PUBLISHER: Polaris Market Research | PRODUCT CODE: 1339092
PUBLISHER: Polaris Market Research | PRODUCT CODE: 1339092
Vodka Market Share, Size, Trends, Industry Analysis Report, By Type (Flavored, & Non-Flavored), By Distribution Channel; By Region; Segment Forecast, 2023-2032
The global vodka market size is expected to reach USD 43.67 billion by 2032, according to a new study by Polaris Market Research. The report "Vodka Market Share, Size, Trends, Industry Analysis Report, By Type (Flavored, & Non-Flavored), By Distribution Channel; By Region; Segment Forecast, 2023-2032" gives a detailed insight into current market dynamics and provides analysis on future market growth.
The rise in demand from millennials drives the market. Millennials have higher disposable income levels and are more likely to spend their money on experiences such as dining out and socializing with friends. As a result, they represent a significant percentage of consumers who frequent restaurants, bars, and pubs, which are important outlets for selling alcoholic beverages. Additionally, millennials tend to be more adventurous and experimental when trying new products and flavors, which has contributed to the rise of craft beer and spirits and the popularity of cocktails and other mixed drinks.
Millennials continue to influence the market as the industry adapts to their changing tastes and preferences. However, it is worth noting that younger generations, such as Gen Z, are also starting to emerge as important consumers of alcoholic beverages and may have different attitudes and behaviors towards drinking than their millennial counterparts.
Vodka-based Ready to Drink (RTD) beverages, which include pre-mixed cocktails, spirits, and hard seltzers, are experiencing significant growth in the market. This trend is expected to continue in the coming years, driven in part by the convenience and portability of RTD beverages and the increasing demand for low-alcohol and low-calorie options.
The trend towards premiumization in the vodka market, with more consumers willing to pay a premium for higher quality and more unique products, is expected to drive growth in the off-premise market. This trend has led to the introduction of more artisanal and craft vodkas and flavored vodkas that cater to various tastes and preferences.
In recent years, vodka's off-premise consumption has been growing faster than on-premise consumption. This trend can be attributed to several factors, including the convenience of purchasing vodka at retail stores, the increasing popularity of at-home cocktail making, and the rise of online alcohol delivery services. According to a report by IWSR Drinks Market Analysis, off-premise vodka consumption in the U.S. increased by 6.3% in 2020, while on-premise consumption declined by nearly 44.5%. This indicates that while the pandemic significantly impacted the alcohol industry, off-premise consumption of vodka has been more resilient.
Vodka Market Report Highlights
Non-flavored segment accounted for largest market share share in 2022, this is primarily due to encouragement of consuming alcohol made with the natural organic ingredients
On-trade segment held the maximum market share, owing to the increase in the number of pubs, bars, and special restaurants
Europe registered significant growth, due to premiumization of vodka, and the growing cocktail culture
The global key market players include: Brown-Forman, Diageo, Pernod Ricard, Belvedere Vodka, Bacardi Limited, Constellation Brands, Proximo Spirits, Distell Limited, Stoli Group, and Iceberg Vodka
Polaris Market Research has segmented the vodka market report based on type, distribution channel, and region:
Vodka, Type Outlook (Revenue - USD Billion, 2019 - 2032)
- Flavored
- Non-Flavored
Vodka, Distribution Channel Outlook (Revenue - USD Billion, 2019 - 2032)
- Off-Trade
- On-Trade
Vodka, Regional Outlook (Revenue - USD Billion, 2019 - 2032)
- North America
- U.S.
- Canada
- Europe
- Germany
- UK
- France
- Italy
- Spain
- Russia
- Netherlands
- Asia Pacific
- China
- India
- Japan
- South Korea
- Indonesia
- Malaysia
- Latin America
- Argentina
- Brazil
- Mexico
- Middle East & Africa
- UAE
- Saudi Arabia
- Israel
- South Africa
Table of Contents
1. Introduction
- 1.1. Report Description
- 1.1.1. Objectives of the Study
- 1.1.2. Market Scope
- 1.1.3. Assumptions
- 1.2. Stakeholders
2. Executive Summary
- 2.1. Market Highlights
3. Research Methodology
- 3.1. Overview
- 3.1.1. Data Mining
- 3.2. Data Sources
- 3.2.1. Primary Sources
- 3.2.2. Secondary Sources
4. Global Vodka Market Insights
- 4.1. Vodka Market - Industry Snapshot
- 4.2. Vodka Market Dynamics
- 4.2.1. Drivers and Opportunities
- 4.2.1.1. Rising demand for automated and lean warehouses
- 4.2.1.2. Increasing prevalence of modular solutions to optimize the customer productivity
- 4.2.2. Restraints and Challenges
- 4.2.2.1. High cost
- 4.2.1. Drivers and Opportunities
- 4.3. Porter's Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers (Moderate)
- 4.3.2. Threats of New Entrants: (Low)
- 4.3.3. Bargaining Power of Buyers (Moderate)
- 4.3.4. Threat of Substitute (Moderate)
- 4.3.5. Rivalry among existing firms (High)
- 4.4. PESTLE Analysis
- 4.5. Vodka Industry trends
- 4.6. Value Chain Analysis
- 4.7. COVID-19 Impact Analysis
5. Global Vodka Market, by Type
- 5.1. Key Findings
- 5.2. Introduction
- 5.2.1. Global Vodka, by Type, 2019-2032 (USD Billion)
- 5.3. Flavored
- 5.3.1. Global Vodka Market, by Flavored, by Region, 2019-2032 (USD Billion)
- 5.4. Non-Flavored
- 5.4.1. Global Vodka Market, by Non-Flavored, by Region, 2019-2032 (USD Billion)
6. Global Vodka Market, by Distribution Channel
- 6.1. Key Findings
- 6.2. Introduction
- 6.2.1. Global Vodka Market, by Distribution Channel, 2019-2032 (USD Billion)
- 6.3. Off-Trade
- 6.3.1. Global Vodka Market, by Off-Trade, by Region, 2019-2032 (USD Billion)
- 6.4. On-Trade
- 6.4.1. Global Vodka Market, by On-Trade, by Region, 2019-2032 (USD Billion)
7. Global Vodka Market, by Geography
- 7.1. Key findings
- 7.2. Introduction
- 7.2.1. Vodka Market Assessment, By Geography, 2019-2032 (USD Billion)
- 7.3. Vodka Market - North America
- 7.3.1. North America: Vodka Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.3.2. North America: Vodka Market, by Type, 2019-2032 (USD Billion)
- 7.3.3. Vodka Market - U.S.
- 7.3.3.1. U.S.: Vodka Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.3.3.2. U.S.: Vodka Market, by Type, 2019-2032 (USD Billion)
- 7.3.4. Vodka Market - Canada
- 7.3.4.1. Canada: Vodka Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.3.4.2. Canada: Vodka Market, by Type, 2019-2032 (USD Billion)
- 7.4. Vodka Market - Europe
- 7.4.1. Europe: Vodka Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.4.2. Europe: Vodka Market, by Type, 2019-2032 (USD Billion)
- 7.4.3. Vodka Market - UK
- 7.4.3.1. UK: Vodka Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.4.3.2. UK: Vodka Market, by Type, 2019-2032 (USD Billion)
- 7.4.4. Vodka Market - France
- 7.4.4.1. France: Vodka Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.4.4.2. France: Vodka Market, by Type, 2019-2032 (USD Billion)
- 7.4.5. Vodka Market - Germany
- 7.4.5.1. Germany: Vodka Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.4.5.2. Germany: Vodka Market, by Type, 2019-2032 (USD Billion)
- 7.4.6. Vodka Market - Italy
- 7.4.6.1. Italy: Vodka Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.4.6.2. Italy: Vodka Market, by Type, 2019-2032 (USD Billion)
- 7.4.7. Vodka Market - Spain
- 7.4.7.1. Spain: Vodka Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.4.7.2. Spain: Vodka Market, by Type, 2019-2032 (USD Billion)
- 7.4.8. Vodka Market - Netherlands
- 7.4.8.1. Netherlands: Vodka Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.4.8.2. Netherlands: Vodka Market, by Type, 2019-2032 (USD Billion)
- 7.4.9. Vodka Market - Russia
- 7.4.9.1. Russia: Vodka Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.4.9.2. Russia: Vodka Market, by Type, 2019-2032 (USD Billion)
- 7.5. Vodka Market - Asia Pacific
- 7.5.1. Asia Pacific: Vodka Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.5.2. Asia Pacific: Vodka Market, by Type, 2019-2032 (USD Billion)
- 7.5.3. Vodka Market - China
- 7.5.3.1. China: Vodka Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.5.3.2. China: Vodka Market, by Type, 2019-2032 (USD Billion)
- 7.5.4. Vodka Market - India
- 7.5.4.1. India: Vodka Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.5.4.2. India: Vodka Market, by Type, 2019-2032 (USD Billion)
- 7.5.5. Vodka Market - Malaysia
- 7.5.5.1. Malaysia: Vodka Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.5.5.2. Malaysia: Vodka Market, by Type, 2019-2032 (USD Billion)
- 7.5.6. Vodka Market - Japan
- 7.5.6.1. Japan: Vodka Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.5.6.2. Japan: Vodka Market, by Type, 2019-2032 (USD Billion)
- 7.5.7. Vodka Market - Indonesia
- 7.5.7.1. Indonesia: Vodka Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.5.7.2. Indonesia: Vodka Market, by Type, 2019-2032 (USD Billion)
- 7.5.8. Vodka Market - South Korea
- 7.5.8.1. South Korea: Vodka Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.5.8.2. South Korea: Vodka Market, by Type, 2019-2032 (USD Billion)
- 7.6. Vodka Market - Middle East & Africa
- 7.6.1. Middle East & Africa: Vodka Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.6.2. Middle East & Africa: Vodka Market, by Type, 2019-2032 (USD Billion)
- 7.6.3. Vodka Market - Saudi Arabia
- 7.6.3.1. Saudi Arabia: Vodka Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.6.3.2. Saudi Arabia: Vodka Market, by Type, 2019-2032 (USD Billion)
- 7.6.4. Vodka Market - UAE
- 7.6.4.1. UAE: Vodka Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.6.4.2. UAE: Vodka Market, by Type, 2019-2032 (USD Billion)
- 7.6.5. Vodka Market - Israel
- 7.6.5.1. Israel: Vodka Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.6.5.2. Israel: Vodka Market, by Type, 2019-2032 (USD Billion)
- 7.6.6. Vodka Market - South Africa
- 7.6.6.1. South Africa: Vodka Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.6.6.2. South Africa: Vodka Market, by Type, 2019-2032 (USD Billion)
- 7.7. Vodka Market - Latin America
- 7.7.1. Latin America: Vodka Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.7.2. Latin America: Vodka Market, by Type, 2019-2032 (USD Billion)
- 7.7.3. Vodka Market - Mexico
- 7.7.3.1. Mexico: Vodka Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.7.3.2. Mexico: Vodka Market, by Type, 2019-2032 (USD Billion)
- 7.7.4. Vodka Market - Brazil
- 7.7.4.1. Brazil: Vodka Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.7.4.2. Brazil: Vodka Market, by Type, 2019-2032 (USD Billion)
- 7.7.5. Vodka Market - Argentina
- 7.7.5.1. Argentina: Vodka Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.7.5.2. Argentina: Vodka Market, by Type, 2019-2032 (USD Billion)
8. Competitive Landscape
- 8.1. Expansion and Acquisition Analysis
- 8.1.1. Expansion
- 8.1.2. Acquisitions
- 8.2. Partnerships/Collaborations/Agreements/Exhibitions
9. Company Profiles
- 9.1. Brown-Forman
- 9.1.1. Company Overview
- 9.1.2. Financial Performance
- 9.1.3. Product Benchmarking
- 9.1.4. Recent Development
- 9.2. Diageo
- 9.2.1. Company Overview
- 9.2.2. Financial Performance
- 9.2.3. Product Benchmarking
- 9.2.4. Recent Development
- 9.3. Pernod Ricard
- 9.3.1. Company Overview
- 9.3.2. Financial Performance
- 9.3.3. Product Benchmarking
- 9.3.4. Recent Development
- 9.4. Belvedere Vodka
- 9.4.1. Company Overview
- 9.4.2. Financial Performance
- 9.4.3. Product Benchmarking
- 9.4.4. Recent Development
- 9.5. Bacardi Limited
- 9.5.1. Company Overview
- 9.5.2. Financial Performance
- 9.5.3. Product Benchmarking
- 9.5.4. Recent Development
- 9.6. Constellation Brands
- 9.6.1. Company Overview
- 9.6.2. Financial Performance
- 9.6.3. Product Benchmarking
- 9.6.4. Recent Development
- 9.7. Proximo Spirits
- 9.7.1. Company Overview
- 9.7.2. Financial Performance
- 9.7.3. Product Benchmarking
- 9.7.4. Recent Development
- 9.8. Distell Limited
- 9.8.1. Company Overview
- 9.8.2. Financial Performance
- 9.8.3. Product Benchmarking
- 9.8.4. Recent Development
- 9.9. Stoli Group
- 9.9.1. Company Overview
- 9.9.2. Financial Performance
- 9.9.3. Product Benchmarking
- 9.9.4. Recent Development
- 9.10. Iceberg Vodka
- 9.10.1. Company Overview
- 9.10.2. Financial Performance
- 9.10.3. Product Benchmarking
- 9.10.4. Recent Development
List of Tables
- Table 1 Global Vodka Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 2 Global Vodka Market, by Type, 2019-2032 (USD Billion)
- Table 3 Vodka Market Assessment, By Geography, 2019-2032 (USD Billion)
- Table 4 North America: Vodka Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 5 North America: Vodka Market, by Type, 2019-2032 (USD Billion)
- Table 6 U.S.: Vodka Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 7 U.S.: Vodka Market, by Type, 2019-2032 (USD Billion)
- Table 8 Canada: Vodka Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 9 Canada: Vodka Market, by Type, 2019-2032 (USD Billion)
- Table 10 Europe: Vodka Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 11 Europe: Vodka Market, by Type, 2019-2032 (USD Billion)
- Table 12 UK: Vodka Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 13 UK: Vodka Market, by Type, 2019-2032 (USD Billion)
- Table 14 France: Vodka Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 15 France: Vodka Market, by Type, 2019-2032 (USD Billion)
- Table 16 Germany: Vodka Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 17 Germany: Vodka Market, by Type, 2019-2032 (USD Billion)
- Table 18 Italy: Vodka Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 19 Italy: Vodka Market, by Type, 2019-2032 (USD Billion)
- Table 20 Spain: Vodka Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 21 Spain: Vodka Market, by Type, 2019-2032 (USD Billion)
- Table 22 Netherlands: Vodka Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 23 Netherlands: Vodka Market, by Type, 2019-2032 (USD Billion)
- Table 24 Russia: Vodka Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 25 Russia: Vodka Market, by Type, 2019-2032 (USD Billion)
- Table 26 Asia Pacific: Vodka Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 27 Asia Pacific: Vodka Market, by Type, 2019-2032 (USD Billion)
- Table 28 China: Vodka Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 29 China: Vodka Market, by Type, 2019-2032 (USD Billion)
- Table 30 India: Vodka Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 31 India: Vodka Market, by Type, 2019-2032 (USD Billion)
- Table 32 Malaysia: Vodka Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 33 Malaysia: Vodka Market, by Type, 2019-2032 (USD Billion)
- Table 34 Japan: Vodka Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 35 Japan: Vodka Market, by Type, 2019-2032 (USD Billion)
- Table 36 Indonesia: Vodka Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 37 Indonesia: Vodka Market, by Type, 2019-2032 (USD Billion)
- Table 38 South Korea: Vodka Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 39 South Korea: Vodka Market, by Type, 2019-2032 (USD Billion)
- Table 40 Middle East & Africa: Vodka Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 41 Middle East & Africa: Vodka Market, by Type, 2019-2032 (USD Billion)
- Table 42 Saudi Arabia: Vodka Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 43 Saudi Arabia: Vodka Market, by Type, 2019-2032 (USD Billion)
- Table 44 UAE: Vodka Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 45 UAE: Vodka Market, by Type, 2019-2032 (USD Billion)
- Table 46 Israel: Vodka Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 47 Israel: Vodka Market, by Type, 2019-2032 (USD Billion)
- Table 48 South Africa: Vodka Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 49 South Africa: Vodka Market, by Type, 2019-2032 (USD Billion)
- Table 50 Latin America: Vodka Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 51 Latin America: Vodka Market, by Type, 2019-2032 (USD Billion)
- Table 52 Mexico: Vodka Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 53 Mexico: Vodka Market, by Type, 2019-2032 (USD Billion)
- Table 54 Brazil: Vodka Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 55 Brazil: Vodka Market, by Type, 2019-2032 (USD Billion)
- Table 56 Argentina: Vodka Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 57 Argentina: Vodka Market, by Type, 2019-2032 (USD Billion)
List of Figures
- Figure 1 Global Vodka Market, 2019-2032 (USD Billion)
- Figure 2 Integrated Ecosystem
- Figure 3 Research Methodology: Top-Down & Bottom-Up Approach
- Figure 4 Market by Geography
- Figure 5 Porter's Five Forces
- Figure 6 Market by Distribution Channel
- Figure 7 Global Vodka Market, by Distribution Channel, 2022 & 2032 (USD Billion)
- Figure 8 Market by Type
- Figure 9 Global Vodka Market, by Type, 2022 & 2032 (USD Billion)
- Figure 10 Vodka Market Assessment, By Geography, 2019-2032 (USD Billion)
- Figure 11 Strategic Analysis - Vodka Market
