U.S. IoT Market by Product Type, Application, and End-Use: Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2025

Description

Persistence Market Research has recently released a comprehensive report on the U.S. market for Internet of Things (IoT). The report offers a thorough assessment of crucial market dynamics, including drivers, trends, opportunities, and challenges, providing detailed insights into the market structure.

Key Insights:

U.S. IoT Market Size (2025E): USD 169.0 Billion
Projected Market Value (2032F): USD 609.2 Billion
U.S. Market Growth Rate (CAGR 2025 to 2032): 20.1%

U.S. IoT Market - Report Scope:

The Internet of Things (IoT) ecosystem in the United States spans a vast network of interconnected devices, sensors, software, and systems that enable real-time data exchange, automation, and intelligent decision-making across industries. From smart homes and connected vehicles to industrial automation and healthcare monitoring, IoT solutions are transforming operational efficiency, customer engagement, and service delivery. The U.S. IoT market caters to a broad range of sectors, including manufacturing, energy, healthcare, transportation, and consumer electronics. Growth is driven by advancements in wireless technologies (e.g., 5G, LPWAN), cloud computing, edge analytics, and artificial intelligence, which together enhance connectivity, scalability, and the performance of IoT systems.

Market Growth Drivers:

The U.S. IoT market is propelled by a strong digital infrastructure, rising demand for smart and connected solutions, and increasing investment from both the public and private sectors. The adoption of Industry 4.0 initiatives in manufacturing, growing smart city projects, and the expansion of telemedicine and remote monitoring services are among the key growth accelerators. The integration of IoT in energy management, logistics, and autonomous vehicles further contributes to market expansion. Additionally, government initiatives to strengthen cybersecurity and data privacy regulations are supporting trust and scalability in IoT adoption across critical industries.

Market Restraints:

Despite its growth potential, the U.S. IoT market faces several challenges, including concerns over data security, interoperability between heterogeneous devices, and high deployment costs. Fragmentation in IoT standards and protocols hinders seamless communication among devices, increasing integration complexity for enterprises. Cybersecurity threats, such as data breaches and DDoS attacks on IoT infrastructure, also present significant risks. Furthermore, regulatory uncertainty and concerns about user privacy act as potential barriers to widespread adoption, particularly in sectors handling sensitive information like healthcare and finance.

Market Opportunities:

The market presents immense opportunities through the expansion of edge computing, AI-enabled IoT analytics, and digital twins technology. Enterprises are increasingly investing in predictive maintenance, real-time asset tracking, and smart infrastructure to reduce operational costs and enhance decision-making. The proliferation of 5G networks in the U.S. is expected to catalyze new applications in AR/VR, autonomous vehicles, and real-time remote control systems. Moreover, the increasing trend of smart consumer devices, such as voice assistants and home automation systems, offers lucrative prospects for device manufacturers and software developers.

Key Questions Answered in the Report:

What are the primary factors driving the growth of the U.S. IoT market across industries?
Which applications and verticals are leading the adoption of IoT solutions in the U.S.?
How are emerging technologies like AI, 5G, and edge computing shaping the IoT landscape?
Who are the key players contributing to the U.S. IoT market, and what strategies are they using to gain competitive advantage?
What are the regulatory, technological, and economic challenges impacting IoT deployment in the U.S.?

Competitive Intelligence and Business Strategy:

These companies invest in partnerships with telecom operators, device manufacturers, and software vendors to create end-to-end IoT ecosystems. Strategic acquisitions, cloud-based platform enhancements, and the deployment of edge computing solutions are key business strategies. Additionally, collaborations with smart city authorities, healthcare providers, and industrial firms are expanding the application footprint of IoT technology across the U.S.

Key Companies Profiled:

IBM
Amazon Web Services, Inc.
Microsoft Azure
Google Cloud
Cisco
Intel
Qualcomm
Siemens
Verizon
Dell

U.S. IoT Market Research Segmentation:

By Solution:

Hardware
- * IoT Sensors
- * IoT Gateways
- * IoT Controllers
- * Others
IoT Platforms/Software
- * Cloud-based
- * On-Premise
Services
- * Professional Services
- * Technology Consulting
- * Integration & Deployment
- * Support & Maintenance

By Organization Size:

Small- & Mid-sized Organizations
Large Organizations

By Industry:

Industrial Automation
Connected Healthcare
Smart Transportation
Smart Retail
Smart Building Automation & Security
Others

Product Code: PMRREP33472

1. Executive Summary

1.1. Global U.S. IoT Market Snapshot 2025 and 2032
1.2. Market Opportunity Assessment, 2025-2032, US$ Bn
1.3. Key Market Trends
1.4. Industry Developments and Key Market Events
1.5. Demand Side and Supply Side Analysis
1.6. PMR Analysis and Recommendations

2. Market Overview

2.1. Market Scope and Definitions
2.2. Value Chain Analysis
2.3. Macro-Economic Factors
- 2.3.1. Global GDP Outlook
- 2.3.2. Global GDP Outlook
- 2.3.3. Global economic Growth Forecast
- 2.3.4. Global Urbanization Growth
- 2.3.5. Other Macro-economic Factors
2.4. Forecast Factors - Relevance and Impact
2.5. COVID-19 Impact Assessment
2.6. PESTLE Analysis
2.7. Porter's Five Forces Analysis
2.8. Geopolitical Tensions: Market Impact
2.9. Regulatory and Technology Landscape

3. Market Dynamics

3.1. Drivers
3.2. Restraints
3.3. Opportunities
3.4. Trends

4. Price Trend Analysis, 2019-2032

4.1. Region-wise Price Analysis
4.2. Price by Segments
4.3. Price Impact Factors

5. Global U.S. IoT Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

5.1. Key Highlights
5.2. Global U.S. IoT Market Outlook: Solution
- 5.2.1. Introduction/Key Findings
- 5.2.2. Historical Market Size (US$ Bn) Analysis by Solution, 2019-2024
- 5.2.3. Current Market Size (US$ Bn) Forecast, by Solution, 2025-2032
  - 5.2.3.1. Hardware
  - 5.2.3.2. IoT Platforms/Software
  - 5.2.3.3. Services
- 5.2.4. Market Attractiveness Analysis: Solution
5.3. Global U.S. IoT Market Outlook: Organization Size
- 5.3.1. Introduction/Key Findings
- 5.3.2. Historical Market Size (US$ Bn) Analysis by Organization Size, 2019-2024
- 5.3.3. Current Market Size (US$ Bn) Forecast, by Organization Size, 2025-2032
  - 5.3.3.1. Small- & Mid-sized Organizations
  - 5.3.3.2. Large Organizations
- 5.3.4. Market Attractiveness Analysis: Organization Size
5.4. Global U.S. IoT Market Outlook: Industry
- 5.4.1. Introduction/Key Findings
- 5.4.2. Historical Market Size (US$ Bn) Analysis by Industry, 2019-2024
- 5.4.3. Current Market Size (US$ Bn) Forecast, by Industry, 2025-2032
  - 5.4.3.1. Industrial Automation
  - 5.4.3.2. Connected Healthcare
  - 5.4.3.3. Smart Transportation
  - 5.4.3.4. Smart Retail
  - 5.4.3.5. Smart Building Automation & Security
  - 5.4.3.6. Others
- 5.4.4. Market Attractiveness Analysis: Industry

6. Global U.S. IoT Market Outlook: Region

6.1. Key Highlights
6.2. Historical Market Size (US$ Bn) Analysis by Region, 2019-2024
6.3. Current Market Size (US$ Bn) Forecast, by Region, 2025-2032
- 6.3.1. North America
- 6.3.2. Europe
- 6.3.3. East Asia
- 6.3.4. South Asia & Oceania
- 6.3.5. Latin America
- 6.3.6. Middle East & Africa
6.4. Market Attractiveness Analysis: Region

7. North America U.S. IoT Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

7.1. Key Highlights
7.2. Pricing Analysis
7.3. North America Market Size (US$ Bn) Forecast, by Country, 2025-2032
- 7.3.1. U.S.
- 7.3.2. Canada
7.4. North America Market Size (US$ Bn) Forecast, by Solution, 2025-2032
- 7.4.1. Hardware
- 7.4.2. IoT Platforms/Software
- 7.4.3. Services
7.5. North America Market Size (US$ Bn) Forecast, by Organization Size, 2025-2032
- 7.5.1. Small- & Mid-sized Organizations
- 7.5.2. Large Organizations
7.6. North America Market Size (US$ Bn) Forecast, by Industry, 2025-2032
- 7.6.1. Industrial Automation
- 7.6.2. Connected Healthcare
- 7.6.3. Smart Transportation
- 7.6.4. Smart Retail
- 7.6.5. Smart Building Automation & Security
- 7.6.6. Others

8. Europe U.S. IoT Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

8.1. Key Highlights
8.2. Pricing Analysis
8.3. Europe Market Size (US$ Bn) Forecast, by Country, 2025-2032
- 8.3.1. Germany
- 8.3.2. Italy
- 8.3.3. France
- 8.3.4. U.K.
- 8.3.5. Spain
- 8.3.6. Russia
- 8.3.7. Rest of Europe
8.4. Europe Market Size (US$ Bn) Forecast, by Solution, 2025-2032
- 8.4.1. Hardware
- 8.4.2. IoT Platforms/Software
- 8.4.3. Services
8.5. Europe Market Size (US$ Bn) Forecast, by Organization Size, 2025-2032
- 8.5.1. Small- & Mid-sized Organizations
- 8.5.2. Large Organizations
8.6. Europe Market Size (US$ Bn) Forecast, by Industry, 2025-2032
- 8.6.1. Industrial Automation
- 8.6.2. Connected Healthcare
- 8.6.3. Smart Transportation
- 8.6.4. Smart Retail
- 8.6.5. Smart Building Automation & Security
- 8.6.6. Others

9. East Asia U.S. IoT Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

9.1. Key Highlights
9.2. Pricing Analysis
9.3. East Asia Market Size (US$ Bn) Forecast, by Country, 2025-2032
- 9.3.1. China
- 9.3.2. Japan
- 9.3.3. South Korea
9.4. East Asia Market Size (US$ Bn) Forecast, by Solution, 2025-2032
- 9.4.1. Hardware
- 9.4.2. IoT Platforms/Software
- 9.4.3. Services
9.5. East Asia Market Size (US$ Bn) Forecast, by Organization Size, 2025-2032
- 9.5.1. Small- & Mid-sized Organizations
- 9.5.2. Large Organizations
9.6. East Asia Market Size (US$ Bn) Forecast, by Industry, 2025-2032
- 9.6.1. Industrial Automation
- 9.6.2. Connected Healthcare
- 9.6.3. Smart Transportation
- 9.6.4. Smart Retail
- 9.6.5. Smart Building Automation & Security
- 9.6.6. Others

10. South Asia & Oceania U.S. IoT Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

10.1. Key Highlights
10.2. Pricing Analysis
10.3. South Asia & Oceania Market Size (US$ Bn) Forecast, by Country, 2025-2032
- 10.3.1. India
- 10.3.2. Southeast Asia
- 10.3.3. ANZ
- 10.3.4. Rest of SAO
10.4. South Asia & Oceania Market Size (US$ Bn) Forecast, by Solution, 2025-2032
- 10.4.1. Hardware
- 10.4.2. IoT Platforms/Software
- 10.4.3. Services
10.5. South Asia & Oceania Market Size (US$ Bn) Forecast, by Organization Size, 2025-2032
- 10.5.1. Small- & Mid-sized Organizations
- 10.5.2. Large Organizations
10.6. South Asia & Oceania Market Size (US$ Bn) Forecast, by Industry, 2025-2032
- 10.6.1. Industrial Automation
- 10.6.2. Connected Healthcare
- 10.6.3. Smart Transportation
- 10.6.4. Smart Retail
- 10.6.5. Smart Building Automation & Security
- 10.6.6. Others

11. Latin America U.S. IoT Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

11.1. Key Highlights
11.2. Pricing Analysis
11.3. Latin America Market Size (US$ Bn) Forecast, by Country, 2025-2032
- 11.3.1. Brazil
- 11.3.2. Mexico
- 11.3.3. Rest of LATAM
11.4. Latin America Market Size (US$ Bn) Forecast, by Solution, 2025-2032
- 11.4.1. Hardware
- 11.4.2. IoT Platforms/Software
- 11.4.3. Services
11.5. Latin America Market Size (US$ Bn) Forecast, by Organization Size, 2025-2032
- 11.5.1. Small- & Mid-sized Organizations
- 11.5.2. Large Organizations
11.6. Latin America Market Size (US$ Bn) Forecast, by Industry, 2025-2032
- 11.6.1. Industrial Automation
- 11.6.2. Connected Healthcare
- 11.6.3. Smart Transportation
- 11.6.4. Smart Retail
- 11.6.5. Smart Building Automation & Security
- 11.6.6. Others

12. Middle East & Africa U.S. IoT Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

12.1. Key Highlights
12.2. Pricing Analysis
12.3. Middle East & Africa Market Size (US$ Bn) Forecast, by Country, 2025-2032
- 12.3.1. GCC Countries
- 12.3.2. South Africa
- 12.3.3. Northern Africa
- 12.3.4. Rest of MEA
12.4. Middle East & Africa Market Size (US$ Bn) Forecast, by Solution, 2025-2032
- 12.4.1. Hardware
- 12.4.2. IoT Platforms/Software
- 12.4.3. Services
12.5. Middle East & Africa Market Size (US$ Bn) Forecast, by Organization Size, 2025-2032
- 12.5.1. Small- & Mid-sized Organizations
- 12.5.2. Large Organizations
12.6. Middle East & Africa Market Size (US$ Bn) Forecast, by Industry, 2025-2032
- 12.6.1. Industrial Automation
- 12.6.2. Connected Healthcare
- 12.6.3. Smart Transportation
- 12.6.4. Smart Retail
- 12.6.5. Smart Building Automation & Security
- 12.6.6. Others

13. Competition Landscape

13.1. Market Share Analysis, 2025
13.2. Market Structure
- 13.2.1. Competition Intensity Mapping
- 13.2.2. Competition Dashboard
13.3. Company Profiles
- 13.3.1. IBM
  - 13.3.1.1. Company Overview
  - 13.3.1.2. Product Portfolio/Offerings
  - 13.3.1.3. Key Financials
  - 13.3.1.4. SWOT Analysis
  - 13.3.1.5. Company Strategy and Key Developments
- 13.3.2. Amazon Web Services, Inc.
- 13.3.3. Microsoft Azure
- 13.3.4. Google Cloud
- 13.3.5. Cisco
- 13.3.6. Intel
- 13.3.7. Qualcomm
- 13.3.8. Siemens
- 13.3.9. Verizon
- 13.3.10. Dell

14. Appendix

14.1. Research Methodology
14.2. Research Assumptions
14.3. Acronyms and Abbreviations

U.S. IoT Market by Product Type, Application, and End-Use: Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2025 - 2032