Bubble Tea Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2025

Description

Persistence Market Research has recently released a comprehensive report on the global Bubble Tea Market, providing an in-depth analysis of key market dynamics, including driving forces, emerging trends, opportunities, and challenges. This report offers a detailed understanding of the market landscape, helping stakeholders make well-informed decisions.

Key Insights:

Bubble Tea Market Size (2025E): US$ 3,130.6 Mn
Projected Market Value (2032F): US$ 5,261.8 Mn
Global Market Growth Rate (CAGR 2025 to 2032): 7.7%

Bubble Tea Market - Report Scope:

The Bubble Tea market encompasses a wide range of tea-based beverages infused with chewy tapioca pearls and other toppings. Originating from Taiwan, bubble tea has gained worldwide popularity, driven by increasing consumer interest in unique and customizable beverages. The market is expanding due to rising demand for flavored teas, innovative toppings, and a growing cafe culture. Additionally, the availability of ready-to-drink bubble tea and instant bubble tea mix kits has further fueled market growth.

Market Growth Drivers:

The global Bubble Tea market is experiencing significant growth due to several key factors, including increasing consumer preference for non-alcoholic, innovative, and refreshing beverages. The rising trend of social media-driven food and beverage consumption has further boosted bubble tea's popularity. Additionally, the growing number of specialty tea shops and cafe chains worldwide has expanded market reach. The introduction of healthier ingredients, such as organic teas, plant-based milk options, and reduced-sugar alternatives, is attracting a wider consumer base.

Market Restraints:

Despite its strong growth, the Bubble Tea market faces challenges, including concerns over high sugar content, which may deter health-conscious consumers. Additionally, fluctuations in raw material prices, such as tea leaves, tapioca pearls, and fruit syrups, can impact profitability for manufacturers. The market is also subject to regional variations in consumer preferences, requiring companies to adapt flavors and formulations accordingly. Moreover, maintaining quality and consistency across different locations remains a key challenge for expanding bubble tea brands.

Market Opportunities:

The Bubble Tea market presents significant opportunities driven by evolving consumer preferences and product innovations. The increasing demand for plant-based and organic bubble tea options offers a lucrative growth avenue. Expanding distribution channels, including online retail, specialty stores, and supermarket chains, can enhance market penetration. Additionally, partnerships with food service providers and restaurant chains can further increase accessibility. Technological advancements in automated bubble tea preparation and digital ordering platforms are expected to improve operational efficiency and customer experience.

Key Questions Answered in the Report:

What are the key factors driving global growth in the Bubble Tea market?
Which regions and market segments are witnessing the highest demand for bubble tea?
How are product innovations and ingredient advancements shaping the competitive landscape?
Who are the major players in the Bubble Tea market, and what strategies are they implementing to stay ahead?
What are the emerging trends and future prospects in the global Bubble Tea market?

Competitive Intelligence and Business Strategy:

Leading companies in the global Bubble Tea market, such as Bobble Bobble, Gong Cha USA, and Chatime, are focusing on product diversification, store expansions, and strategic collaborations to strengthen their market positions. These brands are investing in premium ingredient sourcing, innovative flavors, and automated preparation methods to enhance customer experience. Additionally, digital marketing campaigns and influencer collaborations are playing a vital role in expanding brand reach. Sustainability initiatives, including eco-friendly packaging and organic ingredient sourcing, are gaining traction among market leaders.

Key Companies Profiled:

Bobble Bobble
Yen Chuan International Co., Ltd
Gong Cha USA
Empire Eagle Food Co., Ltd.
Quickly Corporation
Boba Guys, Inc.
Chatime
8tea5
Kung Fu Tea
Ten Ren Tea, Inc.
Tapioca Express, Inc.

Bubble Tea Industry Survey by Category:

By Base Ingredient:

Black Tea
Green Tea
Oolong Tea
White Tea

By Flavor:

Unflavored Bubble Tea
Flavored Bubble Tea

By Format:

Ready-to-Drink Bubble Tea
Instant Bubble Tea Mix Kits

By Topping:

Tapioca Pearls
Popping Boba
Jellies
Others

By Distribution Channel:

Business to Business Sales of Bubble Tea
Business to Consumer Sales of Bubble Tea

By Region:

North America
Latin America
Europe
South Asia and Pacific
East Asia
The Middle East and Africa

Product Code: PMRREP31358

1. Executive Summary

1.1. Global Bubble Tea Market Snapshot, 2025 and 2032
1.2. Market Opportunity Assessment, 2025-2032, US$ Mn
1.3. Key Market Trends
1.4. Future Market Projections
1.5. Premium Market Insights
1.6. Industry Developments and Key Market Events
1.7. PMR Analysis and Recommendations

2. Market Overview

2.1. Market Scope and Definition
2.2. Market Dynamics
- 2.2.1. Drivers
- 2.2.2. Restraints
- 2.2.3. Opportunity
- 2.2.4. Challenges
- 2.2.5. Key Trends
2.3. Macro-Economic Factors
- 2.3.1. Global Sectorial Outlook
- 2.3.2. Global GDP Growth Outlook
2.4. COVID-19 Impact Analysis
2.5. Forecast Factors - Relevance and Impact

3. Value Added Insights

3.1. Product Adoption Analysis
3.2. Regulatory Landscape
3.3. Value Chain Analysis
3.4. Key Deals and Mergers
3.5. PESTLE Analysis
3.6. Porter's Five Force Analysis

4. Price Trend Analysis, 2019-2032

4.1. Key Highlights
4.2. Key Factors Impacting Product Prices
4.3. Pricing Analysis, By Type
4.4. Regional Prices and Product Preferences

5. Global Bubble Tea Market Outlook:

5.1. Key Highlights
- 5.1.1. Market Volume (Units) Projections
- 5.1.2. Market Size (US$ Mn) and Y-o-Y Growth
- 5.1.3. Absolute $ Opportunity
5.2. Market Size (US$ Mn) Analysis and Forecast
- 5.2.1. Historical Market Size (US$ Mn) Analysis, 2019-2024
- 5.2.2. Current Market Size (US$ Mn) Analysis and Forecast, 2025-2032
5.3. Global Bubble Tea Market Outlook: Type
- 5.3.1. Introduction / Key Findings
- 5.3.2. Historical Market Size (US$ Mn) and Volume (Units) Analysis, By Type, 2019-2024
- 5.3.3. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By Type, 2025-2032
  - 5.3.3.1. Black Tea-based Bubble Tea
  - 5.3.3.2. Green Tea-based Bubble Tea
  - 5.3.3.3. Oolong Tea-based Bubble Tea
  - 5.3.3.4. White Tea-based Bubble Tea
  - 5.3.3.5. Others
- 5.3.4. Market Attractiveness Analysis: Type
5.4. Global Bubble Tea Market Outlook: Flavor
- 5.4.1. Introduction / Key Findings
- 5.4.2. Historical Market Size (US$ Mn) Analysis, By Flavor, 2019-2024
- 5.4.3. Current Market Size (US$ Mn) Analysis and Forecast, By Flavor, 2025-2032
  - 5.4.3.1. Classic Milk Tea
  - 5.4.3.2. Taro
  - 5.4.3.3. Matcha
  - 5.4.3.4. Honeydew
  - 5.4.3.5. Mango
  - 5.4.3.6. Strawberry
  - 5.4.3.7. Chocolate
  - 5.4.3.8. Coffee
  - 5.4.3.9. Others
- 5.4.4. Market Attractiveness Analysis: Flavor
5.5. Global Bubble Tea Market Outlook: Distribution Channel
- 5.5.1. Introduction / Key Findings
- 5.5.2. Historical Market Size (US$ Mn) Analysis, By Distribution Channel, 2019-2024
- 5.5.3. Current Market Size (US$ Mn) Analysis and Forecast, By Distribution Channel, 2025-2032
  - 5.5.3.1. Business-to-Business Sales of Bubble Tea
  - 5.5.3.2. Business-to-Consumer Sales of Bubble Tea
    - 5.5.3.2.1. Hypermarkets/Supermarkets
    - 5.5.3.2.2. Convenience Stores
    - 5.5.3.2.3. Online Retail
- 5.5.4. Market Attractiveness Analysis: Distribution Channel

6. Global Bubble Tea Market Outlook: Region

6.1. Key Highlights
6.2. Historical Market Size (US$ Mn) and Volume (Units) Analysis, By Region, 2019-2024
6.3. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By Region, 2025-2032
- 6.3.1. North America
- 6.3.2. Europe
- 6.3.3. East Asia
- 6.3.4. South Asia and Oceania
- 6.3.5. Latin America
- 6.3.6. Middle East & Africa
6.4. Market Attractiveness Analysis: Region

7. North America Bubble Tea Market Outlook:

7.1. Key Highlights
7.2. Historical Market Size (US$ Mn) and Volume (Units) Analysis, By Market, 2019-2024
- 7.2.1. By Country
- 7.2.2. By Type
- 7.2.3. By Flavor
- 7.2.4. By Distribution Channel
7.3. Current Market Size (US$ Mn) Analysis and Forecast, By Country, 2025-2032
- 7.3.1. U.S.
- 7.3.2. Canada
7.4. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By Type, 2025-2032
- 7.4.1. Black Tea-based Bubble Tea
- 7.4.2. Green Tea-based Bubble Tea
- 7.4.3. Oolong Tea-based Bubble Tea
- 7.4.4. White Tea-based Bubble Tea
- 7.4.5. Others
7.5. Current Market Size (US$ Mn) Analysis and Forecast, By Flavor, 2025-2032
- 7.5.1. Classic Milk Tea
- 7.5.2. Taro
- 7.5.3. Matcha
- 7.5.4. Honeydew
- 7.5.5. Mango
- 7.5.6. Strawberry
- 7.5.7. Chocolate
- 7.5.8. Coffee
- 7.5.9. Others
7.6. Current Market Size (US$ Mn) Analysis and Forecast, By Distribution Channel, 2025-2032
- 7.6.1. Business-to-Business Sales of Bubble Tea
- 7.6.2. Business-to-Consumer Sales of Bubble Tea
  - 7.6.2.1. Hypermarkets/Supermarkets
  - 7.6.2.2. Convenience Stores
  - 7.6.2.3. Online Retail
7.7. Market Attractiveness Analysis

8. Europe Bubble Tea Market Outlook:

8.1. Key Highlights
8.2. Historical Market Size (US$ Mn) and Volume (Units) Analysis, By Market, 2019-2024
- 8.2.1. By Country
- 8.2.2. By Type
- 8.2.3. By Flavor
- 8.2.4. By Distribution Channel
8.3. Current Market Size (US$ Mn) Analysis and Forecast, By Country, 2025-2032
- 8.3.1. Germany
- 8.3.2. France
- 8.3.3. U.K.
- 8.3.4. Italy
- 8.3.5. Spain
- 8.3.6. Russia
- 8.3.7. Turkey
- 8.3.8. Rest of Europe
8.4. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By Type, 2025-2032
- 8.4.1. Black Tea-based Bubble Tea
- 8.4.2. Green Tea-based Bubble Tea
- 8.4.3. Oolong Tea-based Bubble Tea
- 8.4.4. White Tea-based Bubble Tea
- 8.4.5. Others
8.5. Current Market Size (US$ Mn) Analysis and Forecast, By Flavor, 2025-2032
- 8.5.1. Classic Milk Tea
- 8.5.2. Taro
- 8.5.3. Matcha
- 8.5.4. Honeydew
- 8.5.5. Mango
- 8.5.6. Strawberry
- 8.5.7. Chocolate
- 8.5.8. Coffee
- 8.5.9. Others
8.6. Current Market Size (US$ Mn) Analysis and Forecast, By Distribution Channel, 2025-2032
- 8.6.1. Business-to-Business Sales of Bubble Tea
- 8.6.2. Business-to-Consumer Sales of Bubble Tea
  - 8.6.2.1. Hypermarkets/Supermarkets
  - 8.6.2.2. Convenience Stores
  - 8.6.2.3. Online Retail
8.7. Market Attractiveness Analysis

9. East Asia Bubble Tea Market Outlook:

9.1. Key Highlights
9.2. Historical Market Size (US$ Mn) and Volume (Units) Analysis, By Market, 2019-2024
- 9.2.1. By Country
- 9.2.2. By Type
- 9.2.3. By Flavor
- 9.2.4. By Distribution Channel
9.3. Current Market Size (US$ Mn) Analysis and Forecast, By Country, 2025-2032
- 9.3.1. China
- 9.3.2. Japan
- 9.3.3. South Korea
9.4. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By Type, 2025-2032
- 9.4.1. Black Tea-based Bubble Tea
- 9.4.2. Green Tea-based Bubble Tea
- 9.4.3. Oolong Tea-based Bubble Tea
- 9.4.4. White Tea-based Bubble Tea
- 9.4.5. Others
9.5. Current Market Size (US$ Mn) Analysis and Forecast, By Flavor, 2025-2032
- 9.5.1. Classic Milk Tea
- 9.5.2. Taro
- 9.5.3. Matcha
- 9.5.4. Honeydew
- 9.5.5. Mango
- 9.5.6. Strawberry
- 9.5.7. Chocolate
- 9.5.8. Coffee
- 9.5.9. Others
9.6. Current Market Size (US$ Mn) Analysis and Forecast, By Distribution Channel, 2025-2032
- 9.6.1. Business-to-Business Sales of Bubble Tea
- 9.6.2. Business-to-Consumer Sales of Bubble Tea
  - 9.6.2.1. Hypermarkets/Supermarkets
  - 9.6.2.2. Convenience Stores
  - 9.6.2.3. Online Retail
9.7. Market Attractiveness Analysis

10. South Asia & Oceania Bubble Tea Market Outlook:

10.1. Key Highlights
10.2. Historical Market Size (US$ Mn) and Volume (Units) Analysis, By Market, 2019-2024
- 10.2.1. By Country
- 10.2.2. By Type
- 10.2.3. By Flavor
- 10.2.4. By Distribution Channel
10.3. Current Market Size (US$ Mn) Analysis and Forecast, By Country, 2025-2032
- 10.3.1. India
- 10.3.2. Southeast Asia
- 10.3.3. ANZ
- 10.3.4. Rest of South Asia & Oceania
10.4. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By Type, 2025-2032
- 10.4.1. Black Tea-based Bubble Tea
- 10.4.2. Green Tea-based Bubble Tea
- 10.4.3. Oolong Tea-based Bubble Tea
- 10.4.4. White Tea-based Bubble Tea
- 10.4.5. Others
10.5. Current Market Size (US$ Mn) Analysis and Forecast, By Flavor, 2025-2032
- 10.5.1. Classic Milk Tea
- 10.5.2. Taro
- 10.5.3. Matcha
- 10.5.4. Honeydew
- 10.5.5. Mango
- 10.5.6. Strawberry
- 10.5.7. Chocolate
- 10.5.8. Coffee
- 10.5.9. Others
10.6. Current Market Size (US$ Mn) Analysis and Forecast, By Distribution Channel, 2025-2032
- 10.6.1. Business-to-Business Sales of Bubble Tea
- 10.6.2. Business-to-Consumer Sales of Bubble Tea
  - 10.6.2.1. Hypermarkets/Supermarkets
  - 10.6.2.2. Convenience Stores
  - 10.6.2.3. Online Retail
10.7. Market Attractiveness Analysis

11. Latin America Bubble Tea Market Outlook:

11.1. Key Highlights
11.2. Historical Market Size (US$ Mn) and Volume (Units) Analysis, By Market, 2019-2024
- 11.2.1. By Country
- 11.2.2. By Type
- 11.2.3. By Flavor
- 11.2.4. By Distribution Channel
11.3. Current Market Size (US$ Mn) Analysis and Forecast, By Country, 2025-2032
- 11.3.1. Brazil
- 11.3.2. Mexico
- 11.3.3. Rest of Latin America
11.4. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By Type, 2025-2032
- 11.4.1. Black Tea-based Bubble Tea
- 11.4.2. Green Tea-based Bubble Tea
- 11.4.3. Oolong Tea-based Bubble Tea
- 11.4.4. White Tea-based Bubble Tea
- 11.4.5. Others
11.5. Current Market Size (US$ Mn) Analysis and Forecast, By Flavor, 2025-2032
- 11.5.1. Classic Milk Tea
- 11.5.2. Taro
- 11.5.3. Matcha
- 11.5.4. Honeydew
- 11.5.5. Mango
- 11.5.6. Strawberry
- 11.5.7. Chocolate
- 11.5.8. Coffee
- 11.5.9. Others
11.6. Current Market Size (US$ Mn) Analysis and Forecast, By Distribution Channel, 2025-2032
- 11.6.1. Business-to-Business Sales of Bubble Tea
- 11.6.2. Business-to-Consumer Sales of Bubble Tea
  - 11.6.2.1. Hypermarkets/Supermarkets
  - 11.6.2.2. Convenience Stores
  - 11.6.2.3. Online Retail
11.7. Market Attractiveness Analysis

12. Middle East & Africa Bubble Tea Market Outlook:

12.1. Key Highlights
12.2. Historical Market Size (US$ Mn) and Volume (Units) Analysis, By Market, 2019-2024
- 12.2.1. By Country
- 12.2.2. By Type
- 12.2.3. By Flavor
- 12.2.4. By Distribution Channel
12.3. Current Market Size (US$ Mn) Analysis and Forecast, By Country, 2025-2032
- 12.3.1. GCC Countries
- 12.3.2. Egypt
- 12.3.3. South Africa
- 12.3.4. Northern Africa
- 12.3.5. Rest of Middle East & Africa
12.4. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By Type, 2025-2032
- 12.4.1. Black Tea-based Bubble Tea
- 12.4.2. Green Tea-based Bubble Tea
- 12.4.3. Oolong Tea-based Bubble Tea
- 12.4.4. White Tea-based Bubble Tea
- 12.4.5. Others
12.5. Current Market Size (US$ Mn) Analysis and Forecast, By Flavor, 2025-2032
- 12.5.1. Classic Milk Tea
- 12.5.2. Taro
- 12.5.3. Matcha
- 12.5.4. Honeydew
- 12.5.5. Mango
- 12.5.6. Strawberry
- 12.5.7. Chocolate
- 12.5.8. Coffee
- 12.5.9. Others
12.6. Current Market Size (US$ Mn) Analysis and Forecast, By Distribution Channel, 2025-2032
- 12.6.1. Business-to-Business Sales of Bubble Tea
- 12.6.2. Business-to-Consumer Sales of Bubble Tea
  - 12.6.2.1. Hypermarkets/Supermarkets
  - 12.6.2.2. Convenience Stores
  - 12.6.2.3. Online Retail
12.7. Market Attractiveness Analysis

13. Competition Landscape

13.1. Market Share Analysis, 2025
13.2. Market Structure
- 13.2.1. Competition Intensity Mapping By Market
- 13.2.2. Competition Dashboard
13.3. Company Profiles (Details - Overview, Financials, Strategy, Recent Developments)
- 13.3.1. Bobble Bobble
  - 13.3.1.1. Overview
  - 13.3.1.2. Segments and Product Types
  - 13.3.1.3. Key Financials
  - 13.3.1.4. Market Developments
  - 13.3.1.5. Market Strategy
- 13.3.2. Yen Chuan International Co., Ltd
- 13.3.3. Gong Cha USA
- 13.3.4. Empire Eagle Food Co., Ltd.
- 13.3.5. Quickly Corporation
- 13.3.6. Boba Guys, Inc.
- 13.3.7. Chatime
- 13.3.8. 8tea5
- 13.3.9. Kung Fu Tea
- 13.3.10. Ten Ren Tea, Inc.
- 13.3.11. Tapioca Express, Inc.
- 13.3.12. Boise Boba
- 13.3.13. Woop Bubble Tea
- 13.3.14. Coco Tea
- 13.3.15. Sharetea
- 13.3.16. BobaTea Factory
- 13.3.17. Possmei international Co., Ltd
- 13.3.18. Bubble Tea House Company
- 13.3.19. The Inspire Food Company
- 13.3.20. TACHUNGHO
- 13.3.21. Myprotein
- 13.3.22. Others

14. Appendix

14.1. Research Methodology
14.2. Research Assumptions
14.3. Acronyms and Abbreviations

Bubble Tea Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2025 - 2032