U.S. Potassium Sorbate Market Size, Share, Trend & Industry Analysis Report: By Form (Powder, Granular and Liquid), By Application (Food & Beverage, Pharmaceuticals, Cosmetics & Personal Care)

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The U.S. potassium sorbate market size is expected to reach USD 68.26 million by 2034, according to a new study by Polaris Market Research. The report "U.S. Potassium Sorbate Market Size, Share, Trend, Industry Analysis Report By Form (Powder, Granular, Liquid), By Application (Food & Beverage, Pharmaceuticals, Cosmetics & Personal Care) - Market Forecast, 2025-2034" gives a detailed insight into current market dynamics and provides analysis on future market growth.

The U.S. potassium sorbate market focuses on the production and utilization of potassium sorbate, a widely used food-grade preservative that inhibits the growth of mold, yeast, and fungi in a range of consumer and industrial products. Demand is steadily rising due to growing consumer preference for minimally processed foods that require longer shelf lives without compromising safety. The broad application of potassium sorbate in food and beverages, pharmaceuticals, cosmetics, and personal care products is driving its consistent growth, particularly in clean-label formulations where synthetic alternatives are being phased out.

A rising shift toward products containing natural preservatives is prompting manufacturers to refine processing techniques and improve purity standards in potassium sorbate production. Increasing demand for ready-to-eat meals, functional beverages, and health supplements is creating fresh opportunities for tailored applications. In cosmetics and personal care, rising demand for paraben-free products is encouraging formulators to adopt potassium sorbate in emulsions, creams, and water-based systems. Market dynamics are further shaped by regulatory compliance pressures and the need to align with GRAS (Generally Recognized as Safe) standards, prompting investments in quality assurance and traceability technologies.

Manufacturers are leveraging automation and digitization across supply chains to improve production efficiency and maintain cost competitiveness. Continued innovation in formulation compatibility, sustainability in production, and expansion into natural and organic product lines are expected to influence strategic decisions and long-term market positioning. As consumer awareness of food safety and product integrity continues to rise, potassium sorbate remains essential for preserving quality across a diverse range of end-use categories.

U.S. Potassium Sorbate Market Report Highlights

By form, in 2024, the powder segment accounted for ~50% of the revenue share due to its high solubility, long shelf life, and ease of incorporation into dry and liquid formulations.

Based on application, in 2024, the food & beverage segment accounted for ~36% of the revenue share due to its ability to extend product shelf life without compromising flavor or texture.

A few key players in the U.S. potassium sorbate market include ASTRRA CHEMICALS; BIMAL PHARMA PVT. LTD.; Celanese Corporation; Conflate Chemtech; FBC Industries; Hunan Huari Pharmaceutical Co., Ltd.; Jiangsu Mupro Ift Corp.; Merck; Shandong Kunda Biological Technology Co., Ltd.; TCI; and Titan Biotech.

Polaris Market Research has segmented the U.S. potassium sorbate market report on the basis of form and application

By Form Outlook (Volume, Kilotons; Revenue, USD Million; 2020-2034)

Powder

Granular

Liquid

By Application Outlook (Volume, Kilotons; Revenue, USD Million; 2020-2034)

Food & beverage

Pharmaceuticals

Cosmetics & Personal Care

Industrial

Other

Product Code: PM5908

1. Introduction

1.1. Report Description
- 1.1.1. Objectives of the Study
- 1.1.2. Market Scope
- 1.1.3. Assumptions
1.2. Stakeholders

2. Executive Summary

2.1. Market Highlights

3. Research Methodology

3.1. Overview
- 3.1.1. Data Mining
3.2. Data Sources
- 3.2.1. Primary Sources
- 3.2.2. Secondary Sources

4. U.S. Potassium Sorbate Market Insights

4.1. U.S. Potassium Sorbate Market - Market Snapshot
4.2. U.S. Potassium Sorbate Market Dynamics
- 4.2.1. Drivers and Opportunities
  - 4.2.1.1. Increasing Demand for Packaged Foods
  - 4.2.1.2. E-commerce Expansion in Food and Beauty Sectors
- 4.2.2. Restraints and Challenges
  - 4.2.2.1. Health Concerns & Regulatory Scrutiny
4.3. Porter's Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers (Moderate)
- 4.3.2. Threats of New Entrants: (Low)
- 4.3.3. Bargaining Power of Buyers (Moderate)
- 4.3.4. Threat of Substitute (Moderate)
- 4.3.5. Rivalry among existing firms (High)
4.4. PESTEL Analysis
4.5. U.S. Potassium Sorbate Market Power Rating Trends
4.6. Value Chain Analysis

5. U.S. Potassium Sorbate Market, by Form

5.1. Key Findings
5.2. Introduction
- 5.2.1. U.S. Potassium Sorbate Market, by Form, 2020-2034 (U.S.D Million)
5.3. Powder
- 5.3.1. U.S. Potassium Sorbate Market, by Powder, 2020-2034 (U.S.D Million)
5.4. Granular
- 5.4.1. U.S. Potassium Sorbate Market, by Granular, 2020-2034 (U.S.D Million)
5.5. Liquid
- 5.5.1. U.S. Potassium Sorbate Market, by Liquid, 2020-2034 (U.S.D Million)

6. U.S. Potassium Sorbate Market, by Application

6.1. Key Findings
6.2. Introduction
- 6.2.1. U.S. Potassium Sorbate Market, By Application, 2020-2034 (U.S.D Million)
6.3. Food & beverage
- 6.3.1. U.S. Potassium Sorbate Market, by Food & beverage, 2020-2034 (U.S.D Million)
6.4. Pharmaceuticals
- 6.4.1. U.S. Potassium Sorbate Market, by Pharmaceuticals, 2020-2034 (U.S.D Million)
6.5. Cosmetics & Personal Care
- 6.5.1. U.S. Potassium Sorbate Market, by Cosmetics & Personal Care, 2020-2034 (U.S.D Million)
6.6. IndU.S.trial
- 6.6.1. U.S. Potassium Sorbate Market, by IndU.S.trial, 2020-2034 (U.S.D Million)
6.7. Others
- 6.7.1. U.S. Potassium Sorbate Market, by Others, 2020-2034 (U.S.D Million)

7. Competitive Landscape

7.1. Expansion and Acquisition Analysis
- 7.1.1. Expansion
- 7.1.2. Acquisitions
7.2. Partnerships/Collaborations/Agreements/Exhibitions

8. Company Profiles

8.1. ASTRRA CHEMICALS
- 8.1.1. Company Overview
- 8.1.2. Financial Performance
- 8.1.3. Product Benchmarking
- 8.1.4. Recent Development
8.2. BIMAL PHARMA PVT. LTD.
- 8.2.1. Company Overview
- 8.2.2. Financial Performance
- 8.2.3. Product Benchmarking
- 8.2.4. Recent Development
8.3. Celanese Corporation
- 8.3.1. Company Overview
- 8.3.2. Financial Performance
- 8.3.3. Product Benchmarking
- 8.3.4. Recent Development
8.4. Conflate Chemtech
- 8.4.1. Company Overview
- 8.4.2. Financial Performance
- 8.4.3. Product Benchmarking
- 8.4.4. Recent Development
8.5. FBC IndU.S.tries
- 8.5.1. Company Overview
- 8.5.2. Financial Performance
- 8.5.3. Product Benchmarking
- 8.5.4. Recent Development
8.6. Hunan Huari Pharmaceutical Co., Ltd.
- 8.6.1. Company Overview
- 8.6.2. Financial Performance
- 8.6.3. Product Benchmarking
- 8.6.4. Recent Development
8.7. Jiangsu Mupro Ift Corp.
- 8.7.1. Company Overview
- 8.7.2. Financial Performance
- 8.7.3. Product Benchmarking
- 8.7.4. Recent Development
8.8. Merck
- 8.8.1. Company Overview
- 8.8.2. Financial Performance
- 8.8.3. Product Benchmarking
- 8.8.4. Recent Development
8.9. Shandong Kunda Biological Technology Co., Ltd.
- 8.9.1. Company Overview
- 8.9.2. Financial Performance
- 8.9.3. Product Benchmarking
- 8.9.4. Recent Development
8.10. TCI
- 8.10.1. Company Overview
- 8.10.2. Financial Performance
- 8.10.3. Product Benchmarking
- 8.10.4. Recent Development
8.11. Titan Biotech
- 8.11.1. Company Overview
- 8.11.2. Financial Performance
- 8.11.3. Product Benchmarking
- 8.11.4. Recent Development