PUBLISHER: Polaris Market Research | PRODUCT CODE: 1388111
PUBLISHER: Polaris Market Research | PRODUCT CODE: 1388111
The global theme park tourism market size is expected to reach USD 155.55 billion by 2032, according to a new study by Polaris market research. The report "Theme Park Tourism Market Share, Size, Trends, Industry Analysis Report, By Revenue Source (Tickets, Merchandise, Lodging, Food and Beverage); By Booking Channel; By Tourist Type; By Tour Type; By Consumer Orientation; By Age Group; By Region; Segment Forecast, 2023 - 2032" gives a detailed insight into current market dynamics and provides analysis on future market growth.
Theme Park tourism is witnessing rapid demand owing to the rising popularity of fairy tales. The strong consumer base with a higher interest in experiencing the situations in movies, books, and others is driving the emergence of different theme parks. In their free time, people are more motivated to visit theme parks than traditional parks. Rising investments in these parks are creating new shows, lighting, and making them use the latest technologies to mesmerize audiences. Saudi Entertainment Ventures, owned by a public investment fund, is planning to invest $13 billion in the construction of 21 entertainment destinations spread among 14 cities in Saudi Arabia. This will enhance the development of theme parks in the region.
Regions are witnessing growing theme park attendance across the nation. According to the Global Theme and Amusement Park Outlook Report by IAAPA, North America is projected to witness a 7% boost in attendance for theme parks, with around 308.5 million visitors in 2023. Theme parks are attracting international tourists by facilitating popular movies' thematic experiences and offering immersive attractions that allow visitors to step into the worlds of their favorite films. This integration of cinematic experiences is driving theme park tourism as an insightful destination for travelers across the globe to seek lifelong memorable moments.
Tickets segment is anticipated to witness faster growth in the coming years due to rising promotional campaigns.
Online segment accounted for the largest market share owing to its convenience and accessibility.
Package Traveler segment is expected to witness higher growth owing to the rising preference for family trips.
North America is expected to witness a larger revenue share owing to the establishment of new theme parks.
The global players include: Walt Disney Company, Universal Parks & Resorts, Merlin Entertainments, Six Flags Entertainment & Cedar Fair Entertainment Company.
Polaris market research has segmented the theme park tourism market report based on revenue source, booking channel, tourist type, tour type, consumer orientation, age group and region: