Doula and Birth Coaching Services Market by Product Type, End-Users, and Geography (North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa): Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2023-2030

Description

Persistence Market Research has recently published an in-depth analysis of the global Doula and Birth Coaching Services Market, offering a comprehensive overview of key market dynamics, growth drivers, challenges, and emerging trends. This report provides valuable insights into the structure of the Doula and Birth Coaching Services Market, presenting exclusive data and statistics that forecast the market's growth trajectory from 2023 to 2030.

The worldwide Doula and Birth Coaching Services market is expected to grow at a compound annual growth rate (CAGR) of 7.2%, resulting in a rise from US$22.3 billion in 2023 to US$36.29 billion by the conclusion of 2030.

Key Insights:

Doula and Birth Coaching Services Market Size (2023E): US$22.3 Bn
Projected Market Value (2030F): US$36.29 Bn
Global Market Growth Rate (CAGR 2023 to 2030): 7.2%
Historical Market Growth Rate (CAGR 2018 to 2022): 6.4%

Doula and Birth Coaching Services Market- Report Scope:

A doula is a certified professional providing psychological, physical, and informational support to expectant mothers throughout the childbirth process. Birth coaching services aim to empower individuals during childbirth through education and support. The global market for doula and birth coaching services is growing due to an increased demand for personalized, holistic birthing experiences, a focus on maternal mental health, and the adoption of virtual doula services. The shift to patient-centered care and a consumer-driven healthcare model also contributes to the market's expansion.

Market Growth Drivers:

The global doula and birth coaching services market is driven by the increasing recognition of their positive impact on maternal mental health. As maternal mental health gains importance in the perinatal period, the demand for emotional support from doulas and birth coaches rises. The correlation between mental health and childbirth outcomes fuels this demand, as research shows influences on pain perception, labor duration, and overall satisfaction. However, the industry faces challenges due to the absence of uniform accreditation and regulation within healthcare systems, hindering integration and limiting availability, particularly in areas lacking standardized certification procedures for doulas.

Market Restraints:

A major constraint in the global doula and birth coaching services market is the financial barrier, hindering access for some individuals and families. The expenses associated with hiring a doula or enrolling in comprehensive birth coaching programs may be deemed unaffordable, particularly for those with limited means. Unlike conventional healthcare services, doula services are often considered personal payments, creating a financial burden. Inconsistent insurance coverage for doula services further exacerbates the issue, making them more of a luxury than an accessible option, particularly for vulnerable populations with lower socioeconomic status.

Market Opportunities:

An opportunity in the global doula and birth guidance services market is the growing demand for patient-centered and individualized healthcare. As healthcare systems worldwide shift towards personalized care, there is an increasing recognition of the value in customizing support for expectant parents during childbirth. Doulas and birth facilitators play a crucial role in providing individualized, emotional, and educational assistance, aligning with the trend of empowering individuals to make healthcare choices consistent with their cultural beliefs and preferences. The emphasis on collaborative decision-making in healthcare further enhances the role of doulas in supporting informed choices and fostering a sense of agency and satisfaction during the childbirth process.

Key Questions Answered in the Report:

What are the key factors driving the growth of the doula and birth coaching services market?
Which industry verticals are driving the demand for doula and birth coaching services?
How are technological advancements reshaping the competitive landscape of the doula and birth coaching services market?
Who are the leading players in the global doula and birth coaching services market?
what are the emerging trends and future prospects in the global doula and birth coaching services market?

Competitive Intelligence and Business Strategy:

Key players in the global doula and birth guidance services market, such as DONA International, ICEA, and Doula UK, focus on industry leadership through diverse strategies. They actively contribute to establishing and maintaining industry standards, with organizations like DONA International and ICEA leading in certification programs and ethical standards. By promoting professionalization through standardized training, these entities enhance consumer and practitioner confidence, positioning themselves as market leaders. Additionally, they engage in advocacy and collaboration, working to integrate doula services into mainstream healthcare through partnerships with institutions and practitioners. Through collective efforts, these players influence policy changes and promote broader recognition and adoption of doula services within traditional healthcare systems.

Key Companies Profiled:

My Baby Lady
The New Mummy Company
Mothersdoula.com
Be Her Village Inc.
Gold Coast Doulas
Louisiana Baby Company
Vermont Doula Company
Horizon NJ Health
June Motherhood

Doula and Birth Coaching Services Market Segmentation:

By Doula Type:

Labor/Birth Doula
Postpartum Doula
AntePartum Doula
Sibling Doula
Others

By Service Mode:

Online
Offline

By Service Type:

By Service Type
Pregnancy Coaching
Childbirth Coaching
Postpartum Support
Online Childbirth Education Classes
Others

By Coaching Type:

Group Coaching
Private Coaching

By Package Type:

Package Type
In-Person Package
Virtual Package

By Region:

North America
Europe
East Asia
South Asia & Oceania
Latin America
Middle East & Africa

Product Code: PMRREP33811

1. Executive Summary

1.1. Global Doula and Birth Coaching Services Market Snapshot, 2023 and 2030
1.2. Market Opportunity Assessment, 2023 - 2030, US$ Mn
1.3. Key Market Trends
1.4. Future Market Projections
1.5. Premium Market Insights
1.6. Package Type Developments and Key Market Events
1.7. PMR Analysis and Recommendations

2. Market Overview

2.1. Market Scope and Definition
2.2. Market Dynamics
- 2.2.1. Drivers
- 2.2.2. Restraints
- 2.2.3. Opportunity
- 2.2.4. Challenges
- 2.2.5. Key Trends
2.3. Doula Type Lifecycle Analysis
2.4. Doula and Birth Coaching Services Market: Value Chain
- 2.4.1. List of Raw Material Supplier
- 2.4.2. List of Manufacturers
- 2.4.3. List of Distributors
- 2.4.4. List of Applications
- 2.4.5. Profitability Analysis
2.5. Porter Five Force's Analysis
2.6. Geopolitical Tensions: Market Impact
2.7. Macro-Economic Factors
- 2.7.1. Global Sectorial Outlook
- 2.7.2. Global GDP Growth Outlook
- 2.7.3. Global Parent Market Overview
2.8. Forecast Factors - Relevance and Impact
2.9. Regulatory and Service Type Landscape

3. Global Doula and Birth Coaching Services Market Outlook: Historical (2018 - 2022) and Forecast (2023 - 2030)

3.1. Key Highlights
- 3.1.1. Market Volume (Units) Projections
- 3.1.2. Market Size and Y-o-Y Growth
- 3.1.3. Absolute $ Opportunity
3.2. Market Size (US$ Mn) Analysis and Forecast
- 3.2.1. Historical Market Size Analysis, 2013-2016
- 3.2.2. Current Market Size Forecast, 2018-2026
3.3. Global Doula and Birth Coaching Services Market Outlook: Doula Type
- 3.3.1. Introduction / Key Findings
- 3.3.2. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Doula Type, 2018 - 2022
- 3.3.3. Current Market Size (US$ Mn) and Volume (Units) Forecast By Doula Type, 2023 - 2030
  - 3.3.3.1. Labor/Birth Doula
  - 3.3.3.2. Postpartum Doula
  - 3.3.3.3. AntePartum Doula
  - 3.3.3.4. Sibling Doula
  - 3.3.3.5. Others
3.4. Market Attractiveness Analysis: Doula Type
3.5. Global Doula and Birth Coaching Services Market Outlook: Service Type
- 3.5.1. Introduction / Key Findings
- 3.5.2. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Service Type, 2018 - 2022
- 3.5.3. Current Market Size (US$ Mn) and Volume (Units) Forecast By Service Type, 2023 - 2030
  - 3.5.3.1. Pregnancy Coaching
  - 3.5.3.2. Childbirth Coaching
  - 3.5.3.3. Postpartum Support
  - 3.5.3.4. Online Childbirth Education Classes
  - 3.5.3.5. Others
3.6. Market Attractiveness Analysis: Service Type
3.7. Global Doula and Birth Coaching Services Market Outlook: Service Mode
- 3.7.1. Introduction / Key Findings
- 3.7.2. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Service Mode, 2018 - 2022
- 3.7.3. Current Market Size (US$ Mn) and Volume (Units) Forecast By Service Mode, 2023 - 2030
  - 3.7.3.1. Online
  - 3.7.3.2. Offline
3.8. Market Attractiveness Analysis: Service Mode
3.9. Global Doula and Birth Coaching Services Market Outlook: Coaching Type
- 3.9.1. Introduction / Key Findings
- 3.9.2. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Coaching Type, 2018 - 2022
- 3.9.3. Current Market Size (US$ Mn) and Volume (Units) Forecast By Coaching Type, 2023 - 2030
  - 3.9.3.1. Group Coaching
  - 3.9.3.2. Private Coaching
3.10. Market Attractiveness Analysis: Coaching Type
3.11. Global Doula and Birth Coaching Services Market Outlook: Package Type
- 3.11.1. Introduction / Key Findings
- 3.11.2. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Package Type, 2018 - 2022
- 3.11.3. Current Market Size (US$ Mn) and Volume (Units) Forecast By Package Type, 2023 - 2030
  - 3.11.3.1. In-Person Package
  - 3.11.3.2. Virtual Package
3.12. Market Attractiveness Analysis: Package Type

4. Global Doula and Birth Coaching Services Market Outlook: Region

4.1. Key Highlights
4.2. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Region, 2018 - 2022
4.3. Current Market Size (US$ Mn) and Volume (Units) Forecast By Region, 2023 - 2030
- 4.3.1. North America
- 4.3.2. Europe
- 4.3.3. East Asia
- 4.3.4. South Asia and Oceania
- 4.3.5. Latin America
- 4.3.6. Middle East & Africa (MEA)
4.4. Market Attractiveness Analysis: Region

5. North America Doula and Birth Coaching Services Market Outlook: Historical (2018 - 2022) and Forecast (2023 - 2030)

5.1. Key Highlights
5.2. Pricing Analysis
5.3. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Market, 2018 - 2022
- 5.3.1. By Country
- 5.3.2. By Doula Type
- 5.3.3. By Service Type
- 5.3.4. By Service Mode
- 5.3.5. By Coaching Type
- 5.3.6. By Package Type
5.4. Current Market Size (US$ Mn) and Volume (Units) Forecast By Country, 2023 - 2030
- 5.4.1. U.S.
- 5.4.2. Canada
5.5. Current Market Size (US$ Mn) and Volume (Units) Forecast By Doula Type, 2023 - 2030
- 5.5.1. Labor/Birth Doula
- 5.5.2. Postpartum Doula
- 5.5.3. AntePartum Doula
- 5.5.4. Sibling Doula
- 5.5.5. Others
5.6. Current Market Size (US$ Mn) and Volume (Units) Forecast By Service Type, 2023 - 2030
- 5.6.1. Pregnancy Coaching
- 5.6.2. Childbirth Coaching
- 5.6.3. Postpartum Support
- 5.6.4. Online Childbirth Education Classes
- 5.6.5. Others
5.7. Current Market Size (US$ Mn) and Volume (Units) Forecast By Service Mode, 2023 - 2030
- 5.7.1. Online
- 5.7.2. Offline
5.8. Current Market Size (US$ Mn) and Volume (Units) Forecast By Coaching Type, 2023 - 2030
- 5.8.1. Group Coaching
- 5.8.2. Private Coaching
5.9. Current Market Size (US$ Mn) and Volume (Units) Forecast By Package Type, 2023 - 2030
- 5.9.1. In-Person Package
- 5.9.2. Virtual Package
5.10. Market Attractiveness Analysis

6. Europe Doula and Birth Coaching Services Market Outlook: Historical (2018 - 2022) and Forecast (2023 - 2030)

6.1. Key Highlights
6.2. Pricing Analysis
6.3. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Market, 2018 - 2022
- 6.3.1. By Country
- 6.3.2. By Doula Type
- 6.3.3. By Service Type
- 6.3.4. By Service Mode
- 6.3.5. By Coaching Type
- 6.3.6. By Package Type
6.4. Current Market Size (US$ Mn) and Volume (Units) Forecast By Country, 2023 - 2030
- 6.4.1. Germany
- 6.4.2. France
- 6.4.3. U.K.
- 6.4.4. Italy
- 6.4.5. Spain
- 6.4.6. Russia
- 6.4.7. Turkiye
- 6.4.8. Rest of Europe
6.5. Current Market Size (US$ Mn) and Volume (Units) Forecast By Doula Type, 2023 - 2030
- 6.5.1. Labor/Birth Doula
- 6.5.2. Postpartum Doula
- 6.5.3. AntePartum Doula
- 6.5.4. Sibling Doula
- 6.5.5. Others
6.6. Current Market Size (US$ Mn) and Volume (Units) Forecast By Service Type, 2023 - 2030
- 6.6.1. Pregnancy Coaching
- 6.6.2. Childbirth Coaching
- 6.6.3. Postpartum Support
- 6.6.4. Online Childbirth Education Classes
- 6.6.5. Others
6.7. Current Market Size (US$ Mn) and Volume (Units) Forecast By Service Mode, 2023 - 2030
- 6.7.1. Online
- 6.7.2. Offline
6.8. Current Market Size (US$ Mn) and Volume (Units) Forecast By Coaching Type, 2023 - 2030
- 6.8.1. Group Coaching
- 6.8.2. Private Coaching
6.9. Current Market Size (US$ Mn) and Volume (Units) Forecast By Package Type, 2023 - 2030
- 6.9.1. In-Person Package
- 6.9.2. Virtual Package
6.10. Market Attractiveness Analysis

7. East Asia Doula and Birth Coaching Services Market Outlook: Historical (2018 - 2022) and Forecast (2023 - 2030)

7.1. Key Highlights
7.2. Pricing Analysis
7.3. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Market, 2018 - 2022
- 7.3.1. By Country
- 7.3.2. By Doula Type
- 7.3.3. By Service Type
- 7.3.4. By Service Mode
- 7.3.5. By Coaching Type
- 7.3.6. By Package Type
7.4. Current Market Size (US$ Mn) and Volume (Units) Forecast By Country, 2023 - 2030
- 7.4.1. China
- 7.4.2. Japan
- 7.4.3. South Korea
7.5. Current Market Size (US$ Mn) and Volume (Units) Forecast By Doula Type, 2023 - 2030
- 7.5.1. Labor/Birth Doula
- 7.5.2. Postpartum Doula
- 7.5.3. AntePartum Doula
- 7.5.4. Sibling Doula
- 7.5.5. Others
7.6. Current Market Size (US$ Mn) and Volume (Units) Forecast By Service Type, 2023 - 2030
- 7.6.1. Pregnancy Coaching
- 7.6.2. Childbirth Coaching
- 7.6.3. Postpartum Support
- 7.6.4. Online Childbirth Education Classes
- 7.6.5. Others
7.7. Current Market Size (US$ Mn) and Volume (Units) Forecast By Service Mode, 2023 - 2030
- 7.7.1. Online
- 7.7.2. Offline
7.8. Current Market Size (US$ Mn) and Volume (Units) Forecast By Coaching Type, 2023 - 2030
- 7.8.1. Group Coaching
- 7.8.2. Private Coaching
7.9. Current Market Size (US$ Mn) and Volume (Units) Forecast By Package Type, 2023 - 2030
- 7.9.1. In-Person Package
- 7.9.2. Virtual Package
7.10. Market Attractiveness Analysis

8. South Asia & Oceania Doula and Birth Coaching Services Market Outlook: Historical (2018 - 2022) and Forecast (2023 - 2030)

8.1. Key Highlights
8.2. Pricing Analysis
8.3. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Market, 2018 - 2022
- 8.3.1. By Country
- 8.3.2. By Doula Type
- 8.3.3. By Service Type
- 8.3.4. By Service Mode
- 8.3.5. By Coaching Type
- 8.3.6. By Package Type
8.4. Current Market Size (US$ Mn) and Volume (Units) Forecast By Country, 2023 - 2030
- 8.4.1. India
- 8.4.2. Southeast Asia
- 8.4.3. ANZ
- 8.4.4. Rest of South Asia & Oceania
8.5. Current Market Size (US$ Mn) and Volume (Units) Forecast By Doula Type, 2023 - 2030
- 8.5.1. Labor/Birth Doula
- 8.5.2. Postpartum Doula
- 8.5.3. AntePartum Doula
- 8.5.4. Sibling Doula
- 8.5.5. Others
8.6. Current Market Size (US$ Mn) and Volume (Units) Forecast By Service Type, 2023 - 2030
- 8.6.1. Pregnancy Coaching
- 8.6.2. Childbirth Coaching
- 8.6.3. Postpartum Support
- 8.6.4. Online Childbirth Education Classes
- 8.6.5. Others
8.7. Current Market Size (US$ Mn) and Volume (Units) Forecast By Service Mode, 2023 - 2030
- 8.7.1. Online
- 8.7.2. Offline
8.8. Current Market Size (US$ Mn) and Volume (Units) Forecast By Coaching Type, 2023 - 2030
- 8.8.1. Group Coaching
- 8.8.2. Private Coaching
8.9. Current Market Size (US$ Mn) and Volume (Units) Forecast By Package Type, 2023 - 2030
- 8.9.1. In-Person Package
- 8.9.2. Virtual Package
8.10. Market Attractiveness Analysis

9. Latin America Doula and Birth Coaching Services Market Outlook: Historical (2018 - 2022) and Forecast (2023 - 2030)

9.1. Key Highlights
9.2. Pricing Analysis
9.3. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Market, 2018 - 2022
- 9.3.1. By Country
- 9.3.2. By Doula Type
- 9.3.3. By Service Type
- 9.3.4. By Service Mode
- 9.3.5. By Coaching Type
- 9.3.6. By Package Type
9.4. Current Market Size (US$ Mn) and Volume (Units) Forecast By Country, 2023 - 2030
- 9.4.1. Brazil
- 9.4.2. Mexico
- 9.4.3. Rest of Latin America
9.5. Current Market Size (US$ Mn) and Volume (Units) Forecast By Doula Type, 2023 - 2030
- 9.5.1. Labor/Birth Doula
- 9.5.2. Postpartum Doula
- 9.5.3. AntePartum Doula
- 9.5.4. Sibling Doula
- 9.5.5. Others
9.6. Current Market Size (US$ Mn) and Volume (Units) Forecast By Service Type, 2023 - 2030
- 9.6.1. Pregnancy Coaching
- 9.6.2. Childbirth Coaching
- 9.6.3. Postpartum Support
- 9.6.4. Online Childbirth Education Classes
- 9.6.5. Others
9.7. Current Market Size (US$ Mn) and Volume (Units) Forecast By Service Mode, 2023 - 2030
- 9.7.1. Online
- 9.7.2. Offline
9.8. Current Market Size (US$ Mn) and Volume (Units) Forecast By Coaching Type, 2023 - 2030
- 9.8.1. Group Coaching
- 9.8.2. Private Coaching
9.9. Current Market Size (US$ Mn) and Volume (Units) Forecast By Package Type, 2023 - 2030
- 9.9.1. In-Person Package
- 9.9.2. Virtual Package
9.10. Market Attractiveness Analysis

10. Middle East & Africa Doula and Birth Coaching Services Market Outlook: Historical (2018 - 2022) and Forecast (2023 - 2030)

10.1. Key Highlights
10.2. Pricing Analysis
10.3. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Market, 2018 - 2022
- 10.3.1. By Country
- 10.3.2. By Doula Type
- 10.3.3. By Service Type
- 10.3.4. By Service Mode
- 10.3.5. By Coaching Type
- 10.3.6. By Package Type
10.4. Current Market Size (US$ Mn) and Volume (Units) Forecast By Country, 2023 - 2030
- 10.4.1. GCC
- 10.4.2. Egypt
- 10.4.3. South Africa
- 10.4.4. Northern Africa
- 10.4.5. Rest of Middle East & Africa
10.5. Current Market Size (US$ Mn) and Volume (Units) Forecast By Doula Type, 2023 - 2030
- 10.5.1. Labor/Birth Doula
- 10.5.2. Postpartum Doula
- 10.5.3. AntePartum Doula
- 10.5.4. Sibling Doula
- 10.5.5. Others
10.6. Current Market Size (US$ Mn) and Volume (Units) Forecast By Service Type, 2023 - 2030
- 10.6.1. Pregnancy Coaching
- 10.6.2. Childbirth Coaching
- 10.6.3. Postpartum Support
- 10.6.4. Online Childbirth Education Classes
- 10.6.5. Others
10.7. Current Market Size (US$ Mn) and Volume (Units) Forecast By Service Mode, 2023 - 2030
- 10.7.1. Online
- 10.7.2. Offline
10.8. Current Market Size (US$ Mn) and Volume (Units) Forecast By Coaching Type, 2023 - 2030
- 10.8.1. Group Coaching
- 10.8.2. Private Coaching
10.9. Current Market Size (US$ Mn) and Volume (Units) Forecast By Package Type, 2023 - 2030
- 10.9.1. In-Person Package
- 10.9.2. Virtual Package
10.10. Market Attractiveness Analysis

11. Competition Landscape

11.1. Market Share Analysis, 2022
11.2. Market Structure
- 11.2.1. Competition Intensity Mapping By Market
- 11.2.2. Competition Dashboard
- 11.2.3. Apparent Product Capacity
11.3. Company Profiles (Details - Overview, Financials, Strategy, Recent Developments)
- 11.3.1. My Baby Lady
  - 11.3.1.1. Overview
  - 11.3.1.2. Segments and Product
  - 11.3.1.3. Key Financials
  - 11.3.1.4. Market Developments
  - 11.3.1.5. Market Strategy
- 11.3.2. The New Mummy Company
  - 11.3.2.1. Overview
  - 11.3.2.2. Segments and Product
  - 11.3.2.3. Key Financials
  - 11.3.2.4. Market Developments
  - 11.3.2.5. Market Strategy
- 11.3.3. Mothersdoula.com
  - 11.3.3.1. Overview
  - 11.3.3.2. Segments and Product
  - 11.3.3.3. Key Financials
  - 11.3.3.4. Market Developments
  - 11.3.3.5. Market Strategy
- 11.3.4. Be Her Village Inc.
  - 11.3.4.1. Overview
  - 11.3.4.2. Segments and Product
  - 11.3.4.3. Key Financials
  - 11.3.4.4. Market Developments
  - 11.3.4.5. Market Strategy
- 11.3.5. Gold Coast Doulas
  - 11.3.5.1. Overview
  - 11.3.5.2. Segments and Product
  - 11.3.5.3. Key Financials
  - 11.3.5.4. Market Developments
  - 11.3.5.5. Market Strategy
- 11.3.6. Louisiana Baby Company
  - 11.3.6.1. Overview
  - 11.3.6.2. Segments and Product
  - 11.3.6.3. Key Financials
  - 11.3.6.4. Market Developments
  - 11.3.6.5. Market Strategy
- 11.3.7. Vermont Doula Company
  - 11.3.7.1. Overview
  - 11.3.7.2. Segments and Product
  - 11.3.7.3. Key Financials
  - 11.3.7.4. Market Developments
  - 11.3.7.5. Market Strategy
- 11.3.8. Horizon NJ Health
  - 11.3.8.1. Overview
  - 11.3.8.2. Segments and Product
  - 11.3.8.3. Key Financials
  - 11.3.8.4. Market Developments
  - 11.3.8.5. Market Strategy
- 11.3.9. June Motherhood
  - 11.3.9.1. Overview
  - 11.3.9.2. Segments and Product
  - 11.3.9.3. Key Financials
  - 11.3.9.4. Market Developments
  - 11.3.9.5. Market Strategy

12. Appendix

12.1. Research Methodology
12.2. Research Assumptions
12.3. Acronyms and Abbreviations