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PUBLISHER: Polaris Market Research | PRODUCT CODE: 1346923
PUBLISHER: Polaris Market Research | PRODUCT CODE: 1346923
Reusable Period Panties Market Share, Size, Trends, Industry Analysis Report, By Product (Brief, Bikini, Boyshort, Hi-waist, Others); By Distribution Channel (Offline, Online); By Region, And Segment Forecasts, 2023 - 2032
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The global reusable period panties market size is expected to reach USD 475.89 million by 2032, according to a new study by Polaris Market Research. The report "Reusable Period Panties Market Share, Size, Trends, Industry Analysis Report, By Product (Brief, Bikini, Boyshort, Hi-waist, Others); By Distribution Channel (Offline, Online); By Region, And Segment Forecasts, 2023 - 2032" gives a detailed insight into current market dynamics and provides analysis on future market growth.
Market is experiencing significant growth primarily driven by the increasing global awareness about menstrual hygiene and the rising demand for eco-friendly products. Manufacturers are contributing to this growth by introducing innovative products that incorporate advanced materials and technologies. Among the various segments, the boy-short reusable period panty segment is expected to witness substantial growth during the forecast period. Reusable period boy-shorts have gained popularity due to their unique combination of comfort, coverage, and versatility, attracting a growing customer base.
Boy-shorts offer extended leg length, delivering enhanced coverage and support. These panties are designed with a snug fit to provide reliable leak protection during menstruation. Typically crafted from soft and stretchable fabrics, they prioritize both comfort and flexibility for the wearer. Offline channel offers customers a hands-on shopping experience and the advantage of immediate product availability, making it particularly beneficial for those who prefer in-person shopping or have specific requirements and preferences. Proof, acclaimed as the "best period underwear" by esteemed publications like Glamour, Forbes, & Oprah magazines, has extended its market presence through "Unders by Proof." As part of this expansion, the brand's products are now accessible in over 4,000 Walmart stores, further widening their reach and accessibility.
Growth is driven by a combination of increased awareness and significant expenditure on menstrual hygiene products, including period panties. Additionally, various organizations and companies conducting extensive marketing campaigns and awareness programs play a crucial role in further augmenting the market's growth. The primary objective of the strategic partnership is to improve the availability of reusable period care products, making them more accessible to individuals from various backgrounds. The partnership aims to ensure that people have greater access to affordable and high-quality options for effectively managing their periods.
Reusable Period Panties Market Report Highlights
Briefs segment accounted for largest market share in 2022, this is due to increasing popularity among working women in developed economies. This demographic's preference for period briefs has significantly contributed to the rise in demand and subsequent growth of the segment.
Online segment is expected to grow at healthy CAGR over the study period, as these channels offer heavy discounts, coupons, and gain significant traction through influencer marketing
Offline channel held the largest share, owing to availability of many brick & mortar shops, and specialty stores in key urban pockets
Asia Pacific expected to grow at the steady rate, owing to presence of untapped working female population seeking better products
The global key market players include: Neione, Ruby Love, Proof, Saalt, Victoria's Secret, Knix Wear, Rael, FANNYPANTS, Period Company, & Thinx
Polaris Market Research has segmented the reusable period panties market report based on product, distribution channel, and region:
Reusable Period Panties, Product Outlook (Revenue - USD Million, 2023 - 2032)
- Brief
- Bikini
- Boyshort
- Hi-waist
- Others
Reusable Period Panties, Distribution Channel Outlook (Revenue - USD Million, 2023 - 2032)
- Offline
- Online
Reusable Period Panties, Regional Outlook (Revenue - USD Million, 2023 - 2032)
- North America
- U.S.
- Canada
- Europe
- Germany
- UK
- France
- Italy
- Spain
- Russia
- Netherlands
- Asia Pacific
- China
- India
- Japan
- South Korea
- Indonesia
- Malaysia
- Latin America
- Argentina
- Brazil
- Mexico
- Middle East & Africa
- UAE
- Saudi Arabia
- Israel
- South Africa
Product Code: PM3730
Table of Contents
1. Introduction
- 1.1. Report Description
- 1.1.1. Objectives of the Study
- 1.1.2. Market Scope
- 1.1.3. Assumptions
- 1.2. Stakeholders
2. Executive Summary
- 2.1. Market Highlights
3. Research Methodology
- 3.1. Overview
- 3.1.1. Data Mining
- 3.2. Data Sources
- 3.2.1. Primary Sources
- 3.2.2. Secondary Sources
4. Global Reusable Period Panties Market Insights
- 4.1. Reusable Period Panties Market - Industry Snapshot
- 4.2. Reusable Period Panties Market Dynamics
- 4.2.1. Drivers and Opportunities
- 4.2.1.1. Increasing global awareness about menstrual hygiene
- 4.2.1.2. Rising demand for eco-friendly products
- 4.2.2. Restraints and Challenges
- 4.2.2.1. Higher upfront cost
- 4.2.1. Drivers and Opportunities
- 4.3. Porter's Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers (Moderate)
- 4.3.2. Threats of New Entrants: (Low)
- 4.3.3. Bargaining Power of Buyers (Moderate)
- 4.3.4. Threat of Substitute (Moderate)
- 4.3.5. Rivalry among existing firms (High)
- 4.4. PESTLE Analysis
- 4.5. Reusable Period Panties Industry trends
- 4.6. Value Chain Analysis
- 4.7. COVID-19 Impact Analysis
5. Global Reusable Period Panties Market, by Product
- 5.1. Key Findings
- 5.2. Introduction
- 5.2.1. Global Reusable Period Panties, by Product, 2019-2032 (USD Million)
- 5.3. Brief
- 5.3.1. Global Reusable Period Panties Market, by Brief, by Region, 2019-2032 (USD Million)
- 5.4. Bikini
- 5.4.1. Global Reusable Period Panties Market, by Bikini, by Region, 2019-2032 (USD Million)
- 5.5. Boyshort
- 5.5.1. Global Reusable Period Panties Market, by Boyshort, by Region, 2019-2032 (USD Million)
- 5.6. Hi-waist
- 5.6.1. Global Reusable Period Panties Market, by Hi-waist, by Region, 2019-2032 (USD Million)
- 5.7. Others
- 5.7.1. Global Reusable Period Panties Market, by Others, by Region, 2019-2032 (USD Million)
6. Global Reusable Period Panties Market, by Distribution Channel
- 6.1. Key Findings
- 6.2. Introduction
- 6.2.1. Global Reusable Period Panties Market, by Distribution Channel, 2019-2032 (USD Million)
- 6.3. Offline
- 6.3.1. Global Reusable Period Panties Market, by Offline, by Region, 2019-2032 (USD Million)
- 6.4. Online
- 6.4.1. Global Reusable Period Panties Market, by Online, by Region, 2019-2032 (USD Million)
7. Global Reusable Period Panties Market, by Geography
- 7.1. Key findings
- 7.2. Introduction
- 7.2.1. Reusable Period Panties Market Assessment, By Geography, 2019-2032 (USD Million)
- 7.3. Reusable Period Panties Market - North America
- 7.3.1. North America: Reusable Period Panties Market, by Distribution Channel, 2019-2032 (USD Million)
- 7.3.2. North America: Reusable Period Panties Market, by Product, 2019-2032 (USD Million)
- 7.3.3. Reusable Period Panties Market - U.S.
- 7.3.3.1. U.S.: Reusable Period Panties Market, by Distribution Channel, 2019-2032 (USD Million)
- 7.3.3.2. U.S.: Reusable Period Panties Market, by Product, 2019-2032 (USD Million)
- 7.3.4. Reusable Period Panties Market - Canada
- 7.3.4.1. Canada: Reusable Period Panties Market, by Distribution Channel, 2019-2032 (USD Million)
- 7.3.4.2. Canada: Reusable Period Panties Market, by Product, 2019-2032 (USD Million)
- 7.4. Reusable Period Panties Market - Europe
- 7.4.1. Europe: Reusable Period Panties Market, by Distribution Channel, 2019-2032 (USD Million)
- 7.4.2. Europe: Reusable Period Panties Market, by Product, 2019-2032 (USD Million)
- 7.4.3. Reusable Period Panties Market - UK
- 7.4.3.1. UK: Reusable Period Panties Market, by Distribution Channel, 2019-2032 (USD Million)
- 7.4.3.2. UK: Reusable Period Panties Market, by Product, 2019-2032 (USD Million)
- 7.4.4. Reusable Period Panties Market - France
- 7.4.4.1. France: Reusable Period Panties Market, by Distribution Channel, 2019-2032 (USD Million)
- 7.4.4.2. France: Reusable Period Panties Market, by Product, 2019-2032 (USD Million)
- 7.4.5. Reusable Period Panties Market - Germany
- 7.4.5.1. Germany: Reusable Period Panties Market, by Distribution Channel, 2019-2032 (USD Million)
- 7.4.5.2. Germany: Reusable Period Panties Market, by Product, 2019-2032 (USD Million)
- 7.4.6. Reusable Period Panties Market - Italy
- 7.4.6.1. Italy: Reusable Period Panties Market, by Distribution Channel, 2019-2032 (USD Million)
- 7.4.6.2. Italy: Reusable Period Panties Market, by Product, 2019-2032 (USD Million)
- 7.4.7. Reusable Period Panties Market - Spain
- 7.4.7.1. Spain: Reusable Period Panties Market, by Distribution Channel, 2019-2032 (USD Million)
- 7.4.7.2. Spain: Reusable Period Panties Market, by Product, 2019-2032 (USD Million)
- 7.4.8. Reusable Period Panties Market - Netherlands
- 7.4.8.1. Netherlands: Reusable Period Panties Market, by Distribution Channel, 2019-2032 (USD Million)
- 7.4.8.2. Netherlands: Reusable Period Panties Market, by Product, 2019-2032 (USD Million)
- 7.4.9. Reusable Period Panties Market - Russia
- 7.4.9.1. Russia: Reusable Period Panties Market, by Distribution Channel, 2019-2032 (USD Million)
- 7.4.9.2. Russia: Reusable Period Panties Market, by Product, 2019-2032 (USD Million)
- 7.5. Reusable Period Panties Market - Asia Pacific
- 7.5.1. Asia Pacific: Reusable Period Panties Market, by Distribution Channel, 2019-2032 (USD Million)
- 7.5.2. Asia Pacific: Reusable Period Panties Market, by Product, 2019-2032 (USD Million)
- 7.5.3. Reusable Period Panties Market - China
- 7.5.3.1. China: Reusable Period Panties Market, by Distribution Channel, 2019-2032 (USD Million)
- 7.5.3.2. China: Reusable Period Panties Market, by Product, 2019-2032 (USD Million)
- 7.5.4. Reusable Period Panties Market - India
- 7.5.4.1. India: Reusable Period Panties Market, by Distribution Channel, 2019-2032 (USD Million)
- 7.5.4.2. India: Reusable Period Panties Market, by Product, 2019-2032 (USD Million)
- 7.5.5. Reusable Period Panties Market - Malaysia
- 7.5.5.1. Malaysia: Reusable Period Panties Market, by Distribution Channel, 2019-2032 (USD Million)
- 7.5.5.2. Malaysia: Reusable Period Panties Market, by Product, 2019-2032 (USD Million)
- 7.5.6. Reusable Period Panties Market - Japan
- 7.5.6.1. Japan: Reusable Period Panties Market, by Distribution Channel, 2019-2032 (USD Million)
- 7.5.6.2. Japan: Reusable Period Panties Market, by Product, 2019-2032 (USD Million)
- 7.5.7. Reusable Period Panties Market - Indonesia
- 7.5.7.1. Indonesia: Reusable Period Panties Market, by Distribution Channel, 2019-2032 (USD Million)
- 7.5.7.2. Indonesia: Reusable Period Panties Market, by Product, 2019-2032 (USD Million)
- 7.5.8. Reusable Period Panties Market - South Korea
- 7.5.8.1. South Korea: Reusable Period Panties Market, by Distribution Channel, 2019-2032 (USD Million)
- 7.5.8.2. South Korea: Reusable Period Panties Market, by Product, 2019-2032 (USD Million)
- 7.6. Reusable Period Panties Market - Middle East & Africa
- 7.6.1. Middle East & Africa: Reusable Period Panties Market, by Distribution Channel, 2019-2032 (USD Million)
- 7.6.2. Middle East & Africa: Reusable Period Panties Market, by Product, 2019-2032 (USD Million)
- 7.6.3. Reusable Period Panties Market - Saudi Arabia
- 7.6.3.1. Saudi Arabia: Reusable Period Panties Market, by Distribution Channel, 2019-2032 (USD Million)
- 7.6.3.2. Saudi Arabia: Reusable Period Panties Market, by Product, 2019-2032 (USD Million)
- 7.6.4. Reusable Period Panties Market - UAE
- 7.6.4.1. UAE: Reusable Period Panties Market, by Distribution Channel, 2019-2032 (USD Million)
- 7.6.4.2. UAE: Reusable Period Panties Market, by Product, 2019-2032 (USD Million)
- 7.6.5. Reusable Period Panties Market - Israel
- 7.6.5.1. Israel: Reusable Period Panties Market, by Distribution Channel, 2019-2032 (USD Million)
- 7.6.5.2. Israel: Reusable Period Panties Market, by Product, 2019-2032 (USD Million)
- 7.6.6. Reusable Period Panties Market - South Africa
- 7.6.6.1. South Africa: Reusable Period Panties Market, by Distribution Channel, 2019-2032 (USD Million)
- 7.6.6.2. South Africa: Reusable Period Panties Market, by Product, 2019-2032 (USD Million)
- 7.7. Reusable Period Panties Market - Latin America
- 7.7.1. Latin America: Reusable Period Panties Market, by Distribution Channel, 2019-2032 (USD Million)
- 7.7.2. Latin America: Reusable Period Panties Market, by Product, 2019-2032 (USD Million)
- 7.7.3. Reusable Period Panties Market - Mexico
- 7.7.3.1. Mexico: Reusable Period Panties Market, by Distribution Channel, 2019-2032 (USD Million)
- 7.7.3.2. Mexico: Reusable Period Panties Market, by Product, 2019-2032 (USD Million)
- 7.7.4. Reusable Period Panties Market - Brazil
- 7.7.4.1. Brazil: Reusable Period Panties Market, by Distribution Channel, 2019-2032 (USD Million)
- 7.7.4.2. Brazil: Reusable Period Panties Market, by Product, 2019-2032 (USD Million)
- 7.7.5. Reusable Period Panties Market - Argentina
- 7.7.5.1. Argentina: Reusable Period Panties Market, by Distribution Channel, 2019-2032 (USD Million)
- 7.7.5.2. Argentina: Reusable Period Panties Market, by Product, 2019-2032 (USD Million)
8. Competitive Landscape
- 8.1. Expansion and Acquisition Analysis
- 8.1.1. Expansion
- 8.1.2. Acquisitions
- 8.2. Partnerships/Collaborations/Agreements/Exhibitions
9. Company Profiles
- 9.1. FANNYPANTS
- 9.1.1. Company Overview
- 9.1.2. Financial Performance
- 9.1.3. Product Benchmarking
- 9.1.4. Recent Development
- 9.2. Knix Wear
- 9.2.1. Company Overview
- 9.2.2. Financial Performance
- 9.2.3. Product Benchmarking
- 9.2.4. Recent Development
- 9.3. Neione
- 9.3.1. Company Overview
- 9.3.2. Financial Performance
- 9.3.3. Product Benchmarking
- 9.3.4. Recent Development
- 9.4. Period Company
- 9.4.1. Company Overview
- 9.4.2. Financial Performance
- 9.4.3. Product Benchmarking
- 9.4.4. Recent Development
- 9.5. Proof
- 9.5.1. Company Overview
- 9.5.2. Financial Performance
- 9.5.3. Product Benchmarking
- 9.5.4. Recent Development
- 9.6. Rael
- 9.6.1. Company Overview
- 9.6.2. Financial Performance
- 9.6.3. Product Benchmarking
- 9.6.4. Recent Development
- 9.7. Ruby Love
- 9.7.1. Company Overview
- 9.7.2. Financial Performance
- 9.7.3. Product Benchmarking
- 9.7.4. Recent Development
- 9.8. Saalt
- 9.8.1. Company Overview
- 9.8.2. Financial Performance
- 9.8.3. Product Benchmarking
- 9.8.4. Recent Development
- 9.9. Thinx
- 9.9.1. Company Overview
- 9.9.2. Financial Performance
- 9.9.3. Product Benchmarking
- 9.9.4. Recent Development
- 9.10. Victoria's Secret
- 9.10.1. Company Overview
- 9.10.2. Financial Performance
- 9.10.3. Product Benchmarking
- 9.10.4. Recent Development
Product Code: PM3730
List of Tables
- Table 1 Global Reusable Period Panties Market, by Distribution Channel, 2019-2032 (USD Million)
- Table 2 Global Reusable Period Panties Market, by Product, 2019-2032 (USD Million)
- Table 3 Reusable Period Panties Market Assessment, By Geography, 2019-2032 (USD Million)
- Table 4 North America: Reusable Period Panties Market, by Distribution Channel, 2019-2032 (USD Million)
- Table 5 North America: Reusable Period Panties Market, by Product, 2019-2032 (USD Million)
- Table 6 U.S.: Reusable Period Panties Market, by Distribution Channel, 2019-2032 (USD Million)
- Table 7 U.S.: Reusable Period Panties Market, by Product, 2019-2032 (USD Million)
- Table 8 Canada: Reusable Period Panties Market, by Distribution Channel, 2019-2032 (USD Million)
- Table 9 Canada: Reusable Period Panties Market, by Product, 2019-2032 (USD Million)
- Table 10 Europe: Reusable Period Panties Market, by Distribution Channel, 2019-2032 (USD Million)
- Table 11 Europe: Reusable Period Panties Market, by Product, 2019-2032 (USD Million)
- Table 12 UK: Reusable Period Panties Market, by Distribution Channel, 2019-2032 (USD Million)
- Table 13 UK: Reusable Period Panties Market, by Product, 2019-2032 (USD Million)
- Table 14 France: Reusable Period Panties Market, by Distribution Channel, 2019-2032 (USD Million)
- Table 15 France: Reusable Period Panties Market, by Product, 2019-2032 (USD Million)
- Table 16 Germany: Reusable Period Panties Market, by Distribution Channel, 2019-2032 (USD Million)
- Table 17 Germany: Reusable Period Panties Market, by Product, 2019-2032 (USD Million)
- Table 18 Italy: Reusable Period Panties Market, by Distribution Channel, 2019-2032 (USD Million)
- Table 19 Italy: Reusable Period Panties Market, by Product, 2019-2032 (USD Million)
- Table 20 Spain: Reusable Period Panties Market, by Distribution Channel, 2019-2032 (USD Million)
- Table 21 Spain: Reusable Period Panties Market, by Product, 2019-2032 (USD Million)
- Table 22 Netherlands: Reusable Period Panties Market, by Distribution Channel, 2019-2032 (USD Million)
- Table 23 Netherlands: Reusable Period Panties Market, by Product, 2019-2032 (USD Million)
- Table 24 Russia: Reusable Period Panties Market, by Distribution Channel, 2019-2032 (USD Million)
- Table 25 Russia: Reusable Period Panties Market, by Product, 2019-2032 (USD Million)
- Table 26 Asia Pacific: Reusable Period Panties Market, by Distribution Channel, 2019-2032 (USD Million)
- Table 27 Asia Pacific: Reusable Period Panties Market, by Product, 2019-2032 (USD Million)
- Table 28 China: Reusable Period Panties Market, by Distribution Channel, 2019-2032 (USD Million)
- Table 29 China: Reusable Period Panties Market, by Product, 2019-2032 (USD Million)
- Table 30 India: Reusable Period Panties Market, by Distribution Channel, 2019-2032 (USD Million)
- Table 31 India: Reusable Period Panties Market, by Product, 2019-2032 (USD Million)
- Table 32 Malaysia: Reusable Period Panties Market, by Distribution Channel, 2019-2032 (USD Million)
- Table 33 Malaysia: Reusable Period Panties Market, by Product, 2019-2032 (USD Million)
- Table 34 Japan: Reusable Period Panties Market, by Distribution Channel, 2019-2032 (USD Million)
- Table 35 Japan: Reusable Period Panties Market, by Product, 2019-2032 (USD Million)
- Table 36 Indonesia: Reusable Period Panties Market, by Distribution Channel, 2019-2032 (USD Million)
- Table 37 Indonesia: Reusable Period Panties Market, by Product, 2019-2032 (USD Million)
- Table 38 South Korea: Reusable Period Panties Market, by Distribution Channel, 2019-2032 (USD Million)
- Table 39 South Korea: Reusable Period Panties Market, by Product, 2019-2032 (USD Million)
- Table 40 Middle East & Africa: Reusable Period Panties Market, by Distribution Channel, 2019-2032 (USD Million)
- Table 41 Middle East & Africa: Reusable Period Panties Market, by Product, 2019-2032 (USD Million)
- Table 42 Saudi Arabia: Reusable Period Panties Market, by Distribution Channel, 2019-2032 (USD Million)
- Table 43 Saudi Arabia: Reusable Period Panties Market, by Product, 2019-2032 (USD Million)
- Table 44 UAE: Reusable Period Panties Market, by Distribution Channel, 2019-2032 (USD Million)
- Table 45 UAE: Reusable Period Panties Market, by Product, 2019-2032 (USD Million)
- Table 46 Israel: Reusable Period Panties Market, by Distribution Channel, 2019-2032 (USD Million)
- Table 47 Israel: Reusable Period Panties Market, by Product, 2019-2032 (USD Million)
- Table 48 South Africa: Reusable Period Panties Market, by Distribution Channel, 2019-2032 (USD Million)
- Table 49 South Africa: Reusable Period Panties Market, by Product, 2019-2032 (USD Million)
- Table 50 Latin America: Reusable Period Panties Market, by Distribution Channel, 2019-2032 (USD Million)
- Table 51 Latin America: Reusable Period Panties Market, by Product, 2019-2032 (USD Million)
- Table 52 Mexico: Reusable Period Panties Market, by Distribution Channel, 2019-2032 (USD Million)
- Table 53 Mexico: Reusable Period Panties Market, by Product, 2019-2032 (USD Million)
- Table 54 Brazil: Reusable Period Panties Market, by Distribution Channel, 2019-2032 (USD Million)
- Table 55 Brazil: Reusable Period Panties Market, by Product, 2019-2032 (USD Million)
- Table 56 Argentina: Reusable Period Panties Market, by Distribution Channel, 2019-2032 (USD Million)
- Table 57 Argentina: Reusable Period Panties Market, by Product, 2019-2032 (USD Million)
List of Figures
- Figure 1 Global Reusable Period Panties Market, 2019-2032 (USD Million)
- Figure 2 Integrated Ecosystem
- Figure 3 Research Methodology: Top-Down & Bottom-Up Approach
- Figure 4 Market by Geography
- Figure 5 Porter's Five Forces
- Figure 6 Market by Distribution Channel
- Figure 7 Global Reusable Period Panties Market, by Distribution Channel, 2022 & 2032 (USD Million)
- Figure 8 Market by Product
- Figure 9 Global Reusable Period Panties Market, by Product, 2022 & 2032 (USD Million)
- Figure 10 Reusable Period Panties Market Assessment, By Geography, 2019-2032 (USD Million)
- Figure 11 Strategic Analysis - Reusable Period Panties Market
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