Makeup Remover Products Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2024-2033

Description

Persistence Market Research has recently released a comprehensive report on the global Makeup Remover Products Market. The report offers a detailed assessment of critical market dynamics, including drivers, trends, opportunities, and challenges, providing insightful insights into the market landscape.

Key Insights: Makeup Remover Products Market

Market Size (2024E): USD 2331.4 million
Projected Market Value (2033F): USD 4699.4 million
Global Market Growth Rate (CAGR 2024 to 2033): 8.1%

Makeup Remover Products Market - Report Scope:

Makeup remover products play a crucial role in the cosmetics industry, catering to a diverse consumer base seeking effective and gentle cleansing solutions. These products include wipes, micellar waters, cleansing oils, balms, and lotions, designed to remove makeup without irritating the skin.

Market growth is driven by increasing consumer awareness of skincare routines, rising demand for natural and organic products, and innovations in formulation technologies that enhance product efficacy and user experience. The market caters primarily to retail outlets, e-commerce platforms, and specialty stores, offering a variety of formulations to meet diverse consumer preferences.

Market Growth Drivers:

The global makeup remover products market is propelled by several key factors, including growing consumer preference for skincare products that offer convenience and effectiveness in makeup removal. The rising trend of personalized skincare routines and the influence of social media and beauty influencers further drive market expansion. Technological advancements in formulation and packaging, such as biodegradable wipes and eco-friendly packaging solutions, are also contributing to market growth.

Market Restraints:

Despite promising growth prospects, the makeup remover products market faces challenges related to regulatory compliance, formulation complexities, and sustainability concerns associated with packaging materials. Stringent regulations governing ingredient safety and environmental impact impose compliance burdens on manufacturers, influencing product innovation and market entry strategies.

Market Opportunities:

The makeup remover products market presents significant growth opportunities driven by increasing disposable incomes, urbanization trends, and the expanding beauty and personal care industry worldwide. The integration of digital marketing strategies, influencer collaborations, and the expansion of online retail platforms enhance product visibility and consumer accessibility.

Strategic partnerships, investment in research and development, and the introduction of biodegradable and hypoallergenic formulations are essential to capitalize on emerging opportunities and sustain market leadership in the competitive makeup remover products landscape.

Key Questions Answered in the Report:

What are the primary factors driving the growth of the makeup remover products market globally?
Which product types and formulations are driving consumer adoption across different demographics?
How are technological advancements reshaping the competitive landscape of the makeup remover products market?
Who are the key players contributing to the makeup remover products market, and what strategies are they employing to maintain market relevance?
What are the emerging trends and future prospects in the global makeup remover products market?

Competitive Intelligence and Business Strategy:

Leading players in the global makeup remover products market, including L'Oreal, Johnson & Johnson, and Unilever, focus on innovation, consumer engagement, and sustainability initiatives to gain a competitive edge. These companies invest in research and development to launch advanced formulations that address specific skincare concerns and enhance product efficacy. Collaborations with beauty influencers, retail partnerships, and strategic acquisitions facilitate market expansion and brand positioning in the evolving cosmetics landscape.

Key Companies Profiled:

L'Oreal SA
Johnsons & Johnsons
Estee Lauder
Shiseido Company, Limited.
The Procter and Gamble Company
Unilever
Urban Decay Cosmetics
Bobbi Brown Professional Cosmetics Inc.
Avon Products Inc.
LVMH
Kimberly -Clark Corporation
Beiersdorf
Kao Corporation
Revlon Inc.

Segmentation of Makeup Remover Products Market Industry Research

Product Type:

Wipes/Pads/Cloths
Liquids
Lotion/Cream
Others (Sticks, Bars, Balms, etc.)

Purpose:

Face
Eyes
Lips

Price:

High/Premium
Mid-range/ Economy

Sales Channel:

Pharmacies
Specialty Outlets
Supermarket/Hypermarket
Convenience stores
Beauty Stores
E-Retailers

Region:

North America
Latin America
Europe
East Asia
South Asia
Oceania
Middle East & Africa (MEA)

Product Code: PMRREP31260

1. Executive Summary

1.1. Global Market Overview
1.2. Summary of Key Statistics
1.3. Summary of Key Findings
1.4. Product Evolution Analysis
1.5. PMR Analysis and Recommendations

2. Market Overview

2.1. Market Coverage/Taxonomy
2.2. Market Definition/Scope/Limitations

3. Key Market Trends

3.1. Key Trends Impacting the Market
3.2. Future Prospects of Makeup Remover Products Industry
- 3.2.1. Factors Fuelling Growth
- 3.2.2. Influx of Brands
- 3.2.3. Innovative Distribution & Marketing Strategies

4. Global Makeup Remover Products Market Demand Analysis 2019-2023 and Forecast, 2024-2033

4.1. Historical Market Volume ('000 Units) Analysis, 2019-2023
4.2. Current and Future Market Volume ('000 Units) Projections, 2024-2033
4.3. Y-o-Y Growth Trend Analysis

5. Global Makeup Remover Products Market - Pricing Analysis

5.1. Pricing Analysis By Product Type
5.2. Global Average Pricing Analysis Benchmark

6. Global Makeup Remover Products Market Demand (in Value or Sales Channel in US$ Mn) Analysis 2019-2023 and Forecast, 2024-2033

6.1. Historical Market Value (US$ Mn) Analysis, 2019-2023
6.2. Current and Future Market Value (US$ Mn) Projections, 2024-2033
- 6.2.1. Y-o-Y Growth Trend Analysis
- 6.2.2. Absolute $ Opportunity Analysis

7. Market Background

7.1. Macro-Economic Factors
- 7.1.1. GDP Growth Outlook
- 7.1.2. Consumer Spending Outlook
- 7.1.3. GDP Growth Rate Analysis
- 7.1.4. Internet Penetration Rate Outlook
- 7.1.5. Income Group Population Overview
- 7.1.6. Per Capita Disposable Income
7.2. Forecast Factors - Relevance & Impact
- 7.2.1. Top Companies Historical Growth
- 7.2.2. Urbanization Growth Outlook
- 7.2.3. Others
7.3. PESTLE Analysis of Global Makeup Remover Products Market
7.4. Investment Feasibility Matrix of Makeup Remover Products Market
7.5. Porter's Five Forces Analysis of Global Makeup Remover Products Market
7.6. Market Dynamics
- 7.6.1. Drivers
- 7.6.2. Restraints
- 7.6.3. Opportunity Analysis

8. Global Market Analysis 2019-2023 and Forecast 2024-2033, By Product Type

8.1. Introduction / Key Findings
8.2. Historical Market Size (US$ Mn) and Volume ('000 Units) Analysis by Product Type, 2019-2023
8.3. Current and Future Market Size (US$ Mn) and Volume ('000 Units) Analysis and Forecast by Product Type, 2024-2033
- 8.3.1. Wipes/Pads/Cloths
- 8.3.2. Liquids
- 8.3.3. Lotion/Cream
- 8.3.4. Others( Sticks, Bars, Balms, etc.)
8.4. Market Attractiveness Analysis by Product Type

9. Global Market Analysis 2019-2023 and Forecast 2024-2033, by Purpose

9.1. Introduction / Key Findings
9.2. Historical Market Size (US$ Mn) and Volume ('000 Units) Analysis by Purpose, 2019-2023
9.3. Current and Future Market Size (US$ Mn) and Volume ('000 Units) Analysis and Forecast by Purpose, 2024-2033
- 9.3.1. Face
- 9.3.2. Eyes
- 9.3.3. Lips
9.4. Market Attractiveness Analysis by Purpose

10. Global Market Analysis 2019-2023 and Forecast 2024-2033, by Price

10.1. Introduction / Key Findings
10.2. Historical Market Size (US$ Mn) and Volume ('000 Units) Analysis by Price, 2019-2023
10.3. Current and Future Market Size (US$ Mn) and Volume ('000 Units) Analysis and Forecast by Price, 2024-2033
- 10.3.1. High/ Premium
- 10.3.2. Mid-range/ Economy
10.4. Market Attractiveness Analysis by Price

11. Global Market Analysis 2019-2023 and Forecast 2024-2033, by Sales Channel

11.1. Introduction / Key Findings
11.2. Historical Market Size (US$ Mn) and Volume ('000 Units) Analysis by Sales Channel, 2019-2023
11.3. Current and Future Market Size (US$ Mn) and Volume ('000 Units) Analysis and Forecast by Sales Channel, 2024-2033
- 11.3.1. Pharmacies
- 11.3.2. Specialty Outlets
- 11.3.3. Supermarket/Hypermarket
- 11.3.4. Convenience stores
- 11.3.5. Beauty Stores
- 11.3.6. E-Retailers
- 11.3.7. Others
11.4. Market Attractiveness Analysis by Price

12. Global Market Analysis 2019-2023 and Forecast 2024-2033, by Region

12.1. Introduction
12.2. Historical Market Size (US$ Mn) and Volume ('000 Units) Analysis by Region, 2019-2023
12.3. Current Market Size (US$ Mn) and Volume ('000 Units) Analysis and Forecast by Region, 2024-2033
- 12.3.1. North America
- 12.3.2. Latin America
- 12.3.3. Europe
- 12.3.4. East Asia
- 12.3.5. South Asia
- 12.3.6. Oceania
- 12.3.7. Middle East and Africa (MEA)
12.4. Market Attractiveness Analysis by Region

13. North America Makeup Remover Products Market Analysis 2019-2023 and Forecast 2024-2033

13.1. Introduction
13.2. Pricing Analysis
13.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2019-2023
13.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2024-2033
- 13.4.1. By Country
  - 13.4.1.1. U.S.
  - 13.4.1.2. Canada
- 13.4.2. By Product Type
- 13.4.3. By Purpose
- 13.4.4. By Price
- 13.4.5. By Sales Channel
13.5. Market Attractiveness Analysis
- 13.5.1. By Country
- 13.5.2. By Product Type
- 13.5.3. By Purpose
- 13.5.4. By Price
- 13.5.5. By Sales Channel

14. Latin America Makeup Remover Products Market Analysis 2019-2023 and Forecast 2024-2033

14.1. Introduction
14.2. Pricing Analysis
14.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2019-2023
14.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2024-2033
- 14.4.1. By Country
  - 14.4.1.1. Brazil
  - 14.4.1.2. Mexico
  - 14.4.1.3. Rest of Latin America
- 14.4.2. By Product Type
- 14.4.3. By Purpose
- 14.4.4. By Price
- 14.4.5. By Sales Channel
14.5. Market Attractiveness Analysis
- 14.5.1. By Country
- 14.5.2. By Product Type
- 14.5.3. By Purpose
- 14.5.4. By Price
- 14.5.5. By Sales Channel

15. Europe Makeup Remover Products Market Analysis 2019-2023 and Forecast 2024-2033

15.1. Introduction
15.2. Pricing Analysis
15.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2019-2023
15.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2024-2033
- 15.4.1. By Country
  - 15.4.1.1. Germany
  - 15.4.1.2. Italy
  - 15.4.1.3. France
  - 15.4.1.4. U.K.
  - 15.4.1.5. Spain
  - 15.4.1.6. Rest of Europe
- 15.4.2. By Product Type
- 15.4.3. By Purpose
- 15.4.4. By Price
- 15.4.5. By Sales Channel
15.5. Market Attractiveness Analysis
- 15.5.1. By Country
- 15.5.2. By Product Type
- 15.5.3. By Purpose
- 15.5.4. By Price
- 15.5.5. By Sales Channel

16. South Asia Makeup Remover Products Market Analysis 2019-2023 and Forecast 2024-2033

16.1. Introduction
16.2. Pricing Analysis
16.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2019-2023
16.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2024-2033
- 16.4.1. By Country
  - 16.4.1.1. India
  - 16.4.1.2. Thailand
  - 16.4.1.3. Indonesia
  - 16.4.1.4. Malaysia
  - 16.4.1.5. Rest of South Asia
- 16.4.2. By Product Type
- 16.4.3. By Purpose
- 16.4.4. By Price
- 16.4.5. By Sales Channel
16.5. Market Attractiveness Analysis
- 16.5.1. By Country
- 16.5.2. By Product Type
- 16.5.3. By Purpose
- 16.5.4. By Price
- 16.5.5. By Sales Channel

17. East Asia Makeup Remover Products Market Analysis 2019-2023 and Forecast 2024-2033

17.1. Introduction
17.2. Pricing Analysis
17.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2019-2023
17.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2024-2033
- 17.4.1. By Country
  - 17.4.1.1. China
  - 17.4.1.2. Japan
  - 17.4.1.3. South Korea
- 17.4.2. By Product Type
- 17.4.3. By Purpose
- 17.4.4. By Price
- 17.4.5. By Sales Channel
17.5. Market Attractiveness Analysis
- 17.5.1. By Country
- 17.5.2. By Product Type
- 17.5.3. By Purpose
- 17.5.4. By Price
- 17.5.5. By Sales Channel

18. Oceania Makeup Remover Products Market Analysis 2019-2023 and Forecast 2024-2033

18.1. Introduction
18.2. Pricing Analysis
18.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2019-2023
18.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2024-2033
- 18.4.1. By Country
  - 18.4.1.1. Australia
  - 18.4.1.2. New Zealand
- 18.4.2. By Product Type
- 18.4.3. By Purpose
- 18.4.4. By Price
- 18.4.5. By Sales Channel
18.5. Market Attractiveness Analysis
- 18.5.1. By Country
- 18.5.2. By Product Type
- 18.5.3. By Purpose
- 18.5.4. By Price
- 18.5.5. By Sales Channel

19. Middle East and Africa Makeup Remover Products Market Analysis 2019-2023 and Forecast 2024-2033

19.1. Introduction
19.2. Pricing Analysis
19.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2019-2023
19.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2024-2033
- 19.4.1. By Country
  - 19.4.1.1. GCC Countries
  - 19.4.1.2. Northern Africa
  - 19.4.1.3. South Africa
  - 19.4.1.4. Rest of Middle East and Africa
- 19.4.2. By Product Type
- 19.4.3. By Purpose
- 19.4.4. By Price
- 19.4.5. By Sales Channel
19.5. Market Attractiveness Analysis
- 19.5.1. By Country
- 19.5.2. By Product Type
- 19.5.3. By Purpose
- 19.5.4. By Price
- 19.5.5. By Sales Channel

20. Key Countries' Makeup Remover Products Market Analysis, 2024

20.1. Introduction
- 20.1.1. Market Value Proportion Analysis, By Key Countries
- 20.1.2. Global Vs. Country Growth Comparison
20.2. U.S. Makeup Remover Products Market Analysis
- 20.2.1. By Product Type
- 20.2.2. By Purpose
- 20.2.3. By Price
- 20.2.4. By Sales Channel
20.3. Canada Makeup Remover Products Market Analysis
- 20.3.1. By Product Type
- 20.3.2. By Purpose
- 20.3.3. By Price
- 20.3.4. By Sales Channel
20.4. Mexico Makeup Remover Products Market Analysis
- 20.4.1. By Product Type
- 20.4.2. By Purpose
- 20.4.3. By Price
- 20.4.4. By Sales Channel
20.5. Brazil Makeup Remover Products Market Analysis
- 20.5.1. By Product Type
- 20.5.2. By Purpose
- 20.5.3. By Price
- 20.5.4. By Sales Channel
20.6. Germany Makeup Remover Products Market Analysis
- 20.6.1. By Product Type
- 20.6.2. By Purpose
- 20.6.3. By Price
- 20.6.4. By Sales Channel
20.7. Italy Makeup Remover Products Market Analysis
- 20.7.1. By Product Type
- 20.7.2. By Purpose
- 20.7.3. By Price
- 20.7.4. By Sales Channel
20.8. U.K. Makeup Remover Products Market Analysis
- 20.8.1. By Product Type
- 20.8.2. By Purpose
- 20.8.3. By Price
- 20.8.4. By Sales Channel
20.9. China Makeup Remover Products Market Analysis
- 20.9.1. By Product Type
- 20.9.2. By Purpose
- 20.9.3. By Price
- 20.9.4. By Sales Channel
20.10. Japan Makeup Remover Products Market Analysis
- 20.10.1. By Product Type
- 20.10.2. By Purpose
- 20.10.3. By Price
- 20.10.4. By Sales Channel
20.11. S. Korea Makeup Remover Products Market Analysis
- 20.11.1. By Product Type
- 20.11.2. By Purpose
- 20.11.3. By Price
- 20.11.4. By Sales Channel
20.12. India Makeup Remover Products Market Analysis
- 20.12.1. By Product Type
- 20.12.2. By Purpose
- 20.12.3. By Price
- 20.12.4. By Sales Channel
20.13. Australia and New Zealand Makeup Remover Products Market Analysis
- 20.13.1. By Product Type
- 20.13.2. By Purpose
- 20.13.3. By Price
- 20.13.4. By Sales Channel
20.14. South Africa Makeup Remover Products Market Analysis
- 20.14.1. By Product Type
- 20.14.2. By Purpose
- 20.14.3. By Price
- 20.14.4. By Sales Channel

21. Market Structure Analysis

21.1. Market Analysis by Tier of Companies (Makeup Remover Products)
21.2. Market Concentration
21.3. Market Share Analysis of Top Players
21.4. Market Presence Analysis
- 21.4.1. By Regional Footprint of Players
- 21.4.2. Product Footprint by Players
- 21.4.3. Channel Footprint by Players

22. Competition Analysis

22.1. Competition Dashboard
22.2. Pricing Analysis by Competition
22.3. Competition Benchmarking
22.4. Competition Deep Dive
- 22.4.1. L'Oreal SA
  - 22.4.1.1. Overview
  - 22.4.1.2. Product Portfolio
  - 22.4.1.3. Profitability by Market Segments (Product/Channel/Region)
  - 22.4.1.4. Sales Footprint
  - 22.4.1.5. Strategy Overview
    - 22.4.1.5.1. Marketing Strategy
    - 22.4.1.5.2. Product Strategy
    - 22.4.1.5.3. Channel Strategy
- 22.4.2. Johnsons & Johnsons
  - 22.4.2.1. Overview
  - 22.4.2.2. Product Portfolio
  - 22.4.2.3. Profitability by Market Segments (Product/Channel/Region)
  - 22.4.2.4. Sales Footprint
  - 22.4.2.5. Strategy Overview
    - 22.4.2.5.1. Marketing Strategy
    - 22.4.2.5.2. Product Strategy
    - 22.4.2.5.3. Channel Strategy
- 22.4.3. Estee Lauder
  - 22.4.3.1. Overview
  - 22.4.3.2. Product Portfolio
  - 22.4.3.3. Profitability by Market Segments (Product/Channel/Region)
  - 22.4.3.4. Sales Footprint
  - 22.4.3.5. Strategy Overview
    - 22.4.3.5.1. Marketing Strategy
    - 22.4.3.5.2. Product Strategy
    - 22.4.3.5.3. Channel Strategy
- 22.4.4. Shiseido Company, Limited.
  - 22.4.4.1. Overview
  - 22.4.4.2. Product Portfolio
  - 22.4.4.3. Profitability by Market Segments (Product/Channel/Region)
  - 22.4.4.4. Sales Footprint
  - 22.4.4.5. Strategy Overview
    - 22.4.4.5.1. Marketing Strategy
    - 22.4.4.5.2. Product Strategy
    - 22.4.4.5.3. Channel Strategy
- 22.4.5. The Procter and Gamble Company
  - 22.4.5.1. Overview
  - 22.4.5.2. Product Portfolio
  - 22.4.5.3. Profitability by Market Segments (Product/Channel/Region)
  - 22.4.5.4. Sales Footprint
  - 22.4.5.5. Strategy Overview
    - 22.4.5.5.1. Marketing Strategy
    - 22.4.5.5.2. Product Strategy
    - 22.4.5.5.3. Channel Strategy
- 22.4.6. Unilever
  - 22.4.6.1. Overview
  - 22.4.6.2. Product Portfolio
  - 22.4.6.3. Profitability by Market Segments (Product/Channel/Region)
  - 22.4.6.4. Sales Footprint
  - 22.4.6.5. Strategy Overview
    - 22.4.6.5.1. Marketing Strategy
    - 22.4.6.5.2. Product Strategy
    - 22.4.6.5.3. Channel Strategy
- 22.4.7. Urban Decay Cosmetics
  - 22.4.7.1. Overview
  - 22.4.7.2. Product Portfolio
  - 22.4.7.3. Profitability by Market Segments (Product/Channel/Region)
  - 22.4.7.4. Sales Footprint
  - 22.4.7.5. Strategy Overview
    - 22.4.7.5.1. Marketing Strategy
    - 22.4.7.5.2. Product Strategy
    - 22.4.7.5.3. Channel Strategy
- 22.4.8. Bobbi Brown Professional Cosmetics Inc.
  - 22.4.8.1. Overview
  - 22.4.8.2. Product Portfolio
  - 22.4.8.3. Profitability by Market Segments (Product/Channel/Region)
  - 22.4.8.4. Sales Footprint
  - 22.4.8.5. Strategy Overview
    - 22.4.8.5.1. Marketing Strategy
    - 22.4.8.5.2. Product Strategy
    - 22.4.8.5.3. Channel Strategy
- 22.4.9. Avon Products Inc.
  - 22.4.9.1. Overview
  - 22.4.9.2. Product Portfolio
  - 22.4.9.3. Profitability by Market Segments (Product/Channel/Region)
  - 22.4.9.4. Sales Footprint
  - 22.4.9.5. Strategy Overview
    - 22.4.9.5.1. Marketing Strategy
    - 22.4.9.5.2. Product Strategy
    - 22.4.9.5.3. Channel Strategy
- 22.4.10. LVMH
  - 22.4.10.1. Overview
  - 22.4.10.2. Product Portfolio
  - 22.4.10.3. Profitability by Market Segments (Product/Channel/Region)
  - 22.4.10.4. Sales Footprint
  - 22.4.10.5. Strategy Overview
    - 22.4.10.5.1. Marketing Strategy
    - 22.4.10.5.2. Product Strategy
    - 22.4.10.5.3. Channel Strategy
- 22.4.11. Kimberly - Clark Corporation
  - 22.4.11.1. Overview
  - 22.4.11.2. Product Portfolio
  - 22.4.11.3. Profitability by Market Segments (Product/Channel/Region)
  - 22.4.11.4. Sales Footprint
  - 22.4.11.5. Strategy Overview
    - 22.4.11.5.1. Marketing Strategy
    - 22.4.11.5.2. Product Strategy
    - 22.4.11.5.3. Channel Strategy
- 22.4.12. Beiersdorf
  - 22.4.12.1. Overview
  - 22.4.12.2. Product Portfolio
  - 22.4.12.3. Profitability by Market Segments (Product/Channel/Region)
  - 22.4.12.4. Sales Footprint
  - 22.4.12.5. Strategy Overview
    - 22.4.12.5.1. Marketing Strategy
    - 22.4.12.5.2. Product Strategy
    - 22.4.12.5.3. Channel Strategy
- 22.4.13. Kao Corporation
  - 22.4.13.1. Overview
  - 22.4.13.2. Product Portfolio
  - 22.4.13.3. Profitability by Market Segments (Product/Channel/Region)
  - 22.4.13.4. Sales Footprint
  - 22.4.13.5. Strategy Overview
    - 22.4.13.5.1. Marketing Strategy
    - 22.4.13.5.2. Product Strategy
    - 22.4.13.5.3. Channel Strategy
- 22.4.14. Revlon Inc.
  - 22.4.14.1. Overview
  - 22.4.14.2. Product Portfolio
  - 22.4.14.3. Profitability by Market Segments (Product/Channel/Region)
  - 22.4.14.4. Sales Footprint
  - 22.4.14.5. Strategy Overview
    - 22.4.14.5.1. Marketing Strategy
    - 22.4.14.5.2. Product Strategy
    - 22.4.14.5.3. Channel Strategy
- 22.4.15. Other
  - 22.4.15.1. Overview
  - 22.4.15.2. Product Portfolio
  - 22.4.15.3. Profitability by Market Segments (Product/Channel/Region)
  - 22.4.15.4. Sales Footprint
  - 22.4.15.5. Strategy Overview
    - 22.4.15.5.1. Marketing Strategy
    - 22.4.15.5.2. Product Strategy
    - 22.4.15.5.3. Channel Strategy