Refillable Deodorants Market by Product Type, End-Users, and Geography (North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa): Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2023-2030

Description

Persistence Market Research has recently conducted an in-depth analysis of the Refillable Deodorants Market, providing a comprehensive report on the global landscape. This report offers key insights into market dynamics, trends, opportunities, and challenges, offering a detailed overview of the market structure. The research publication presents exclusive data and statistics, projecting the anticipated growth trajectory of the Refillable Deodorants Market from 2023 to 2030.

The worldwide refillable deodorants market is projected to grow steadily at a compound annual growth rate (CAGR) of 5.3%. This growth will elevate the market value from US$302.3 million in 2023 to an estimated US$433.9 million by the conclusion of 2030.

Key Insights:

Refillable Deodorants Market Size (2023E): US$302.3 Bn

Projected Market Value (2030F): US$433.9 Bn

Global Market Growth Rate (CAGR 2023 to 2030): 5.3%

Historical Market Growth Rate (CAGR 2018 to 2022): 7.3%

Refillable Deodorants Market - Report Scope

Refillable deodorants serve as essential skincare products designed to combat and prevent unpleasant body odor caused by bacterial activity on sweat, particularly in areas like the underarms, groin, and feet. The market for these products is experiencing robust growth driven by several factors. Firstly, the availability of a diverse range of fragrances in various formats and increasing hygiene awareness among consumers are key drivers of demand. Secondly, changing lifestyles, rapid urbanization, and daily grooming routines are further fueling the popularity of refillable deodorants. Notably, personal hygiene practices, population growth, and the desire for long-lasting freshness contribute significantly to deodorant usage. Businesses are shifting their focus to metropolitan areas due to the expanding consumer base, including rural populations increasingly adopting deodorant use. Moreover, the surge in demand for refillable deodorants is closely linked to evolving consumer preferences for eco-friendly and sustainable consumption patterns, propelling substantial growth in the global market. Millennials, in particular, consider skincare, cosmetics, fragrances, and hair care products integral to their grooming routines, thus boosting market expansion. Furthermore, heightened consumer consciousness regarding personal grooming practices is a key driver of market growth. The introduction of refillable deodorants in environmentally friendly packaging, featuring natural, non-toxic, and organic ingredients, has further fueled market growth. Increased investments in research and development have led to the creation of innovative products tailored to diverse consumer preferences, further accelerating market growth.

Market Growth Drivers

The growing interest in organic fragrances within the industry stems from a heightened consumer awareness of natural materials and organic products. Major deodorant brands are now focusing on incorporating natural fragrances into their refillable deodorant lines to cater to this trend. Saltair, for example, introduced a new range of refillable deodorants featuring natural ingredients in November 2022. According to the International Fragrance Association (IFRA), fragrances typically comprise approximately 4,000 components, which can be either synthetic or natural. In response to consumer preferences, companies such as Humankind, Fussy, and Myro are investing significantly in developing new scent profiles. For instance, in July 2022, Fussy, a sustainable deodorant brand, unveiled a new fragrance inspired by rose wine, incorporating extracts of bitter orange, strawberry, and grapefruit. This shift toward organic perfumes driven by consumer demand is expected to drive further expansion in the market.

Market Restraints

Deodorants contain various ingredients such as scents, glycerin, dipropylene, stearic acid, among others. Fragrances can be derived from natural sources like essential oils or created synthetically. However, both natural and synthetic fragrances in cosmetic products may contain allergens, leading to skin irritation. This can result in adverse effects on product sales and even regulatory actions by authorities like the FDA. According to the American Academy of Dermatology, perfumes are the most common cause of skin allergies. Dermatitis and rashes have been associated with perfumes, and a significant portion of individuals report experiencing migraines or respiratory issues due to fragrance exposure. Additionally, exposure to fragrances can lead to various reactions such as photoallergy, hives, contact dermatitis, and skin discoloration. The increasing prevalence of skin issues caused by potentially harmful chemicals in deodorant products is expected to hinder market growth. The establishment of a refillable deodorant supply chain requires coordination among various stakeholders including distribution networks and packaging vendors. However, these complexities can pose challenges for manufacturers, affecting the scalability of refillable options. Finding or designing durable and sustainable materials for refillable deodorant containers can be difficult. Manufacturers must ensure that packaging maintains product integrity, complies with regulations, and aligns with environmental objectives. Additionally, modifying production lines to accommodate refillable packaging may require new equipment purchases or adjustments. Balancing efficient production processes with quality standards is crucial. These supply chain intricacies are anticipated to limit market expansion.

Opportunities

The manufacturers of refillable stick and spray deodorants are strategically leveraging technology to enhance sales and elevate brand recognition by expanding their online presence across various digital platforms including social media, mobile commerce (m-commerce), and e-commerce. E-commerce channels have become a significant contributor to sales growth for these businesses. Globally, the landscape of business operations is being redefined by the pervasive influence of e-commerce. This transformation in the retail sector is attributed to several factors such as the rapid proliferation of the internet, advancements in mobile technology, the increasing number of smartphone users, and their enhanced accessibility to online platforms. For example, Unilever's 2021 annual report highlighted substantial growth in the United States, largely driven by the burgeoning e-commerce market in the country. Moreover, promotional campaigns, visually appealing in-store displays, and seamless online navigation are orchestrated to attract new customers, stimulate demand, foster brand loyalty, and introduce existing customers to the diverse product offerings of each company. Compared to traditional marketing methods, social media marketing has revolutionized the approach to product promotion. Furthermore, social media platforms play a pivotal role in raising brand awareness, sustaining customer engagement, and facilitating conversions from prospects to customers, as well as nurturing existing customers into loyal advocates. Additionally, the digital realm enables customers to provide and access product reviews, granting marketers insights and advantages that were previously unattainable without the internet.

Key Questions Answered in Report::

What is the current market size and forecast for the refillable deodorants industry?
What are the main factors driving the growth of the refillable deodorants market?
What are the potential challenges or limitations facing the refillable deodorants industry?
What are the emerging trends and opportunities within the refillable deodorants market?
Who are the key players in the refillable deodorants market, and what are their strategies for growth?
What are the different types of refillable deodorant products available in the market?
How are consumer preferences and purchasing behaviors evolving in relation to refillable deodorants?

Competitive Intelligence and Business Strategy

In a competitive landscape featuring both large corporations and smaller manufacturers, the refillable deodorant market is witnessing intensified rivalry. To thrive amidst this competition, industry participants like Unilever Plc., The Procter & Gamble Company, Grove Collaborative, Inc., Noniko, By Humankind, Inc., Myro, and others are implementing various competitive strategies, notably focusing on product innovation and the introduction of novel offerings. There has been a notable surge in demand for innovative products in recent years, prompting major firms to prioritize the development of products with cutting-edge features. Furthermore, to maintain competitiveness, leading players in the industry are employing diverse tactics such as partnerships, mergers, acquisitions, product launches, creativity, and advertising campaigns. Additionally, significant investments are being made in research and development to create new fragrances derived from natural materials and to explore improved packaging, utilization, and application methods. For example, Unilever's Dove brand launched Dove Care by Plants Deodorant in February 2022, touted as the first natural deodorant with a plant-based foundation. The company asserts that its new deodorants are meticulously crafted with 99% natural ingredients and 100% natural fragrances, packaged in containers made from 96% recycled materials.

Key Companies Profiled
Unilever Plc.
The Procter & Gamble Company
Grove Collaborative, Inc.
Noniko
Myro
By Humankind, Inc
Fussy Ltd
Proverb Skincare
Helmm
Asuvi

Refillable Deodorants Market Segmentation

By Product Type:
Refillable Spray Deodorants
Refillable Spray Deodorants
By Packaging:
Metal
Glass
By Distribution Channel:
Retail Outlets/Offline
E-commerce/Online
By Region:
North America
Europe
East Asia
South Asia & Oceania
Latin America
Middle East & Africa

Product Code: PMRREP33690

1. Executive Summary

1.1. Global Refillable Deodorants Market Snapshot, 2023 and 2030
1.2. Market Opportunity Assessment, 2023 - 2030, US$ Mn
1.3. Key Market Trends
1.4. Future Market Projections
1.5. Premium Market Insights
1.6. Industry Developments and Key Market Events
1.7. PMR Analysis and Recommendations

2. Market Overview

2.1. Market Scope and Definition
2.2. Market Dynamics
- 2.2.1. Drivers
- 2.2.2. Restraints
- 2.2.3. Opportunity
- 2.2.4. Challenges
- 2.2.5. Key Trends
2.3. Type Lifecycle Analysis
2.4. Refillable Deodorants Market: Value Chain
- 2.4.1. List of Raw Material Supplier
- 2.4.2. List of Manufacturers
- 2.4.3. List of Distributors
- 2.4.4. List of Applications
- 2.4.5. Profitability Analysis
2.5. Porter Five Force's Analysis
2.6. Geopolitical Tensions: Market Impact
2.7. Macro-Economic Factors
- 2.7.1. Global Sectorial Outlook
- 2.7.2. Global GDP Growth Outlook
- 2.7.3. Global Parent Market Overview
2.8. Forecast Factors - Relevance and Impact
2.9. Regulatory and Technology Landscape

3. Global Refillable Deodorants Market Outlook: Historical (2018 - 2022) and Forecast (2023 - 2030)

3.1. Key Highlights
- 3.1.1. Market Volume (Units) Projections
- 3.1.2. Market Size and Y-o-Y Growth
- 3.1.3. Absolute $ Opportunity
3.2. Market Size (US$ Mn) Analysis and Forecast
- 3.2.1. Historical Market Size Analysis, 2013-2016
- 3.2.2. Current Market Size Forecast, 2018-2026
3.3. Global Refillable Deodorants Market Outlook: Product Type
- 3.3.1. Introduction / Key Findings
- 3.3.2. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Product Type, 2018 - 2022
- 3.3.3. Current Market Size (US$ Mn) and Volume (Units) Forecast By Product Type, 2023 - 2030
  - 3.3.3.1. Refillable Spray Deodorants
  - 3.3.3.2. Refillable Spray Deodorants
3.4. Market Attractiveness Analysis: Product Type
3.5. Global Refillable Deodorants Market Outlook: Packaging
- 3.5.1. Introduction / Key Findings
- 3.5.2. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Packaging, 2018 - 2022
- 3.5.3. Current Market Size (US$ Mn) and Volume (Units) Forecast By Packaging, 2023 - 2030
  - 3.5.3.1. Metal
  - 3.5.3.2. Glass
3.6. Market Attractiveness Analysis: Packaging
3.7. Global Refillable Deodorants Market Outlook: Distribution Channel
- 3.7.1. Introduction / Key Findings
- 3.7.2. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Distribution Channel, 2018 - 2022
- 3.7.3. Current Market Size (US$ Mn) and Volume (Units) Forecast By Distribution Channel, 2023 - 2030
  - 3.7.3.1. Retail Outlets/Offline
  - 3.7.3.2. E-commerce/Online
3.8. Market Attractiveness Analysis: Distribution Channel

4. Global Refillable Deodorants Market Outlook: Region

4.1. Key Highlights
4.2. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Region, 2018 - 2022
4.3. Current Market Size (US$ Mn) and Volume (Units) Forecast By Region, 2023 - 2030
- 4.3.1. North America
- 4.3.2. Europe
- 4.3.3. East Asia
- 4.3.4. South Asia and Oceania
- 4.3.5. Latin America
- 4.3.6. Middle East & Africa (MEA)
4.4. Market Attractiveness Analysis: Region

5. North America Refillable Deodorants Market Outlook: Historical (2018 - 2022) and Forecast (2023 - 2030)

5.1. Key Highlights
5.2. Pricing Analysis
5.3. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Market, 2018 - 2022
- 5.3.1. By Country
- 5.3.2. By Product Type
- 5.3.3. By Packaging
- 5.3.4. By Distribution Channel
5.4. Current Market Size (US$ Mn) and Volume (Units) Forecast By Country, 2023 - 2030
- 5.4.1. U.S.
- 5.4.2. Canada
5.5. Current Market Size (US$ Mn) and Volume (Units) Forecast By Product Type, 2023 - 2030
- 5.5.1. Refillable Spray Deodorants
- 5.5.2. Refillable Spray Deodorants
5.6. Current Market Size (US$ Mn) and Volume (Units) Forecast By Packaging, 2023 - 2030
- 5.6.1. Metal
- 5.6.2. Glass
5.7. Current Market Size (US$ Mn) and Volume (Units) Forecast By Distribution Channel, 2023 - 2030
- 5.7.1. Retail Outlets/Offline
- 5.7.2. E-commerce/Online
5.8. Market Attractiveness Analysis

6. Europe Refillable Deodorants Market Outlook: Historical (2018 - 2022) and Forecast (2023 - 2030)

6.1. Key Highlights
6.2. Pricing Analysis
6.3. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Market, 2018 - 2022
- 6.3.1. By Country
- 6.3.2. By Product Type
- 6.3.3. By Packaging
- 6.3.4. By Distribution Channel
6.4. Current Market Size (US$ Mn) and Volume (Units) Forecast By Country, 2023 - 2030
- 6.4.1. Germany
- 6.4.2. France
- 6.4.3. U.K.
- 6.4.4. Italy
- 6.4.5. Spain
- 6.4.6. Russia
- 6.4.7. Turkiye
- 6.4.8. Rest of Europe
6.5. Current Market Size (US$ Mn) and Volume (Units) Forecast By Product Type, 2023 - 2030
- 6.5.1. Refillable Spray Deodorants
- 6.5.2. Refillable Spray Deodorants
6.6. Current Market Size (US$ Mn) and Volume (Units) Forecast By Packaging, 2023 - 2030
- 6.6.1. Metal
- 6.6.2. Glass
6.7. Current Market Size (US$ Mn) and Volume (Units) Forecast By Distribution Channel, 2023 - 2030
- 6.7.1. Retail Outlets/Offline
- 6.7.2. E-commerce/Online
6.8. Market Attractiveness Analysis

7. East Asia Refillable Deodorants Market Outlook: Historical (2018 - 2022) and Forecast (2023 - 2030)

7.1. Key Highlights
7.2. Pricing Analysis
7.3. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Market, 2018 - 2022
- 7.3.1. By Country
- 7.3.2. By Product Type
- 7.3.3. By Packaging
- 7.3.4. By Distribution Channel
7.4. Current Market Size (US$ Mn) and Volume (Units) Forecast By Country, 2023 - 2030
- 7.4.1. China
- 7.4.2. Japan
- 7.4.3. South Korea
7.5. Current Market Size (US$ Mn) and Volume (Units) Forecast By Product Type, 2023 - 2030
- 7.5.1. Refillable Spray Deodorants
- 7.5.2. Refillable Spray Deodorants
7.6. Current Market Size (US$ Mn) and Volume (Units) Forecast By Packaging, 2023 - 2030
- 7.6.1. Metal
- 7.6.2. Glass
7.7. Current Market Size (US$ Mn) and Volume (Units) Forecast By Distribution Channel, 2023 - 2030
- 7.7.1. Retail Outlets/Offline
- 7.7.2. E-commerce/Online
7.8. Market Attractiveness Analysis

8. South Asia & Oceania Refillable Deodorants Market Outlook: Historical (2018 - 2022) and Forecast (2023 - 2030)

8.1. Key Highlights
8.2. Pricing Analysis
8.3. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Market, 2018 - 2022
- 8.3.1. By Country
- 8.3.2. By Product Type
- 8.3.3. By Packaging
- 8.3.4. By Distribution Channel
8.4. Current Market Size (US$ Mn) and Volume (Units) Forecast By Country, 2023 - 2030
- 8.4.1. India
- 8.4.2. Southeast Asia
- 8.4.3. ANZ
- 8.4.4. Rest of South Asia & Oceania
8.5. Current Market Size (US$ Mn) and Volume (Units) Forecast By Product Type, 2023 - 2030
- 8.5.1. Refillable Spray Deodorants
- 8.5.2. Refillable Spray Deodorants
8.6. Current Market Size (US$ Mn) and Volume (Units) Forecast By Packaging, 2023 - 2030
- 8.6.1. Metal
- 8.6.2. Glass
8.7. Current Market Size (US$ Mn) and Volume (Units) Forecast By Distribution Channel, 2023 - 2030
- 8.7.1. Retail Outlets/Offline
- 8.7.2. E-commerce/Online
8.8. Market Attractiveness Analysis

9. Latin America Refillable Deodorants Market Outlook: Historical (2018 - 2022) and Forecast (2023 - 2030)

9.1. Key Highlights
9.2. Pricing Analysis
9.3. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Market, 2018 - 2022
- 9.3.1. By Country
- 9.3.2. By Product Type
- 9.3.3. By Packaging
- 9.3.4. By Distribution Channel
9.4. Current Market Size (US$ Mn) and Volume (Units) Forecast By Country, 2023 - 2030
- 9.4.1. Brazil
- 9.4.2. Mexico
- 9.4.3. Rest of Latin America
9.5. Current Market Size (US$ Mn) and Volume (Units) Forecast By Product Type, 2023 - 2030
- 9.5.1. Refillable Spray Deodorants
- 9.5.2. Refillable Spray Deodorants
9.6. Current Market Size (US$ Mn) and Volume (Units) Forecast By Packaging, 2023 - 2030
- 9.6.1. Metal
- 9.6.2. Glass
9.7. Current Market Size (US$ Mn) and Volume (Units) Forecast By Distribution Channel, 2023 - 2030
- 9.7.1. Retail Outlets/Offline
- 9.7.2. E-commerce/Online
9.8. Market Attractiveness Analysis

10. Middle East & Africa Refillable Deodorants Market Outlook: Historical (2018 - 2022) and Forecast (2023 - 2030)

10.1. Key Highlights
10.2. Pricing Analysis
10.3. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Market, 2018 - 2022
- 10.3.1. By Country
- 10.3.2. By Product Type
- 10.3.3. By Packaging
- 10.3.4. By Distribution Channel
10.4. Current Market Size (US$ Mn) and Volume (Units) Forecast By Country, 2023 - 2030
- 10.4.1. GCC
- 10.4.2. Egypt
- 10.4.3. South Africa
- 10.4.4. Northern Africa
- 10.4.5. Rest of Middle East & Africa
10.5. Current Market Size (US$ Mn) and Volume (Units) Forecast By Product Type, 2023 - 2030
- 10.5.1. Refillable Spray Deodorants
- 10.5.2. Refillable Spray Deodorants
10.6. Current Market Size (US$ Mn) and Volume (Units) Forecast By Packaging, 2023 - 2030
- 10.6.1. Metal
- 10.6.2. Glass
10.7. Current Market Size (US$ Mn) and Volume (Units) Forecast By Distribution Channel, 2023 - 2030
- 10.7.1. Retail Outlets/Offline
- 10.7.2. E-commerce/Online
10.8. Market Attractiveness Analysis

11. Competition Landscape

11.1. Market Share Analysis, 2022
11.2. Market Structure
- 11.2.1. Competition Intensity Mapping By Market
- 11.2.2. Competition Refillable Spray Deodorants
- 11.2.3. Apparent Product Capacity
11.3. Company Profiles (Details - Overview, Financials, Strategy, Recent Developments)
- 11.3.1. Unilever Plc.
  - 11.3.1.1. Overview
  - 11.3.1.2. Segments and Product
  - 11.3.1.3. Key Financials
  - 11.3.1.4. Market Developments
  - 11.3.1.5. Market Strategy
- 11.3.2. The Procter & Gamble Company
  - 11.3.2.1. Overview
  - 11.3.2.2. Segments and Product
  - 11.3.2.3. Key Financials
  - 11.3.2.4. Market Developments
  - 11.3.2.5. Market Strategy
- 11.3.3. Grove Collaborative, Inc.
  - 11.3.3.1. Overview
  - 11.3.3.2. Segments and Product
  - 11.3.3.3. Key Financials
  - 11.3.3.4. Market Developments
  - 11.3.3.5. Market Strategy
- 11.3.4. Noniko
  - 11.3.4.1. Overview
  - 11.3.4.2. Segments and Product
  - 11.3.4.3. Key Financials
  - 11.3.4.4. Market Developments
  - 11.3.4.5. Market Strategy
- 11.3.5. Myro
  - 11.3.5.1. Overview
  - 11.3.5.2. Segments and Product
  - 11.3.5.3. Key Financials
  - 11.3.5.4. Market Developments
  - 11.3.5.5. Market Strategy
- 11.3.6. By Humankind, Inc
  - 11.3.6.1. Overview
  - 11.3.6.2. Segments and Product
  - 11.3.6.3. Key Financials
  - 11.3.6.4. Market Developments
  - 11.3.6.5. Market Strategy
- 11.3.7. Fussy Ltd
  - 11.3.7.1. Overview
  - 11.3.7.2. Segments and Product
  - 11.3.7.3. Key Financials
  - 11.3.7.4. Market Developments
  - 11.3.7.5. Market Strategy
- 11.3.8. Proverb Skincare
  - 11.3.8.1. Overview
  - 11.3.8.2. Segments and Product
  - 11.3.8.3. Key Financials
  - 11.3.8.4. Market Developments
  - 11.3.8.5. Market Strategy
- 11.3.9. Helmm
  - 11.3.9.1. Overview
  - 11.3.9.2. Segments and Product
  - 11.3.9.3. Key Financials
  - 11.3.9.4. Market Developments
  - 11.3.9.5. Market Strategy
- 11.3.10. Asuvi
  - 11.3.10.1. Overview
  - 11.3.10.2. Segments and Product
  - 11.3.10.3. Key Financials
  - 11.3.10.4. Market Developments
  - 11.3.10.5. Market Strategy
- 11.3.11. Others

12. Appendix

12.1. Research Methodology
12.2. Research Assumptions
12.3. Acronyms and Abbreviations