Fertility Tracking Apps Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2025

Description

Persistence Market Research has recently released a comprehensive report on the worldwide market for fertility tracking apps. The report offers a thorough assessment of crucial market dynamics, including drivers, trends, opportunities, and challenges, providing detailed insights into the market structure. This research publication presents exclusive data and statistics outlining the anticipated growth trajectory of the global fertility tracking apps market from 2025 to 2032.

Key Insights:

Fertility Tracking Apps Market Size (2025E): USD 92.8 Billion
Projected Market Value (2032F): USD 235.6 Billion
Global Market Growth Rate (CAGR 2025 to 2032): 14.2%

Fertility Tracking Apps Market - Report Scope:

Fertility tracking apps assist users in monitoring menstrual cycles, ovulation periods, and fertility windows to improve conception chances or manage reproductive health. These apps incorporate features such as calendar tracking, symptom logging, hormonal analysis, and personalized health recommendations. The fertility tracking apps market caters to individual users, healthcare providers, and fertility clinics, offering various app models including freemium, subscription-based, and premium service tiers. Market growth is driven by increasing awareness about reproductive health, the rising prevalence of infertility issues, smartphone penetration, and advancements in AI and machine learning for personalized fertility predictions.

Market Growth Drivers:

The global fertility tracking apps market is propelled by several key factors, including growing demand for non-invasive, convenient fertility management solutions. The rising incidence of infertility, coupled with increasing health consciousness among women, drives adoption of fertility tracking technologies. Technological advancements such as integration of AI, wearable device compatibility, and enhanced data analytics improve accuracy and user experience, fostering market expansion. Additionally, increasing telehealth services and digital healthcare adoption facilitate wider accessibility and usage of fertility tracking apps globally.

Market Restraints:

Despite promising growth prospects, the fertility tracking apps market faces challenges related to data privacy concerns, accuracy limitations, and regulatory uncertainties. Users' concerns over personal health data security and app compliance with healthcare regulations impact market trust and adoption. Furthermore, variability in app accuracy due to differences in algorithms and user input can limit clinical acceptance and user confidence. Addressing these issues requires enhanced data protection measures, regulatory clarity, and continuous app validation to ensure reliable fertility tracking solutions.

Market Opportunities:

The fertility tracking apps market presents significant growth opportunities driven by innovations in digital health, increasing collaboration with healthcare providers, and expanding consumer base. Integration with wearable health devices, hormone testing kits, and AI-driven predictive analytics creates more comprehensive fertility management ecosystems. Growing awareness campaigns on women's health and fertility, along with rising demand for personalized reproductive healthcare, offer scope for market expansion. Strategic partnerships, investments in R&D, and user-centric app developments will be essential to leverage emerging opportunities and sustain competitive advantage.

Key Questions Answered in the Report:

What are the primary factors driving the growth of the fertility tracking apps market globally?
Which app features and technologies are driving adoption across different user segments?
How are technological advancements reshaping the competitive landscape of the fertility tracking apps market?
Who are the key players contributing to the fertility tracking apps market, and what strategies are they employing to maintain market relevance?
What are the emerging trends and future prospects in the global fertility tracking apps market?

Competitive Intelligence and Business Strategy:

These companies invest heavily in R&D to develop AI-enhanced, data-driven apps that offer personalized fertility insights and seamless integration with healthcare providers. Collaborations with fertility clinics, healthcare organizations, and technology partners facilitate market access and enhance app credibility. Moreover, emphasis on data security, user education, and evidence-based features fosters market growth and improves user trust in this evolving digital health sector.

Key Companies Profiled:

Flo Health Inc.
Glow, Inc.
Biowink GmbH
Planned Parenthood Federation of America Inc.
Ovia Health
MagicGirl
Joii Ltd.
Procter & Gamble
Simple Design. Ltd.
Cycles
Kindara Inc.
Inito
Ava Science
Natural Cycles
Fertility Friend
Dot Fertility & Period Tracker
Premom
Daysy
Tempdrop
Bellabeat

Fertility Tracking Apps Market Research Segmentation:

The fertility tracking apps market encompasses a diverse range of app types, features, user demographics, and regional segments, addressing various reproductive health needs and user preferences.

By Platform

Android
iOS

By Application

Period Tracking
Ovulation Tracking
Menstrual Health Tracking

By End User

Gynaecology Clinics
Homecare Settings

By Region

North America
Latin America
Europe
South Asia & Oceania
East Asia
The Middle East & Africa

Product Code: PMRREP34853

1. Executive Summary

1.1. Global Fertility Tracking Apps Market Snapshot, 2025 and 2032
1.2. Market Opportunity Assessment, 2025-2032, US$ Bn
1.3. Key Market Trends
1.4. Future Market Projections
1.5. Premium Market Insights
1.6. Industry Developments and Key Market Events
1.7. PMR Analysis and Recommendations

2. Market Overview

2.1. Market Scope and Definition
2.2. Market Dynamics
- 2.2.1. Drivers
- 2.2.2. Restraints
- 2.2.3. Opportunity
- 2.2.4. Challenges
- 2.2.5. Key Trends
2.3. Macro-Economic Factors
- 2.3.1. Global Sectorial Outlook
- 2.3.2. Global GDP Growth Outlook
2.4. COVID-19 Impact Analysis
2.5. Forecast Factors - Relevance and Impact

3. Value Added Insights

3.1. Product Adoption Analysis
3.2. Value Chain Analysis
3.3. Key Deals and Mergers
3.4. PESTLE Analysis
3.5. Porter's Five Force Analysis

4. Global Fertility Tracking Apps Market Outlook

4.1. Key Highlights
- 4.1.1. Market Size (US$ Bn) and Y-o-Y Growth
- 4.1.2. Absolute $ Opportunity
4.2. Market Size (US$ Bn) Analysis and Forecast
- 4.2.1. Historical Market Size (US$ Bn) Analysis, 2019-2024
- 4.2.2. Market Size (US$ Bn) Analysis and Forecast, 2025-2032
4.3. Global Fertility Tracking Apps Market Outlook: Platform
- 4.3.1. Introduction / Key Findings
- 4.3.2. Historical Market Size (US$ Bn) Analysis, By Platform, 2019-2024
- 4.3.3. Market Size (US$ Bn) Analysis and Forecast, By Platform, 2025-2032
  - 4.3.3.1. Android
  - 4.3.3.2. iOS
- 4.3.4. Market Attractiveness Analysis: Platform
4.4. Global Fertility Tracking Apps Market Outlook: Application
- 4.4.1. Introduction / Key Findings
- 4.4.2. Historical Market Size (US$ Bn) Analysis, By Application, 2019-2024
- 4.4.3. Market Size (US$ Bn) Analysis and Forecast, By Application, 2025-2032
  - 4.4.3.1. Period Tracking
  - 4.4.3.2. Ovulation Tracking
  - 4.4.3.3. Menstrual Health Tracking
- 4.4.4. Market Attractiveness Analysis: Application
4.5. Global Fertility Tracking Apps Market Outlook: End User
- 4.5.1. Introduction / Key Findings
- 4.5.2. Historical Market Size (US$ Bn) Analysis, By End User, 2019-2024
- 4.5.3. Market Size (US$ Bn) Analysis and Forecast, By End User, 2025-2032
  - 4.5.3.1. Gynaecology Clinics
  - 4.5.3.2. Homecare Settings
- 4.5.4. Market Attractiveness Analysis: End User

5. Global Fertility Tracking Apps Market Outlook: Region

5.1. Key Highlights
5.2. Historical Market Size (US$ Bn) Analysis, By Region, 2019-2024
5.3. Market Size (US$ Bn) Analysis and Forecast, By Region, 2025-2032
- 5.3.1. North America
- 5.3.2. Europe
- 5.3.3. East Asia
- 5.3.4. South Asia and Oceania
- 5.3.5. Latin America
- 5.3.6. Middle East & Africa
5.4. Market Attractiveness Analysis: Region

6. North America Fertility Tracking Apps Market Outlook

6.1. Key Highlights
6.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2024
- 6.2.1. By Country
- 6.2.2. By Platform
- 6.2.3. By Application
- 6.2.4. By End User
6.3. Market Size (US$ Bn) Analysis and Forecast, By Country, 2025-2032
- 6.3.1. U.S.
- 6.3.2. Canada
6.4. Market Size (US$ Bn) Analysis and Forecast, By Platform, 2025-2032
- 6.4.1. Android
- 6.4.2. iOS
6.5. Market Size (US$ Bn) Analysis and Forecast, By Application, 2025-2032
- 6.5.1. Period Tracking
- 6.5.2. Ovulation Tracking
- 6.5.3. Menstrual Health Tracking
6.6. Market Size (US$ Bn) Analysis and Forecast, By End User, 2025-2032
- 6.6.1. Gynaecology Clinics
- 6.6.2. Homecare Settings
6.7. Market Attractiveness Analysis

7. Europe Fertility Tracking Apps Market Outlook

7.1. Key Highlights
7.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2024
- 7.2.1. By Country
- 7.2.2. By Platform
- 7.2.3. By Application
- 7.2.4. By End User
- 7.2.5. By Distribution Channel
7.3. Market Size (US$ Bn) Analysis and Forecast, By Country, 2025-2032
- 7.3.1. Germany
- 7.3.2. France
- 7.3.3. U.K.
- 7.3.4. Italy
- 7.3.5. Spain
- 7.3.6. Russia
- 7.3.7. Rest of Europe
7.4. Market Size (US$ Bn) Analysis and Forecast, By Platform, 2025-2032
- 7.4.1. Android
- 7.4.2. iOS
7.5. Market Size (US$ Bn) Analysis and Forecast, By Application, 2025-2032
- 7.5.1. Period Tracking
- 7.5.2. Ovulation Tracking
- 7.5.3. Menstrual Health Tracking
7.6. Market Size (US$ Bn) Analysis and Forecast, By End User, 2025-2032
- 7.6.1. Gynaecology Clinics
- 7.6.2. Homecare Settings
7.7. Market Attractiveness Analysis

8. East Asia Fertility Tracking Apps Market Outlook

8.1. Key Highlights
8.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2024
- 8.2.1. By Country
- 8.2.2. By Platform
- 8.2.3. By Application
- 8.2.4. By End User
- 8.2.5. By Distribution Channel
8.3. Market Size (US$ Bn) Analysis and Forecast, By Country, 2025-2032
- 8.3.1. China
- 8.3.2. Japan
- 8.3.3. South Korea
8.4. Market Size (US$ Bn) Analysis and Forecast, By Platform, 2025-2032
- 8.4.1. Android
- 8.4.2. iOS
8.5. Market Size (US$ Bn) Analysis and Forecast, By Application, 2025-2032
- 8.5.1. Period Tracking
- 8.5.2. Ovulation Tracking
- 8.5.3. Menstrual Health Tracking
8.6. Market Size (US$ Bn) Analysis and Forecast, By End User, 2025-2032
- 8.6.1. Gynaecology Clinics
- 8.6.2. Homecare Settings
8.7. Market Attractiveness Analysis

9. South Asia & Oceania Fertility Tracking Apps Market Outlook

9.1. Key Highlights
9.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2024
- 9.2.1. By Country
- 9.2.2. By Platform
- 9.2.3. By Application
- 9.2.4. By End User
- 9.2.5. By Distribution Channel
9.3. Market Size (US$ Bn) Analysis and Forecast, By Country, 2025-2032
- 9.3.1. India
- 9.3.2. Southeast Asia
- 9.3.3. ANZ
- 9.3.4. Rest of South Asia & Oceania
9.4. Market Size (US$ Bn) Analysis and Forecast, By Platform, 2025-2032
- 9.4.1. Android
- 9.4.2. iOS
9.5. Market Size (US$ Bn) Analysis and Forecast, By Application, 2025-2032
- 9.5.1. Period Tracking
- 9.5.2. Ovulation Tracking
- 9.5.3. Menstrual Health Tracking
9.6. Market Size (US$ Bn) Analysis and Forecast, By End User, 2025-2032
- 9.6.1. Gynaecology Clinics
- 9.6.2. Homecare Settings
9.7. Market Attractiveness Analysis

10. Latin America Fertility Tracking Apps Market Outlook

10.1. Key Highlights
10.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2024
- 10.2.1. By Country
- 10.2.2. By Platform
- 10.2.3. By Application
- 10.2.4. By End User
- 10.2.5. By Distribution Channel
10.3. Market Size (US$ Bn) Analysis and Forecast, By Country, 2025-2032
- 10.3.1. Brazil
- 10.3.2. Mexico
- 10.3.3. Rest of Latin America
10.4. Market Size (US$ Bn) Analysis and Forecast, By Platform, 2025-2032
- 10.4.1. Android
- 10.4.2. iOS
10.5. Market Size (US$ Bn) Analysis and Forecast, By Application, 2025-2032
- 10.5.1. Period Tracking
- 10.5.2. Ovulation Tracking
- 10.5.3. Menstrual Health Tracking
10.6. Market Size (US$ Bn) Analysis and Forecast, By End User, 2025-2032
- 10.6.1. Gynaecology Clinics
- 10.6.2. Homecare Settings
10.7. Market Attractiveness Analysis

11. Middle East & Africa Fertility Tracking Apps Market Outlook

11.1. Key Highlights
11.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2024
- 11.2.1. By Country
- 11.2.2. By Platform
- 11.2.3. By Application
- 11.2.4. By End User
- 11.2.5. By Distribution Channel
11.3. Market Size (US$ Bn) Analysis and Forecast, By Country, 2025-2032
- 11.3.1. GCC Countries
- 11.3.2. Egypt
- 11.3.3. South Africa
- 11.3.4. Northern Africa
- 11.3.5. Rest of Middle East & Africa
11.4. Market Size (US$ Bn) Analysis and Forecast, By Platform, 2025-2032
- 11.4.1. Android
- 11.4.2. iOS
11.5. Market Size (US$ Bn) Analysis and Forecast, By Application, 2025-2032
- 11.5.1. Period Tracking
- 11.5.2. Ovulation Tracking
- 11.5.3. Menstrual Health Tracking
11.6. Market Size (US$ Bn) Analysis and Forecast, By End User, 2025-2032
- 11.6.1. Gynaecology Clinics
- 11.6.2. Homecare Settings
11.7. Market Attractiveness Analysis

12. Competition Landscape

12.1. Market Share Analysis, 2025
12.2. Market Structure
- 12.2.1. Competition Intensity Mapping By Market
- 12.2.2. Competition Dashboard
12.3. Company Profiles (Details - Overview, Financials, Strategy, Recent Developments)
- 12.3.1. Flo Health Inc.
  - 12.3.1.1. Overview
  - 12.3.1.2. Segments and Products
  - 12.3.1.3. Key Financials
  - 12.3.1.4. Market Developments
  - 12.3.1.5. Market Strategy
- 12.3.2. Glow, Inc.
- 12.3.3. Biowink GmbH
- 12.3.4. Planned Parenthood Federation of America Inc.
- 12.3.5. Ovia Health
- 12.3.6. MagicGirl
- 12.3.7. Joii Ltd.
- 12.3.8. Procter & Gamble
- 12.3.9. Simple Design. Ltd.
- 12.3.10. Cycles
- 12.3.11. Kindara Inc.
- 12.3.12. Inito
- 12.3.13. Ava Science
- 12.3.14. Natural Cycles
- 12.3.15. Fertility Friend
- 12.3.16. Dot Fertility & Period Tracker
- 12.3.17. Premom
- 12.3.18. Daysy
- 12.3.19. Tempdrop
- 12.3.20. Bellabeat

13. Appendix

13.1. Research Methodology
13.2. Research Assumptions
13.3. Acronyms and Abbreviations

Fertility Tracking Apps Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2025 - 2032