Marketing Cloud Platform Market Size & Share Analysis - Trends, Drivers, Competitive Landscape, and Forecasts (2025

Description

Market Overview

The global marketing cloud platform market is projected to reach USD 21.9 billion by 2030, growing from USD 13.1 billion in 2024 at a CAGR of 9.0% during 2025-2030. The rising adoption of cloud-based marketing tools to automate customer communication, streamline data management, and deliver personalized experiences is driving market expansion. Businesses are increasingly leveraging platforms with integrated tools like customer relationship management (CRM), analytics, and audience segmentation to enhance marketing efficiency.

Technological advancements, including the integration of artificial intelligence (AI) and machine learning (ML), are enhancing campaign personalization and optimization. The increasing usage of social media platforms and growing competition across industries are further propelling the adoption of marketing cloud platforms.

Key Insights

Market Segmentation:

By component, the platforms segment holds the largest share of 75% in 2024, offering end-to-end solutions for CRM, campaign management, and customer interactions. The services segment is set to grow at a higher CAGR of 10%, driven by the need for consulting, system integration, and operational support for effective platform deployment.

Based on organization size, large enterprises dominate with a 65% market share, as they generate vast customer data requiring centralized management. However, SMEs are expected to grow rapidly at 10% CAGR due to the cost-effectiveness and accessibility of cloud-based platforms, enabling them to compete with larger corporations.

Among deployment modes, the public cloud category leads with a 55% market share, owing to its affordability and scalability. Meanwhile, the private cloud segment is gaining traction in organizations prioritizing security and data control.

Regional Analysis:

North America holds the largest market share, driven by advanced IT infrastructure, high digital adoption rates, and the presence of leading technology providers like Salesforce.

Asia-Pacific is the fastest-growing region, fueled by rapid digitization, increasing social media penetration, and the rising adoption of cloud-based solutions among SMEs in countries like India and China.

Europe is also witnessing significant growth due to widespread adoption of AI and ML technologies to enhance marketing capabilities across industries.

Technological Advancements:

Integration of AI and ML is transforming the market by automating data analysis, enhancing customer insights, and enabling real-time personalization. Technologies like predictive analytics, customer journey optimization, and AI-powered recommendations are helping businesses deliver targeted campaigns with higher ROI. In October 2023, Salesforce Inc. integrated AI into its operations to improve predictive sales and customer service.

Competitive Landscape:

The market is fragmented, with key players focusing on product innovation, partnerships, and cloud-based solutions. Companies are enhancing their platforms to deliver multi-channel campaigns, real-time analytics, and seamless integration with other marketing tools. Businesses are increasingly adopting marketing cloud platforms to centralize data management, automate customer interactions, and achieve targeted outreach, creating significant growth opportunities in the coming years.

Product Code: 13198

Chapter 1. Research Scope

1.1. Research Objectives
1.2. Market Definition
1.3. Analysis Period
1.4. Market Size Breakdown by Segments
- 1.4.1. Market size breakdown, by component
- 1.4.2. Market size breakdown, by organization size
- 1.4.3. Market size breakdown, by deployment mode
- 1.4.4. Market size breakdown, by marketing function
- 1.4.5. Market size breakdown, by vertical
- 1.4.6. Market size breakdown, by region
- 1.4.7. Market size breakdown, by country
1.5. Market Data Reporting Unit
- 1.5.1. Value
1.6. Key Stakeholders

Chapter 2. Research Methodology

2.1. Secondary Research
- 2.1.1. Paid
- 2.1.2. Unpaid
- 2.1.3. P&S Intelligence database
2.2. Primary Research
2.3. Market Size Estimation
2.4. Data Triangulation
2.5. Currency Conversion Rates
2.6. Assumptions for the Study
2.7. Notes and Caveats

Chapter 3. Executive Summary

Chapter 4. Market Indicators

Chapter 5. Industry Outlook

5.1. Market Dynamics
- 5.1.1. Trends
- 5.1.2. Drivers
- 5.1.3. Restraints/challenges
- 5.1.4. Impact analysis of drivers/restraints
5.2. Impact of COVID-19
5.3. Porter's Five Forces Analysis
- 5.3.1. Bargaining power of buyers
- 5.3.2. Bargaining power of suppliers
- 5.3.3. Threat of new entrants
- 5.3.4. Intensity of rivalry
- 5.3.5. Threat of substitutes

Chapter 6. Global Market

6.1. Overview
6.2. Market Revenue, by Component (2019-2030)
6.3. Market Revenue, by Organization Size (2019-2030)
6.4. Market Revenue, by Deployment Mode (2019-2030)
6.5. Market Revenue, by Marketing Function (2019-2030)
6.6. Market Revenue, by Vertical (2019-2030)
6.7. Market Revenue, by Region (2019-2030)

Chapter 7. North America Market

7.1. Overview
7.2. Market Revenue, by Component (2019-2030)
7.3. Market Revenue, by Organization Size (2019-2030)
7.4. Market Revenue, by Deployment Mode (2019-2030)
7.5. Market Revenue, by Marketing Function (2019-2030)
7.6. Market Revenue, by Vertical (2019-2030)
7.7. Market Revenue, by Country (2019-2030)

Chapter 8. Europe Market

8.1. Overview
8.2. Market Revenue, by Component (2019-2030)
8.3. Market Revenue, by Organization Size (2019-2030)
8.4. Market Revenue, by Deployment Mode (2019-2030)
8.5. Market Revenue, by Marketing Function (2019-2030)
8.6. Market Revenue, by Vertical (2019-2030)
8.7. Market Revenue, by Country (2019-2030)

Chapter 9. APAC Market

9.1. Overview
9.2. Market Revenue, by Component (2019-2030)
9.3. Market Revenue, by Organization Size (2019-2030)
9.4. Market Revenue, by Deployment Mode (2019-2030)
9.5. Market Revenue, by Marketing Function (2019-2030)
9.6. Market Revenue, by Vertical (2019-2030)
9.7. Market Revenue, by Country (2019-2030)

Chapter 10. LATAM Market

10.1. Overview
10.2. Market Revenue, by Component (2019-2030)
10.3. Market Revenue, by Organization Size (2019-2030)
10.4. Market Revenue, by Deployment Mode (2019-2030)
10.5. Market Revenue, by Marketing Function (2019-2030)
10.6. Market Revenue, by Vertical (2019-2030)
10.7. Market Revenue, by Country (2019-2030)

Chapter 11. MEA Market

11.1. Overview
11.2. Market Revenue, by Component (2019-2030)
11.3. Market Revenue, by Organization Size (2019-2030)
11.4. Market Revenue, by Deployment Mode (2019-2030)
11.5. Market Revenue, by Marketing Function (2019-2030)
11.6. Market Revenue, by Vertical (2019-2030)
11.7. Market Revenue, by Country (2019-2030)

Chapter 12. U.S. Market

12.1. Overview
12.2. Market Revenue, by Component (2019-2030)
12.3. Market Revenue, by Organization Size (2019-2030)
12.4. Market Revenue, by Deployment Mode (2019-2030)
12.5. Market Revenue, by Marketing Function (2019-2030)
12.6. Market Revenue, by Vertical (2019-2030)

Chapter 13. Canada Market

13.1. Overview
13.2. Market Revenue, by Component (2019-2030)
13.3. Market Revenue, by Organization Size (2019-2030)
13.4. Market Revenue, by Deployment Mode (2019-2030)
13.5. Market Revenue, by Marketing Function (2019-2030)
13.6. Market Revenue, by Vertical (2019-2030)

Chapter 14. Germany Market

14.1. Overview
14.2. Market Revenue, by Component (2019-2030)
14.3. Market Revenue, by Organization Size (2019-2030)
14.4. Market Revenue, by Deployment Mode (2019-2030)
14.5. Market Revenue, by Marketing Function (2019-2030)
14.6. Market Revenue, by Vertical (2019-2030)

Chapter 15. France Market

15.1. Overview
15.2. Market Revenue, by Component (2019-2030)
15.3. Market Revenue, by Organization Size (2019-2030)
15.4. Market Revenue, by Deployment Mode (2019-2030)
15.5. Market Revenue, by Marketing Function (2019-2030)
15.6. Market Revenue, by Vertical (2019-2030)

Chapter 16. U.K. Market

16.1. Overview
16.2. Market Revenue, by Component (2019-2030)
16.3. Market Revenue, by Organization Size (2019-2030)
16.4. Market Revenue, by Deployment Mode (2019-2030)
16.5. Market Revenue, by Marketing Function (2019-2030)
16.6. Market Revenue, by Vertical (2019-2030)

Chapter 17. Italy Market

17.1. Overview
17.2. Market Revenue, by Component (2019-2030)
17.3. Market Revenue, by Organization Size (2019-2030)
17.4. Market Revenue, by Deployment Mode (2019-2030)
17.5. Market Revenue, by Marketing Function (2019-2030)
17.6. Market Revenue, by Vertical (2019-2030)

Chapter 18. Spain Market

18.1. Overview
18.2. Market Revenue, by Component (2019-2030)
18.3. Market Revenue, by Organization Size (2019-2030)
18.4. Market Revenue, by Deployment Mode (2019-2030)
18.5. Market Revenue, by Marketing Function (2019-2030)
18.6. Market Revenue, by Vertical (2019-2030)

Chapter 19. Japan Market

19.1. Overview
19.2. Market Revenue, by Component (2019-2030)
19.3. Market Revenue, by Organization Size (2019-2030)
19.4. Market Revenue, by Deployment Mode (2019-2030)
19.5. Market Revenue, by Marketing Function (2019-2030)
19.6. Market Revenue, by Vertical (2019-2030)

Chapter 20. China Market

20.1. Overview
20.2. Market Revenue, by Component (2019-2030)
20.3. Market Revenue, by Organization Size (2019-2030)
20.4. Market Revenue, by Deployment Mode (2019-2030)
20.5. Market Revenue, by Marketing Function (2019-2030)
20.6. Market Revenue, by Vertical (2019-2030)

Chapter 21. India Market

21.1. Overview
21.2. Market Revenue, by Component (2019-2030)
21.3. Market Revenue, by Organization Size (2019-2030)
21.4. Market Revenue, by Deployment Mode (2019-2030)
21.5. Market Revenue, by Marketing Function (2019-2030)
21.6. Market Revenue, by Vertical (2019-2030)

Chapter 22. Australia Market

22.1. Overview
22.2. Market Revenue, by Component (2019-2030)
22.3. Market Revenue, by Organization Size (2019-2030)
22.4. Market Revenue, by Deployment Mode (2019-2030)
22.5. Market Revenue, by Marketing Function (2019-2030)
22.6. Market Revenue, by Vertical (2019-2030)

Chapter 23. South Korea Market

23.1. Overview
23.2. Market Revenue, by Component (2019-2030)
23.3. Market Revenue, by Organization Size (2019-2030)
23.4. Market Revenue, by Deployment Mode (2019-2030)
23.5. Market Revenue, by Marketing Function (2019-2030)
23.6. Market Revenue, by Vertical (2019-2030)

Chapter 24. Brazil Market

24.1. Overview
24.2. Market Revenue, by Component (2019-2030)
24.3. Market Revenue, by Organization Size (2019-2030)
24.4. Market Revenue, by Deployment Mode (2019-2030)
24.5. Market Revenue, by Marketing Function (2019-2030)
24.6. Market Revenue, by Vertical (2019-2030)

Chapter 25. Mexico Market

25.1. Overview
25.2. Market Revenue, by Component (2019-2030)
25.3. Market Revenue, by Organization Size (2019-2030)
25.4. Market Revenue, by Deployment Mode (2019-2030)
25.5. Market Revenue, by Marketing Function (2019-2030)
25.6. Market Revenue, by Vertical (2019-2030)

Chapter 26. Saudi Arabia Market

26.1. Overview
26.2. Market Revenue, by Component (2019-2030)
26.3. Market Revenue, by Organization Size (2019-2030)
26.4. Market Revenue, by Deployment Mode (2019-2030)
26.5. Market Revenue, by Marketing Function (2019-2030)
26.6. Market Revenue, by Vertical (2019-2030)

Chapter 27. South Africa Market

27.1. Overview
27.2. Market Revenue, by Component (2019-2030)
27.3. Market Revenue, by Organization Size (2019-2030)
27.4. Market Revenue, by Deployment Mode (2019-2030)
27.5. Market Revenue, by Marketing Function (2019-2030)
27.6. Market Revenue, by Vertical (2019-2030)

Chapter 28. U.A.E. Market

28.1. Overview
28.2. Market Revenue, by Component (2019-2030)
28.3. Market Revenue, by Organization Size (2019-2030)
28.4. Market Revenue, by Deployment Mode (2019-2030)
28.5. Market Revenue, by Marketing Function (2019-2030)
28.6. Market Revenue, by Vertical (2019-2030)

Chapter 29. Competitive Landscape

29.1. List of Market Players and their Offerings
29.2. Competitive Benchmarking of Key Players
29.3. Product Benchmarking of Key Players
29.4. Recent Strategic Developments

Chapter 30. Company Profiles

30.1. Adobe Inc.
- 30.1.1. Business overview
- 30.1.2. Product and service offerings
- 30.1.3. Key financial summary
30.2. Salesforce Inc.
- 30.2.1. Business overview
- 30.2.2. Product and service offerings
- 30.2.3. Key financial summary
30.3. Oracle Corporation
- 30.3.1. Business overview
- 30.3.2. Product and service offerings
- 30.3.3. Key financial summary
30.4. HubSpot Inc.
- 30.4.1. Business overview
- 30.4.2. Product and service offerings
- 30.4.3. Key financial summary
30.5. Pegasystems Inc.
- 30.5.1. Business overview
- 30.5.2. Product and service offerings
- 30.5.3. Key financial summary
30.6. SAP SE
- 30.6.1. Business overview
- 30.6.2. Product and service offerings
- 30.6.3. Key financial summary
30.7. Redpoint Global Inc.
- 30.7.1. Business overview
- 30.7.2. Product and service offerings
- 30.7.3. Key financial summary
30.8. Cheetah Digital Inc.
- 30.8.1. Business overview
- 30.8.2. Product and service offerings
- 30.8.3. Key financial summary
30.9. Acoustic L.P.
- 30.9.1. Business overview
- 30.9.2. Product and service offerings
- 30.9.3. Key financial summary
30.10. Braze Inc.
- 30.10.1. Business overview
- 30.10.2. Product and service offerings
- 30.10.3. Key financial summary
30.11. Acquia Inc.
- 30.11.1. Business overview
- 30.11.2. Product and service offerings
- 30.11.3. Key financial summary
30.12. Cision Ltd.
- 30.12.1. Business overview
- 30.12.2. Product and service offerings
- 30.12.3. Key financial summary
30.13. ConvertLabs LLC
- 30.13.1. Business overview
- 30.13.2. Product and service offerings
- 30.13.3. Key financial summary
30.14. Platformly
- 30.14.1. Business overview
- 30.14.2. Product and service offerings
- 30.14.3. Key financial summary
30.15. Optimove Inc.
- 30.15.1. Business overview
- 30.15.2. Product and service offerings
- 30.15.3. Key financial summary

Chapter 31. Appendix

31.1. Abbreviations
31.2. Sources and References
31.3. Related Reports

Marketing Cloud Platform Market Size & Share Analysis - Trends, Drivers, Competitive Landscape, and Forecasts (2025 - 2030)