U.S. Endpoint Security Market Size & Share Analysis - Trends, Drivers, Competitive Landscape, and Forecasts (2025 - 2032)

The U.S. endpoint security market was valued at USD 6.7 billion in 2024 and is projected to grow at a compound annual growth rate of 12.5% between 2025 and 2032, reaching USD 16.6 billion by 2032. The growth is driven by the increasing number of cyber threats, the rise in adoption of bring-your-own-device (BYOD) policies, and the growing need for robust security solutions to protect corporate endpoints. The proliferation of IoT devices and the shift towards remote work have further intensified the demand for advanced endpoint security solutions.

Technological advancements such as AI-powered threat detection, behavioral analytics, and cloud-based security platforms are enhancing the effectiveness of endpoint security systems. Additionally, stringent government regulations and compliance requirements are compelling organizations to invest more in endpoint protection. These factors collectively contribute to the expanding market landscape in the U.S.

Key Insights

The market is segmented by component into software and services, with software accounting for the larger share due to increasing demand for endpoint protection platforms and antivirus solutions.

Endpoint security solutions include antivirus, firewall, application control, endpoint encryption, mobile security tools, endpoint detection and response (EDR), and others, with EDR witnessing rapid growth.

Enterprises across sectors such as BFSI, healthcare, IT & telecom, and government are major adopters of endpoint security solutions.

Regionally, states with dense corporate hubs like California, New York, and Texas show higher demand.

Integration of AI and machine learning in endpoint security is improving threat detection accuracy and response times.

Key players like Symantec Corporation, McAfee LLC, and Trend Micro Incorporated are focusing on innovation and strategic partnerships.

The growing prevalence of ransomware and phishing attacks is driving organizations to strengthen endpoint defenses.

Cloud-based endpoint security solutions are gaining traction due to scalability and ease of management.

Regulatory frameworks such as HIPAA, GDPR, and CCPA are pushing organizations toward comprehensive endpoint security compliance.