PUBLISHER: Polaris Market Research | PRODUCT CODE: 1424043
PUBLISHER: Polaris Market Research | PRODUCT CODE: 1424043
Live Commerce Platforms Market Share, Size, Trends, Industry Analysis Report, By Category (Consumer Electronics, Fashion & Apparel, Entertainment, Cosmetics & Personal Care, Furnishing, Others); By Region; Segment Forecast, 2024- 2032
The global live commerce platforms market size is expected to reach USD 4,880.38 million by 2032, according to a new study by Polaris Market Research. The report "Live Commerce Platforms Market Share, Size, Trends, Industry Analysis Report, By Category (Consumer Electronics, Fashion & Apparel, Entertainment, Cosmetics & Personal Care, Furnishing, Others); By Region; Segment Forecast, 2024- 2032" gives a detailed insight into current market dynamics and provides analysis on future market growth.
Luxury brands are embracing an omnichannel strategy to captivate and involve a younger consumer base, notably Gen-Z and millennials. These demographics emphasize self-care and thorough research before committing to a purchase. In 2023, Gen-Z and millennials played a pivotal role in propelling the growth of luxury products, and projections indicate that, by 2032, they will constitute one-third of the market. Notably, 66% of this demographic has engaged with emerging digital touchpoints like virtual try-on, live streaming commerce, and social commerce, indicating a significant shift in consumer behavior towards digital and interactive experiences in the luxury sector.
The Asia Pacific region emerged as the dominant force in the live commerce platforms market in 2023. Various favorable factors propel this regional market dominance. High internet penetration and widespread smartphone usage have resulted in a significant pool of potential customers. Social media platforms, ingrained in daily life, serve as a direct channel for live commerce platforms to connect with their target audience. Moreover, the growing consumer demand for convenient and engaging shopping experiences in this region aligns well with what live commerce platforms effectively offer. Leveraging influencer marketing, a popular strategy in the region, live commerce platforms adeptly promote their products and services, further contributing to their success.
The demand for live commerce platforms is expected to due to real time engagement and interaction, fundamentally transforming the way companies engage with their customers. This driver is rooted in the human desire for immediate, authentic, and dynamic interactions. Leveraging live video broadcasts, live commerce systems facilitate in-the-moment interactions between buyers and sellers, effectively replicating the experience of an actual storefront. This real-time engagement effectively bridges the gap between digital and physical retail spaces, allowing customers to pose questions, seek clarifications, and receive prompt feedback. Unlike traditional e-commerce models, this driver establishes a dynamic and captivating purchasing environment, injecting excitement and a sense of urgency into the buying process.
The seamless operation of live streaming and real-time interactions faces obstacles in regions with insufficient internet infrastructure, limited bandwidth, and inconsistent connectivity, resulting in a compromised overall user experience. In places needing more robust infrastructure, restricted access to high-speed internet can manifest in buffering issues, interruptions during live broadcasts, and a suboptimal viewing experience.
Furthermore, unreliable logistics and delivery services in certain areas can impede the efficient fulfillment of orders, impacting the entire transaction process. These challenges are exacerbated by the digital divide, hindering the adoption and impact of live commerce platforms due to variations in technological literacy and access. These limitations not only deepen existing disparities in digital access but also hinder the platforms' expansion into untapped markets.
Live Commerce Platforms Market Report Highlights
In 2023, the apparel & fashion segment accounted for the largest market share owing to alluring features and interactive characteristics of live commerce. Collaborations with fashion influencers and industry experts played a pivotal role in significantly amplifying the reach and impact of live commerce events.
In 2023, Asia-Pacific accounted for the largest revenue share due to presence of major players, technological advancements, and dynamic startup landscape.
The market is highly competitive owing to the existence of market players with a global presence, including Facebook Live Shopping, Instagram Live Shopping, Shopify, TikTok Live Commerce, YouTube Live Shopping, among others.
Polaris Market Research has segmented the Live Commerce Platforms market report based on category, and region:
Live Commerce Platforms, Category Outlook (Revenue - USD Million, 2019 - 2032)
- Consumer Electronics
- Fashion & Apparel
- Entertainment
- Cosmetics & Personal Care
- Furnishing
- Others
Live Commerce Platforms, Regional Outlook (Revenue - USD Million, 2019 - 2032)
- North America
- U.S.
- Canada
- Europe
- France
- Germany
- UK
- Italy
- Netherlands
- Spain
- Russia
- Asia Pacific
- Japan
- China
- India
- Malaysia
- Indonesia
- South Korea
- Latin America
- Brazil
- Mexico
- Argentina
- Middle East & Africa
- Saudi Arabia
- UAE
- Israel
- South Africa
Table of Contents
1. Introduction
- 1.1. Report Description
- 1.1.1. Objectives of the Study
- 1.1.2. Market Scope
- 1.1.3. Assumptions
- 1.2. Stakeholders
2. Executive Summary
- 2.1. Market Highlights
3. Research Methodology
- 3.1. Overview
- 3.1.1. Data Mining
- 3.2. Data Sources
- 3.2.1. Primary Sources
- 3.2.2. Secondary Sources
4. Global Live Commerce Platforms Market Insights
- 4.1. Live Commerce Platforms Market - Industry Snapshot
- 4.2. Live Commerce Platforms Market Dynamics
- 4.2.1. Drivers and Opportunities
- 4.2.1.1. Rising consumer preference for interactive and authentic online experiences is projected to spur the product demand
- 4.2.1.2. Increase in employment opportunities is expected to drive live commerce platforms market growth
- 4.2.2. Restraints and Challenges
- 4.2.2.1. User privacy is likely to impede the market live commerce platforms growth opportunities
- 4.2.1. Drivers and Opportunities
- 4.3. Porter's Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers (Moderate)
- 4.3.2. Threats of New Entrants: (Low)
- 4.3.3. Bargaining Power of Buyers (Moderate)
- 4.3.4. Threat of Substitute (Moderate)
- 4.3.5. Rivalry among existing firms (High)
- 4.4. PESTLE Analysis
- 4.5. Value Chain Analysis
- 4.6. Live Commerce Platforms Industry trends
- 4.7. COVID-19 Impact Analysis
5. Global Live Commerce Platforms Market, by Category
- 5.1. Key Findings
- 5.2. Introduction
- 5.2.1. Global Live Commerce Platforms Market, by Category, 2019-2032 (USD Million)
- 5.3. Consumer Electronics
- 5.3.1. Global Live Commerce Platforms Market, by Consumer Electronics, by Region, 2019-2032 (USD Million)
- 5.4. Fashion & Apparel
- 5.4.1. Global Live Commerce Platforms Market, by Fashion & Apparel, by Region, 2019-2032 (USD Million)
- 5.5. Entertainment
- 5.5.1. Global Live Commerce Platforms Market, by Entertainment, by Region, 2019-2032 (USD Million)
- 5.6. Cosmetics & Personal Care
- 5.6.1. Global Live Commerce Platforms Market, by Cosmetics & Personal Care, by Region, 2019-2032 (USD Million)
- 5.7. Furnishing
- 5.7.1. Global Live Commerce Platforms Market, by Furnishing, by Region, 2019-2032 (USD Million)
- 5.8. Others
- 5.8.1. Global Live Commerce Platforms Market, by Others, by Region, 2019-2032 (USD Million)
6. Global Live Commerce Platforms Market, by Geography
- 6.1. Key findings
- 6.2. Introduction
- 6.2.1. Live Commerce Platforms Market Assessment, By Geography, 2019-2032 (USD Million)
- 6.3. Live Commerce Platforms Market - North America
- 6.3.1. North America: Live Commerce Platforms Market, by Category, 2019-2032 (USD Million)
- 6.3.2. Live Commerce Platforms Market - U.S.
- 6.3.2.1. U.S.: Live Commerce Platforms Market, by Category, 2019-2032 (USD Million)
- 6.3.3. Live Commerce Platforms Market - Canada
- 6.3.3.1. Canada: Live Commerce Platforms Market, by Category, 2019-2032 (USD Million)
- 6.4. Live Commerce Platforms Market - Europe
- 6.4.1. Europe: Live Commerce Platforms Market, by Category, 2019-2032 (USD Million)
- 6.4.2. Live Commerce Platforms Market - UK
- 6.4.2.1. UK: Live Commerce Platforms Market, by Category, 2019-2032 (USD Million)
- 6.4.3. Live Commerce Platforms Market - France
- 6.4.3.1. France: Live Commerce Platforms Market, by Category, 2019-2032 (USD Million)
- 6.4.4. Live Commerce Platforms Market - Germany
- 6.4.4.1. Germany: Live Commerce Platforms Market, by Category, 2019-2032 (USD Million)
- 6.4.5. Live Commerce Platforms Market - Italy
- 6.4.5.1. Italy: Live Commerce Platforms Market, by Category, 2019-2032 (USD Million)
- 6.4.6. Live Commerce Platforms Market - Spain
- 6.4.6.1. Spain: Live Commerce Platforms Market, by Category, 2019-2032 (USD Million)
- 6.4.7. Live Commerce Platforms Market - Netherlands
- 6.4.7.1. Netherlands: Live Commerce Platforms Market, by Category, 2019-2032 (USD Million)
- 6.4.8. Live Commerce Platforms Market - Austria
- 6.4.8.1. Austria: Live Commerce Platforms Market, by Category, 2019-2032 (USD Million)
- 6.5. Live Commerce Platforms Market - Asia Pacific
- 6.5.1. Asia Pacific: Live Commerce Platforms Market, by Category, 2019-2032 (USD Million)
- 6.5.2. Live Commerce Platforms Market - China
- 6.5.2.1. China: Live Commerce Platforms Market, by Category, 2019-2032 (USD Million)
- 6.5.3. Live Commerce Platforms Market - India
- 6.5.3.1. India: Live Commerce Platforms Market, by Category, 2019-2032 (USD Million)
- 6.5.4. Live Commerce Platforms Market - Malaysia
- 6.5.4.1. Malaysia: Live Commerce Platforms Market, by Category, 2019-2032 (USD Million)
- 6.5.5. Live Commerce Platforms Market - Japan
- 6.5.5.1. Japan: Live Commerce Platforms Market, by Category, 2019-2032 (USD Million)
- 6.5.6. Live Commerce Platforms Market - Indonesia
- 6.5.6.1. Indonesia: Live Commerce Platforms Market, by Category, 2019-2032 (USD Million)
- 6.5.7. Live Commerce Platforms Market - South Korea
- 6.5.7.1. South Korea: Live Commerce Platforms Market, by Category, 2019-2032 (USD Million)
- 6.6. Live Commerce Platforms Market - Middle East & Africa
- 6.6.1. Middle East & Africa: Live Commerce Platforms Market, by Category, 2019-2032 (USD Million)
- 6.6.2. Live Commerce Platforms Market - Saudi Arabia
- 6.6.2.1. Saudi Arabia: Live Commerce Platforms Market, by Category, 2019-2032 (USD Million)
- 6.6.3. Live Commerce Platforms Market - UAE
- 6.6.3.1. UAE: Live Commerce Platforms Market, by Category, 2019-2032 (USD Million)
- 6.6.4. Live Commerce Platforms Market - Israel
- 6.6.4.1. Israel: Live Commerce Platforms Market, by Category, 2019-2032 (USD Million)
- 6.6.5. Live Commerce Platforms Market - South Africa
- 6.6.5.1. South Africa: Live Commerce Platforms Market, by Category, 2019-2032 (USD Million)
- 6.7. Live Commerce Platforms Market - Latin America
- 6.7.1. Latin America: Live Commerce Platforms Market, by Category, 2019-2032 (USD Million)
- 6.7.2. Live Commerce Platforms Market - Mexico
- 6.7.2.1. Mexico: Live Commerce Platforms Market, by Category, 2019-2032 (USD Million)
- 6.7.3. Live Commerce Platforms Market - Brazil
- 6.7.3.1. Brazil: Live Commerce Platforms Market, by Category, 2019-2032 (USD Million)
- 6.7.4. Live Commerce Platforms Market - Argentina
- 6.7.4.1. Argentina: Live Commerce Platforms Market, by Category, 2019-2032 (USD Million)
7. Competitive Landscape
- 7.1. Expansion and Acquisition Analysis
- 7.1.1. Expansion
- 7.1.2. Acquisitions
- 7.2. Partnerships/Collaborations/Agreements/Exhibitions
8. Company Profiles
- 8.1. Amazon Live
- 8.1.1. Company Overview
- 8.1.2. Financial Performance
- 8.1.3. Product Benchmarking
- 8.1.4. Recent Development
- 8.2. Facebook Live Shopping
- 8.2.1. Company Overview
- 8.2.2. Financial Performance
- 8.2.3. Product Benchmarking
- 8.2.4. Recent Development
- 8.3. Google Shopping Live
- 8.3.1. Company Overview
- 8.3.2. Financial Performance
- 8.3.3. Product Benchmarking
- 8.3.4. Recent Development
- 8.4. Instagram Live Shopping
- 8.4.1. Company Overview
- 8.4.2. Financial Performance
- 8.4.3. Product Benchmarking
- 8.4.4. Recent Development
- 8.5. JOYY Inc. (Huya)
- 8.5.1. Company Overview
- 8.5.2. Financial Performance
- 8.5.3. Product Benchmarking
- 8.5.4. Recent Development
- 8.6. Kuaishou Technology
- 8.6.1. Company Overview
- 8.6.2. Financial Performance
- 8.6.3. Product Benchmarking
- 8.6.4. Recent Development
- 8.7. Lazada Group
- 8.7.1. Company Overview
- 8.7.2. Financial Performance
- 8.7.3. Product Benchmarking
- 8.7.4. Recent Development
- 8.8. Shopify
- 8.8.1. Company Overview
- 8.8.2. Financial Performance
- 8.8.3. Product Benchmarking
- 8.8.4. Recent Development
- 8.9. Shopee
- 8.9.1. Company Overview
- 8.9.2. Financial Performance
- 8.9.3. Product Benchmarking
- 8.9.4. Recent Development
- 8.10. Taobao Live (Alibaba Group)
- 8.10.1. Company Overview
- 8.10.2. Financial Performance
- 8.10.3. Product Benchmarking
- 8.10.4. Recent Development
- 8.11. Tencent Live
- 8.11.1. Company Overview
- 8.11.2. Financial Performance
- 8.11.3. Product Benchmarking
- 8.11.4. Recent Development
- 8.12. TikTok Live Commerce
- 8.12.1. Company Overview
- 8.12.2. Financial Performance
- 8.12.3. Product Benchmarking
- 8.12.4. Recent Development
- 8.13. Weibo Corporation (Sina Weibo)
- 8.13.1. Company Overview
- 8.13.2. Financial Performance
- 8.13.3. Product Benchmarking
- 8.13.4. Recent Development
- 8.14. YouTube Live Shopping
- 8.14.1. Company Overview
- 8.14.2. Financial Performance
- 8.14.3. Product Benchmarking
- 8.14.4. Recent Development
- 8.9. Zappos Live Shopping
- 8.9.1. Company Overview
- 8.9.2. Financial Performance
- 8.9.3. Product Benchmarking
- 8.9.4. Recent Development
List of Tables
- Table 1 Global Live Commerce Platforms Market, by Category, 2019-2032 (USD Million)
- Table 2 Live Commerce Platforms Market Assessment, By Geography, 2019-2032 (USD Million)
- Table 3 North America: Live Commerce Platforms Market, by Category, 2019-2032 (USD Million)
- Table 4 U.S.: Live Commerce Platforms Market, by Category, 2019-2032 (USD Million)
- Table 5 Canada: Live Commerce Platforms Market, by Category, 2019-2032 (USD Million)
- Table 6 Canada: Live Commerce Platforms Market, by Category, 2019-2032 (USD Million)
- Table 7 Europe: Live Commerce Platforms Market, by Category, 2019-2032 (USD Million)
- Table 8 Spain: Live Commerce Platforms Market, by Category, 2019-2032 (USD Million)
- Table 9 Netherlands: Live Commerce Platforms Market, by Category, 2019-2032 (USD Million)
- Table 10 Austria: Live Commerce Platforms Market, by Category, 2019-2032 (USD Million)
- Table 11 Germany: Live Commerce Platforms Market, by Category, 2019-2032 (USD Million)
- Table 12 Italy: Live Commerce Platforms Market, by Category, 2019-2032 (USD Million)
- Table 13 France: Live Commerce Platforms Market, by Category, 2019-2032 (USD Million)
- Table 14 Asia Pacific: Live Commerce Platforms Market, by Category, 2019-2032 (USD Million)
- Table 15 China: Live Commerce Platforms Market, by Category, 2019-2032 (USD Million)
- Table 16 Japan: Live Commerce Platforms Market, by Category, 2019-2032 (USD Million)
- Table 17 India: Live Commerce Platforms Market, by Category, 2019-2032 (USD Million)
- Table 18 Indonesia: Live Commerce Platforms Market, by Category, 2019-2032 (USD Million)
- Table 19 South Korea: Live Commerce Platforms Market, by Category, 2019-2032 (USD Million)
- Table 20 Malaysia: Live Commerce Platforms Market, by Category, 2019-2032 (USD Million)
- Table 21 Latin America: Live Commerce Platforms Market, by Category, 2019-2032 (USD Million)
- Table 22 Brazil: Live Commerce Platforms Market, by Category, 2019-2032 (USD Million)
- Table 23 Mexico: Live Commerce Platforms Market, by Category, 2019-2032 (USD Million)
- Table 24 Argentina: Live Commerce Platforms Market, by Category, 2019-2032 (USD Million)
- Table 25 Middle East & Africa: Live Commerce Platforms Market, by Category, 2019-2032 (USD Million)
- Table 26 South Africa: Live Commerce Platforms Market, by Category, 2019-2032 (USD Million)
- Table 27 Israel: Live Commerce Platforms Market, by Category, 2019-2032 (USD Million)
- Table 28 Saudi Arabia: Live Commerce Platforms Market, by Category, 2019-2032 (USD Million)
- Table 29 UAE: Live Commerce Platforms Market, by Category, 2019-2032 (USD Million)
List of Figures
- Figure 1 Global Live Commerce Platforms Market, 2019-2032 (USD Million)
- Figure 2 Integrated Ecosystem
- Figure 3 Research Methodology: Top-Down & Bottom-Up Approach
- Figure 4 Market by Geography
- Figure 5 Porter's Five Forces
- Figure 6 Market by Category
- Figure 7 Global Live Commerce Platforms Market, by Category, 2022 & 2032 (USD Million)
- Figure 8 Live Commerce Platforms Market Assessment, By Geography, 2019-2032 (USD Million)
- Figure 9 Strategic Analysis - Live Commerce Platforms Market
