Meetings, Incentives, Conferences, and Exhibitions Market Size, Share, Trends, Industry Analysis Report: By Type, Booking Mode, and Region

Description

List of Tables

The global meetings, incentives, conferences, and exhibitions (MICE) market size is expected to reach USD 2,030.95 billion by 2034, according to a new study by Polaris Market Research. The report "Meetings, Incentives, Conferences, and Exhibitions (MICE) Market Size, Share, Trends, Industry Analysis Report: By Type (Meetings, Incentives, Conferences, and Exhibitions), Booking Mode, and Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Market Forecast, 2025-2034" gives a detailed insight into current market dynamics and provides analysis on future market growth.

MICE tourism is a high-revenue sector, attracting corporate travelers, professionals, and exhibitors who contribute significantly to local economies through spending on accommodation, transportation, entertainment, and venue rentals. The market plays a crucial role in fostering business networking, knowledge exchange, and brand promotion across various sectors, including technology, healthcare, finance, and automotive.

The growing globalization is propelling the meetings, incentives, conferences, and exhibitions market growth. Globalization has led companies to expand their operations across borders, creating a demand for international conferences, trade shows, and corporate meetings. Emerging economies are further investing heavily in MICE infrastructure, such as convention centers, hotels, and exhibition halls, to attract international events. Countries such as China, India, and the UAE have developed advanced venues, offering world-class facilities to host large-scale conventions, further boosting the market revenue.

The rising technological advancements are fueling the MICE market demand. Innovations such as virtual reality (VR), augmented reality (AR), artificial intelligence (AI), and hybrid event platforms have expanded the reach and efficiency of MICE activities. Moreover, event management software and mobile apps enhance attendee experiences by providing real-time updates, networking opportunities, and personalized schedules. AI-powered matchmaking tools help participants connect with relevant exhibitors or speakers, maximizing the value of their participation and thereby encouraging them to adopt these advanced tools to attend meetings, incentives, conferences, and exhibitions (MICE).

MICE Market Report Highlights

In terms of type, the conferences segment accounted for a major MICE market share in 2024 due to a surge in international academic and corporate knowledge-sharing events, especially in the healthcare, IT, and finance sectors.
Based on booking mode, the travel management companies (TMCs) segment accounted for a major market share in 2024 due to their ability to offer comprehensive and customized solutions for corporate clients.
Europe dominated the global meetings, incentives, conferences, and exhibitions market share in 2024 due to its advanced infrastructure, extensive network of international airports, and a rich portfolio of world-class event venues.
The market in Asia Pacific is projected to hold a dominant share of the market in the coming years, owing to rapid economic growth and increasing urbanization.
A few of the global key market players are ATPI Ltd.; AVIAREPS AG; BCD Meetings & Events; Beyond Summits; Cambria DMC; Capita plc; Carlson Wagonlit Travel; Ci Events; Conference Care; Creative Group, Inc.; CWT Meetings & Events; FCM Meetings & Events; Global Business Travel Group, Inc.; Global Cynergies, LLC; Maritz; Meetings and Incentives Worldwide, Inc.; One10, LLC; and Questex.

Polaris Market Research has segmented the market report on the basis of product, booking mode, and region:

By Type Outlook (Revenue, USD Billion, 2020-2034)

Meetings
Incentives
Conferences
Exhibitions

By Booking Mode Outlook (Revenue, USD Billion, 2020-2034)

Direct Booking
Online Travel Agents and Agencies (OTAs)
Destination Management Companies (DMCs)
Travel Management Companies (TMCs)
Others

By Regional Outlook (Revenue, USD Billion, 2020-2034)

North America
US
Canada
Europe
Germany
France
UK
Italy
Spain
Netherlands
Russia
Rest of Europe
Asia Pacific
China
Japan
India
Malaysia
South Korea
Indonesia
Australia
Vietnam
Rest of Asia Pacific
Middle East & Africa
Saudi Arabia
UAE
Israel
South Africa
Rest of Middle East & Africa
Latin America
Mexico
Brazil
Argentina
Rest of Latin America

Product Code: PM5607

1. Introduction

1.1. Report Description
- 1.1.1. Objectives of the Study
- 1.1.2. Market Scope
- 1.1.3. Assumptions
1.2. Stakeholders

2. Executive Summary

2.1. Market Highlights

3. Research Methodology

3.1. Overview
- 3.1.1. Data Mining
3.2. Data Sources
- 3.2.1. Primary Sources
- 3.2.2. Secondary Sources

4. Global MICE Market Insights

4.1. MICE Market - Market Snapshot
4.2. MICE Market Dynamics
- 4.2.1. Drivers and Opportunities
  - 4.2.1.1. Increasing Urbanization Globally
  - 4.2.1.2. Rising Number of Corporate Offices Worldwide
- 4.2.2. Restraints and Challenges
  - 4.2.2.1. High Cost and Economic Slowdown
4.3. Porter's Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers (Moderate)
- 4.3.2. Threats of New Entrants: (Low)
- 4.3.3. Bargaining Power of Buyers (Moderate)
- 4.3.4. Threat of Substitute (Moderate)
- 4.3.5. Rivalry among existing firms (High)
4.4. PESTEL Analysis
4.5. MICE Market Trends
4.6. Value Chain Analysis

5. Global MICE Market, by Type

5.1. Key Findings
5.2. Introduction
- 5.2.1. Global MICE Market, by Type, 2020-2034 (USD Billion)
5.3. Meetings
- 5.3.1. Global MICE Market, by Meetings, by Region, 2020-2034 (USD Billion)
5.4. Incentives
- 5.4.1. Global MICE Market, by Incentives, by Region, 2020-2034 (USD Billion)
5.5. Conferences
- 5.5.1. Global MICE Market, by Conferences, by Region, 2020-2034 (USD Billion)
5.6. Exhibitions
- 5.6.1. Global MICE Market, by Exhibitions, by Region, 2020-2034 (USD Billion)

6. Global MICE Market, by Booking Mode

6.1. Key Findings
6.2. Introduction
- 6.2.1. Global MICE Market, by Booking Mode, 2020-2034 (USD Billion)
6.3. Direct Booking
- 6.3.1. Global MICE Market, by Direct Booking, by Region, 2020-2034 (USD Billion)
6.4. Online Travel Agents and Agencies (OTAs)
- 6.4.1. Global MICE Market, by Online Travel Agents and Agencies (OTAs), by Region, 2020-2034 (USD Billion)
6.5. Destination Management Companies (DMCs)
- 6.5.1. Global MICE Market, by Destination Management Companies (DMCs), by Region, 2020-2034 (USD Billion)
6.6. Travel Management Companies (TMCs)
- 6.6.1. Global MICE Market, by Travel Management Companies (TMCs), by Region, 2020-2034 (USD Billion)
6.7. Others
- 6.7.1. Global MICE Market, by Others, by Region, 2020-2034 (USD Billion)

7. Global MICE Market, by Geography

7.1. Key Findings
7.2. Introduction
- 7.2.1. MICE Market Assessment, By Geography, 2020-2034 (USD Billion)
7.3. MICE Market - North America
- 7.3.1. North America: MICE Market, by Type, 2020-2034 (USD Billion)
- 7.3.2. North America: MICE Market, by Booking Mode, 2020-2034 (USD Billion)
- 7.3.3. MICE Market - U.S.
  - 7.3.3.1. U.S.: MICE Market, by Type, 2020-2034 (USD Billion)
  - 7.3.3.2. U.S.: MICE Market, by Booking Mode, 2020-2034 (USD Billion)
- 7.3.4. MICE Market - Canada
  - 7.3.4.1. Canada: MICE Market, by Type, 2020-2034 (USD Billion)
  - 7.3.4.2. Canada: MICE Market, by Booking Mode, 2020-2034 (USD Billion)
7.4. MICE Market - Europe
- 7.4.1. Europe: MICE Market, by Type, 2020-2034 (USD Billion)
- 7.4.2. Europe: MICE Market, by Booking Mode, 2020-2034 (USD Billion)
- 7.4.3. MICE Market - UK
  - 7.4.3.1. UK: MICE Market, by Type, 2020-2034 (USD Billion)
  - 7.4.3.2. UK: MICE Market, by Booking Mode, 2020-2034 (USD Billion)
- 7.4.4. MICE Market - France
  - 7.4.4.1. France: MICE Market, by Type, 2020-2034 (USD Billion)
  - 7.4.4.2. France: MICE Market, by Booking Mode, 2020-2034 (USD Billion)
- 7.4.5. MICE Market - Germany
  - 7.4.5.1. Germany: MICE Market, by Type, 2020-2034 (USD Billion)
  - 7.4.5.2. Germany: MICE Market, by Booking Mode, 2020-2034 (USD Billion)
- 7.4.6. MICE Market - Italy
  - 7.4.6.1. Italy: MICE Market, by Type, 2020-2034 (USD Billion)
  - 7.4.6.2. Italy: MICE Market, by Booking Mode, 2020-2034 (USD Billion)
- 7.4.7. MICE Market - Spain
  - 7.4.7.1. Spain: MICE Market, by Type, 2020-2034 (USD Billion)
  - 7.4.7.2. Spain: MICE Market, by Booking Mode, 2020-2034 (USD Billion)
- 7.4.8. MICE Market - Netherlands
  - 7.4.8.1. Netherlands: MICE Market, by Type, 2020-2034 (USD Billion)
  - 7.4.8.2. Netherlands: MICE Market, by Booking Mode, 2020-2034 (USD Billion)
- 7.4.9. MICE Market - Russia
  - 7.4.9.1. Russia: MICE Market, by Type, 2020-2034 (USD Billion)
  - 7.4.9.2. Russia: MICE Market, by Booking Mode, 2020-2034 (USD Billion)
- 7.4.10. MICE Market - Rest of Europe
  - 7.4.10.1. Rest of Europe: MICE Market, by Type, 2020-2034 (USD Billion)
  - 7.4.10.2. Rest of Europe: MICE Market, by Booking Mode, 2020-2034 (USD Billion)
7.5. MICE Market - Asia Pacific
- 7.5.1. Asia Pacific: MICE Market, by Type, 2020-2034 (USD Billion)
- 7.5.2. Asia Pacific: MICE Market, by Booking Mode, 2020-2034 (USD Billion)
- 7.5.3. MICE Market - China
  - 7.5.3.1. China: MICE Market, by Type, 2020-2034 (USD Billion)
  - 7.5.3.2. China: MICE Market, by Booking Mode, 2020-2034 (USD Billion)
- 7.5.4. MICE Market - India
  - 7.5.4.1. India: MICE Market, by Type, 2020-2034 (USD Billion)
  - 7.5.4.2. India: MICE Market, by Booking Mode, 2020-2034 (USD Billion)
- 7.5.5. MICE Market - Malaysia
  - 7.5.5.1. Malaysia: MICE Market, by Type, 2020-2034 (USD Billion)
  - 7.5.5.2. Malaysia: MICE Market, by Booking Mode, 2020-2034 (USD Billion)
- 7.5.6. MICE Market - Japan
  - 7.5.6.1. Japan: MICE Market, by Type, 2020-2034 (USD Billion)
  - 7.5.6.2. Japan: MICE Market, by Booking Mode, 2020-2034 (USD Billion)
- 7.5.7. MICE Market - Indonesia
  - 7.5.7.1. Indonesia: MICE Market, by Type, 2020-2034 (USD Billion)
  - 7.5.7.2. Indonesia: MICE Market, by Booking Mode, 2020-2034 (USD Billion)
- 7.5.8. MICE Market - South Korea
  - 7.5.8.1. South Korea: MICE Market, by Type, 2020-2034 (USD Billion)
  - 7.5.8.2. South Korea: MICE Market, by Booking Mode, 2020-2034 (USD Billion)
- 7.5.9. MICE Market - Australia
  - 7.5.9.1. Australia: MICE Market, by Type, 2020-2034 (USD Billion)
  - 7.5.9.2. Australia: MICE Market, by Booking Mode, 2020-2034 (USD Billion)
- 7.5.10. MICE Market - Rest of Asia Pacific
  - 7.5.10.1. Rest of Asia Pacific: MICE Market, by Type, 2020-2034 (USD Billion)
  - 7.5.10.2. Rest of Asia Pacific: MICE Market, by Booking Mode, 2020-2034 (USD Billion)
7.6. MICE Market - Middle East & Africa
- 7.6.1. Middle East & Africa: MICE Market, by Type, 2020-2034 (USD Billion)
- 7.6.2. Middle East & Africa: MICE Market, by Booking Mode, 2020-2034 (USD Billion)
- 7.6.3. MICE Market - Saudi Arabia
  - 7.6.3.1. Saudi Arabia: MICE Market, by Type, 2020-2034 (USD Billion)
  - 7.6.3.2. Saudi Arabia: MICE Market, by Booking Mode, 2020-2034 (USD Billion)
- 7.6.4. MICE Market - UAE
  - 7.6.4.1. UAE: MICE Market, by Type, 2020-2034 (USD Billion)
  - 7.6.4.2. UAE: MICE Market, by Booking Mode, 2020-2034 (USD Billion)
- 7.6.5. MICE Market - Israel
  - 7.6.5.1. Israel: MICE Market, by Type, 2020-2034 (USD Billion)
  - 7.6.5.2. Israel: MICE Market, by Booking Mode, 2020-2034 (USD Billion)
- 7.6.6. MICE Market - South Africa
  - 7.6.6.1. South Africa: MICE Market, by Type, 2020-2034 (USD Billion)
  - 7.6.6.2. South Africa: MICE Market, by Booking Mode, 2020-2034 (USD Billion)
- 7.6.7. MICE Market - Rest of Middle East & Africa
  - 7.6.7.1. Rest of Middle East & Africa: MICE Market, by Type, 2020-2034 (USD Billion)
  - 7.6.7.2. Rest of Middle East & Africa: MICE Market, by Booking Mode, 2020-2034 (USD Billion)
7.7. MICE Market - Latin America
- 7.7.1. Latin America: MICE Market, by Type, 2020-2034 (USD Billion)
- 7.7.2. Latin America: MICE Market, by Booking Mode, 2020-2034 (USD Billion)
- 7.7.3. MICE Market - Mexico
  - 7.7.3.1. Mexico: MICE Market, by Type, 2020-2034 (USD Billion)
  - 7.7.3.2. Mexico: MICE Market, by Booking Mode, 2020-2034 (USD Billion)
- 7.7.4. MICE Market - Brazil
  - 7.7.4.1. Brazil: MICE Market, by Type, 2020-2034 (USD Billion)
  - 7.7.4.2. Brazil: MICE Market, by Booking Mode, 2020-2034 (USD Billion)
- 7.7.5. MICE Market - Argentina
  - 7.7.5.1. Argentina: MICE Market, by Type, 2020-2034 (USD Billion)
  - 7.7.5.2. Argentina: MICE Market, by Booking Mode, 2020-2034 (USD Billion)
- 7.7.6. MICE Market - Rest of Latin America
  - 7.7.6.1. Rest of Latin America: MICE Market, by Type, 2020-2034 (USD Billion)
  - 7.7.6.2. Rest of Latin America: MICE Market, by Booking Mode, 2020-2034 (USD Billion)

8. Competitive Landscape

8.1. Expansion and Acquisition Analysis
- 8.1.1. Expansion
- 8.1.2. Acquisitions
8.2. Partnerships/Collaborations/Agreements/Exhibitions

9. Company Profiles

9.1. ATPI Ltd.
- 9.1.1. Company Overview
- 9.1.2. Financial Performance
- 9.1.3. Product Benchmarking
- 9.1.4. Recent Development
9.2. AVIAREPS AG
- 9.2.1. Company Overview
- 9.2.2. Financial Performance
- 9.2.3. Product Benchmarking
- 9.2.4. Recent Development
9.3. BCD Travel
- 9.3.1. Company Overview
- 9.3.2. Financial Performance
- 9.3.3. Product Benchmarking
- 9.3.4. Recent Development
9.4. Beyond Summits
- 9.4.1. Company Overview
- 9.4.2. Financial Performance
- 9.4.3. Product Benchmarking
- 9.4.4. Recent Development
9.5. Cambria DMC
- 9.5.1. Company Overview
- 9.5.2. Financial Performance
- 9.5.3. Product Benchmarking
- 9.5.4. Recent Development
9.6. Capita plc
- 9.6.1. Company Overview
- 9.6.2. Financial Performance
- 9.6.3. Product Benchmarking
- 9.6.4. Recent Development
9.7. Carlson Wagonlit Travel
- 9.7.1. Company Overview
- 9.7.2. Financial Performance
- 9.7.3. Product Benchmarking
- 9.7.4. Recent Development
9.8. Ci Events
- 9.8.1. Company Overview
- 9.8.2. Financial Performance
- 9.8.3. Product Benchmarking
- 9.8.4. Recent Development
9.9. Conference Care
- 9.9.1. Company Overview
- 9.9.2. Financial Performance
- 9.9.3. Product Benchmarking
- 9.9.4. Recent Development
9.10. Creative Group, Inc.
- 9.10.1. Company Overview
- 9.10.2. Financial Performance
- 9.10.3. Product Benchmarking
- 9.10.4. Recent Development
9.11. CWT Meetings & Events
- 9.11.1. Company Overview
- 9.11.2. Financial Performance
- 9.11.3. Product Benchmarking
- 9.11.4. Recent Development
9.12. FCM Meetings & Events
- 9.12.1. Company Overview
- 9.12.2. Financial Performance
- 9.12.3. Product Benchmarking
- 9.12.4. Recent Development
9.13. Global Business Travel Group, Inc.
- 9.13.1. Company Overview
- 9.13.2. Financial Performance
- 9.13.3. Product Benchmarking
- 9.13.4. Recent Development
9.14. Global Cynergies, LLC
- 9.14.1. Company Overview
- 9.14.2. Financial Performance
- 9.14.3. Product Benchmarking
- 9.14.4. Recent Development
9.15. Maritz
- 9.15.1. Company Overview
- 9.15.2. Financial Performance
- 9.15.3. Product Benchmarking
- 9.15.4. Recent Development
9.16. Meetings and Incentives Worldwide, Inc.
- 9.16.1. Company Overview
- 9.16.2. Financial Performance
- 9.16.3. Product Benchmarking
- 9.16.4. Recent Development
9.17. One10, LLC
- 9.17.1. Company Overview
- 9.17.2. Financial Performance
- 9.17.3. Product Benchmarking
- 9.17.4. Recent Development
9.18. Questex
- 9.18.1. Company Overview
- 9.18.2. Financial Performance
- 9.18.3. Product Benchmarking
- 9.18.4. Recent Development