U.S. Home-Use Beauty Devices Market Size & Share Analysis - Emerging Trends, Growth Opportunities, Competitive Landscape, and Forecasts (2025

Description

The U.S. home-use beauty devices market, valued at $7.4 billion in 2024, is projected to grow at a CAGR of 27%, reaching $45.1 billion by 2032. This rapid growth is driven by the increasing demand for personal skincare, hair treatment, and anti-aging solutions, coupled with the rise in technological innovations making beauty treatments more accessible and cost-effective at home. The growing interest in skincare and wellness, alongside advancements in smart beauty devices powered by AI and IoT, is significantly contributing to the market's expansion. Additionally, the increasing incidence of skin concerns, hormonal issues, and the aging population are key factors driving the demand for home-use beauty devices.

Key Insights

Hair Removal holds the largest market share, accounting for 25% of the total market in 2024. At-home IPL (Intense Pulsed Light) and laser hair removal devices are popular due to their affordability and convenience, allowing users to perform treatments privately at home.

Skin Rejuvenation is the fastest-growing category, expected to grow at a CAGR of 28%, driven by devices like LED light therapy, microcurrent, and radiofrequency (RF) technologies, which help address aging skin issues like fine lines, wrinkles, and sagging.

Laser/Light technology dominates the market, holding a 60% share in 2024, with high growth expected at a 30% CAGR. Light-based devices for hair removal and skin rejuvenation are increasingly sought after for their non-invasive, safe, and effective solutions.

Smart Technologies such as AI and IoT are major trends in the market, enhancing the user experience by providing real-time skin assessments and personalized skincare recommendations through connected devices.

The Northeast region leads the market, reflecting high consumer interest and increased adoption of home-use beauty devices in the area.

Devices that offer skin tightening, acne treatment, and hydration are increasingly popular, with consumers seeking more affordable and convenient alternatives to salon treatments, contributing to the rising interest in the sector.

Product Code: 13340

Chapter 1. Research Scope

1.1. Research Objectives
1.2. Market Definition
1.3. Analysis Period
1.4. Market Size Breakdown by Segments
- 1.4.1. Market Size Breakdown, by Indication
- 1.4.2. Market Size Breakdown, by Technology
1.5. Market Data Reporting Unit
- 1.5.1. Revenue
1.6. Key Stakeholders

Chapter 2. Research Methodology

2.1. Secondary Research
- 2.1.1. Paid
- 2.1.2. Unpaid
- 2.1.3. P&S Intelligence Database
2.2. Primary Research
2.3. Market Size Estimation
2.4. Data Triangulation
2.5. Currency Conversion Rates
2.6. Assumptions for the Study
2.7. Notes and Caveats

Chapter 3. Executive Summary

Chapter 4. Market Indicators

Chapter 5. Industry Outlook

5.1. Industry Background
5.2. Market Dynamics
- 5.2.1. Trends
- 5.2.2. Drivers
- 5.2.3. Restraints/Challenges
- 5.2.4. Emerging Economies and Key Opportunities
- 5.2.5. Impact Analysis of Drivers/Restraints
5.3. Impact of COVID-19
5.4. Sociopolitical Impact
5.5. Porter's Five Forces Analysis
- 5.5.1. Bargaining Power of Buyers
- 5.5.2. Bargaining Power of Suppliers
- 5.5.3. Threat of New Entrants
- 5.5.4. Intensity of Rivalry
- 5.5.5. Threat of Substitutes
5.6. Lifecycle Analysis
5.7. Innovation and Technology Trends
5.8. Supply Chain and Value Chain Insights
5.9. Economic and Regulatory Impact
5.10. Market Entry Strategies

Chapter 6. Competitive Landscape

6.1. List of Market Players and their Offerings
6.2. Competitive Benchmarking of Key Players
6.3. Product Benchmarking of Key Players
6.4. Recent Strategic Developments by Key Players

Chapter 7. U.S. Market

7.1. Overview
7.2. Market Revenue, by Indication (2019-2032)
7.3. Market Revenue, by Technology (2019-2032)
7.4. Market Revenue, by Country (2019-2032)

Chapter 8. Northeast Market

8.1. Overview
8.2. Economic Indicators
8.3. Demographics and Population Insights
8.4. Regional Hotspots
8.5. Growth Drivers
8.6. Challenges and Barriers
8.7. Competitive Strategies
8.8. Emerging Players
8.9. Import/Export Policies
8.10. Compliance Requirements
8.11. Emerging Investment Areas
8.12. Major Ongoing Projects
8.13. Market Size and Forecast
- 8.13.1. Market Revenue, by Indication (2019-2032)
- 8.13.2. Market Revenue, by Technology (2019-2032)

Chapter 9. Midwest Market

9.1. Overview
9.2. Economic Indicators
9.3. Demographics and Population Insights
9.4. Regional Hotspots
9.5. Growth Drivers
9.6. Challenges and Barriers
9.7. Competitive Strategies
9.8. Emerging Players
9.9. Import/Export Policies
9.10. Compliance Requirements
9.11. Emerging Investment Areas
9.12. Major Ongoing Projects
9.13. Market Size and Forecast
- 9.13.1. Market Revenue, by Indication (2019-2032)
- 9.13.2. Market Revenue, by Technology (2019-2032)

Chapter 10. West Market

10.1. Overview
10.2. Economic Indicators
10.3. Demographics and Population Insights
10.4. Regional Hotspots
10.5. Growth Drivers
10.6. Challenges and Barriers
10.7. Competitive Strategies
10.8. Emerging Players
10.9. Import/Export Policies
10.10. Compliance Requirements
10.11. Emerging Investment Areas
10.12. Major Ongoing Projects
10.13. Market Size and Forecast
- 10.13.1. Market Revenue, by Indication (2019-2032)
- 10.13.2. Market Revenue, by Technology (2019-2032)

Chapter 11. South Market

11.1. Overview
11.2. Economic Indicators
11.3. Demographics and Population Insights
11.4. Regional Hotspots
11.5. Growth Drivers
11.6. Challenges and Barriers
11.7. Competitive Strategies
11.8. Emerging Players
11.9. Import/Export Policies
11.10. Compliance Requirements
11.11. Emerging Investment Areas
11.12. Major Ongoing Projects
11.13. Market Size and Forecast
- 11.13.1. Market Revenue, by Indication (2019-2032)
- 11.13.2. Market Revenue, by Technology (2019-2032)

Chapter 12. Company Profiles

Chapter 13. Appendix

13.1. Sources and References
13.2. Related Reports

U.S. Home-Use Beauty Devices Market Size & Share Analysis - Emerging Trends, Growth Opportunities, Competitive Landscape, and Forecasts (2025 - 2032)