Europe Incontinence and Ostomy Care Products Market Size, Share, Trends, Industry Analysis Report By Type (Incontinence Care Products, Ostomy Care Products)

Description

List of Tables

The europe incontinence and ostomy care products market size is expected to reach USD 25.20 billion by 2034, according to a new study by Polaris Market Research. The report "Europe Incontinence and Ostomy Care Products Market Share, Size, Trends, Industry Analysis Report By Type (Incontinence Care Products, Ostomy Care Products); Market Forecast, 2025-2034" gives a detailed insight into current market dynamics and provides analysis on future market growth.

Incontinence and ostomy care products are essential medical solutions designed to support individuals in managing chronic conditions that affect bladder, bowel, or intestinal functions. The market is witnessing growth due to the rising preference for discreet and comfortable product designs, as users increasingly seek solutions that align with their lifestyle needs without compromising dignity. This shift has led to an increasing focus on product features such as skin-friendly materials, ergonomic fit, and noise-free usage, which enhance user confidence and promote long-term adherence.

The incontinence and ostomy care products market is further boosted due to the increasing integration of interactive patient care models by healthcare providers and manufacturers. Increasing focus is being placed on education, support services, and customized product recommendations to empower users in managing their condition effectively. This approach improves the overall user experience and also enables stronger engagement between patients, caregivers, and healthcare systems, contributing to the sustained demand for high-quality care products.

Europe Incontinence and Ostomy Care Products Market Report Highlights

Based on type, the incontinence care segment dominated the market in 2024 due to the rising incidence of urinary incontinence in aging adults and individuals having chronic conditions such as diabetes & neurological disorders.

The ostomy segment is expected to witness the fastest growth during the forecast period. The growth is attributed to the rising ostomy surgeries (linked to colorectal cancer & IBD).

Germany led the market in 2024 due to the strong healthcare systems, aging population, and robust reimbursement policies.

The market in the UK is expected to witness strong growth during the forecast period due to the NHS initiatives and patient awareness campaigns.

A few key players in the Europe incontinence and ostomy care products market include ABENA, B. Braun, Coloplast, ConvaTec, Essity, Hartmann Group, Hollister Incorporated, Lohmann & Rauscher, and Ontex, and Salts Healthcare.

Polaris Market Research has segmented the Europe incontinence and ostomy care products market report on the basis of type:

By Type Outlook (Revenue, USD Billion, 2020-2034)

Incontinence Care Products

Absorbents

Incontinence Bags

Others

Ostomy Care Products

Ostomy Bags

Colostomy Bags

Ileostomy Bags

Urostomy Bags

Continent Ileostomy Bags

Continent Urostomy Bags

Deodorants

Skin Barriers

Irrigation Products

Product Code: PM6294

1. Introduction

1.1. Report Description
- 1.1.1. Objectives of the Study
- 1.1.2. Market Scope
- 1.1.3. Assumptions
1.2. Stakeholders

2. Executive Summary

2.1. Market Highlights

3. Research Methodology

3.1. Overview
- 3.1.1. Data Mining
3.2. Data Sources
- 3.2.1. Primary Sources
- 3.2.2. Secondary Sources

4. Europe Incontinence and Ostomy Care Products Market Insights

4.1. Europe Incontinence and Ostomy Care Products Market - Market Snapshot
4.2. Europe Incontinence and Ostomy Care Products Market Dynamics
- 4.2.1. Drivers and Opportunities
  - 4.2.1.1. Higher Rates of Colorectal Cancer, IBD, and diabetes
  - 4.2.1.2. Increased Healthcare Expenditure and Government Initiatives
- 4.2.2. Restrain/Challenges
  - 4.2.2.1. High Cost of Advanced Products & Limited Reimbursement
4.3. Porter's Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers (Moderate)
- 4.3.2. Threats of New Entrants: (Low)
- 4.3.3. Bargaining Power of Buyers (Moderate)
- 4.3.4. Threat of Substitute (Moderate)
- 4.3.5. Rivalry among existing firms (High)
4.4. PESTEL Analysis
4.5. Europe Incontinence and Ostomy Care Products Market Trends
4.6. Value Chain Analysis

5. Europe Incontinence and Ostomy Care Products Market, by Type

5.1. Key Findings
5.2. Introduction
- 5.2.1. Europe Incontinence and Ostomy Care Products Market, by Type, 2020-2034 (USD Billion)
5.3. Incontinence Care Products
- 5.3.1. Europe Incontinence and Ostomy Care Products Market, by Incontinence Care Products, by Country, 2020-2034 (USD Billion)
- 5.3.2. Absorbents
  - 5.3.2.1. Europe Incontinence and Ostomy Care Products Market, by Absorbents, by Country, 2020-2034 (USD Billion)
- 5.3.3. Incontinence Bags
  - 5.3.3.1. Europe Incontinence and Ostomy Care Products Market, by Incontinence Bags, by Country, 2020-2034 (USD Billion)
- 5.3.4. Others
  - 5.3.4.1. Europe Incontinence and Ostomy Care Products Market, by Others, by Country, 2020-2034 (USD Billion)
5.4. Ostomy Care Products
- 5.4.1. Europe Incontinence and Ostomy Care Products Market, by Ostomy Care Products, by Country, 2020-2034 (USD Billion)
- 5.4.2. Ostomy Bags
  - 5.4.2.1. Europe Incontinence and Ostomy Care Products Market, by Ostomy Bags, by Country, 2020-2034 (USD Billion)
  - 5.4.2.2. Colostomy Bags
  - 5.4.2.2.1. Europe Incontinence and Ostomy Care Products Market, by Colostomy Bags, by Country, 2020-2034 (USD Billion)
  - 5.4.2.3. Ileostomy Bags
  - 5.4.2.3.1. Europe Incontinence and Ostomy Care Products Market, by Ileostomy Bags, by Country, 2020-2034 (USD Billion)
- 5.4.3. Urostomy Bags
  - 5.4.3.1. Europe Incontinence and Ostomy Care Products Market, by Urostomy Bags, by Country, 2020-2034 (USD Billion)
  - 5.4.3.2. Continent Ileostomy Bags
  - 5.4.3.2.1. Europe Incontinence and Ostomy Care Products Market, by Continent Ileostomy Bags, by Country, 2020-2034 (USD Billion)
  - 5.4.3.3. Continent Urostomy Bags
  - 5.4.3.3.1. Europe Incontinence and Ostomy Care Products Market, by Continent Urostomy Bags, by Country, 2020-2034 (USD Billion)
- 5.4.4. Deodorants
  - 5.4.4.1. Europe Incontinence and Ostomy Care Products Market, by Deodorants, by Country, 2020-2034 (USD Billion)
- 5.4.5. Skin Barriers
  - 5.4.5.1. Europe Incontinence and Ostomy Care Products Market, by Skin Barriers, by Country, 2020-2034 (USD Billion)
- 5.4.6. Irrigation Products
  - 5.4.6.1. Europe Incontinence and Ostomy Care Products Market, by Irrigation Products Products, by Country, 2020-2034 (USD Billion)

6. Europe Incontinence and Ostomy Care Products Market, by Geography

6.1. Key Findings
6.2. Introduction
- 6.2.1. Europe Incontinence and Ostomy Care Products Market Assessment, By Geography, 2020-2034 (USD Billion)
6.3. Europe Incontinence and Ostomy Care Products Market - Europe
- 6.3.1. Europe: Europe Incontinence and Ostomy Care Products Market, by Type, 2020-2034 (USD Billion)
- 6.3.2. Europe Incontinence and Ostomy Care Products Market - UK
  - 6.3.2.1. UK: Europe Incontinence and Ostomy Care Products Market, by Type, 2020-2034 (USD Billion)
- 6.3.3. Europe Incontinence and Ostomy Care Products Market - France
  - 6.3.3.1. France: Europe Incontinence and Ostomy Care Products Market, by Type, 2020-2034 (USD Billion)
- 6.3.4. Europe Incontinence and Ostomy Care Products Market - Germany
  - 6.3.4.1. Germany: Europe Incontinence and Ostomy Care Products Market, by Type, 2020-2034 (USD Billion)
- 6.3.5. Europe Incontinence and Ostomy Care Products Market - Italy
  - 6.3.5.1. Italy: Europe Incontinence and Ostomy Care Products Market, by Type, 2020-2034 (USD Billion)
- 6.3.6. Europe Incontinence and Ostomy Care Products Market - Spain
  - 6.3.6.1. Spain: Europe Incontinence and Ostomy Care Products Market, by Type, 2020-2034 (USD Billion)
- 6.3.7. Europe Incontinence and Ostomy Care Products Market - Netherlands
  - 6.3.7.1. Netherlands: Europe Incontinence and Ostomy Care Products Market, by Type, 2020-2034 (USD Billion)
- 6.3.8. Europe Incontinence and Ostomy Care Products Market - Russia
  - 6.3.8.1. Russia: Europe Incontinence and Ostomy Care Products Market, by Type, 2020-2034 (USD Billion)
- 6.3.9. Europe Incontinence and Ostomy Care Products Market - Rest of Europe
  - 6.3.9.1. Rest of Europe: Europe Incontinence and Ostomy Care Products Market, by Type, 2020-2034 (USD Billion)

7. Competitive Landscape

7.1. Expansion and Acquisition Analysis
- 7.1.1. Expansion
- 7.1.2. Acquisitions
7.2. Partnerships/Collaborations/Agreements/Exhibitions

8. Company Profiles

8.1. ABENA
- 8.1.1. Company Overview
- 8.1.2. Financial Performance
- 8.1.3. Product Benchmarking
- 8.1.4. Recent Development
8.2. B. Braun
- 8.2.1. Company Overview
- 8.2.2. Financial Performance
- 8.2.3. Product Benchmarking
- 8.2.4. Recent Development
8.3. Coloplast
- 8.3.1. Company Overview
- 8.3.2. Financial Performance
- 8.3.3. Product Benchmarking
- 8.3.4. Recent Development
8.4. ConvaTec
- 8.4.1. Company Overview
- 8.4.2. Financial Performance
- 8.4.3. Product Benchmarking
- 8.4.4. Recent Development
8.5. Essity
- 8.5.1. Company Overview
- 8.5.2. Financial Performance
- 8.5.3. Product Benchmarking
- 8.5.4. Recent Development
8.6. Hartmann Group
- 8.6.1. Company Overview
- 8.6.2. Financial Performance
- 8.6.3. Product Benchmarking
- 8.6.4. Recent Development
8.7. Hollister Incorporated
- 8.7.1. Company Overview
- 8.7.2. Financial Performance
- 8.7.3. Product Benchmarking
- 8.7.4. Recent Development
8.8. Lohmann & Rauscher
- 8.8.1. Company Overview
- 8.8.2. Financial Performance
- 8.8.3. Product Benchmarking
- 8.8.4. Recent Development
8.9. Ontex
- 8.9.1. Company Overview
- 8.9.2. Financial Performance
- 8.9.3. Product Benchmarking
- 8.9.4. Recent Development
8.10. Salts Healthcare
- 8.10.1. Company Overview
- 8.10.2. Financial Performance
- 8.10.3. Product Benchmarking
- 8.10.4. Recent Development