Nutraceutical

PUBLISHER: Persistence Market Research | PRODUCT CODE: 1742455

PUBLISHER: Persistence Market Research | PRODUCT CODE: 1742455

Kava Root Extract Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2025 - 2032

PUBLISHED: May 30, 2025

PAGES: 180 Pages

DELIVERY TIME: 2-5 business days

ADD TO COMPARE

SELECT AN OPTION

Description

Persistence Market Research has recently released a comprehensive report on the global Kava Root Extract Market, providing an in-depth analysis of key market dynamics, including driving forces, emerging trends, opportunities, and challenges. This report offers a detailed understanding of the market landscape, helping stakeholders make well-informed decisions.

Key Insights:

Kava Root Extract Market Size (2025E): US$ 1,465.7 Mn
Projected Market Value (2032F): US$ 2,738.9 Mn
Global Market Growth Rate (CAGR 2025 to 2032): 9.3%

Kava Root Extract Market - Report Scope:

The kava root extract market includes a diverse range of botanical products derived from the root of the Piper methysticum plant, traditionally used in Pacific Island cultures for its calming and sedative properties. These extracts are increasingly incorporated into various consumer goods, including dietary supplements, herbal remedies, food and beverages, and personal care products. Rising consumer demand for natural and plant-based wellness solutions is propelling the market forward. Additionally, growing awareness about stress-relief and anti-anxiety products, alongside expanding applications in the pharmaceutical and nutraceutical sectors, is expected to drive consistent demand through 2032.

Market Growth Drivers:

Several key factors are fueling the growth of the global kava root extract market. Increasing consumer inclination toward herbal and natural supplements for mental well-being, especially those addressing anxiety, stress, and insomnia, is a primary growth driver. The rising prevalence of lifestyle-related stress disorders and growing acceptance of traditional herbal remedies in mainstream wellness culture have boosted kava root extract consumption globally. Additionally, expanding retail availability through online and offline channels, combined with an increase in product offerings like capsules, liquids, and functional beverages, is making kava-based products more accessible to a wider audience. Government support for traditional medicine systems in regions such as Asia-Pacific and the South Pacific also contributes to industry expansion.

Market Restraints:

Despite its promising growth trajectory, the kava root extract market faces a number of challenges. Regulatory concerns surrounding the safety of kava, particularly in relation to liver toxicity, continue to impact product approval and acceptance in certain regions. Inconsistent product quality and lack of standardization across manufacturers further complicate market penetration, especially in pharmaceutical applications. Moreover, the reliance on a limited number of geographical sources, primarily Pacific Islands, creates supply chain vulnerabilities due to climate dependency and export regulations. These factors may hinder market growth, particularly in regions with strict health and safety standards.

Market Opportunities:

The kava root extract market presents notable growth opportunities driven by rising global interest in holistic health and natural remedies. Increasing investments in clinical research to validate the therapeutic benefits of kava could pave the way for its inclusion in regulated wellness and pharmaceutical products. The growing popularity of adaptogens and botanical-based functional beverages provides a lucrative avenue for product innovation and differentiation. Moreover, the expansion of online retail platforms offers enhanced market reach, especially among younger consumers seeking alternative mental wellness solutions. Emerging markets across Asia, Latin America, and the Middle East also represent untapped potential, with increasing consumer awareness and rising disposable incomes contributing to new growth avenues.

Key Questions Answered in the Report:

What are the primary factors driving the global kava root extract market's growth?
Which regions and market segments are experiencing the highest demand for kava root extract?
How are natural wellness and herbal medicine trends influencing market dynamics?
Who are the key players in the kava root extract market, and what strategies are they adopting to stay competitive?
What are the emerging trends and future projections for the global kava root extract market?

Competitive Intelligence and Business Strategy:

Leading companies in the global kava root extract market, such as NOW(R) Foods, Gaia Herbs, and Kalm with Kava, are focused on expanding their product lines to cater to diverse consumer needs, ranging from traditional root powders to modern liquid extracts and capsules. Strategic partnerships, certifications for organic and sustainable sourcing, and adherence to safety standards are key focus areas for market players. Firms such as Fiji Kava Australia and Oregon's Wild Harvest are leveraging their Pacific roots to highlight authenticity and quality. Increasing investment in e-commerce and social media-driven marketing campaigns is also enhancing brand visibility and consumer engagement.

Companies Covered in This Report:

NOW(R) Foods
Gaia Herbs
Kalm with Kava
Hollegend Nutrition
Wild & Organic
Best Nutrition Product Inc.
Botany Evolution LLC
Fiji Kava Australia
Kava Kings
Kona Kava Farm
Oregon's Wild Harvest
Nutragreenlife Biotechnology Co., Ltd
Nutricost
Others

Market Segmentation:

By Product Type

Powder
Liquid
Capsules/Tablets
Others

By Nature

Organic
Conventional

By Application

Food & Beverage
Pharmaceuticals & Nutraceuticals
Cosmetics & Personal Care
Others

By Sales Channel

B2B
B2C
Hypermarkets/Supermarkets
Drug & Specialty Stores
Online Retail
Others

By Region

North America
Europe
East Asia
South Asia and Oceania
Latin America
Middle East and Africa

Product Code: PMRREP32150

1. Executive Summary

1.1. Global Kava Root Extract Market Snapshot, 2025-2032
1.2. Market Opportunity Assessment, 2025-2032, US$ Mn
1.3. Key Market Trends
1.4. Future Market Projections
1.5. Premium Market Insights
1.6. Industry Developments and Key Market Events
1.7. PMR Analysis and Recommendations

2. Market Overview

2.1. Market Scope and Definition
2.2. Market Dynamics
- 2.2.1. Drivers
- 2.2.2. Restraints
- 2.2.3. Opportunity
- 2.2.4. Challenges
- 2.2.5. Key Trends
2.3. COVID-19 Impact Analysis
2.4. Forecast Factors - Relevance and Impact

3. Value Added Insights

3.1. Value Chain Analysis
3.2. Key Market Players
3.3. Regulatory Landscape
3.4. PESTLE Analysis
3.5. Porter's Five Force Analysis

4. Price Trend Analysis, 2019-2032

4.1. Pricing Analysis, By Product Type
4.2. Key Factors Impacting Product Prices

5. Global Kava Root Extract Market Outlook

5.1. Market Size (US$ Mn) Analysis and Forecast
- 5.1.1. Historical Market Size (US$ Mn) Analysis, 2019-2024
- 5.1.2. Market Size (US$ Mn) Analysis and Forecast, 2025-2032
5.2. Global Kava Root Extract Market Outlook: Product Type
- 5.2.1. Historical Market Size (US$ Mn) Analysis, By Product Type, 2019-2024
- 5.2.2. Market Size (US$ Mn) Analysis and Forecast, By Product Type, 2025-2032
  - 5.2.2.1. Powder
  - 5.2.2.2. Liquid
  - 5.2.2.3. Capsules/Tablets
  - 5.2.2.4. Others
- 5.2.3. Market Attractiveness Analysis: Product Type
5.3. Global Kava Root Extract Market Outlook: Nature
- 5.3.1. Historical Market Size (US$ Mn) Analysis, By Nature, 2019-2024
- 5.3.2. Market Size (US$ Mn) Analysis and Forecast, By Nature, 2025-2032
  - 5.3.2.1. Organic
  - 5.3.2.2. Conventional
- 5.3.3. Market Attractiveness Analysis: Nature
5.4. Global Kava Root Extract Market Outlook: Application
- 5.4.1. Historical Market Size (US$ Mn) Analysis, By Application, 2019-2024
- 5.4.2. Market Size (US$ Mn) Analysis and Forecast, By Application, 2025-2032
  - 5.4.2.1. Food & Beverage
  - 5.4.2.2. Pharmaceuticals & Nutraceuticals
  - 5.4.2.3. Cosmetics & Personal Care
  - 5.4.2.4. Others
- 5.4.3. Market Attractiveness Analysis: Application
5.5. Global Kava Root Extract Market Outlook: Sales Channel
- 5.5.1. Historical Market Size (US$ Mn) Analysis, By Sales Channel, 2019-2024
- 5.5.2. Market Size (US$ Mn) Analysis and Forecast, By Sales Channel, 2025-2032
  - 5.5.2.1. B2B
  - 5.5.2.2. B2C
    - 5.5.2.2.1. Hypermarkets/Supermarkets
    - 5.5.2.2.2. Drug & Specialty Stores
    - 5.5.2.2.3. Online Retail
    - 5.5.2.2.4. Others
- 5.5.3. Market Attractiveness Analysis: Sales Channel

6. Global Kava Root Extract Market Outlook: Region

6.1. Historical Market Size (US$ Mn) Analysis, By Region, 2019-2024
6.2. Market Size (US$ Mn) Analysis and Forecast, By Region, 2025-2032
- 6.2.1. North America
- 6.2.2. Latin America
- 6.2.3. Europe
- 6.2.4. East Asia
- 6.2.5. South Asia and Oceania
- 6.2.6. Middle East & Africa
6.3. Market Attractiveness Analysis: Region

7. North America Kava Root Extract Market Outlook

7.1. Historical Market Size (US$ Mn) Analysis, By Market, 2019-2024
- 7.1.1. By Country
- 7.1.2. By Product Type
- 7.1.3. By Nature
- 7.1.4. By Application
- 7.1.5. By Sales Channel
7.2. Market Size (US$ Mn) Analysis and Forecast, By Country, 2025-2032
- 7.2.1. U.S.
- 7.2.2. Canada
7.3. Market Size (US$ Mn) Analysis and Forecast, By Product Type, 2025-2032
- 7.3.1. Powder
- 7.3.2. Liquid
- 7.3.3. Capsules/Tablets
- 7.3.4. Others
7.4. Market Size (US$ Mn) Analysis and Forecast, By Nature, 2025-2032
- 7.4.1. Organic
- 7.4.2. Conventional
7.5. Market Size (US$ Mn) Analysis and Forecast, By Application, 2025-2032
- 7.5.1. Food & Beverage
- 7.5.2. Pharmaceuticals & Nutraceuticals
- 7.5.3. Cosmetics & Personal Care
- 7.5.4. Others
7.6. Market Size (US$ Mn) Analysis and Forecast, By Sales Channel, 2025-2032
- 7.6.1. B2B
- 7.6.2. B2C
  - 7.6.2.1. Hypermarkets/Supermarkets
  - 7.6.2.2. Drug & Specialty Stores
  - 7.6.2.3. Online Retail
  - 7.6.2.4. Others
7.7. Market Attractiveness Analysis

8. Europe Kava Root Extract Market Outlook

8.1. Historical Market Size (US$ Mn) Analysis, By Market, 2019-2024
- 8.1.1. By Country
- 8.1.2. By Product Type
- 8.1.3. By Nature
- 8.1.4. By Application
- 8.1.5. By Sales Channel
8.2. Market Size (US$ Mn) Analysis and Forecast, By Country, 2025-2032
- 8.2.1. Germany
- 8.2.2. France
- 8.2.3. U.K.
- 8.2.4. Italy
- 8.2.5. Spain
- 8.2.6. Russia
- 8.2.7. Rest of Europe
8.3. Market Size (US$ Mn) Analysis and Forecast, By Product Type, 2025-2032
- 8.3.1. Powder
- 8.3.2. Liquid
- 8.3.3. Capsules/Tablets
- 8.3.4. Others
8.4. Market Size (US$ Mn) Analysis and Forecast, By Nature, 2025-2032
- 8.4.1. Organic
- 8.4.2. Conventional
8.5. Market Size (US$ Mn) Analysis and Forecast, By Application, 2025-2032
- 8.5.1. Food & Beverage
- 8.5.2. Pharmaceuticals & Nutraceuticals
- 8.5.3. Cosmetics & Personal Care
- 8.5.4. Others
8.6. Market Size (US$ Mn) Analysis and Forecast, By Sales Channel, 2025-2032
- 8.6.1. B2B
- 8.6.2. B2C
  - 8.6.2.1. Hypermarkets/Supermarkets
  - 8.6.2.2. Drug & Specialty Stores
  - 8.6.2.3. Online Retail
  - 8.6.2.4. Others
8.7. Market Attractiveness Analysis

9. East Asia Kava Root Extract Market Outlook

9.1. Historical Market Size (US$ Mn) Analysis, By Market, 2019-2024
- 9.1.1. By Country
- 9.1.2. By Product Type
- 9.1.3. By Nature
- 9.1.4. By Application
- 9.1.5. By Sales Channel
9.2. Market Size (US$ Mn) Analysis and Forecast, By Country, 2025-2032
- 9.2.1. China
- 9.2.2. Japan
- 9.2.3. South Korea
9.3. Market Size (US$ Mn) Analysis and Forecast, By Product Type, 2025-2032
- 9.3.1. Powder
- 9.3.2. Liquid
- 9.3.3. Capsules/Tablets
- 9.3.4. Others
9.4. Market Size (US$ Mn) Analysis and Forecast, By Nature, 2025-2032
- 9.4.1. Organic
- 9.4.2. Conventional
9.5. Market Size (US$ Mn) Analysis and Forecast, By Application, 2025-2032
- 9.5.1. Food & Beverage
- 9.5.2. Pharmaceuticals & Nutraceuticals
- 9.5.3. Cosmetics & Personal Care
- 9.5.4. Others
9.6. Market Size (US$ Mn) Analysis and Forecast, By Sales Channel, 2025-2032
- 9.6.1. B2B
- 9.6.2. B2C
  - 9.6.2.1. Hypermarkets/Supermarkets
  - 9.6.2.2. Drug & Specialty Stores
  - 9.6.2.3. Online Retail
  - 9.6.2.4. Others
9.7. Market Attractiveness Analysis

10. South Asia & Oceania Kava Root Extract Market Outlook

10.1. Historical Market Size (US$ Mn) Analysis, By Market, 2019-2024
- 10.1.1. By Country
- 10.1.2. By Product Type
- 10.1.3. By Nature
- 10.1.4. By Application
- 10.1.5. By Sales Channel
10.2. Market Size (US$ Mn) Analysis and Forecast, By Country, 2025-2032
- 10.2.1. India
- 10.2.2. Indonesia
- 10.2.3. Thailand
- 10.2.4. Singapore
- 10.2.5. ANZ
- 10.2.6. Rest of South Asia & Oceania
10.3. Market Size (US$ Mn) Analysis and Forecast, By Product Type, 2025-2032
- 10.3.1. Powder
- 10.3.2. Liquid
- 10.3.3. Capsules/Tablets
- 10.3.4. Others
10.4. Market Size (US$ Mn) Analysis and Forecast, By Nature, 2025-2032
- 10.4.1. Organic
- 10.4.2. Conventional
10.5. Market Size (US$ Mn) Analysis and Forecast, By Application, 2025-2032
- 10.5.1. Food & Beverage
- 10.5.2. Pharmaceuticals & Nutraceuticals
- 10.5.3. Cosmetics & Personal Care
- 10.5.4. Others
10.6. Market Size (US$ Mn) Analysis and Forecast, By Sales Channel, 2025-2032
- 10.6.1. B2B
- 10.6.2. B2C
  - 10.6.2.1. Hypermarkets/Supermarkets
  - 10.6.2.2. Drug & Specialty Stores
  - 10.6.2.3. Online Retail
  - 10.6.2.4. Others
10.7. Market Attractiveness Analysis

11. Latin America Kava Root Extract Market Outlook

11.1. Historical Market Size (US$ Mn) Analysis, By Market, 2019-2024
- 11.1.1. By Country
- 11.1.2. By Product Type
- 11.1.3. By Nature
- 11.1.4. By Application
- 11.1.5. By Sales Channel
11.2. Market Size (US$ Mn) Analysis and Forecast, By Country, 2025-2032
- 11.2.1. Brazil
- 11.2.2. Mexico
- 11.2.3. Rest of Latin America
11.3. Market Size (US$ Mn) Analysis and Forecast, By Product Type, 2025-2032
- 11.3.1. Powder
- 11.3.2. Liquid
- 11.3.3. Capsules/Tablets
- 11.3.4. Others
11.4. Market Size (US$ Mn) Analysis and Forecast, By Nature, 2025-2032
- 11.4.1. Organic
- 11.4.2. Conventional
11.5. Market Size (US$ Mn) Analysis and Forecast, By Application, 2025-2032
- 11.5.1. Food & Beverage
- 11.5.2. Pharmaceuticals & Nutraceuticals
- 11.5.3. Cosmetics & Personal Care
- 11.5.4. Others
11.6. Market Size (US$ Mn) Analysis and Forecast, By Sales Channel, 2025-2032
- 11.6.1. B2B
- 11.6.2. B2C
  - 11.6.2.1. Hypermarkets/Supermarkets
  - 11.6.2.2. Drug & Specialty Stores
  - 11.6.2.3. Online Retail
  - 11.6.2.4. Others
11.7. Market Attractiveness Analysis

12. Middle East & Africa Kava Root Extract Market Outlook

12.1. Historical Market Size (US$ Mn) Analysis, By Market, 2019-2024
- 12.1.1. By Country
- 12.1.2. By Product Type
- 12.1.3. By Nature
- 12.1.4. By Application
- 12.1.5. By Sales Channel
12.2. Market Size (US$ Mn) Analysis and Forecast, By Country, 2025-2032
- 12.2.1. GCC Countries
- 12.2.2. Egypt
- 12.2.3. South Africa
- 12.2.4. Northern Africa
- 12.2.5. Rest of Middle East & Africa
12.3. Market Size (US$ Mn) Analysis and Forecast, By Product Type, 2025-2032
- 12.3.1. Powder
- 12.3.2. Liquid
- 12.3.3. Capsules/Tablets
- 12.3.4. Others
12.4. Market Size (US$ Mn) Analysis and Forecast, By Nature, 2025-2032
- 12.4.1. Organic
- 12.4.2. Conventional
12.5. Market Size (US$ Mn) Analysis and Forecast, By Application, 2025-2032
- 12.5.1. Food & Beverage
- 12.5.2. Pharmaceuticals & Nutraceuticals
- 12.5.3. Cosmetics & Personal Care
- 12.5.4. Others
12.6. Market Size (US$ Mn) Analysis and Forecast, By Sales Channel, 2025-2032
- 12.6.1. B2B
- 12.6.2. B2C
  - 12.6.2.1. Hypermarkets/Supermarkets
  - 12.6.2.2. Drug & Specialty Stores
  - 12.6.2.3. Online Retail
  - 12.6.2.4. Others
12.7. Market Attractiveness Analysis

13. Competition Landscape

13.1. Market Share Analysis, 2025
13.2. Market Structure
- 13.2.1. Competition Intensity Mapping By Market
- 13.2.2. Competition Dashboard
13.3. Company Profiles (Details - Overview, Financials, Strategy, Recent Developments)
- 13.3.1. NOW(R) Foods
  - 13.3.1.1. Overview
  - 13.3.1.2. Segments and Product Type
  - 13.3.1.3. Key Financials
  - 13.3.1.4. Market Developments
  - 13.3.1.5. Market Strategy
- 13.3.2. Gaia Herbs
- 13.3.3. Kalm with Kava
- 13.3.4. Hollegend Nutrition
- 13.3.5. Wild & Organic
- 13.3.6. Best Nutrition Product Inc.
- 13.3.7. Botany Evolution LLC
- 13.3.8. Fiji Kava Australia
- 13.3.9. Kava Kings
- 13.3.10. Kona Kava Farm
- 13.3.11. Oregon's Wild Harvest
- 13.3.12. Nutragreenlife Biotechnology Co.,Ltd
- 13.3.13. Nutricost
- 13.3.14. Others

14. Appendix

14.1. Research Methodology
14.2. Research Assumptions
14.3. Acronyms and Abbreviations

Have a question?

Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

Christine Sirois

Manager - Americas

+1-860-674-8796

SEE OUR FAQ