022) and Forecast (2023 - 2030)

8.1. Key Highlights
8.2. Pricing Analysis
8.3. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Market, 2018 - 2022
- 8.3.1. By Country
- 8.3.2. By Solution
- 8.3.3. By Deployment
- 8.3.4. By Enterprise Size
- 8.3.5. By Application
8.4. Current Market Size (US$ Mn) and Volume (Units) Forecast By Country, 2023 - 2030
- 8.4.1. India
- 8.4.2. Southeast Asia
- 8.4.3. ANZ
- 8.4.4. Rest of South Asia & Oceania
8.5. Current Market Size (US$ Mn) and Volume (Units) Forecast By Solution, 2023 - 2030
- 8.5.1. Platform
- 8.5.2. Services
- 8.5.3. Professional Services
- 8.5.4. Managed Services
8.6. Current Market Size (US$ Mn) and Volume (Units) Forecast By Deployment, 2023 - 2030
- 8.6.1. On-Premise
- 8.6.2. Cloud-Based
8.7. Current Market Size (US$ Mn) and Volume (Units) Forecast By Enterprise Size, 2023 - 2030
- 8.7.1. Small Offices (1-9 employees)
- 8.7.2. Small Enterprises (10-99 employees)
- 8.7.3. Medium-sized Enterprise (100-499 employees)
- 8.7.4. Large Enterprises (500-999 employees)
- 8.7.5. Very Large Enterprises (1,000+ employees)
8.8. Current Market Size (US$ Mn) and Volume (Units) Forecast By Application, 2023 - 2030
- 8.8.1. Retail & Wholesale
- 8.8.2. BFSI
- 8.8.3. Travel & Hospitality
- 8.8.4. IT & Telecom
- 8.8.5. Healthcare
- 8.8.6. Manufacturing
- 8.8.7. Media & Entertainment
- 8.8.8. Others
8.9. Market Attractiveness Analysis

9. Latin America Digital Experience Platform Market Outlook: Historical (2018 - 2022) and Forecast (2023 - 2030)

9.1. Key Highlights
9.2. Pricing Analysis
9.3. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Market, 2018 - 2022
- 9.3.1. By Country
- 9.3.2. By Solution
- 9.3.3. By Deployment
- 9.3.4. By Enterprise Size
- 9.3.5. By Application
9.4. Current Market Size (US$ Mn) and Volume (Units) Forecast By Country, 2023 - 2030
- 9.4.1. Brazil
- 9.4.2. Mexico
- 9.4.3. Rest of Latin America
9.5. Current Market Size (US$ Mn) and Volume (Units) Forecast By Solution, 2023 - 2030
- 9.5.1. Platform
- 9.5.2. Services
- 9.5.3. Professional Services
- 9.5.4. Managed Services
9.6. Current Market Size (US$ Mn) and Volume (Units) Forecast By Deployment, 2023 - 2030
- 9.6.1. On-Premise
- 9.6.2. Cloud-Based
9.7. Current Market Size (US$ Mn) and Volume (Units) Forecast By Enterprise Size, 2023 - 2030
- 9.7.1. Small Offices (1-9 employees)
- 9.7.2. Small Enterprises (10-99 employees)
- 9.7.3. Medium-sized Enterprise (100-499 employees)
- 9.7.4. Large Enterprises (500-999 employees)
- 9.7.5. Very Large Enterprises (1,000+ employees)
9.8. Current Market Size (US$ Mn) and Volume (Units) Forecast By Application, 2023 - 2030
- 9.8.1. Retail & Wholesale
- 9.8.2. BFSI
- 9.8.3. Travel & Hospitality
- 9.8.4. IT & Telecom
- 9.8.5. Healthcare
- 9.8.6. Manufacturing
- 9.8.7. Media & Entertainment
- 9.8.8. Others
9.9. Market Attractiveness Analysis

10. Middle East & Africa Digital Experience Platform Market Outlook: Historical (2018 - 2022) and Forecast (2023 - 2030)

10.1. Key Highlights
10.2. Pricing Analysis
10.3. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Market, 2018 - 2022
- 10.3.1. By Country
- 10.3.2. By Solution
- 10.3.3. By Deployment
- 10.3.4. By Enterprise Size
- 10.3.5. By Application
10.4. Current Market Size (US$ Mn) and Volume (Units) Forecast By Country, 2023 - 2030
- 10.4.1. GCC
- 10.4.2. Egypt
- 10.4.3. South Africa
- 10.4.4. Northern Africa
- 10.4.5. Rest of Middle East & Africa
10.5. Current Market Size (US$ Mn) and Volume (Units) Forecast By Solution, 2023 - 2030
- 10.5.1. Platform
- 10.5.2. Services
- 10.5.3. Professional Services
- 10.5.4. Managed Services
10.6. Current Market Size (US$ Mn) and Volume (Units) Forecast By Deployment, 2023 - 2030
- 10.6.1. On-Premise
- 10.6.2. Cloud-Based
10.7. Current Market Size (US$ Mn) and Volume (Units) Forecast By Enterprise Size, 2023 - 2030
- 10.7.1. Small Offices (1-9 employees)
- 10.7.2. Small Enterprises (10-99 employees)
- 10.7.3. Medium-sized Enterprise (100-499 employees)
- 10.7.4. Large Enterprises (500-999 employees)
- 10.7.5. Very Large Enterprises (1,000+ employees)
10.8. Current Market Size (US$ Mn) and Volume (Units) Forecast By Application, 2023 - 2030
- 10.8.1. Retail & Wholesale
- 10.8.2. BFSI
- 10.8.3. Travel & Hospitality
- 10.8.4. IT & Telecom
- 10.8.5. Healthcare
- 10.8.6. Manufacturing
- 10.8.7. Media & Entertainment
- 10.8.8. Others
10.9. Market Attractiveness Analysis

11. Competition Landscape

11.1. Market Share Analysis, 2022
11.2. Market Structure
- 11.2.1. Competition Intensity Mapping By Market
- 11.2.2. Competition Dashboard
- 11.2.3. Apparent Product Capacity
11.3. Company Profiles (Details - Overview, Financials, Strategy, Recent Developments)
- 11.3.1. ADOBE Systems
  - 11.3.1.1. Overview
  - 11.3.1.2. Segments and Product
  - 11.3.1.3. Key Financials
  - 11.3.1.4. Market Developments
  - 11.3.1.5. Market Strategy
- 11.3.2. Oracle
  - 11.3.2.1. Overview
  - 11.3.2.2. Segments and Product
  - 11.3.2.3. Key Financials
  - 11.3.2.4. Market Developments
  - 11.3.2.5. Market Strategy
- 11.3.3. SAP
  - 11.3.3.1. Overview
  - 11.3.3.2. Segments and Product
  - 11.3.3.3. Key Financials
  - 11.3.3.4. Market Developments
  - 11.3.3.5. Market Strategy
- 11.3.4. IBM
  - 11.3.4.1. Overview
  - 11.3.4.2. Segments and Product
  - 11.3.4.3. Key Financials
  - 11.3.4.4. Market Developments
  - 11.3.4.5. Market Strategy
- 11.3.5. Microsoft
  - 11.3.5.1. Overview
  - 11.3.5.2. Segments and Product
  - 11.3.5.3. Key Financials
  - 11.3.5.4. Market Developments
  - 11.3.5.5. Market Strategy
- 11.3.6. Salesforce
  - 11.3.6.1. Overview
  - 11.3.6.2. Segments and Product
  - 11.3.6.3. Key Financials
  - 11.3.6.4. Market Developments
  - 11.3.6.5. Market Strategy
- 11.3.7. Sitecore
  - 11.3.7.1. Overview
  - 11.3.7.2. Segments and Product
  - 11.3.7.3. Key Financials
  - 11.3.7.4. Market Developments
  - 11.3.7.5. Market Strategy
- 11.3.8. Open Text
  - 11.3.8.1. Overview
  - 11.3.8.2. Segments and Product
  - 11.3.8.3. Key Financials
  - 11.3.8.4. Market Developments
  - 11.3.8.5. Market Strategy
- 11.3.9. Squiz
  - 11.3.9.1. Overview
  - 11.3.9.2. Segments and Product
  - 11.3.9.3. Key Financials
  - 11.3.9.4. Market Developments
  - 11.3.9.5. Market Strategy
- 11.3.10. Kentico
  - 11.3.10.1. Overview
  - 11.3.10.2. Segments and Product
  - 11.3.10.3. Key Financials
  - 11.3.10.4. Market Developments
  - 11.3.10.5. Market Strategy
- 11.3.11. Liferay
  - 11.3.11.1. Overview
  - 11.3.11.2. Segments and Product
  - 11.3.11.3. Key Financials
  - 11.3.11.4. Market Developments
  - 11.3.11.5. Market Strategy

12. Appendix

12.1. Research Methodology
12.2. Research Assumptions
12.3. Acronyms and Abbreviations