Europe MVNO Market Size & Share Analysis - Trends, Drivers, Competitive Landscape, and Forecasts (2024-2030)

Description

Key Highlights

The Europe MVNO market was valued at USD 32.9 billion in 2023, which will touch USD 49.6 billion, advancing at more than 6.0% CAGR, by 2030.

The emphasis of MVNOs on advanced distribution strategies and segment-based pricing is boosting industry expansion. MVNOs cater to many consumer demands through the finest use of the present telecom infrastructure of MNOs.

The success of MVNOs relies mostly on unique brand positioning as well as value propositions to entice target consumers like migrant workers, tourists, and specific ethnic groups.

The expansion of this industry also relies on the limitations of MNOs in service marketing as well as distribution in niche segments and specific geography.

The identification of the developing telecom industries by MVNOs and new marketing channels that are beyond the reach of MNOs are likely to boost industry expansion in the coming years.

Self-service portals for enhancing consumer experience is a major trend in this industry. This is primarily because they offer consumers more control as well as power over their mobile data.

An effective self-service portal offers consumers with convenient, faster, and flexible services.

Market Insights

Germany was the largest contributor to the industry in 2023, with approximately 35% share. This can be because of the existence of numerous unique mobile subscribers.

The existence of an extensive number of MVNOs (around 1012 presently) assists the expansion of the industry in Germany.

Norway will advance at a rapid compound annual growth rate, of 6.6%, in the years to come. This can be mainly because of the rise in the count of MVNOs in this nation.

The discount category was the largest contributor to the industry in 2023, with a 30% share.

The leading share of the category is because of the declining prices of telecom services, along with the rising competition in this industry, which results in the surging need for low-cost services.

The postpaid MVNO accounted for the larger share of the industry in 2023, of approximately 75%. With postpaid plans, customers are not required to pay anything upfront; they get a monthly bill as per the utilization of the services.

The Full MVNO was the largest contributor to the industry in 2023, with a 50% share, and the category is also observing the fastest CAGR.

The dominance of this category is because of the rising acceptance of non-telecom firms like financial institutions, postal service providers, and retailers, who are likely to enter the MVNO industry through the full MVNO business model.

The consumer category led the industry in 2023, with a share of approximately 70%. This can be because of the rising count of mobile network subscribers as well as the increasing penetration of mobile devices.

The Europe MVNO industry is fragmented with the existence of some major players as well as new entrants.

In the past few years, the players in this industry have been involved in service launches to enhance their position.

The players are constantly focusing on customer service quality, such as response times, solutions to issues, and support channels, to stay ahead of their competitors.

Product Code: 12259

Chapter 1. Research Scope

1.1. Research Objectives
1.2. Market Definition
1.3. Analysis Period
1.4. Market Size Breakdown by Segments
- 1.4.1. Market size breakdown, by service type
- 1.4.2. Market size breakdown, by category
- 1.4.3. Market size breakdown, by business model
- 1.4.4. Market size breakdown, by subscriber
- 1.4.5. Market size breakdown, by country
1.5. Market Data Reporting Unit
- 1.5.1. Value
1.6. Key Stakeholders

Chapter 2. Research Methodology

2.1. Secondary Research
- 2.1.1. Paid
- 2.1.2. Unpaid
- 2.1.3. P&S Intelligence database
2.2. Primary Research
2.3. Market Size Estimation
2.4. Data Triangulation
2.5. Currency Conversion Rates
2.6. Assumptions for the Study
2.7. Notes and Caveats

Chapter 3. Executive Summary

Chapter 4. Market Indicators

Chapter 5. Industry Outlook

5.1. Market Dynamics
- 5.1.1. Trends
- 5.1.2. Drivers
- 5.1.3. Restraints/challenges
- 5.1.4. Impact analysis of drivers/restraints
5.2. Impact of COVID-19
5.3. Porter's Five Forces Analysis
- 5.3.1. Bargaining power of buyers
- 5.3.2. Bargaining power of suppliers
- 5.3.3. Threat of new entrants
- 5.3.4. Intensity of rivalry
- 5.3.5. Threat of substitutes

Chapter 6. Europe Market

6.1. Overview
6.2. Market Revenue, by Service Type (2017-2030)
6.3. Market Revenue, by Category (2017-2030)
6.4. Market Revenue, by Business Model (2017-2030)
6.5. Market Revenue, by Subscriber (2017-2030)
6.6. Market Revenue, by Country (2017-2030)

Chapter 7. Germany Market

7.1. Overview
7.2. Market Revenue, by Service Type (2017-2030)
7.3. Market Revenue, by Category (2017-2030)
7.4. Market Revenue, by Business Model (2017-2030)
7.5. Market Revenue, by Subscriber (2017-2030)

Chapter 8. France Market

8.1. Overview
8.2. Market Revenue, by Service Type (2017-2030)
8.3. Market Revenue, by Category (2017-2030)
8.4. Market Revenue, by Business Model (2017-2030)
8.5. Market Revenue, by Subscriber (2017-2030)

Chapter 9. U.K. Market

9.1. Overview
9.2. Market Revenue, by Service Type (2017-2030)
9.3. Market Revenue, by Category (2017-2030)
9.4. Market Revenue, by Business Model (2017-2030)
9.5. Market Revenue, by Subscriber (2017-2030)

Chapter 10. Italy Market

10.1. Overview
10.2. Market Revenue, by Service Type (2017-2030)
10.3. Market Revenue, by Category (2017-2030)
10.4. Market Revenue, by Business Model (2017-2030)
10.5. Market Revenue, by Subscriber (2017-2030)

Chapter 11. Spain Market

11.1. Overview
11.2. Market Revenue, by Service Type (2017-2030)
11.3. Market Revenue, by Category (2017-2030)
11.4. Market Revenue, by Business Model (2017-2030)
11.5. Market Revenue, by Subscriber (2017-2030)

Chapter 12. Russia Market

12.1. Overview
12.2. Market Revenue, by Service Type (2017-2030)
12.3. Market Revenue, by Category (2017-2030)
12.4. Market Revenue, by Business Model (2017-2030)
12.5. Market Revenue, by Subscriber (2017-2030)

Chapter 13. Czech Republic Market

13.1. Overview
13.2. Market Revenue, by Service Type (2017-2030)
13.3. Market Revenue, by Category (2017-2030)
13.4. Market Revenue, by Business Model (2017-2030)
13.5. Market Revenue, by Subscriber (2017-2030)

Chapter 14. Norway Market

14.1. Overview
14.2. Market Revenue, by Service Type (2017-2030)
14.3. Market Revenue, by Category (2017-2030)
14.4. Market Revenue, by Business Model (2017-2030)
14.5. Market Revenue, by Subscriber (2017-2030)

Chapter 15. Netherlands Market

15.1. Overview
15.2. Market Revenue, by Service Type (2017-2030)
15.3. Market Revenue, by Category (2017-2030)
15.4. Market Revenue, by Business Model (2017-2030)
15.5. Market Revenue, by Subscriber (2017-2030)

Chapter 16. Denmark Market

16.1. Overview
16.2. Market Revenue, by Service Type (2017-2030)
16.3. Market Revenue, by Category (2017-2030)
16.4. Market Revenue, by Business Model (2017-2030)
16.5. Market Revenue, by Subscriber (2017-2030)

Chapter 17. Competitive Landscape

17.1. List of Market Players and their Offerings
17.2. Competitive Benchmarking of Key Players
17.3. Product Benchmarking of Key Players
17.4. Recent Strategic Developments

Chapter 18. Company Profiles

18.1. Lycamobile UK Limited
- 18.1.1. Business overview
- 18.1.2. Product and service offerings
- 18.1.3. Key financial summary
18.2. AT&T Inc.
- 18.2.1. Business overview
- 18.2.2. Product and service offerings
- 18.2.3. Key financial summary
18.3. Verizon Communications Inc.
- 18.3.1. Business overview
- 18.3.2. Product and service offerings
- 18.3.3. Key financial summary
18.4. T-Mobile US Inc.
- 18.4.1. Business overview
- 18.4.2. Product and service offerings
- 18.4.3. Key financial summary
18.5. CITIC Telecom International Holdings Limited
- 18.5.1. Business overview
- 18.5.2. Product and service offerings
- 18.5.3. Key financial summary
18.6. Red Pocket Mobile
- 18.6.1. Business overview
- 18.6.2. Product and service offerings
- 18.6.3. Key financial summary
18.7. TP Global Operations Limited
- 18.7.1. Business overview
- 18.7.2. Product and service offerings
- 18.7.3. Key financial summary
18.8. BT Group
- 18.8.1. Business overview
- 18.8.2. Product and service offerings
- 18.8.3. Key financial summary
18.9. Giffgaff Limited
- 18.9.1. Business overview
- 18.9.2. Product and service offerings
- 18.9.3. Key financial summary
18.10. Tesco Mobile Limited
- 18.10.1. Business overview
- 18.10.2. Product and service offerings
- 18.10.3. Key financial summary
18.11. Lebara Group
- 18.11.1. Business overview
- 18.11.2. Product and service offerings
- 18.11.3. Key financial summary

Chapter 19. Appendix

19.1. Abbreviations
19.2. Sources and References
19.3. Related Reports