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PUBLISHER: Persistence Market Research | PRODUCT CODE: 1905089

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PUBLISHER: Persistence Market Research | PRODUCT CODE: 1905089

Life Jacket Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2025-2032

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Persistence Market Research has recently released a comprehensive report on the worldwide Life Jacket Market. The report offers a thorough assessment of crucial market dynamics, including drivers, trends, opportunities, and challenges, providing detailed insights into the market structure. This research publication presents exclusive data and statistics outlining the anticipated growth trajectory of the global life jacket market from 2025 to 2032.

Key Insights:

  • Life Jacket Market Size (2025E): USD 1,805.20 Million
  • Life Jacket Projected Market Value (2032F): USD 2,750.40 Million
  • Life Jacket Growth Rate (CAGR 2025 to 2032): 6.2%

Life Jacket Market - Report Scope:

Life jackets are essential personal flotation devices designed to enhance safety and prevent drowning during water-based activities. They are widely used across recreational boating, commercial shipping, fishing, water sports, military operations, and emergency rescue services. Life jackets are manufactured using buoyant materials and are available in various designs, including inflatable, foam-based, and hybrid models, to meet different safety standards and user requirements. The life jacket market caters to individual consumers, maritime professionals, defense organizations, and rescue agencies. Market growth is driven by increasing participation in water sports and recreational boating, rising awareness regarding water safety regulations, and strict enforcement of maritime safety norms by regulatory authorities worldwide.

Market Growth Drivers:

The global life jacket market is propelled by several key factors, including the growing emphasis on water safety and the rising number of recreational boating and adventure tourism activities. Increasing incidences of water-related accidents have heightened awareness among consumers and authorities regarding the importance of personal flotation devices, thereby boosting demand. Additionally, stringent government regulations mandating the use of certified life jackets in commercial and recreational marine activities significantly contribute to market growth. Technological advancements, such as lightweight materials, ergonomic designs, and automatic inflatable life jackets, improve comfort and usability, encouraging higher adoption rates across both professional and recreational segments.

Market Restraints:

Despite favorable growth prospects, the life jacket market faces certain challenges, including price sensitivity among consumers and limited awareness in developing regions. High-quality and technologically advanced life jackets often come at a premium cost, which may restrict adoption in price-conscious markets. Furthermore, the presence of counterfeit or non-certified products poses safety risks and undermines consumer trust. Addressing these issues requires stricter enforcement of quality standards, consumer education initiatives, and efforts by manufacturers to offer affordable yet compliant safety solutions.

Market Opportunities:

The life jacket market presents significant growth opportunities driven by innovation, expanding marine tourism, and increasing investments in water safety infrastructure. The integration of smart technologies, such as GPS-enabled life jackets, automatic inflation systems, and wearable safety sensors, is expected to create new avenues for market expansion. Additionally, rising defense and coast guard expenditures, along with growing demand for customized and application-specific life jackets, offer lucrative opportunities for manufacturers. Strategic collaborations, product innovation, and expansion into emerging markets are key to capitalizing on these growth prospects.

Key Questions Answered in the Report:

  • What are the primary factors driving the growth of the life jacket market globally?
  • Which product types and applications are driving adoption across recreational, commercial, and defense sectors?
  • How are technological advancements influencing product development and competition in the life jacket market?
  • Who are the key players in the life jacket market, and what strategies are they adopting to strengthen their market presence?
  • What are the emerging trends and future growth prospects in the global life jacket market?

Competitive Intelligence and Business Strategy:

Leading players in the global life jacket market focus on product innovation, compliance with international safety standards, and strategic partnerships to gain a competitive advantage. Companies invest in research and development to introduce lightweight, durable, and user-friendly life jackets tailored to specific applications such as offshore operations, water sports, and emergency rescue. Collaborations with maritime authorities, defense organizations, and sports associations support market penetration and brand credibility. Emphasis on quality assurance, certification, and sustainability further strengthens competitive positioning in the evolving life jacket market.

Key Companies Profiled: Johnson Outdoors Inc.;

  • Jarden Corp
  • Stormy Lifejackets Pty Ltd.
  • Mustang Survival Corp.
  • Johnson Outdoors Inc.
  • Kent Sporting Goods Company Inc.
  • Hansen Protection AS
  • Safety and Survival Systems International Ltd.
  • Viking Life-Saving Equipment A/S
  • Survitec Group Limited
  • Bernhardt Apparatebau GmbH
  • H3O Water Sports
  • Marine Safety Supplies Ltd.
  • Newell Brands Inc.
  • SeaSafe Systems Ltd
  • Others (As per Request)

Life Jacket Market Research Segmentation:

By Product Type:

  • Inherently Buoyant
  • Inflatable
  • Hybrid

By Material:

  • Nylon
  • Polyester
  • Others

By Consumer Orientation:

  • Adults
  • Kids

By End Use:

  • Boating/ Sailing
  • Water Sports
  • Safety Operations & Military
  • Others

By Sales Channel:

  • Hypermarkets/ Supermarkets
  • Departmental Stores
  • Specialty Stores
  • Online Retailers
  • Other Sales Channels

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East Africa
Product Code: PMRREP33289

Table of Contents

1. Executive Summary

  • 1.1. Global Market Overview
  • 1.2. Summary of Key Statistics
  • 1.3. Summary of Key Findings
  • 1.4. Product Evolution Analysis
  • 1.5. PMR Analysis and Recommendations

2. Market Overview

  • 2.1. Market Coverage/Taxonomy
  • 2.2. Market Definition/Scope/Limitations

3. Key Market Trends

  • 3.1. Key Trends Impacting the Market
    • 3.1.1. Rise in water activities throughout the
    • 3.1.2. Use of Life Jackets by Maritime Workers to Maintain Growth Trajectory of Overall Market Sales
    • 3.1.3. New Brands Entering the Market
    • 3.1.4. Increasing Population of Recreational Boaters to Uplift the Demand for Life Jackets
    • 3.1.5. Online market places are and use by urban population leading to rise in sales
  • 3.2. Product Innovation Trends
  • 3.3. Future Prospects of the Life Jacket Industry
    • 3.3.1. Factors Fuelling the Growth
    • 3.3.2. Influx of Brands
    • 3.3.3. Innovative Distribution and Marketing Strategies

4. Global Life Jacket Market Demand Analysis 2019-2024 and Forecast, 2025-2032

  • 4.1. Historical Market Volume ('000 Units) Analysis, 2019-2024
  • 4.2. Current and Future Market Volume ('000 Units) Projections, 2025-2032
  • 4.3. Y-o-Y Growth Trend Analysis

5. Global Life Jacket Market - Pricing Analysis

  • 5.1. Pricing Analysis By Product Type
  • 5.2. Global Average Pricing Analysis Benchmark

6. Global Life Jacket Market Demand (in Value or Packaging Format in US$ Mn) Analysis 2019-2024 and Forecast, 2025-2032

  • 6.1. Historical Market Value (US$ Mn) Analysis, 2019-2024
  • 6.2. Current and Future Market Value (US$ Mn) Projections, 2025-2032
    • 6.2.1. Y-o-Y Growth Trend Analysis
    • 6.2.2. Absolute $ Opportunity Analysis

7. Market Background

  • 7.1. Macro-Economic Factors
    • 7.1.1. GDP Growth Outlook
    • 7.1.2. Consumer Spending Outlook
    • 7.1.3. GDP Growth Rate Analysis
    • 7.1.4. Internet Penetration Rate Outlook
    • 7.1.5. Income Group Population Overview
    • 7.1.6. Per Capita Disposable Income
  • 7.2. Forecast Factors - Relevance & Impact
    • 7.2.1. Top Companies Historical Growth
    • 7.2.2. Increasing number of Students across the world.
    • 7.2.3. Urbanization Growth Outlook
    • 7.2.4. Others
  • 7.3. PESTLE Analysis of Global Life Jacket Market
  • 7.4. Investment Feasibility Matrix of Life Jacket Market
  • 7.5. Porter's Five Forces Analysis of Global Life Jacket Market
  • 7.6. Market Dynamics
    • 7.6.1. Drivers
    • 7.6.2. Restraints
    • 7.6.3. Opportunity Analysis

8. Global Life Jacket Market Analysis 2019-2024 and Forecast 2025-2032, By Product Type

  • 8.1. Introduction / Key Findings
  • 8.2. Historical Market Size (US$ Mn) Analysis By Product Type, 2019-2024
  • 8.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Product Type, 2025-2032
    • 8.3.1. Inherently Buoyant
    • 8.3.2. Inflatable
    • 8.3.3. Hybrid
  • 8.4. Market Attractiveness Analysis By Product Type

9. Global Life Jacket Market Analysis 2019-2024 and Forecast 2025-2032, by Material

  • 9.1. Introduction / Key Findings
  • 9.2. Historical Market Size (US$ Mn) and Volume Analysis By Material, 2017 - 2022
  • 9.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast By Material, 2025-2032
    • 9.3.1. Nylon
    • 9.3.2. Polyester
    • 9.3.3. Others
  • 9.4. Market Attractiveness Analysis By Material

10. Global Life Jacket Market Analysis 2019-2024 and Forecast 2025-2032, by Consumer Orientation

  • 10.1. Introduction / Key Findings
  • 10.2. Historical Market Size (US$ Mn) and Volume Analysis By Consumer Orientation, 2017 - 2022
  • 10.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast By Consumer Orientation, 2025-2032
    • 10.3.1. Adults
    • 10.3.2. Kids
  • 10.4. Market Attractiveness Analysis By Consumer Orientation

11. Global Life Jacket Market Analysis 2019-2024 and Forecast 2025-2032, by End Use

  • 11.1. Introduction / Key Findings
  • 11.2. Historical Market Size (US$ Mn) and Volume Analysis By End Use, 2017 - 2022
  • 11.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast By End Use, 2023 - 2033
    • 11.3.1. Boating/ Sailing
    • 11.3.2. Water Sports
    • 11.3.3. Safety Operations & Military
    • 11.3.4. Others
  • 11.4. Market Attractiveness Analysis By End Use

12. Global Life Jacket Market Analysis 2019-2024 and Forecast 2025-2032, by Sales Channel

  • 12.1. Introduction / Key Findings
  • 12.2. Historical Market Size (US$ Mn) and Volume Analysis By Sales Channel, 2017 - 2022
  • 12.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast By Sales Channel, 2023 - 2033
    • 12.3.1. Hypermarkets/ Supermarkets
    • 12.3.2. Departmental Stores
    • 12.3.3. Specialty Stores
    • 12.3.4. Online Retailers
    • 12.3.5. Other Sales Channel
  • 12.4. Market Attractiveness Analysis By Sales Channel

13. Global Life Jacket Market Analysis 2019-2024 and Forecast 2025-2032, by Region

  • 13.1. Introduction
  • 13.2. Historical Market Size (US$ Mn) and Volume ('000 Units) Analysis by Region, 2017 - 2022
  • 13.3. Current Market Size (US$ Mn) and Volume ('000 Units) Analysis and Forecast by Region, 2025-2032
    • 13.3.1. North America
    • 13.3.2. Latin America
    • 13.3.3. Europe
    • 13.3.4. East Asia
    • 13.3.5. South Asia
    • 13.3.6. Oceania
    • 13.3.7. Middle East and Africa (MEA)
  • 13.4. Market Attractiveness Analysis by Region

14. North America Life Jacket Market Analysis 2019-2024 and Forecast 2025-2032

  • 14.1. Introduction
  • 14.2. Pricing Analysis
  • 14.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2017 - 2022
  • 14.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2025-2032
    • 14.4.1. By Country
      • 14.4.1.1. U.S.
      • 14.4.1.2. Canada
    • 14.4.2. By Product Type
    • 14.4.3. By Material
    • 14.4.4. By Consumer Orientation
    • 14.4.5. By End Use
    • 14.4.6. By Sales Channel
  • 14.5. Market Attractiveness Analysis
    • 14.5.1. By Country
    • 14.5.2. By Product Type
    • 14.5.3. By Material
    • 14.5.4. By Consumer Orientation
    • 14.5.5. By End Use
    • 14.5.6. By Sales Channel

15. Latin America Life Jacket Market Analysis 2019-2024 and Forecast 2025-2032

  • 15.1. Introduction
  • 15.2. Pricing Analysis
  • 15.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2017 - 2022
  • 15.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2025-2032
    • 15.4.1. By Country
      • 15.4.1.1. Brazil
      • 15.4.1.2. Mexico
      • 15.4.1.3. Rest of Latin America
    • 15.4.2. By Product Type
    • 15.4.3. By Material
    • 15.4.4. By Consumer Orientation
    • 15.4.5. By End Use
    • 15.4.6. By Sales Channel
  • 15.5. Market Attractiveness Analysis
    • 15.5.1. By Country
    • 15.5.2. By Product Type
    • 15.5.3. By Material
    • 15.5.4. By Consumer Orientation
    • 15.5.5. By End Use
    • 15.5.6. By Sales Channel

16. Europe Life Jacket Market Analysis 2019-2024 and Forecast 2025-2032

  • 16.1. Introduction
  • 16.2. Pricing Analysis
  • 16.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2017 - 2022
  • 16.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2025-2032
    • 16.4.1. By Country
      • 16.4.1.1. Germany
      • 16.4.1.2. Italy
      • 16.4.1.3. France
      • 16.4.1.4. U.K.
      • 16.4.1.5. Spain
      • 16.4.1.6. Rest of Europe
    • 16.4.2. By Product Type
    • 16.4.3. By Material
    • 16.4.4. By Consumer Orientation
    • 16.4.5. By End Use
    • 16.4.6. By Sales Channel
  • 16.5. Market Attractiveness Analysis
    • 16.5.1. By Country
    • 16.5.2. By Product Type
    • 16.5.3. By Material
    • 16.5.4. By Consumer Orientation
    • 16.5.5. By End Use
    • 16.5.6. By Sales Channel

17. South Asia Life Jacket Market Analysis 2019-2024 and Forecast 2025-2032

  • 17.1. Introduction
  • 17.2. Pricing Analysis
  • 17.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2017 - 2022
  • 17.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2025-2032
    • 17.4.1. By Country
      • 17.4.1.1. India
      • 17.4.1.2. Thailand
      • 17.4.1.3. Indonesia
      • 17.4.1.4. Malaysia
      • 17.4.1.5. Rest of South Asia
    • 17.4.2. By Product Type
    • 17.4.3. By Material
    • 17.4.4. By Consumer Orientation
    • 17.4.5. By End Use
    • 17.4.6. By Sales Channel
  • 17.5. Market Attractiveness Analysis
    • 17.5.1. By Country
    • 17.5.2. By Product Type
    • 17.5.3. By Material
    • 17.5.4. By Consumer Orientation
    • 17.5.5. By End Use
    • 17.5.6. By Sales Channel

18. East Asia Life Jacket Market Analysis 2019-2024 and Forecast 2025-2032

  • 18.1. Introduction
  • 18.2. Pricing Analysis
  • 18.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2017 - 2022
  • 18.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2025-2032
    • 18.4.1. By Country
      • 18.4.1.1. China
      • 18.4.1.2. Japan
      • 18.4.1.3. South Korea
    • 18.4.2. By Product Type
    • 18.4.3. By Material
    • 18.4.4. By Consumer Orientation
    • 18.4.5. By End Use
    • 18.4.6. By Sales Channel
  • 18.5. Market Attractiveness Analysis
    • 18.5.1. By Country
    • 18.5.2. By Product Type
    • 18.5.3. By Material
    • 18.5.4. By Consumer Orientation
    • 18.5.5. By End Use
    • 18.5.6. By Sales Channel

19. Oceania Life Jacket Market Analysis 2019-2024 and Forecast 2025-2032

  • 19.1. Introduction
  • 19.2. Pricing Analysis
  • 19.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2017 - 2022
  • 19.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2025-2032
    • 19.4.1. By Country
      • 19.4.1.1. Australia
      • 19.4.1.2. New Zealand
    • 19.4.2. By Product Type
    • 19.4.3. By Material
    • 19.4.4. By Consumer Orientation
    • 19.4.5. By End Use
    • 19.4.6. By Sales Channel
  • 19.5. Market Attractiveness Analysis
    • 19.5.1. By Country
    • 19.5.2. By Product Type
    • 19.5.3. By Material
    • 19.5.4. By Consumer Orientation
    • 19.5.5. By End Use
    • 19.5.6. By Sales Channel

20. Middle East and Africa Life Jacket Market Analysis 2019-2024 and Forecast 2025-2032

  • 20.1. Introduction
  • 20.2. Pricing Analysis
  • 20.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2017 - 2022
  • 20.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2025-2032
    • 20.4.1. By Country
      • 20.4.1.1. GCC Countries
      • 20.4.1.2. Northern Africa
      • 20.4.1.3. South Africa
      • 20.4.1.4. Rest of Middle East and Africa
    • 20.4.2. By Product Type
    • 20.4.3. By Material
    • 20.4.4. By Consumer Orientation
    • 20.4.5. By End Use
    • 20.4.6. By Sales Channel
  • 20.5. Market Attractiveness Analysis
    • 20.5.1. By Country
    • 20.5.2. By Product Type
    • 20.5.3. By Material
    • 20.5.4. By Consumer Orientation
    • 20.5.5. By End Use
    • 20.5.6. By Sales Channel

21. Key Countries Life Jacket Market Analysis 2025-2032

  • 21.1. Introduction
    • 21.1.1. Market Value Proportion Analysis, By Key Countries
    • 21.1.2. Global Vs. Country Growth Comparison
  • 21.2. U.S. Life Jacket Market Analysis
    • 21.2.1. By Product Type
    • 21.2.2. By Material
    • 21.2.3. By Consumer Orientation
    • 21.2.4. By End Use
    • 21.2.5. By Sales Channel
  • 21.3. Canada Life Jacket Market Analysis
    • 21.3.1. By Product Type
    • 21.3.2. By Material
    • 21.3.3. By Consumer Orientation
    • 21.3.4. By End Use
    • 21.3.5. By Sales Channel
  • 21.4. Mexico Life Jacket Market Analysis
    • 21.4.1. By Product Type
    • 21.4.2. By Material
    • 21.4.3. By Consumer Orientation
    • 21.4.4. By End Use
    • 21.4.5. By Sales Channel
  • 21.5. Brazil Life Jacket Market Analysis
    • 21.5.1. By Product Type
    • 21.5.2. By Material
    • 21.5.3. By Consumer Orientation
    • 21.5.4. By End Use
    • 21.5.5. By Sales Channel
  • 21.6. Germany Life Jacket Market Analysis
    • 21.6.1. By Product Type
    • 21.6.2. By Material
    • 21.6.3. By Consumer Orientation
    • 21.6.4. By End Use
    • 21.6.5. By Sales Channel
  • 21.7. Italy Life Jacket Market Analysis
    • 21.7.1. By Product Type
    • 21.7.2. By Material
    • 21.7.3. By Consumer Orientation
    • 21.7.4. By End Use
    • 21.7.5. By Sales Channel
  • 21.8. U.K. Life Jacket Market Analysis
    • 21.8.1. By Product Type
    • 21.8.2. By Material
    • 21.8.3. By Consumer Orientation
    • 21.8.4. By End Use
    • 21.8.5. By Sales Channel
  • 21.9. China Life Jacket Market Analysis
    • 21.9.1. By Product Type
    • 21.9.2. By Material
    • 21.9.3. By Consumer Orientation
    • 21.9.4. By End Use
    • 21.9.5. By Sales Channel
  • 21.10. Japan Life Jacket Market Analysis
    • 21.10.1. By Product Type
    • 21.10.2. By Material
    • 21.10.3. By Consumer Orientation
    • 21.10.4. By End Use
    • 21.10.5. By Sales Channel
  • 21.11. S. Korea Life Jacket Market Analysis
    • 21.11.1. By Product Type
    • 21.11.2. By Material
    • 21.11.3. By Consumer Orientation
    • 21.11.4. By End Use
    • 21.11.5. By Sales Channel
  • 21.12. India Life Jacket Market Analysis
    • 21.12.1. By Product Type
    • 21.12.2. By Material
    • 21.12.3. By Consumer Orientation
    • 21.12.4. By End Use
    • 21.12.5. By Sales Channel
  • 21.13. Australia and New Zealand Life Jacket Market Analysis
    • 21.13.1. By Product Type
    • 21.13.2. By Material
    • 21.13.3. By Consumer Orientation
    • 21.13.4. By End Use
    • 21.13.5. By Sales Channel
  • 21.14. South Africa Life Jacket Market Analysis
    • 21.14.1. By Product Type
    • 21.14.2. By Material
    • 21.14.3. By Consumer Orientation
    • 21.14.4. By End Use
    • 21.14.5. By Sales Channel

22. Market Structure Analysis

  • 22.1. Market Analysis by Tier of Companies (Life Jacket)
  • 22.2. Market Concentration
  • 22.3. Market Share Analysis of Top Players
  • 22.4. Market Presence Analysis
    • 22.4.1. By Regional footprint of Players
    • 22.4.2. Product foot print by Players
    • 22.4.3. Channel Foot Print by Players

23. Competition Analysis

  • 23.1. Competition Dashboard
  • 23.2. Pricing Analysis by Competition
  • 23.3. Competition Benchmarking
  • 23.4. Competition Deep Dive
    • 23.4.1. Jarden Corp
      • 23.4.1.1. Overview
      • 23.4.1.2. Product Portfolio
      • 23.4.1.3. Profitability by Market Segments (Product/Channel/Region)
      • 23.4.1.4. Sales Footprint
      • 23.4.1.5. Strategy Overview
        • 23.4.1.5.1. Marketing Strategy
        • 23.4.1.5.2. Service Strategy
    • 23.4.2. Stormy Lifejackets Pty Ltd.
      • 23.4.2.1. Overview
      • 23.4.2.2. Product Portfolio
      • 23.4.2.3. Profitability by Market Segments (Product/Channel/Region)
      • 23.4.2.4. Sales Footprint
      • 23.4.2.5. Strategy Overview
        • 23.4.2.5.1. Marketing Strategy
        • 23.4.2.5.2. Service Strategy
    • 23.4.3. Mustang Survival Corp.
      • 23.4.3.1. Overview
      • 23.4.3.2. Product Portfolio
      • 23.4.3.3. Profitability by Market Segments (Product/Channel/Region)
      • 23.4.3.4. Sales Footprint
      • 23.4.3.5. Strategy Overview
        • 23.4.3.5.1. Marketing Strategy
        • 23.4.3.5.2. Service Strategy
    • 23.4.4. Johnson Outdoors Inc.
      • 23.4.4.1. Overview
      • 23.4.4.2. Product Portfolio
      • 23.4.4.3. Profitability by Market Segments (Product/Channel/Region)
      • 23.4.4.4. Sales Footprint
      • 23.4.4.5. Strategy Overview
        • 23.4.4.5.1. Marketing Strategy
        • 23.4.4.5.2. Service Strategy
    • 23.4.5. Kent Sporting Goods CompanyInc.
      • 23.4.5.1. Overview
      • 23.4.5.2. Product Portfolio
      • 23.4.5.3. Profitability by Market Segments (Product/Channel/Region)
      • 23.4.5.4. Sales Footprint
      • 23.4.5.5. Strategy Overview
        • 23.4.5.5.1. Marketing Strategy
        • 23.4.5.5.2. Service Strategy
    • 23.4.6. Hansen Protection AS
      • 23.4.6.1. Overview
      • 23.4.6.2. Product Portfolio
      • 23.4.6.3. Profitability by Market Segments (Product/Channel/Region)
      • 23.4.6.4. Sales Footprint
      • 23.4.6.5. Strategy Overview
        • 23.4.6.5.1. Marketing Strategy
        • 23.4.6.5.2. Service Strategy
    • 23.4.7. Safety and Survival Systems International Ltd.
      • 23.4.7.1. Overview
      • 23.4.7.2. Product Portfolio
      • 23.4.7.3. Profitability by Market Segments (Product/Channel/Region)
      • 23.4.7.4. Sales Footprint
      • 23.4.7.5. Strategy Overview
        • 23.4.7.5.1. Marketing Strategy
        • 23.4.7.5.2. Service Strategy
    • 23.4.8. Viking Life-Saving Equipment A/S
      • 23.4.8.1. Overview
      • 23.4.8.2. Product Portfolio
      • 23.4.8.3. Profitability by Market Segments (Product/Channel/Region)
      • 23.4.8.4. Sales Footprint
      • 23.4.8.5. Strategy Overview
        • 23.4.8.5.1. Marketing Strategy
        • 23.4.8.5.2. Service Strategy
    • 23.4.9. Survitec Group Limited
      • 23.4.9.1. Overview
      • 23.4.9.2. Product Portfolio
      • 23.4.9.3. Profitability by Market Segments (Product/Channel/Region)
      • 23.4.9.4. Sales Footprint
      • 23.4.9.5. Strategy Overview
        • 23.4.9.5.1. Marketing Strategy
        • 23.4.9.5.2. Service Strategy
    • 23.4.10. Bernhardt Apparatebau GmbH
      • 23.4.10.1. Overview
      • 23.4.10.2. Product Portfolio
      • 23.4.10.3. Profitability by Market Segments (Product/Channel/Region)
      • 23.4.10.4. Sales Footprint
      • 23.4.10.5. Strategy Overview
        • 23.4.10.5.1. Marketing Strategy
        • 23.4.10.5.2. Service Strategy
    • 23.4.11. H3O Water Sports
      • 23.4.11.1. Overview
      • 23.4.11.2. Product Portfolio
      • 23.4.11.3. Profitability by Market Segments (Product/Channel/Region)
      • 23.4.11.4. Sales Footprint
      • 23.4.11.5. Strategy Overview
        • 23.4.11.5.1. Marketing Strategy
        • 23.4.11.5.2. Service Strategy
    • 23.4.12. Marine Safety Supplies Ltd.
      • 23.4.12.1. Overview
      • 23.4.12.2. Product Portfolio
      • 23.4.12.3. Profitability by Market Segments (Product/Channel/Region)
      • 23.4.12.4. Sales Footprint
      • 23.4.12.5. Strategy Overview
        • 23.4.12.5.1. Marketing Strategy
        • 23.4.12.5.2. Service Strategy
    • 23.4.13. Newell Brands Inc.
      • 23.4.13.1. Overview
      • 23.4.13.2. Product Portfolio
      • 23.4.13.3. Profitability by Market Segments (Product/Channel/Region)
      • 23.4.13.4. Sales Footprint
      • 23.4.13.5. Strategy Overview
        • 23.4.13.5.1. Marketing Strategy
        • 23.4.13.5.2. Service Strategy
    • 23.4.14. SeaSafe Systems Ltd
      • 23.4.14.1. Overview
      • 23.4.14.2. Product Portfolio
      • 23.4.14.3. Profitability by Market Segments (Product/Channel/Region)
      • 23.4.14.4. Sales Footprint
      • 23.4.14.5. Strategy Overview
        • 23.4.14.5.1. Marketing Strategy
        • 23.4.14.5.2. Service Strategy
    • 23.4.15. Others (As per Request)
      • 23.4.15.1. Overview
      • 23.4.15.2. Product Portfolio
      • 23.4.15.3. Profitability by Market Segments (Product/Channel/Region)
      • 23.4.15.4. Sales Footprint
      • 23.4.15.5. Strategy Overview
        • 23.4.15.5.1. Marketing Strategy
        • 23.4.15.5.2. Service Strategy

24. Assumptions and Acronyms Used

25. Research Methodology

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Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

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Christine Sirois

Manager - Americas

+1-860-674-8796

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