Outdoor Advertising Market Size, Share, & Industry Analysis Report: By Type (Traditional Outdoor Advertising and Digital Outdoor Advertising), By Product, By End Use, and By Region

Description

List of Tables

The global outdoor advertising market size is expected to reach USD 43.56 billion by 2034, according to a new study by Polaris Market Research. The report "Outdoor Advertising Market Size, Share, & Industry Analysis Report: By Type (Traditional Outdoor Advertising and Digital Outdoor Advertising), By Product, By End Use, and By Region - Market Forecast, 2025-2034" gives a detailed insight into current market dynamics and provides analysis on future market growth.

Outdoor advertising, or out-of-home (OOH) advertising, refers to any advertising medium that reaches consumers while they are outside their homes. This encompasses a wide array of formats designed to capture attention in public spaces, including billboards alongside roadways, posters in urban areas, advertisements on public transportation such as buses and trains, displays on street furniture such as bus shelters and kiosks, and increasingly, digital signage in various locations. The fundamental aim of outdoor advertising is to build brand recognition, communicate specific marketing messages, and influence consumer actions by leveraging high-visibility placements and frequent exposure to a broad audience.

The outdoor advertising market development is positively influenced by urbanization, technological advancements, and evolving consumer mobility patterns. Key drivers include increasing public movement, the growth of digital out-of-home (DOOH) technologies offering dynamic and interactive content, and a perceived level of trust in OOH advertising. The market caters to a diverse range of advertisers across various industries seeking to enhance brand visibility and reach a wide demographic. While traditional formats maintain a significant presence, the digital segment is experiencing substantial growth, driven by its ability to deliver targeted and engaging content, contributing to the overall market development.

Outdoor Advertising Market Report Highlights

By type, the traditional outdoor advertising segment holds a larger market share due to its long-established presence and extensive infrastructure, providing broad reach and consistent visibility in high-traffic areas across various regions.

By product, the billboard advertising segment accounts for the largest market share globally, owing to its widespread deployment along major roadways and in urban centers, offering impactful messaging and high exposure to a diverse audience.

By end use, the retail & consumer goods segment holds the largest share of the outdoor advertising market, driven by the continuous need for high visibility and brand awareness among a broad consumer base.

North America holds the largest share of the market. The Asia Pacific market is experiencing the highest growth rate.

A few of the major players actively operating in the market include Clear Channel Outdoor Holdings, Inc. (Clear Channel Outdoor); Outfront Media Inc.; JCDecaux S.A.; Lamar Advertising Company; Stroer SE & Co. KGaA; oOh!media Limited; Focus Media Information Technology Co., Ltd.; Daktronics, Inc.; Samsung Electronics Co., Ltd. (for digital signage solutions); and NEC Corporation (for digital signage solutions).

Polaris Market Research has segmented the outdoor advertising market report on the basis of type, product, end use, and region:

By Type Outlook (Revenue - USD Billion, 2020-2034)

Traditional Outdoor Advertising

Digital Outdoor Advertising

By Product Outlook (Revenue - USD Billion, 2020-2034)

Billboard Advertising

Transport Advertising

Street Furniture Advertising

Others

By End Use Outlook (Revenue - USD Billion, 2020-2034)

BFSI

Retail & Consumer Goods

Business & Consumer Services

Healthcare

Manufacturing

Transportation & Mobility

Energy & Utility

Trading & Warehousing

Media & Entertainment

Hospitality

By Regional Outlook (Revenue - USD Billion, 2020-2034)

North America

Canada

Europe

Germany

France

Italy

Spain

Netherlands

Russia

Rest of Europe

Asia Pacific

China

Japan

India

Malaysia

South Korea

Indonesia

Australia

Vietnam

Rest of Asia Pacific

Middle East & Africa

Saudi Arabia

UAE

Israel

South Africa

Rest of Middle East & Africa

Latin America

Mexico

Brazil

Argentina

Rest of Latin America

Product Code: PM3022

1. Introduction

1.1. Report Description
- 1.1.1. Objectives of the Study
- 1.1.2. Market Scope
- 1.1.3. Assumptions
1.2. Stakeholders

2. Executive Summary

2.1. Market Highlights

3. Research Methodology

3.1. Overview
- 3.1.1. Data Mining
3.2. Data Source
- 3.2.1. Primary Source
- 3.2.2. Secondary Source

4. Global Outdoor Advertising Market Insights

4.1. Outdoor Advertising Market - Market Snapshot
4.2. Outdoor Advertising Market Dynamics
- 4.2.1. Drivers and Opportunities
  - 4.2.1.1. Increased Public Mobility
  - 4.2.1.2. Technological Advancements in Digital Out-of-Home (DOOH)
- 4.2.2. Restraints and Challenges
  - 4.2.2.1. Rising adoption of digital and online advertising channels
4.3. Porter's Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers (Moderate)
- 4.3.2. Threats of New Entrants: (Low)
- 4.3.3. Bargaining Power of Buyers (Moderate)
- 4.3.4. Threat of Substitute (Moderate)
- 4.3.5. Rivalry among existing firms (High)
4.4. PESTEL Analysis
4.5. Outdoor Advertising Market Application Trends
4.6. Value Chain Analysis
4.7. COVID-19 Impact Analysis

5. Global Outdoor Advertising Market, by Type

5.1. Key Findings
5.2. Introduction
- 5.2.1. Global Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
5.3. Traditional Outdoor Advertising
- 5.3.1. Global Outdoor Advertising Market, by Traditional Outdoor Advertising, by Region, 2020-2034 (USD Billion)
5.4. Digital Outdoor Advertising
- 5.4.1. Global Outdoor Advertising Market, by Digital Outdoor Advertising, by Region, 2020-2034 (USD Billion)

6. Global Outdoor Advertising Market, by Product

6.1. Key Findings
6.2. Introduction
- 6.2.1. Global Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
6.3. Billboard Advertising
- 6.3.1. Global Outdoor Advertising Market, by Billboard Advertising, by Region, 2020-2034 (USD Billion)
6.4. Transport Advertising
- 6.4.1. Global Outdoor Advertising Market, by Transport Advertising, by Region, 2020-2034 (USD Billion)
6.5. Street Furniture Advertising
- 6.5.1. Global Outdoor Advertising Market, by Street Furniture Advertising, by Region, 2020-2034 (USD Billion)
6.6. Others
- 6.6.1. Global Outdoor Advertising Market, by Others, by Region, 2020-2034 (USD Billion)

7. Global Outdoor Advertising Market, by End-use

7.1. Key Findings
7.2. Introduction
- 7.2.1. Global Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
7.3. BFSI
- 7.3.1. Global Outdoor Advertising Market, by BFSI, by Region, 2020-2034 (USD Billion)
7.4. Retail & Consumer Goods
- 7.4.1. Global Outdoor Advertising Market, by Retail & Consumer Goods, by Region, 2020-2034 (USD Billion)
7.5. Business & Consumer Services
- 7.5.1. Global Outdoor Advertising Market, by Business & Consumer Services, by Region, 2020-2034 (USD Billion)
7.6. Healthcare
- 7.6.1. Global Outdoor Advertising Market, by Healthcare, by Region, 2020-2034 (USD Billion)
7.7. Manufacturing
- 7.7.1. Global Outdoor Advertising Market, by Manufacturing, by Region, 2020-2034 (USD Billion)
7.8. Transportation & Mobility
- 7.8.1. Global Outdoor Advertising Market, by Transportation & Mobility, by Region, 2020-2034 (USD Billion)
7.9. Energy & Utility
- 7.9.1. Global Outdoor Advertising Market, by Energy & Utility, by Region, 2020-2034 (USD Billion)
7.10. Trading & Warehousing
- 7.10.1. Global Outdoor Advertising Market, by Trading & Warehousing, by Region, 2020-2034 (USD Billion)
7.11. Media & Entertainment
- 7.11.1. Global Outdoor Advertising Market, by Media & Entertainment, by Region, 2020-2034 (USD Billion)
7.12. Hospitality
- 7.12.1. Global Outdoor Advertising Market, by Hospitality, by Region, 2020-2034 (USD Billion)

8. Global Outdoor Advertising Market, by Geography

8.1. Key Findings
8.2. Introduction
- 8.2.1. Outdoor Advertising Market Assessment, By Geography, 2020-2034 (USD Billion)
8.3. Outdoor Advertising Market - North America
- 8.3.1. North America: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
- 8.3.2. North America: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
- 8.3.3. North America: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
- 8.3.4. Outdoor Advertising Market - U.S.
  - 8.3.4.1. U.S.: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  - 8.3.4.2. U.S.: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  - 8.3.4.3. U.S.: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
- 8.3.5. Outdoor Advertising Market - Canada
  - 8.3.5.1. Canada: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  - 8.3.5.2. Canada: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  - 8.3.5.3. Canada: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
8.4. Outdoor Advertising Market - Europe
- 8.4.1. Europe: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
- 8.4.2. Europe: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
- 8.4.3. Europe: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
- 8.4.4. Outdoor Advertising Market - UK
  - 8.4.4.1. UK: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  - 8.4.4.2. UK: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  - 8.4.4.3. UK: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
- 8.4.5. Outdoor Advertising Market - France
  - 8.4.5.1. France: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  - 8.4.5.2. France: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  - 8.4.5.3. France: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
- 8.4.6. Outdoor Advertising Market - Germany
  - 8.4.6.1. Germany: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  - 8.4.6.2. Germany: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  - 8.4.6.3. Germany: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
- 8.4.7. Outdoor Advertising Market - Italy
  - 8.4.7.1. Italy: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  - 8.4.7.2. Italy: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  - 8.4.7.3. Italy: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
- 8.4.8. Outdoor Advertising Market - Spain
  - 8.4.8.1. Spain: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  - 8.4.8.2. Spain: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  - 8.4.8.3. Spain: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
- 8.4.9. Outdoor Advertising Market - Netherlands
  - 8.4.9.1. Netherlands: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  - 8.4.9.2. Netherlands: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  - 8.4.9.3. Netherlands: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
- 8.4.10. Outdoor Advertising Market - Russia
  - 8.4.10.1. Russia: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  - 8.4.10.2. Russia: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  - 8.4.10.3. Russia: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
- 8.4.11. Outdoor Advertising Market - Rest of Europe
  - 8.4.11.1. Rest of Europe: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  - 8.4.11.2. Rest of Europe: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  - 8.4.11.3. Rest of Europe: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
8.5. Outdoor Advertising Market - Asia Pacific
- 8.5.1. Asia Pacific: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
- 8.5.2. Asia Pacific: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
- 8.5.3. Asia Pacific: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
- 8.5.4. Outdoor Advertising Market - China
  - 8.5.4.1. China: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  - 8.5.4.2. China: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  - 8.5.4.3. China: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
- 8.5.5. Outdoor Advertising Market - India
  - 8.5.5.1. India: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  - 8.5.5.2. India: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  - 8.5.5.3. India: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
- 8.5.6. Outdoor Advertising Market - Malaysia
  - 8.5.6.1. Malaysia: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  - 8.5.6.2. Malaysia: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  - 8.5.6.3. Malaysia: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
- 8.5.7. Outdoor Advertising Market - Japan
  - 8.5.7.1. Japan: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  - 8.5.7.2. Japan: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  - 8.5.7.3. Japan: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
- 8.5.8. Outdoor Advertising Market - Indonesia
  - 8.5.8.1. Indonesia: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  - 8.5.8.2. Indonesia: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  - 8.5.8.3. Indonesia: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
- 8.5.9. Outdoor Advertising Market - South Korea
  - 8.5.9.1. South Korea: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  - 8.5.9.2. South Korea: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  - 8.5.9.3. South Korea: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
- 8.5.10. Outdoor Advertising Market - Australia
  - 8.5.10.1. Australia: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  - 8.5.10.2. Australia: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  - 8.5.10.3. Australia: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
- 8.5.11. Outdoor Advertising Market - Rest of Asia Pacific
  - 8.5.11.1. Rest of Asia Pacific: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  - 8.5.11.2. Rest of Asia Pacific: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  - 8.5.11.3. Rest of Asia Pacific: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
8.6. Outdoor Advertising Market - Middle East & Africa
- 8.6.1. Middle East & Africa: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
- 8.6.2. Middle East & Africa: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
- 8.6.3. Middle East & Africa: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
- 8.6.4. Outdoor Advertising Market - Saudi Arabia
  - 8.6.4.1. Saudi Arabia: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  - 8.6.4.2. Saudi Arabia: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  - 8.6.4.3. Saudi Arabia: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
- 8.6.5. Outdoor Advertising Market - UAE
  - 8.6.5.1. UAE: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  - 8.6.5.2. UAE: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  - 8.6.5.3. UAE: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
- 8.6.6. Outdoor Advertising Market - Israel
  - 8.6.6.1. Israel: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  - 8.6.6.2. Israel: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  - 8.6.6.3. Israel: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
- 8.6.7. Outdoor Advertising Market - South Africa
  - 8.6.7.1. South Africa: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  - 8.6.7.2. South Africa: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  - 8.6.7.3. South Africa: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
- 8.6.8. Outdoor Advertising Market - Rest of Middle East & Africa
  - 8.6.8.1. Rest of Middle East & Africa: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  - 8.6.8.2. Rest of Middle East & Africa: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  - 8.6.8.3. Rest of Middle East & Africa: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
8.7. Outdoor Advertising Market - Latin America
- 8.7.1. Latin America: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
- 8.7.2. Latin America: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
- 8.7.3. Latin America: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
- 8.7.4. Outdoor Advertising Market - Mexico
  - 8.7.4.1. Mexico: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  - 8.7.4.2. Mexico: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  - 8.7.4.3. Mexico: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
- 8.7.5. Outdoor Advertising Market - Brazil
  - 8.7.5.1. Brazil: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  - 8.7.5.2. Brazil: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  - 8.7.5.3. Brazil: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
- 8.7.6. Outdoor Advertising Market - Argentina
  - 8.7.6.1. Argentina: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  - 8.7.6.2. Argentina: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  - 8.7.6.3. Argentina: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
- 8.7.7. Outdoor Advertising Market - Rest of Latin America
  - 8.7.7.1. Rest of Latin America: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  - 8.7.7.2. Rest of Latin America: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  - 8.7.7.3. Rest of Latin America: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)

9. Competitive Landscape

9.1. Expansion and Acquisition Analysis
- 9.1.1. Expansion
- 9.1.2. Acquisitions
9.2. Partnerships/Collaborations/Agreements/Exhibitions

10. Company Profiles

10.1. Clear Channel Outdoor Holdings, Inc. (Clear Channel Outdoor)
- 10.1.1. Company Overview
- 10.1.2. Financial Performance
- 10.1.3. Product Benchmarking
- 10.1.4. Recent Development
10.2. Daktronics, Inc.
- 10.2.1. Company Overview
- 10.2.2. Financial Performance
- 10.2.3. Product Benchmarking
- 10.2.4. Recent Development
10.3. Focus Media Information Technology Co., Ltd.
- 10.3.1. Company Overview
- 10.3.2. Financial Performance
- 10.3.3. Product Benchmarking
- 10.3.4. Recent Development
10.4. JCDecaux S.A.
- 10.4.1. Company Overview
- 10.4.2. Financial Performance
- 10.4.3. Product Benchmarking
- 10.4.4. Recent Development
10.5. Lamar Advertising Company
- 10.5.1. Company Overview
- 10.5.2. Financial Performance
- 10.5.3. Product Benchmarking
- 10.5.4. Recent Development
10.6. NEC Corporation
- 10.6.1. Company Overview
- 10.6.2. Financial Performance
- 10.6.3. Product Benchmarking
- 10.6.4. Recent Development
10.7. oOhCompany Overview
- 10.7.1. Company Overview
- 10.7.2. Financial Performance
- 10.7.3. Product Benchmarking
- 10.7.4. Recent Development
10.8. Outfront Media Inc.
- 10.8.1. Company Overview
- 10.8.2. Financial Performance
- 10.8.3. Product Benchmarking
- 10.8.4. Recent Development
10.9. Samsung Electronics Co., Ltd.
- 10.9.1. Company Overview
- 10.9.2. Financial Performance
- 10.9.3. Product Benchmarking
- 10.9.4. Recent Development
10.10. Stroer SE & Co. KGaA
- 10.10.1. Company Overview
- 10.10.2. Financial Performance
- 10.10.3. Product Benchmarking
- 10.10.4. Recent Development