PUBLISHER: Prescient & Strategic Intelligence | PRODUCT CODE: 1719346
PUBLISHER: Prescient & Strategic Intelligence | PRODUCT CODE: 1719346
The U.S. internet radio broadcasting market is projected to grow from USD 720.1 million in 2024 to USD 1.6 billion by 2032, at a compound annual growth rate (CAGR) of 10.7%. This growth is driven by the increasing popularity of streaming content and advancements in digital broadcasting infrastructure. With over 95% of U.S. residents expected to have access to the internet and smartphones, more consumers are accessing internet radio through devices like smartphones, smart speakers, and connected cars. Enhanced connectivity and the shift from traditional radio to internet-based platforms are key factors contributing to the market's expansion.
Key Insights
Podcasting is the fastest-growing segment, expected to grow at a CAGR of 11.2%, fueled by demand for on-demand audio content. Major platforms like Spotify, Apple, and Amazon are heavily investing in podcasts, enhancing content and monetization strategies.
The smartphones & tablets segment dominates the market with 45% of the share, driven by mobile internet usage and the convenience of streaming radio on the go.
Smart speakers, such as Amazon Echo and Google Home, are the fastest-growing device category, thanks to voice command functionalities and the rise of smart home ecosystems, making it easier for users to access radio content hands-free.
The South leads the market with 38% of the share due to its diverse media consumption patterns and high audience engagement, particularly in cities like Houston, Dallas, and Miami. The West is the fastest-growing region, attributed to higher technological awareness and internet penetration.
The on-demand music streaming segment remains the largest, driven by continuous consumer demand for personalized music playlists and content availability across multiple platforms.