Eye Makeup Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2025-2032

Description

Persistence Market Research has recently released a comprehensive report on the worldwide Eye Makeup Market. The report offers a thorough assessment of crucial market dynamics, including drivers, trends, opportunities, and challenges, providing detailed insights into the market structure. This research publication presents exclusive data and statistics outlining the anticipated growth trajectory of the global eye makeup market from 2025 to 2032.

Key Insights: Eye Makeup Market

Eye Makeup Market Size (2025E): USD19.9Bn
Projected Market Value (2032F): USD30.5Bn
Global Market Growth Rate (CAGR 2025 to 2032): 6.3%

Eye Makeup Market - Report Scope:

Eye makeup products include cosmetics designed to enhance the appearance of the eyes, such as mascara, eyeliner, eyeshadow, kohl/kajal, and eyebrow products. These products serve diverse consumer needs ranging from everyday wear to specialized looks for events or photo shoots. The market is segmented by product type, distribution channel, and region, covering North America, Europe, East Asia, South Asia & Oceania, Middle East & Africa, and Latin America.

Market Growth Drivers:

The global eye makeup market is driven by the rising influence of beauty tutorials and social media influencer marketing, which inspire consumers to explore new looks and products. Digital platforms like Instagram, TikTok, and YouTube have amplified beauty trends, encouraging experimentation with products such as eyeliner and mascara. The convenience of online shopping and the growing preference for multifunctional products that combine cosmetic performance with skincare benefits further propel market growth.

Market Restraints:

Despite promising opportunities, the eye makeup market faces challenges related to consumer concerns about eye-area sensitivity and allergic reactions. The delicate skin around the eyes may react negatively to certain formulations, prompting demand for hypoallergenic, ophthalmologist-tested, and "clean" beauty products. Not all brands have quickly adapted to these preferences, which can restrain adoption among sensitive consumers.

Market Opportunities:

Expanding e-commerce infrastructure in emerging markets presents significant opportunities, as improved online platforms and logistics enable brands to reach broader audiences without the need for extensive brick-and-mortar presence. Enhanced digital marketing campaigns, localized content, and exclusive online product lines help eye makeup brands capitalize on rising beauty consciousness in regions like South Asia, Southeast Asia, and Latin America.

Key Questions Answered in the Report:

What are the primary factors driving global eye makeup market growth?
Which product types (e.g., mascara, eyeliner) are most sought after?
How are social media trends influencing consumer choices?
Who are the major players and what competitive strategies do they employ?
What are the key trends and future growth opportunities in the eye makeup market?

Competitive Intelligence and Business Strategy:

The eye makeup market is highly competitive, characterized by continuous product innovation and trend responsiveness. Brands focus on launching long-lasting, waterproof, and multifunctional formulations to meet evolving consumer demands. Digital strategies, including influencer collaborations and virtual try-on technologies, strengthen market presence, while sustainability credentials such as vegan and cruelty-free claims appeal to ethically conscious buyers.

Key Companies Profiled:

L'Oreal S.A.
Estee Lauder Companies Inc.
Procter & Gamble Co. (P&G)
Coty Inc.
Shiseido Co., Ltd.
Revlon, Inc.
Unilever plc
Amorepacific Corporation
LVMH Moet Hennessy Louis Vuitton
Kose Corporation
Beiersdorf AG
Mary Kay Inc.
Huda Beauty
Anastasia Beverly Hills
e.l.f. Beauty, Inc.

Eye Makeup Market Research Segmentation:

By Product Type:

Eyeshadow
Eyeliner
Mascara
Kohl/Kajal
Eyebrow Products

By Distribution Channel:

Online
Offline

By Region:

North America
Europe
East Asia
South Asia & Oceania
Middle East & Africa
Latin America

Product Code: PMRREP35357

1. Executive Summary

1.1. Global Eye Makeup Market Snapshot 2025 and 2032
1.2. Market Opportunity Assessment, 2025-2032, US$ Bn
1.3. Key Market Trends
1.4. Industry Developments and Key Market Events
1.5. Demand Side and Supply Side Analysis
1.6. PMR Analysis and Recommendations

2. Market Overview

2.1. Market Scope and Definitions
2.2. Value Chain Analysis
2.3. Macro-Economic Factors
- 2.3.1. Global GDP Outlook
- 2.3.2. Global Cosmetic Industry Overview
- 2.3.3. Global E-commerce Industry Overview
- 2.3.4. Global Skincare Industry Overview
2.4. Forecast Factors - Relevance and Impact
2.5. COVID-19 Impact Assessment
2.6. PESTLE Analysis
2.7. Porter's Five Forces Analysis
2.8. Geopolitical Tensions: Market Impact
2.9. Regulatory and Technology Landscape

3. Market Dynamics

3.1. Drivers
3.2. Restraints
3.3. Opportunities
3.4. Trends

4. Price Trend Analysis, 2019 - 2032

4.1. Region-wise Price Analysis
4.2. Price by Segments
4.3. Price Impact Factors

5. Global Eye Makeup Market Outlook: Historical (2019 - 2024) and Forecast (2025 - 2032)

5.1. Key Highlights
5.2. Global Eye Makeup Market Outlook: Product Type
- 5.2.1. Introduction/Key Findings
- 5.2.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis by Product Type, 2019-2024
- 5.2.3. Current Market Size (US$ Bn) and Volume (Units) Forecast, by Product Type, 2025-2032
  - 5.2.3.1. Eyeshadow
  - 5.2.3.2. Eyeliner
  - 5.2.3.3. Mascara
  - 5.2.3.4. Kohl/Kajal
  - 5.2.3.5. Eyebrow Products
  - 5.2.3.6. Others
- 5.2.4. Market Attractiveness Analysis: Product Type
5.3. Global Eye Makeup Market Outlook: Distribution Channel
- 5.3.1. Introduction/Key Findings
- 5.3.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis by Distribution Channel , 2019-2024
- 5.3.3. Current Market Size (US$ Bn) and Volume (Units) Forecast, by Distribution Channel , 2025-2032
  - 5.3.3.1. Online
  - 5.3.3.2. Offline
- 5.3.4. Market Attractiveness Analysis: Distribution Channel

6. Global Eye Makeup Market Outlook: Region

6.1. Key Highlights
6.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis by Region, 2019-2024
6.3. Current Market Size (US$ Bn) and Volume (Units) Forecast, by Region, 2025-2032
- 6.3.1. North America
- 6.3.2. Europe
- 6.3.3. East Asia
- 6.3.4. South Asia & Oceania
- 6.3.5. Latin America
- 6.3.6. Middle East & Africa
6.4. Market Attractiveness Analysis: Region

7. North America Eye Makeup Market Outlook: Historical (2019 - 2024) and Forecast (2025 - 2032)

7.1. Key Highlights
7.2. Pricing Analysis
7.3. North America Market Size (US$ Bn) and Volume (Units) Forecast, by Country, 2025-2032
- 7.3.1. U.S.
- 7.3.2. Canada
7.4. North America Market Size (US$ Bn) and Volume (Units) Forecast, by Product Type, 2025-2032
- 7.4.1. Eyeshadow
- 7.4.2. Eyeliner
- 7.4.3. Mascara
- 7.4.4. Kohl/Kajal
- 7.4.5. Eyebrow Products
- 7.4.6. Others
7.5. North America Market Size (US$ Bn) and Volume (Units) Forecast, by Distribution Channel , 2025-2032
- 7.5.1. Online
- 7.5.2. Offline

8. Europe Eye Makeup Market Outlook: Historical (2019 - 2024) and Forecast (2025 - 2032)

8.1. Key Highlights
8.2. Pricing Analysis
8.3. Europe Market Size (US$ Bn) and Volume (Units) Forecast, by Country, 2025-2032
- 8.3.1. Germany
- 8.3.2. Italy
- 8.3.3. France
- 8.3.4. U.K.
- 8.3.5. Spain
- 8.3.6. Russia
- 8.3.7. Rest of Europe
8.4. Europe Market Size (US$ Bn) and Volume (Units) Forecast, by Product Type, 2025-2032
- 8.4.1. Eyeshadow
- 8.4.2. Eyeliner
- 8.4.3. Mascara
- 8.4.4. Kohl/Kajal
- 8.4.5. Eyebrow Products
- 8.4.6. Others
8.5. Europe Market Size (US$ Bn) and Volume (Units) Forecast, by Distribution Channel , 2025-2032
- 8.5.1. Online
- 8.5.2. Offline

9. East Asia Eye Makeup Market Outlook: Historical (2019 - 2024) and Forecast (2025 - 2032)

9.1. Key Highlights
9.2. Pricing Analysis
9.3. East Asia Market Size (US$ Bn) and Volume (Units) Forecast, by Country, 2025-2032
- 9.3.1. China
- 9.3.2. Japan
- 9.3.3. South Korea
9.4. East Asia Market Size (US$ Bn) and Volume (Units) Forecast, by Product Type, 2025-2032
- 9.4.1. Eyeshadow
- 9.4.2. Eyeliner
- 9.4.3. Mascara
- 9.4.4. Kohl/Kajal
- 9.4.5. Eyebrow Products
- 9.4.6. Others
9.5. East Asia Market Size (US$ Bn) and Volume (Units) Forecast, by Distribution Channel , 2025-2032
- 9.5.1. Online
- 9.5.2. Offline
9.6. East Asia Market Size (US$ Bn) and Volume (Units) Forecast, by , 2025-2032

10. South Asia & Oceania Eye Makeup Market Outlook: Historical (2019 - 2024) and Forecast (2025 - 2032)

10.1. Key Highlights
10.2. Pricing Analysis
10.3. South Asia & Oceania Market Size (US$ Bn) and Volume (Units) Forecast, by Country, 2025-2032
- 10.3.1. India
- 10.3.2. Southeast Asia
- 10.3.3. ANZ
- 10.3.4. Rest of SAO
10.4. South Asia & Oceania Market Size (US$ Bn) and Volume (Units) Forecast, by Product Type, 2025-2032
- 10.4.1. Eyeshadow
- 10.4.2. Eyeliner
- 10.4.3. Mascara
- 10.4.4. Kohl/Kajal
- 10.4.5. Eyebrow Products
- 10.4.6. Others
10.5. South Asia & Oceania Market Size (US$ Bn) and Volume (Units) Forecast, by Distribution Channel , 2025-2032
- 10.5.1. Online
- 10.5.2. Offline

11. Latin America Eye Makeup Market Outlook: Historical (2019 - 2024) and Forecast (2025 - 2032)

11.1. Key Highlights
11.2. Pricing Analysis
11.3. Latin America Market Size (US$ Bn) and Volume (Units) Forecast, by Country, 2025-2032
- 11.3.1. Brazil
- 11.3.2. Mexico
- 11.3.3. Rest of LATAM
11.4. Latin America Market Size (US$ Bn) and Volume (Units) Forecast, by Product Type, 2025-2032
- 11.4.1. Eyeshadow
- 11.4.2. Eyeliner
- 11.4.3. Mascara
- 11.4.4. Kohl/Kajal
- 11.4.5. Eyebrow Products
- 11.4.6. Others
11.5. Latin America Market Size (US$ Bn) and Volume (Units) Forecast, by Distribution Channel , 2025-2032
- 11.5.1. Online
- 11.5.2. Offline

12. Middle East & Africa Eye Makeup Market Outlook: Historical (2019 - 2024) and Forecast (2025 - 2032)

12.1. Key Highlights
12.2. Pricing Analysis
12.3. Middle East & Africa Market Size (US$ Bn) and Volume (Units) Forecast, by Country, 2025-2032
- 12.3.1. GCC Countries
- 12.3.2. South Africa
- 12.3.3. Northern Africa
- 12.3.4. Rest of MEA
12.4. Middle East & Africa Market Size (US$ Bn) and Volume (Units) Forecast, by Product Type, 2025-2032
- 12.4.1. Eyeshadow
- 12.4.2. Eyeliner
- 12.4.3. Mascara
- 12.4.4. Kohl/Kajal
- 12.4.5. Eyebrow Products
- 12.4.6. Others
12.5. Middle East & Africa Market Size (US$ Bn) and Volume (Units) Forecast, by Distribution Channel , 2025-2032
- 12.5.1. Online
- 12.5.2. Offline

13. Competition Landscape

13.1. Market Share Analysis, 2024
13.2. Market Structure
- 13.2.1. Competition Intensity Mapping
- 13.2.2. Competition Dashboard
13.3. Company Profiles
- 13.3.1. L'Oreal S.A.
  - 13.3.1.1. Company Overview
  - 13.3.1.2. Product Portfolio/Offerings
  - 13.3.1.3. Key Financials
  - 13.3.1.4. SWOT Analysis
  - 13.3.1.5. Company Strategy and Key Developments
- 13.3.2. Estee Lauder Companies Inc.
- 13.3.3. Procter & Gamble Co. (P&G)
- 13.3.4. Coty Inc.
- 13.3.5. Shiseido Co., Ltd.
- 13.3.6. Revlon, Inc.
- 13.3.7. Unilever plc
- 13.3.8. Amorepacific Corporation
- 13.3.9. LVMH Moet Hennessy Louis Vuitton
- 13.3.10. Kose Corporation
- 13.3.11. Beiersdorf AG
- 13.3.12. Mary Kay Inc.
- 13.3.13. Huda Beauty
- 13.3.14. Anastasia Beverly Hills
- 13.3.15. e.l.f. Beauty, Inc.

14. Appendix

14.1. Research Methodology
14.2. Research Assumptions
14.3. Acronyms and Abbreviations