PUBLISHER: Polaris Market Research | PRODUCT CODE: 1421592
PUBLISHER: Polaris Market Research | PRODUCT CODE: 1421592
The global red yeast rice market size is expected to reach USD 938.88 million by 2032, according to a new study by Polaris Market Research. The report "Red Yeast Rice Market Share, Size, Trends, Industry Analysis Report, By Application (Pharmaceutical, Herbal Supplement, Dietary Supplement, Functional Food, Cosmetics, and Others); By Product Type; By Sales Channel; By Region; Segment Forecast, 2023 - 2032" gives a detailed insight into current market dynamics and provides analysis on future market growth.
The continuously growing demand for natural food colors that are produced through natural or plant-extracted solutions and constantly rising research & development activities for red yeast rice application in the food sector as an effective supplement and replacement for synthetic products and pharmaceuticals due to its medicinal properties and other advantages, are among the major prominent factors fostering the demand and growth of the market over the years.
For instance, in June 2023, Sanofi Consumer Healthcare, announced that they are working with AB-BIOTICS in order to launch probiotics delivering benefits beyond the gut health across South Korea. The launch from the mentioned partnership will be sold under the supplement brand Cenovis with product named Superbiotics Cholesterol.
In recent years, there has been a significantly rising utilization of the products for the production of alcoholic beverages and several fermented food products, coupled with the growing adoption of nutritional and sustainable diets by consumers looking to adopt healthier lifestyles because of the growing prevalence of the mental health issues like stress all over the world, has been positively impacting the market growth at a rapid pace.
Furthermore, leading product manufacturers are developing enhanced formulations by combining red yeast rice with other natural ingredients that are well known for their health benefits, such as coenzyme Q10, omega-3 fatty acids, and plant sterols, mainly aimed to provide a more comprehensive approach to heart health, which in turn, creating huge growth potential for the market in the near future.
Polaris Market Research has segmented the red yeast rice market report based on application, product type, sales channel, and region: