Eye Makeup Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2025

Description

Persistence Market Research has recently released a comprehensive report on the global Eye Makeup Market, providing an in-depth analysis of key market dynamics, including driving forces, emerging trends, opportunities, and challenges. This report offers a detailed understanding of the market landscape, helping stakeholders make well-informed decisions.

Key Insights:

Eye Makeup Market Size (2025E): US$ 19.9 Bn
Projected Market Value (2032F): US$ 30.5 Bn
Global Market Growth Rate (CAGR 2025 to 2032): 6.3%

Eye Makeup Market - Report Scope:

The global eye makeup market comprises a wide variety of products such as eyeshadows, eyeliners, mascaras, kohl/kajal, and eyebrow enhancers, catering to diverse consumer preferences and beauty trends. Eye makeup plays a pivotal role in facial aesthetics and continues to gain traction among individuals of all ages and genders. The rising influence of beauty influencers, the expansion of digital retail channels, and increased consumer interest in self-expression and personalized beauty are key factors contributing to market growth.

Market Growth Drivers:

The growth of the global eye makeup market is driven by a surge in beauty consciousness and the rising demand for aesthetic enhancement products among millennials and Gen Z. Social media platforms and beauty influencers are playing a crucial role in shaping consumer behavior and product trends. Additionally, innovation in product formulations, such as waterproof, smudge-proof, and long-lasting options, is attracting a wider consumer base. The growing popularity of clean and vegan beauty, coupled with increasing disposable incomes and urbanization in developing countries, is further propelling market expansion.

Market Restraints:

Despite robust growth potential, the eye makeup market faces several challenges. Health concerns associated with certain chemical ingredients used in eye cosmetics may deter health-conscious consumers. Regulatory hurdles and stringent labeling laws in different regions can limit product availability and brand expansion. Moreover, the market's dependency on fashion trends makes it highly volatile, with fluctuating consumer demand based on seasonal and cultural preferences. Counterfeit products in the online marketplace also pose a risk to consumer trust and brand reputation.

Market Opportunities:

The eye makeup market presents significant opportunities for growth through innovation in formulations, packaging, and customization. The increasing preference for cruelty-free, natural, and organic eye makeup products is opening new avenues for brands to differentiate themselves. E-commerce growth, particularly in emerging economies, offers brands access to a broader consumer base. Furthermore, the rising inclusion of men's grooming and makeup, as well as product lines tailored for diverse skin tones and eye shapes, presents untapped potential for market expansion. Collaborations with celebrities and influencers and immersive marketing strategies using AR/VR also create substantial engagement and brand loyalty.

Key Questions Answered in the Report:

What are the primary factors driving the global eye makeup market's growth?
Which regions and product segments are experiencing the highest demand in the eye makeup industry?
How are trends like clean beauty and digital marketing influencing market dynamics?
Who are the key players in the eye makeup market, and what strategies are they adopting to remain competitive?
What are the emerging trends and future projections for the global eye makeup market?

Competitive Intelligence and Business Strategy:

Leading companies in the global eye makeup market, such as L'Oreal S.A., Estee Lauder Companies Inc., Procter & Gamble Co. (P&G), Coty Inc., and Shiseido Co., Ltd., are focused on innovation, sustainability, and digital transformation to strengthen their market position. These players are investing in advanced R&D to develop high-performance and skin-friendly products. Strategic collaborations with beauty influencers, expansion into emerging markets, and robust omni-channel strategies are central to their growth plans. Efforts to enhance inclusivity in product lines and sustainable packaging are also key differentiators in a competitive landscape.

Companies Covered in This Report:

L'Oreal S.A.
Estee Lauder Companies Inc.
Procter & Gamble Co. (P&G)
Coty Inc.
Shiseido Co., Ltd.
Revlon, Inc.
Unilever plc
Amorepacific Corporation
LVMH Moet Hennessy Louis Vuitton
Kose Corporation
Beiersdorf AG
Mary Kay Inc.
Huda Beauty
Anastasia Beverly Hills
e.l.f. Beauty, Inc.

Market Segmentation

By Product Type:

Eyeshadow
Eyeliner
Mascara
Kohl/Kajal
Eyebrow Products
Others

By Distribution Channel:

Online
Offline

By Region:

North America
Europe
East Asia
South Asia and Oceania
Middle East and Africa
Latin America

Product Code: PMRREP35357

1. Executive Summary

1.1. Global Eye Makeup Market Snapshot 2025-2032
1.2. Market Opportunity Assessment, 2025-2032, US$ Bn
1.3. Key Market Trends
1.4. Industry Developments and Key Market Events
1.5. Demand Side and Supply Side Analysis
1.6. PMR Analysis and Recommendations

2. Market Overview

2.1. Market Scope and Definitions
2.2. Value Chain Analysis
2.3. Macro-Economic Factors
- 2.3.1. Global GDP Outlook
- 2.3.2. Global Cosmetic Industry Overview
- 2.3.3. Global E-commerce Industry Overview
- 2.3.4. Global Skincare Industry Overview
2.4. Forecast Factors - Relevance and Impact
2.5. COVID-19 Impact Assessment
2.6. PESTLE Analysis
2.7. Porter's Five Forces Analysis
2.8. Geopolitical Tensions: Market Impact
2.9. Regulatory and Technology Landscape

3. Market Dynamics

3.1. Drivers
3.2. Restraints
3.3. Opportunities
3.4. Trends

4. Price Trend Analysis, 2019-2032

4.1. Region-wise Price Analysis
4.2. Price by Segments
4.3. Price Impact Factors

5. Global Eye Makeup Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

5.1. Key Highlights
5.2. Global Eye Makeup Market Outlook: Product Type
- 5.2.1. Introduction/Key Findings
- 5.2.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis by Product Type, 2019-2024
- 5.2.3. Current Market Size (US$ Bn) and Volume (Units) Forecast, by Product Type, 2025-2032
  - 5.2.3.1. Eyeshadow
  - 5.2.3.2. Eyeliner
  - 5.2.3.3. Mascara
  - 5.2.3.4. Kohl/Kajal
  - 5.2.3.5. Eyebrow Products
  - 5.2.3.6. Others
- 5.2.4. Market Attractiveness Analysis: Product Type
5.3. Global Eye Makeup Market Outlook: Distribution Channel
- 5.3.1. Introduction/Key Findings
- 5.3.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis by Distribution Channel , 2019-2024
- 5.3.3. Current Market Size (US$ Bn) and Volume (Units) Forecast, by Distribution Channel , 2025-2032
  - 5.3.3.1. Online
  - 5.3.3.2. Offline
- 5.3.4. Market Attractiveness Analysis: Distribution Channel

6. Global Eye Makeup Market Outlook: Region

6.1. Key Highlights
6.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis by Region, 2019-2024
6.3. Current Market Size (US$ Bn) and Volume (Units) Forecast, by Region, 2025-2032
- 6.3.1. North America
- 6.3.2. Europe
- 6.3.3. East Asia
- 6.3.4. South Asia & Oceania
- 6.3.5. Latin America
- 6.3.6. Middle East & Africa
6.4. Market Attractiveness Analysis: Region

7. North America Eye Makeup Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

7.1. Key Highlights
7.2. Pricing Analysis
7.3. North America Market Size (US$ Bn) and Volume (Units) Forecast, by Country, 2025-2032
- 7.3.1. U.S.
- 7.3.2. Canada
7.4. North America Market Size (US$ Bn) and Volume (Units) Forecast, by Product Type, 2025-2032
- 7.4.1. Eyeshadow
- 7.4.2. Eyeliner
- 7.4.3. Mascara
- 7.4.4. Kohl/Kajal
- 7.4.5. Eyebrow Products
- 7.4.6. Others
7.5. North America Market Size (US$ Bn) and Volume (Units) Forecast, by Distribution Channel , 2025-2032
- 7.5.1. Online
- 7.5.2. Offline

8. Europe Eye Makeup Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

8.1. Key Highlights
8.2. Pricing Analysis
8.3. Europe Market Size (US$ Bn) and Volume (Units) Forecast, by Country, 2025-2032
- 8.3.1. Germany
- 8.3.2. Italy
- 8.3.3. France
- 8.3.4. U.K.
- 8.3.5. Spain
- 8.3.6. Russia
- 8.3.7. Rest of Europe
8.4. Europe Market Size (US$ Bn) and Volume (Units) Forecast, by Product Type, 2025-2032
- 8.4.1. Eyeshadow
- 8.4.2. Eyeliner
- 8.4.3. Mascara
- 8.4.4. Kohl/Kajal
- 8.4.5. Eyebrow Products
- 8.4.6. Others
8.5. Europe Market Size (US$ Bn) and Volume (Units) Forecast, by Distribution Channel , 2025-2032
- 8.5.1. Online
- 8.5.2. Offline

9. East Asia Eye Makeup Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

9.1. Key Highlights
9.2. Pricing Analysis
9.3. East Asia Market Size (US$ Bn) and Volume (Units) Forecast, by Country, 2025-2032
- 9.3.1. China
- 9.3.2. Japan
- 9.3.3. South Korea
9.4. East Asia Market Size (US$ Bn) and Volume (Units) Forecast, by Product Type, 2025-2032
- 9.4.1. Eyeshadow
- 9.4.2. Eyeliner
- 9.4.3. Mascara
- 9.4.4. Kohl/Kajal
- 9.4.5. Eyebrow Products
- 9.4.6. Others
9.5. East Asia Market Size (US$ Bn) and Volume (Units) Forecast, by Distribution Channel , 2025-2032
- 9.5.1. Online
- 9.5.2. Offline
9.6. East Asia Market Size (US$ Bn) and Volume (Units) Forecast, by , 2025-2032

10. South Asia & Oceania Eye Makeup Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

10.1. Key Highlights
10.2. Pricing Analysis
10.3. South Asia & Oceania Market Size (US$ Bn) and Volume (Units) Forecast, by Country, 2025-2032
- 10.3.1. India
- 10.3.2. Southeast Asia
- 10.3.3. ANZ
- 10.3.4. Rest of SAO
10.4. South Asia & Oceania Market Size (US$ Bn) and Volume (Units) Forecast, by Product Type, 2025-2032
- 10.4.1. Eyeshadow
- 10.4.2. Eyeliner
- 10.4.3. Mascara
- 10.4.4. Kohl/Kajal
- 10.4.5. Eyebrow Products
- 10.4.6. Others
10.5. South Asia & Oceania Market Size (US$ Bn) and Volume (Units) Forecast, by Distribution Channel , 2025-2032
- 10.5.1. Online
- 10.5.2. Offline

11. Latin America Eye Makeup Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

11.1. Key Highlights
11.2. Pricing Analysis
11.3. Latin America Market Size (US$ Bn) and Volume (Units) Forecast, by Country, 2025-2032
- 11.3.1. Brazil
- 11.3.2. Mexico
- 11.3.3. Rest of LATAM
11.4. Latin America Market Size (US$ Bn) and Volume (Units) Forecast, by Product Type, 2025-2032
- 11.4.1. Eyeshadow
- 11.4.2. Eyeliner
- 11.4.3. Mascara
- 11.4.4. Kohl/Kajal
- 11.4.5. Eyebrow Products
- 11.4.6. Others
11.5. Latin America Market Size (US$ Bn) and Volume (Units) Forecast, by Distribution Channel , 2025-2032
- 11.5.1. Online
- 11.5.2. Offline

12. Middle East & Africa Eye Makeup Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

12.1. Key Highlights
12.2. Pricing Analysis
12.3. Middle East & Africa Market Size (US$ Bn) and Volume (Units) Forecast, by Country, 2025-2032
- 12.3.1. GCC Countries
- 12.3.2. South Africa
- 12.3.3. Northern Africa
- 12.3.4. Rest of MEA
12.4. Middle East & Africa Market Size (US$ Bn) and Volume (Units) Forecast, by Product Type, 2025-2032
- 12.4.1. Eyeshadow
- 12.4.2. Eyeliner
- 12.4.3. Mascara
- 12.4.4. Kohl/Kajal
- 12.4.5. Eyebrow Products
- 12.4.6. Others
12.5. Middle East & Africa Market Size (US$ Bn) and Volume (Units) Forecast, by Distribution Channel , 2025-2032
- 12.5.1. Online
- 12.5.2. Offline

13. Competition Landscape

13.1. Market Share Analysis, 2025
13.2. Market Structure
- 13.2.1. Competition Intensity Mapping
- 13.2.2. Competition Dashboard
13.3. Company Profiles
- 13.3.1. L'Oreal S.A.
  - 13.3.1.1. Company Overview
  - 13.3.1.2. Product Portfolio/Offerings
  - 13.3.1.3. Key Financials
  - 13.3.1.4. SWOT Analysis
  - 13.3.1.5. Company Strategy and Key Developments
- 13.3.2. Estee Lauder Companies Inc.
- 13.3.3. Procter & Gamble Co. (P&G)
- 13.3.4. Coty Inc.
- 13.3.5. Shiseido Co., Ltd.
- 13.3.6. Revlon, Inc.
- 13.3.7. Unilever plc
- 13.3.8. Amorepacific Corporation
- 13.3.9. LVMH Moet Hennessy Louis Vuitton
- 13.3.10. Kose Corporation
- 13.3.11. Beiersdorf AG
- 13.3.12. Mary Kay Inc.
- 13.3.13. Huda Beauty
- 13.3.14. Anastasia Beverly Hills
- 13.3.15. e.l.f. Beauty, Inc.

14. Appendix

14.1. Research Methodology
14.2. Research Assumptions
14.3. Acronyms and Abbreviations

Eye Makeup Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2025 - 2032