PUBLISHER: Polaris Market Research | PRODUCT CODE: 1478612
PUBLISHER: Polaris Market Research | PRODUCT CODE: 1478612
Europe Oral Care Market Share, Size, Trends, Industry Analysis Report, By Product Type (Toothpaste, Toothbrush, Mouthwash, Denture Products, Dental Accessories, Others); By Distribution Channel; By Region; Segment Forecast, 2024 - 2032
The global Europe oral care market size is expected to reach USD 12.43 billion by 2032, according to a new study by Polaris Market Research. The report "Europe Oral Care Market Share, Size, Trends, Industry Analysis Report, By Product Type (Toothpaste, Toothbrush, Mouthwash, Denture Products, Dental Accessories, Others); By Distribution Channel; By Region; Segment Forecast, 2023 - 2032" gives a detailed insight into current market dynamics and provides analysis on future market growth.
The changing consumer lifestyle and eating habits are promptly creating certain health problems in the global market, specifically oral-related infections. The rising number of working people, along with the increasing urban migration activities, are leading to an improper diet schedule, which in turn contributes to the need for oral care. According to the Oral-B Research Report 2023, approximately a third of the 166 million Europeans affected by a disability have witnessed gum issues in the past year.
The demographic transition in the region is expected to create significant demand for oral care, as it is the major factor causing tooth implantation and the need for denture products. In that regard, population ageing is anticipated to create enormous potential for the global oral care market. According to the official statistics for Europe, population ageing is expected to be a major problem with a rise of 42% in the upcoming years. This shift is likely to fuel the necessity for oral care in the marketplace.
The increasing incidence of oral care issues is motivating officials to boost awareness about oral care. According to the World Health Organization, European countries are majorly registering oral diseases, with 50.1% of cases in the world, and they announced the urgent need for the government to act on facilitating cost-effective and safe oral health care in universal health policies. As these initiatives are expected to grow further in the next few years, there will be significant expansion opportunities for the European oral care market in the next few years.
The ongoing government and non-government initiatives to enhance healthcare infrastructure are anticipated to create tremendous growth potential for the oral care industry. Major players in the oral care market are optimizing their brand image with the incorporation of social media campaigns. For instance, in March 2023, Oral-B unveiled the BIG RETHINK campaign, with a view to offering an equitable oral experience to everyone. These types of programmes are expected to promote the importance of oral care products among individuals.
Europe Oral Care Market Report Highlights
Toothpaste segment is anticipated to witness the highest growth in the coming years due to the development of superior toothpaste for certain medical conditions.
Online retailers segment accounted for the largest market share owing to the increasing usage of e-commerce platforms.
UK is projected to register the fastest growth during the forecast period, attributable to the rising prevalence of oral health care problems.
The global players include Blendea, Colgate-Palmolive, Curaprox, Dr. Bronner's, GlaxoSmithKline Consumer Healthcare, Henkel, Lebon, & Lion Corporation.
Polaris Market Research has segmented the Europe oral care market report based on product type, distribution channel and region:
Europe Oral Care, Product Type Outlook (Revenue - USD Billion, 2019 - 2032)
- Toothpaste
- Manual
- Electric (Rechargeable)
- Battery-powered (non-rechargeable)
- Others
- Toothbrush
- Gel
- Polish
- Paste
- Powder
- Mouthwash
- Medicated
- Non-medicated
- Denture Products
- Cleaners
- Fixatives
- Floss
- Others
- Dental Accessories
- Cosmetic Whitening Products
- Fresh Breath Dental Chewing Gum
- Tongue Scrapers
- Fresh Breath Strips
- Others
- Oral Irrigators
- Countertop
- Cordless
- Mouth Freshener Sprays
- Others
Europe Oral Care, Distribution Channel Outlook (Revenue - USD Billion, 2019 - 2032)
- Supermarkets/Hypermarkets
- Specialty Stores
- Convenience Stores
- Online Retailers
- Others
Europe Oral Care, Regional Outlook (Revenue - USD Billion, 2019 - 2032)
- Europe
- France
- Germany
- Italy
- Spain
- UK
- Netherlands
- Russia
- Rest of Europe
Table of Contents
Introduction
- 1.1. Report Description
- 1.1.1. Objectives of the Study
- 1.1.2. Market Scope
- 1.1.3. Assumptions
- 1.2. Stakeholders
2. Executive Summary
- 2.1. Market Highlights
3. Research Methodology
- 3.1. Overview
- 3.1.1. Data Mining
- 3.2. Data Sources
- 3.2.1. Primary Sources
- 3.2.2. Secondary Sources
4. Europe Oral Care Market Insights
- 4.1. Europe Oral Care Market - Industry Snapshot
- 4.2. Europe Oral Care Market Dynamics
- 4.2.1. Drivers and Opportunities
- 4.2.1.1. The rising prevalence of unhealthy dietary habits
- 4.2.1.2. Growing oral health awareness campaigns
- 4.2.2. Restraints and Challenges
- 4.2.2.1. Consumer shifts towards traditional oral care products are likely to impede market growth
- 4.2.1. Drivers and Opportunities
- 4.3. Porter's Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers (Moderate)
- 4.3.2. Threats of New Entrants: (Low)
- 4.3.3. Bargaining Power of Buyers (Moderate)
- 4.3.4. Threat of Substitute (Moderate)
- 4.3.5. Rivalry among existing firms (High)
- 4.4. PESTLE Analysis
- 4.5. Europe Oral Care Industry trends
- 4.6. Value Chain Analysis
- 4.7. COVID-19 Impact Analysis
5. Europe Oral Care Market, by Product Type
- 5.1. Key Findings
- 5.2. Introduction
- 5.2.1. Europe Oral Care, by Product Type, 2019-2032 (USD Billion)
- 5.3. Toothpaste
- 5.3.1. Europe Oral Care Market, by Toothpaste, 2019-2032 (USD Billion)
- 5.4. Toothbrush
- 5.4.1. Europe Oral Care Market, byToothbrush, 2019-2032 (USD Billion)
- 5.5. Mouthwash
- 5.5.1. Europe Oral Care Market, by Mouthwash, 2019-2032 (USD Billion)
- 5.6. Denture Products
- 5.6.1. Europe Oral Care Market, by Denture Products, 2019-2032 (USD Billion)
- 5.7. Dental Accessories
- 5.7.1. Europe Oral Care Market, by Dental Accessories, 2019-2032 (USD Billion)
- 5.8. Others
- 5.8.1. Europe Oral Care Market, by Others, 2019-2032 (USD Billion)
6. Europe Oral Care Market, by Distribution Channel
- 6.1. Key Findings
- 6.2. Introduction
- 6.2.1. Europe Oral Care Market, by Distribution Channel, 2019-2032 (USD Billion)
- 6.3. Supermarkets/Hypermarkets
- 6.3.1. Europe Oral Care Market, by Supermarkets/Hypermarkets, 2019-2032 (USD Billion)
- 6.4. Specialty Stores
- 6.4.1. Europe Oral Care Market, by Specialty Stores, 2019-2032 (USD Billion)
- 6.5. Convenience Stores
- 6.5.1. Europe Oral Care Market, by Convenience Stores, 2019-2032 (USD Billion)
- 6.6. Online Retailers
- 6.6.1. Europe Oral Care Market, by Online Retailers, 2019-2032 (USD Billion)
- 6.7. Others
- 6.7.1. Europe Oral Care Market, by Others, 2019-2032 (USD Billion)
7. Europe Oral Care Market, by Countries
- 7.1. Key findings
- 7.2. Introduction
- 7.2.1. Europe Oral Care Market Assessment, By Countries, 2019-2032 (USD Billion)
- 7.2.2. Europe Oral Care Market - Germany
- 7.2.2.1. Germany: Europe Oral Care Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.2.2.2. Germany: Europe Oral Care Market, by Product Type, 2019-2032 (USD Billion)
- 7.2.3. Europe Oral Care Market - Italy
- 7.2.3.1. Italy.: Europe Oral Care Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.2.3.2. Italy.: Europe Oral Care Market, by Product Type, 2019-2032 (USD Billion)
- 7.2.4. Europe Oral Care Market - Russia
- 7.2.4.1. Russia: Europe Oral Care Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.2.4.2. Russia: Europe Oral Care Market, by Product Type, 2019-2032 (USD Billion)
- 7.2.5. Europe Oral Care Market - UK
- 7.2.5.1. UK: Europe Oral Care Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.2.5.2. UK: Europe Oral Care Market, by Product Type, 2019-2032 (USD Billion)
- 7.2.6. Europe Oral Care Market - France
- 7.2.6.1. France: Europe Oral Care Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.2.6.2. France: Europe Oral Care Market, by Product Type, 2019-2032 (USD Billion)
- 7.2.7. Europe Oral Care Market - Netherlands
- 7.2.7.1. Netherlands: Europe Oral Care Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.2.7.2. Netherlands: Europe Oral Care Market, by Product Type, 2019-2032 (USD Billion)
- 7.2.8. Europe Oral Care Market - Spain
- 7.2.8.1. Spain: Europe Oral Care Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.2.8.2. Spain: Europe Oral Care Market, by Product Type, 2019-2032 (USD Billion)
8. Competitive Landscape
- 8.1. Expansion and Acquisition Analysis
- 8.1.1. Expansion
- 8.1.2. Acquisitions
- 8.2. Partnerships/Collaborations/Agreements/Exhibitions
9. Company Profiles
- 9.1. Blendea (Romania)
- 9.1.1. Company Overview
- 9.1.2. Financial Performance
- 9.1.3. Product Type Benchmarking
- 9.1.4. Recent Development
- 9.2. Colgate-Palmolive (US)
- 9.2.1. Company Overview
- 9.2.2. Financial Performance
- 9.2.3. Product Type Benchmarking
- 9.2.4. Recent Development
- 9.3. Curaprox (Slovakia)
- 9.3.1. Company Overview
- 9.3.2. Financial Performance
- 9.3.3. Product Type Benchmarking
- 9.3.4. Recent Development
- 9.4. Dr. Bronner's (US)
- 9.4.1. Company Overview
- 9.4.2. Financial Performance
- 9.4.3. Product Type Benchmarking
- 9.4.4. Recent Development
- 9.5. GlaxoSmithKline Consumer Healthcare (UK)
- 9.5.1. Company Overview
- 9.5.2. Financial Performance
- 9.5.3. Product Type Benchmarking
- 9.5.4. Recent Development
- 9.6. Henkel (Germany)
- 9.6.1. Company Overview
- 9.6.2. Financial Performance
- 9.6.3. Product Type Benchmarking
- 9.6.4. Recent Development
- 9.7. Lebon (France)
- 9.7.1. Company Overview
- 9.7.2. Financial Performance
- 9.7.3. Product Type Benchmarking
- 9.7.4. Recent Development
- 9.8. Lion Corporation (Japan)
- 9.8.1. Company Overview
- 9.8.2. Financial Performance
- 9.8.3. Product Type Benchmarking
- 9.8.4. Recent Development
- 9.9. Sanofi (France)
- 9.9.1. Company Overview
- 9.9.2. Financial Performance
- 9.9.3. Product Type Benchmarking
- 9.9.4. Recent Development
- 9.10. Sunstar Suisse (Switzerland)
- 9.10.1. Company Overview
- 9.10.2. Financial Performance
- 9.10.3. Product Type Benchmarking
- 9.10.4. Recent Development
- 9.11. Unilever (UK)
- 9.11.1. Company Overview
- 9.11.2. Financial Performance
- 9.11.3. Product Type Benchmarking
- 9.11.4. Recent Development
- 9.12. Weleda (Switzerland)
- 9.12.1. Company Overview
- 9.12.2. Financial Performance
- 9.12.3. Product Type Benchmarking
- 9.12.4. Recent Development
List of Tables
- Table 1 Europe Oral Care Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 2 Europe Oral Care Market, by Product Type, 2019-2032 (USD Billion)
- Table 3 Europe Oral Care Market Assessment, By Countries, 2019-2032 (USD Billion)
- Table 4 Germany: Europe Oral Care Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 5 Germany: Europe Oral Care Market, by Product Type, 2019-2032 (USD Billion)
- Table 6 Italy.: Europe Oral Care Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 7 Italy.: Europe Oral Care Market, by Product Type, 2019-2032 (USD Billion)
- Table 10 Russia: Europe Oral Care Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 11 Russia: Europe Oral Care Market, by Product Type, 2019-2032 (USD Billion)
- Table 12 UK: Europe Oral Care Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 13 UK: Europe Oral Care Market, by Product Type, 2019-2032 (USD Billion)
- Table 14 France: Europe Oral Care Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 15 France: Europe Oral Care Market, by Product Type, 2019-2032 (USD Billion)
- Table 16 Germany: Europe Oral Care Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 17 Germany: Europe Oral Care Market, by Product Type, 2019-2032 (USD Billion)
- Table 18 Netherlands: Europe Oral Care Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 19 Netherlands: Europe Oral Care Market, by Product Type, 2019-2032 (USD Billion)
- Table 20 Spain: Europe Oral Care Market, by Distribution Channel, 2019-2032 (USD Billion)
- Table 21 Spain: Europe Oral Care Market, by Product Type, 2019-2032 (USD Billion)
List of Figures
- Figure 1 Europe Oral Care Market, 2019-2032 (USD Billion)
- Figure 2 Integrated Ecosystem
- Figure 3 Research Methodology: Top-Down & Bottom-Up Approach
- Figure 4 Market by Countries
- Figure 5 Porter's Five Forces
- Figure 6 Market by Distribution Channel
- Figure 7 Europe Oral Care Market, by Distribution Channel, 2022 & 2032 (USD Billion)
- Figure 8 Market by Product Type
- Figure 9 Europe Oral Care Market, by Product Type, 2022 & 2032 (USD Billion)
- Figure 10 Europe Oral Care Market Assessment, By Countries, 2019-2032 (USD Billion)
- Figure 11 Strategic Analysis - Europe Oral Care Market
