PUBLISHER: Prescient & Strategic Intelligence | PRODUCT CODE: 1731127
PUBLISHER: Prescient & Strategic Intelligence | PRODUCT CODE: 1731127
U.S. Online Survey Software Market Size & Share Analysis - Emerging Trends, Growth Opportunities, Competitive Landscape, and Forecasts (2025 - 2032)
The U.S. online survey software market was valued at USD 1.36 billion in 2024 and is expected to grow at a compound annual growth rate of 14.6% from 2025 to 2032, reaching USD 4.00 billion by 2032. The growth is driven by increasing demand for real-time data collection and analysis, rising adoption of cloud-based solutions, and growing need for customer feedback and market research across various industries.
Technological advancements such as AI-powered analytics, mobile survey platforms, and integration with CRM and marketing tools are enhancing the functionality and appeal of online survey software. The shift towards remote working and digital transformation initiatives are further accelerating market adoption. These factors collectively create a promising outlook for the U.S. online survey software market.
Key Insights
The market is segmented by deployment into cloud-based and on-premises, with cloud-based solutions capturing the largest share due to scalability and cost-effectiveness.
Key end-users include healthcare, education, retail, and BFSI sectors, leveraging survey software for customer insights and operational improvements.
States like California, New York, and Texas are major markets driven by high technology adoption and corporate presence.
AI and machine learning integration are improving data accuracy, predictive analytics, and user engagement.
Leading players such as SurveyMonkey (Momentive), Qualtrics, and QuestionPro focus on product innovation and strategic partnerships.
Increasing use of mobile devices is fueling demand for mobile-friendly survey platforms.
The need for quick and reliable feedback during product development and marketing campaigns drives market growth.
Data privacy and security remain key considerations, influencing software features and compliance.
The trend towards omnichannel data collection and integration with business intelligence tools enhances decision-making capabilities.
Table of Contents
Chapter 1. Research Scope
- 1.1. Research Objectives
- 1.2. Market Definition
- 1.3. Analysis Period
- 1.4. Market Size Breakdown by Segments
- 1.4.1. Market Size Breakdown, by Deployment Type
- 1.4.2. Market Size Breakdown, by Survey Type
- 1.4.3. Market Size Breakdown, by Enterprise Size
- 1.4.4. Market Size Breakdown, by Pricing Model
- 1.4.5. Market Size Breakdown, by Survey Methodology
- 1.4.6. Market Size Breakdown, by Tool
- 1.4.7. Market Size Breakdown, by Industry
- 1.5. Market Data Reporting Unit
- 1.5.1. Revenue
- 1.6. Key Stakeholders
Chapter 2. Research Methodology
- 2.1. Secondary Research
- 2.1.1. Paid
- 2.1.2. Unpaid
- 2.1.3. P&S Intelligence Database
- 2.2. Primary Research
- 2.3. Market Size Estimation
- 2.4. Data Triangulation
- 2.5. Currency Conversion Rates
- 2.6. Assumptions for the Study
- 2.7. Notes and Caveats
Chapter 3. Executive Summary
Chapter 4. Market Indicators
Chapter 5. Industry Outlook
- 5.1. Industry Background
- 5.2. Market Dynamics
- 5.2.1. Trends
- 5.2.2. Drivers
- 5.2.3. Restraints/Challenges
- 5.2.4. Emerging Economies and Key Opportunities
- 5.2.5. Impact Analysis of Drivers/Restraints
- 5.3. Impact of COVID-19
- 5.4. Sociopolitical Impact
- 5.5. Porter's Five Forces Analysis
- 5.5.1. Bargaining Power of Buyers
- 5.5.2. Bargaining Power of Suppliers
- 5.5.3. Threat of New Entrants
- 5.5.4. Intensity of Rivalry
- 5.5.5. Threat of Substitutes
- 5.6. Market Entry Strategies
Chapter 6. Competitive Landscape
- 6.1. List of Market Players and their Offerings
- 6.2. Market Share of Key Players (2024)
- 6.3. Competitive Benchmarking of Key Players
- 6.4. Product Benchmarking of Key Players
- 6.5. Recent Strategic Developments by Key Players
- 6.6. Company Leadership Matrix
Chapter 7. U.S. Market
- 7.1. Overview
- 7.2. Market Revenue, by Deployment Type (2019-2032)
- 7.3. Market Revenue, by Survey Type (2019-2032)
- 7.4. Market Revenue, by Enterprise Size (2019-2032)
- 7.5. Market Revenue, by Pricing Model (2019-2032)
- 7.6. Market Revenue, by Survey Methodology (2019-2032)
- 7.7. Market Revenue, by Tool (2019-2032)
- 7.8. Market Revenue, by Industry (2019-2032)
- 7.9. Market Revenue, by Region (2019-203
Chapter 8. Company Profiles
Chapter 9. Appendix
- 9.1. Sources and References
- 9.2. Related Reports
