Social Business Intelligence Market Size, Share, Trends, Industry Analysis Report By Component (Solution, Services), By Business Function, By End Use, By Region

Description

List of Tables

The global social business intelligence market size is expected to reach USD 89.91 billion by 2034, according to a new study by Polaris Market Research. The report "Social Business Intelligence Market Size, Share, Trends, Industry Analysis Report By Component (Solution and Services), By Business Function, By End Use, By Region - Market Forecast, 2025-2034" gives a detailed insight into current market dynamics and provides analysis on future market growth.

The social business intelligence market involves collecting, analyzing, and interpreting data from social media platforms to help businesses make better decisions. It brings together traditional business intelligence methods with insights gained from online social interactions. The main goal is to understand what customers feel, what trends are emerging, and what competitors are doing, all in real time. This field uses advanced tools to process large amounts of unstructured data, such as text, images, and videos from social media, turning it into valuable information for various business functions.

The social business intelligence market has seen rapid growth due to the explosion in social media usage and the increasing need for businesses to make data-driven decisions. Companies are seeking these solutions to get a comprehensive view of the market landscape and customer behavior. The ability to monitor conversations, track brand mentions, and analyze sentiment on platforms such as Facebook and X (formerly Twitter) allows businesses to quickly adapt their strategies and improve customer engagement. This market is also being shaped by advancements in technologies such as artificial intelligence and machine learning, which enhance the accuracy and depth of insights derived from social data.

Social Business Intelligence Market Report Highlights:

By component, the solution segment held a larger share in 2024. This is driven by the growing demand for advanced software platforms and tools that can effectively collect, process, and analyze vast amounts of data from social media.

By business function, the sales and marketing segment held the largest share in 2024 due to the direct and substantial value that social media data provides to these departments.

By end use, the retail and e-commerce sector held the largest share in 2024, largely due to its highly competitive nature and the critical need to understand consumer behaviors in a dynamic digital environment.

By region, North America held the largest share in 2024, primarily due to the early and widespread adoption of advanced analytics technologies and the strong presence of major technology companies. Asia Pacific is rapidly emerging as a significant and fast-growing market for social business intelligence. This growth is fueled by increasing internet penetration, a booming e-commerce sector, and the immense growth in social media usage across countries such as China and India.

A few key players in the social business intelligence market include IBM, Adobe, Google, Salesforce, Oracle, SAP SE, SAS Institute Inc., Microsoft, MicroStrategy, Qlik Technologies Inc., and Domo, Inc.

Polaris Market Research has segmented the social business intelligence market report based on component, business function, end use, and region:

By Component Outlook (Revenue - USD Billion, 2020-2034)

Solution

Services

By Business Function Outlook (Revenue - USD Billion, 2020-2034)

Sales & Marketing

Customer Service/Support

Operations

Finance

Human Resources (HR)

Product Development/Innovation (R&D)

By End Use Outlook (Revenue - USD Billion, 2020-2034)

BFSI

Retail & E-commerce

Healthcare

IT & Telecommunications

Media & Entertainment

Government & Public Sector

By Regional Outlook (Revenue - USD Billion, 2020-2034)

North America

U.S.

Canada

Europe

Germany

France

Italy

Spain

Netherlands

Russia

Rest of Europe

Asia-Pacific

China

Japan

India

Malaysia

South Korea

Indonesia

Australia

Vietnam

Rest of Asia-Pacific

Middle East & Africa

Saudi Arabia

UAE

Israel

South Africa

Rest of Middle East & Africa

Latin America

Mexico

Brazil

Argentina

Rest of Latin America

Product Code: PM6010

1. Introduction

1.1. Report Description
- 1.1.1. Objectives of the Study
- 1.1.2. Market Scope
- 1.1.3. Assumptions
1.2. Stakeholders

2. Executive Summary

2.1. Market Highlights

3. Research Methodology

3.1. Overview
- 3.1.1. Data Mining
3.2. Data Source
- 3.2.1. Primary Source
- 3.2.2. Secondary Source

4. Global Social Business Intelligence Market Insights

4.1. Social Business Intelligence Market - Market Snapshot
4.2. Social Business Intelligence Market Dynamics
- 4.2.1. Drivers and Opportunities
  - 4.2.1.1. Increased Social Media Adoption
  - 4.2.1.2. Growing Demand for Real-Time Data Analytics
- 4.2.2. Restraints and Challenges
  - 4.2.2.1. Data Privacy and Compliance Challenges
4.3. Porter's Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers (Moderate)
- 4.3.2. Threats of New Entrants: (Low)
- 4.3.3. Bargaining Power of Buyers (Moderate)
- 4.3.4. Threat of Substitute (Moderate)
- 4.3.5. Rivalry among existing firms (High)
4.4. PESTEL Analysis
4.5. Social Business Intelligence Market Application Trends
4.6. Value Chain Analysis
4.7. COVID-19 Impact Analysis

5. Global Social Business Intelligence Market, by Component

5.1. Key Findings
5.2. Introduction
- 5.2.1. Global Social Business Intelligence Market, by Component, 2020-2034 (USD Billion)
5.3. Solution
- 5.3.1. Global Social Business Intelligence Market, by Solution, by Region, 2020-2034 (USD Billion)
5.4. Services
- 5.4.1. Global Social Business Intelligence Market, by Services, by Region, 2020-2034 (USD Billion)

6. Global Social Business Intelligence Market, by Business Function

6.1. Key Findings
6.2. Introduction
- 6.2.1. Global Social Business Intelligence Market, by Business Function, 2020-2034 (USD Billion)
6.3. Sales & Marketing
- 6.3.1. Global Social Business Intelligence Market, by Sales & Marketing, by Region, 2020-2034 (USD Billion)
6.4. Customer Service/Support
- 6.4.1. Global Social Business Intelligence Market, by Customer Service/Support, by Region, 2020-2034 (USD Billion)
6.5. Operations
- 6.5.1. Global Social Business Intelligence Market, by Operations, by Region, 2020-2034 (USD Billion)
6.6. Finance
- 6.6.1. Global Social Business Intelligence Market, by Finance, by Region, 2020-2034 (USD Billion)
6.7. Human Resources (HR)
- 6.7.1. Global Social Business Intelligence Market, by Human Resources (HR), by Region, 2020-2034 (USD Billion)
6.8. Product Development/Innovation (R&D)
- 6.8.1. Global Social Business Intelligence Market, by Product Development/Innovation (R&D), by Region, 2020-2034 (USD Billion)

7. Global Social Business Intelligence Market, by End Use

7.1. Key Findings
7.2. Introduction
- 7.2.1. Global Social Business Intelligence Market, by End Use, 2020-2034 (USD Billion)
7.3. BFSI
- 7.3.1. Global Social Business Intelligence Market, by BFSI, by Region, 2020-2034 (USD Billion)
7.4. Retail & E-commerce
- 7.4.1. Global Social Business Intelligence Market, by Retail & E-commerce, by Region, 2020-2034 (USD Billion)
7.5. Healthcare
- 7.5.1. Global Social Business Intelligence Market, by Healthcare, by Region, 2020-2034 (USD Billion)
7.6. IT & Telecommunications
- 7.6.1. Global Social Business Intelligence Market, by IT & Telecommunications, by Region, 2020-2034 (USD Billion)
7.7. Media & Entertainment
- 7.7.1. Global Social Business Intelligence Market, by Media & Entertainment, by Region, 2020-2034 (USD Billion)
7.8. Government & Public Sector
- 7.8.1. Global Social Business Intelligence Market, by Government & Public Sector, by Region, 2020-2034 (USD Billion)

8. Global Social Business Intelligence Market, by Geography

8.1. Key Findings
8.2. Introduction
- 8.2.1. Social Business Intelligence Market Assessment, By Geography, 2020-2034 (USD Billion)
8.3. Social Business Intelligence Market - North America
- 8.3.1. North America: Social Business Intelligence Market, by Component, 2020-2034 (USD Billion)
- 8.3.2. North America: Social Business Intelligence Market, by Business Function, 2020-2034 (USD Billion)
- 8.3.3. North America: Social Business Intelligence Market, by End Use, 2020-2034 (USD Billion)
- 8.3.4. Social Business Intelligence Market - U.S.
  - 8.3.4.1. U.S.: Social Business Intelligence Market, by Component, 2020-2034 (USD Billion)
  - 8.3.4.2. U.S.: Social Business Intelligence Market, by Business Function, 2020-2034 (USD Billion)
  - 8.3.4.3. U.S.: Social Business Intelligence Market, by End Use, 2020-2034 (USD Billion)
- 8.3.5. Social Business Intelligence Market - Canada
  - 8.3.5.1. Canada: Social Business Intelligence Market, by Component, 2020-2034 (USD Billion)
  - 8.3.5.2. Canada: Social Business Intelligence Market, by Business Function, 2020-2034 (USD Billion)
  - 8.3.5.3. Canada: Social Business Intelligence Market, by End Use, 2020-2034 (USD Billion)
8.4. Social Business Intelligence Market - Europe
- 8.4.1. Europe: Social Business Intelligence Market, by Component, 2020-2034 (USD Billion)
- 8.4.2. Europe: Social Business Intelligence Market, by Business Function, 2020-2034 (USD Billion)
- 8.4.3. Europe: Social Business Intelligence Market, by End Use, 2020-2034 (USD Billion)
- 8.4.4. Social Business Intelligence Market - UK
  - 8.4.4.1. UK: Social Business Intelligence Market, by Component, 2020-2034 (USD Billion)
  - 8.4.4.2. UK: Social Business Intelligence Market, by Business Function, 2020-2034 (USD Billion)
  - 8.4.4.3. UK: Social Business Intelligence Market, by End Use, 2020-2034 (USD Billion)
- 8.4.5. Social Business Intelligence Market - France
  - 8.4.5.1. France: Social Business Intelligence Market, by Component, 2020-2034 (USD Billion)
  - 8.4.5.2. France: Social Business Intelligence Market, by Business Function, 2020-2034 (USD Billion)
  - 8.4.5.3. France: Social Business Intelligence Market, by End Use, 2020-2034 (USD Billion)
- 8.4.6. Social Business Intelligence Market - Germany
  - 8.4.6.1. Germany: Social Business Intelligence Market, by Component, 2020-2034 (USD Billion)
  - 8.4.6.2. Germany: Social Business Intelligence Market, by Business Function, 2020-2034 (USD Billion)
  - 8.4.6.3. Germany: Social Business Intelligence Market, by End Use, 2020-2034 (USD Billion)
- 8.4.7. Social Business Intelligence Market - Italy
  - 8.4.7.1. Italy: Social Business Intelligence Market, by Component, 2020-2034 (USD Billion)
  - 8.4.7.2. Italy: Social Business Intelligence Market, by Business Function, 2020-2034 (USD Billion)
  - 8.4.7.3. Italy: Social Business Intelligence Market, by End Use, 2020-2034 (USD Billion)
- 8.4.8. Social Business Intelligence Market - Spain
  - 8.4.8.1. Spain: Social Business Intelligence Market, by Component, 2020-2034 (USD Billion)
  - 8.4.8.2. Spain: Social Business Intelligence Market, by Business Function, 2020-2034 (USD Billion)
  - 8.4.8.3. Spain: Social Business Intelligence Market, by End Use, 2020-2034 (USD Billion)
- 8.4.9. Social Business Intelligence Market - Netherlands
  - 8.4.9.1. Netherlands: Social Business Intelligence Market, by Component, 2020-2034 (USD Billion)
  - 8.4.9.2. Netherlands: Social Business Intelligence Market, by Business Function, 2020-2034 (USD Billion)
  - 8.4.9.3. Netherlands: Social Business Intelligence Market, by End Use, 2020-2034 (USD Billion)
- 8.4.10. Social Business Intelligence Market - Russia
  - 8.4.10.1. Russia: Social Business Intelligence Market, by Component, 2020-2034 (USD Billion)
  - 8.4.10.2. Russia: Social Business Intelligence Market, by Business Function, 2020-2034 (USD Billion)
  - 8.4.10.3. Russia: Social Business Intelligence Market, by End Use, 2020-2034 (USD Billion)
- 8.4.11. Social Business Intelligence Market - Rest of Europe
  - 8.4.11.1. Rest of Europe: Social Business Intelligence Market, by Component, 2020-2034 (USD Billion)
  - 8.4.11.2. Rest of Europe: Social Business Intelligence Market, by Business Function, 2020-2034 (USD Billion)
  - 8.4.11.3. Rest of Europe: Social Business Intelligence Market, by End Use, 2020-2034 (USD Billion)
8.5. Social Business Intelligence Market - Asia Pacific
- 8.5.1. Asia Pacific: Social Business Intelligence Market, by Component, 2020-2034 (USD Billion)
- 8.5.2. Asia Pacific: Social Business Intelligence Market, by Business Function, 2020-2034 (USD Billion)
- 8.5.3. Asia Pacific: Social Business Intelligence Market, by End Use, 2020-2034 (USD Billion)
- 8.5.4. Social Business Intelligence Market - China
  - 8.5.4.1. China: Social Business Intelligence Market, by Component, 2020-2034 (USD Billion)
  - 8.5.4.2. China: Social Business Intelligence Market, by Business Function, 2020-2034 (USD Billion)
  - 8.5.4.3. China: Social Business Intelligence Market, by End Use, 2020-2034 (USD Billion)
- 8.5.5. Social Business Intelligence Market - India
  - 8.5.5.1. India: Social Business Intelligence Market, by Component, 2020-2034 (USD Billion)
  - 8.5.5.2. India: Social Business Intelligence Market, by Business Function, 2020-2034 (USD Billion)
  - 8.5.5.3. India: Social Business Intelligence Market, by End Use, 2020-2034 (USD Billion)
- 8.5.6. Social Business Intelligence Market - Malaysia
  - 8.5.6.1. Malaysia: Social Business Intelligence Market, by Component, 2020-2034 (USD Billion)
  - 8.5.6.2. Malaysia: Social Business Intelligence Market, by Business Function, 2020-2034 (USD Billion)
  - 8.5.6.3. Malaysia: Social Business Intelligence Market, by End Use, 2020-2034 (USD Billion)
- 8.5.7. Social Business Intelligence Market - Japan
  - 8.5.7.1. Japan: Social Business Intelligence Market, by Component, 2020-2034 (USD Billion)
  - 8.5.7.2. Japan: Social Business Intelligence Market, by Business Function, 2020-2034 (USD Billion)
  - 8.5.7.3. Japan: Social Business Intelligence Market, by End Use, 2020-2034 (USD Billion)
- 8.5.8. Social Business Intelligence Market - Indonesia
  - 8.5.8.1. Indonesia: Social Business Intelligence Market, by Component, 2020-2034 (USD Billion)
  - 8.5.8.2. Indonesia: Social Business Intelligence Market, by Business Function, 2020-2034 (USD Billion)
  - 8.5.8.3. Indonesia: Social Business Intelligence Market, by End Use, 2020-2034 (USD Billion)
- 8.5.9. Social Business Intelligence Market - South Korea
  - 8.5.9.1. South Korea: Social Business Intelligence Market, by Component, 2020-2034 (USD Billion)
  - 8.5.9.2. South Korea: Social Business Intelligence Market, by Business Function, 2020-2034 (USD Billion)
  - 8.5.9.3. South Korea: Social Business Intelligence Market, by End Use, 2020-2034 (USD Billion)
- 8.5.10. Social Business Intelligence Market - Australia
  - 8.5.10.1. Australia: Social Business Intelligence Market, by Component, 2020-2034 (USD Billion)
  - 8.5.10.2. Australia: Social Business Intelligence Market, by Business Function, 2020-2034 (USD Billion)
  - 8.5.10.3. Australia: Social Business Intelligence Market, by End Use, 2020-2034 (USD Billion)
- 8.5.11. Social Business Intelligence Market - Rest of Asia Pacific
  - 8.5.11.1. Rest of Asia Pacific: Social Business Intelligence Market, by Component, 2020-2034 (USD Billion)
  - 8.5.11.2. Rest of Asia Pacific: Social Business Intelligence Market, by Business Function, 2020-2034 (USD Billion)
  - 8.5.11.3. Rest of Asia Pacific: Social Business Intelligence Market, by End Use, 2020-2034 (USD Billion)
8.6. Social Business Intelligence Market - Middle East & Africa
- 8.6.1. Middle East & Africa: Social Business Intelligence Market, by Component, 2020-2034 (USD Billion)
- 8.6.2. Middle East & Africa: Social Business Intelligence Market, by Business Function, 2020-2034 (USD Billion)
- 8.6.3. Middle East & Africa: Social Business Intelligence Market, by End Use, 2020-2034 (USD Billion)
- 8.6.4. Social Business Intelligence Market - Saudi Arabia
  - 8.6.4.1. Saudi Arabia: Social Business Intelligence Market, by Component, 2020-2034 (USD Billion)
  - 8.6.4.2. Saudi Arabia: Social Business Intelligence Market, by Business Function, 2020-2034 (USD Billion)
  - 8.6.4.3. Saudi Arabia: Social Business Intelligence Market, by End Use, 2020-2034 (USD Billion)
- 8.6.5. Social Business Intelligence Market - UAE
  - 8.6.5.1. UAE: Social Business Intelligence Market, by Component, 2020-2034 (USD Billion)
  - 8.6.5.2. UAE: Social Business Intelligence Market, by Business Function, 2020-2034 (USD Billion)
  - 8.6.5.3. UAE: Social Business Intelligence Market, by End Use, 2020-2034 (USD Billion)
- 8.6.6. Social Business Intelligence Market - Israel
  - 8.6.6.1. Israel: Social Business Intelligence Market, by Component, 2020-2034 (USD Billion)
  - 8.6.6.2. Israel: Social Business Intelligence Market, by Business Function, 2020-2034 (USD Billion)
  - 8.6.6.3. Israel: Social Business Intelligence Market, by End Use, 2020-2034 (USD Billion)
- 8.6.7. Social Business Intelligence Market - South Africa
  - 8.6.7.1. South Africa: Social Business Intelligence Market, by Component, 2020-2034 (USD Billion)
  - 8.6.7.2. South Africa: Social Business Intelligence Market, by Business Function, 2020-2034 (USD Billion)
  - 8.6.7.3. South Africa: Social Business Intelligence Market, by End Use, 2020-2034 (USD Billion)
- 8.6.8. Social Business Intelligence Market - Rest of Middle East & Africa
  - 8.6.8.1. Rest of Middle East & Africa: Social Business Intelligence Market, by Component, 2020-2034 (USD Billion)
  - 8.6.8.2. Rest of Middle East & Africa: Social Business Intelligence Market, by Business Function, 2020-2034 (USD Billion)
  - 8.6.8.3. Rest of Middle East & Africa: Social Business Intelligence Market, by End Use, 2020-2034 (USD Billion)
8.7. Social Business Intelligence Market - Latin America
- 8.7.1. Latin America: Social Business Intelligence Market, by Component, 2020-2034 (USD Billion)
- 8.7.2. Latin America: Social Business Intelligence Market, by Business Function, 2020-2034 (USD Billion)
- 8.7.3. Latin America: Social Business Intelligence Market, by End Use, 2020-2034 (USD Billion)
- 8.7.4. Social Business Intelligence Market - Mexico
  - 8.7.4.1. Mexico: Social Business Intelligence Market, by Component, 2020-2034 (USD Billion)
  - 8.7.4.2. Mexico: Social Business Intelligence Market, by Business Function, 2020-2034 (USD Billion)
  - 8.7.4.3. Mexico: Social Business Intelligence Market, by End Use, 2020-2034 (USD Billion)
- 8.7.5. Social Business Intelligence Market - Brazil
  - 8.7.5.1. Brazil: Social Business Intelligence Market, by Component, 2020-2034 (USD Billion)
  - 8.7.5.2. Brazil: Social Business Intelligence Market, by Business Function, 2020-2034 (USD Billion)
  - 8.7.5.3. Brazil: Social Business Intelligence Market, by End Use, 2020-2034 (USD Billion)
- 8.7.6. Social Business Intelligence Market - Argentina
  - 8.7.6.1. Argentina: Social Business Intelligence Market, by Component, 2020-2034 (USD Billion)
  - 8.7.6.2. Argentina: Social Business Intelligence Market, by Business Function, 2020-2034 (USD Billion)
  - 8.7.6.3. Argentina: Social Business Intelligence Market, by End Use, 2020-2034 (USD Billion)
- 8.7.7. Social Business Intelligence Market - Rest of Latin America
  - 8.7.7.1. Rest of Latin America: Social Business Intelligence Market, by Component, 2020-2034 (USD Billion)
  - 8.7.7.2. Rest of Latin America: Social Business Intelligence Market, by Business Function, 2020-2034 (USD Billion)
  - 8.7.7.3. Rest of Latin America: Social Business Intelligence Market, by End Use, 2020-2034 (USD Billion)

9. Competitive Landscape

9.1. Expansion and Acquisition Analysis
- 9.1.1. Expansion
- 9.1.2. Acquisitions
9.2. Partnerships/Collaborations/Agreements/Exhibitions

10. Company Profiles

10.1. Adobe
- 10.1.1. Company Overview
- 10.1.2. Financial Performance
- 10.1.3. Product Benchmarking
- 10.1.4. Recent Development
10.2. Domo, Inc.
- 10.2.1. Company Overview
- 10.2.2. Financial Performance
- 10.2.3. Product Benchmarking
- 10.2.4. Recent Development
10.3. Google
- 10.3.1. Company Overview
- 10.3.2. Financial Performance
- 10.3.3. Product Benchmarking
- 10.3.4. Recent Development
10.4. IBM
- 10.4.1. Company Overview
- 10.4.2. Financial Performance
- 10.4.3. Product Benchmarking
- 10.4.4. Recent Development
10.5. MicroStrategy
- 10.5.1. Company Overview
- 10.5.2. Financial Performance
- 10.5.3. Product Benchmarking
- 10.5.4. Recent Development
10.6. Microsoft
- 10.6.1. Company Overview
- 10.6.2. Financial Performance
- 10.6.3. Product Benchmarking
- 10.6.4. Recent Development
10.7. Oracle
- 10.7.1. Company Overview
- 10.7.2. Financial Performance
- 10.7.3. Product Benchmarking
- 10.7.4. Recent Development
10.8. Qlik Technologies Inc.
- 10.8.1. Company Overview
- 10.8.2. Financial Performance
- 10.8.3. Product Benchmarking
- 10.8.4. Recent Development
10.9. Salesforce
- 10.9.1. Company Overview
- 10.9.2. Financial Performance
- 10.9.3. Product Benchmarking
- 10.9.4. Recent Development
10.10. SAP SE
- 10.10.1. Company Overview
- 10.10.2. Financial Performance
- 10.10.3. Product Benchmarking
- 10.10.4. Recent Development
10.11. SAS Institute Inc.
- 10.11.1. Company Overview
- 10.11.2. Financial Performance
- 10.11.3. Product Benchmarking
- 10.11.4. Recent Development