U.S. Residential Air Purifier Market Size & Share Analysis - Trends, Drivers, Competitive Landscape, and Forecasts (2025

Description

The U.S. residential air purifier market is experiencing significant growth, driven by escalating health concerns related to indoor air quality. Valued at USD 3.9 billion in 2024, the market is projected to reach USD 5.9 billion by 2032, advancing at a CAGR of 5.4% during the forecast period.

This upward trajectory is fueled by increasing awareness of respiratory issues linked to poor indoor air environments. In response, the U.S. government has implemented stringent environmental regulations to enhance public health, thereby boosting the demand for residential air purifiers. Notably, the Department of Energy introduced new conservation standards in August 2023 aimed at reducing energy consumption of air cleaners.

Key Insights

Among the types, in-duct air purifiers are anticipated to witness a higher CAGR of 6.5% during the forecast period. This growth is attributed to the increasing demand for whole-home air purification systems that integrate seamlessly with existing HVAC systems, offering comprehensive air cleaning solutions.

The South region held the largest market share of 35% in 2024, driven by its high population density and frequent occurrences of dust storms and pollen, necessitating the use of air purifiers. Conversely, the Northeast region is projected to grow at the highest CAGR of 7% during the forecast period, owing to rising air pollution levels in highly urbanized states like New York, New Jersey, and Massachusetts.

The integration of IoT in smart air purifiers is a key market trend, offering advanced automation, real-time monitoring, and seamless connectivity with smart home ecosystems. These devices, equipped with Wi-Fi and Bluetooth, can be easily controlled via mobile apps and voice assistants. Additionally, sensors detecting humidity levels and pollutants enable real-time monitoring and automatic adjustments.

In February 2024, the EPA invested USD 83 million to advance air quality sensors and monitoring technologies, emphasizing the government's commitment to enhancing indoor air quality. Furthermore, AI-driven purifiers that learn user preferences and adjust filtration cycles accordingly are gaining popularity. For instance, in March 2024, Samsung Electronics Co. Ltd. launched the Bespoke Cube Air Infinite Line of air purifiers, featuring AI functionality for optimized air cleaning.

The U.S. residential air purifier market is fragmented, with numerous players offering diverse technologies. Major companies include Honeywell International Inc., Dyson Ltd., Whirlpool Corporation, LG Electronics Inc., Samsung Electronics Co. Ltd., Koninklijke Philips N.V., Sharp Corporation, Coway Co. Ltd., Molekule Inc., Levoit, Winix Inc., and Blueair AB.

These companies are leveraging various distribution channels, such as e-commerce platforms, to reach consumers. The continuous evolution in technology has led to the entry of new companies with innovative offerings, promising cleaner and healthier indoor air. Notably, apart from well-known domestic companies, several South Korean, Japanese, and Chinese firms are introducing advanced air purifiers in the U.S. market.

Recent product launches underscore the market's dynamism. In February 2025, LG Electronics inc introduced the PuriCare AeroHit, designed for seamless integration into living spaces with advanced purification capabilities. Similarly, Coway Co. Ltd. expanded its cylindrical air purifier line with the Airmega 350 and Airmega 450 models, featuring the HyperVortex Filtration System.

Product Code: 13473

Chapter 1. Research Scope

1.1. Research Objectives
1.2. Market Definition
1.3. Analysis Period
1.4. Market Size Breakdown by Segments
- 1.4.1. Market Size Breakdown, by Filteration Technology
- 1.4.2. Market Size Breakdown, by Type
1.5. Market Data Reporting Unit
- 1.5.1. Revenue
1.6. Key Stakeholders

Chapter 2. Research Methodology

2.1. Secondary Research
- 2.1.1. Paid
- 2.1.2. Unpaid
- 2.1.3. P&S Intelligence Database
2.2. Primary Research
2.3. Market Size Estimation
2.4. Data Triangulation
2.5. Currency Conversion Rates
2.6. Assumptions for the Study
2.7. Notes and Caveats

Chapter 3. Executive Summary

Chapter 4. Market Indicators

Chapter 5. Industry Outlook

5.1. Industry Background
5.2. Market Dynamics
- 5.2.1. Trends
- 5.2.2. Drivers
- 5.2.3. Restraints/Challenges
- 5.2.4. Emerging Economies and Key Opportunities
- 5.2.5. Impact Analysis of Drivers/Restraints
5.3. Impact of COVID-19
5.4. Sociopolitical Impact
5.5. Porter's Five Forces Analysis
- 5.5.1. Bargaining Power of Buyers
- 5.5.2. Bargaining Power of Suppliers
- 5.5.3. Threat of New Entrants
- 5.5.4. Intensity of Rivalry
- 5.5.5. Threat of Substitutes
5.6. Innovation and Technology Trends
5.7. Economic and Regulatory Impact
5.8. Market Entry Strategies

Chapter 6. Competitive Landscape

6.1. List of Market Players and their Offerings
6.2. Market Share of Key Players (2024)
6.3. Competitive Benchmarking of Key Players
6.4. Product Benchmarking of Key Players
6.5. Recent Strategic Developments by Key Players
6.6. Company Leadership Matrix

Chapter 7. U.S. Market

7.1. Overview
7.2. Market Revenue, by Filteration Technology (2019-2032)
7.3. Market Revenue, by Type (2019-2032)
7.4. Market Revenue, by Country (2019-2032)

Chapter 8. Northeast Market

8.1. Overview
8.2. Economic Indicators
8.3. Demographics and Population Insights
8.4. Regional Hotspots
8.5. Growth Drivers
8.6. Challenges and Barriers
8.7. Competitive Strategies
8.8. Emerging Players
8.9. Import/Export Policies
8.10. Compliance Requirements
8.11. Emerging Investment Areas
8.12. Major Ongoing Projects
8.13. Market Size and Forecast
- 8.13.1. Market Revenue, by Filteration Technology (2019-2032)
- 8.13.2. Market Revenue, by Type (2019-2032)

Chapter 9. Midwest Market

9.1. Overview
9.2. Economic Indicators
9.3. Demographics and Population Insights
9.4. Regional Hotspots
9.5. Growth Drivers
9.6. Challenges and Barriers
9.7. Competitive Strategies
9.8. Emerging Players
9.9. Import/Export Policies
9.10. Compliance Requirements
9.11. Emerging Investment Areas
9.12. Major Ongoing Projects
9.13. Market Size and Forecast
- 9.13.1. Market Revenue, by Filteration Technology (2019-2032)
- 9.13.2. Market Revenue, by Type (2019-2032)

Chapter 10. West Market

10.1. Overview
10.2. Economic Indicators
10.3. Demographics and Population Insights
10.4. Regional Hotspots
10.5. Growth Drivers
10.6. Challenges and Barriers
10.7. Competitive Strategies
10.8. Emerging Players
10.9. Import/Export Policies
10.10. Compliance Requirements
10.11. Emerging Investment Areas
10.12. Major Ongoing Projects
10.13. Market Size and Forecast
- 10.13.1. Market Revenue, by Filteration Technology (2019-2032)
- 10.13.2. Market Revenue, by Type (2019-2032)

Chapter 11. South Market

11.1. Overview
11.2. Economic Indicators
11.3. Demographics and Population Insights
11.4. Regional Hotspots
11.5. Growth Drivers
11.6. Challenges and Barriers
11.7. Competitive Strategies
11.8. Emerging Players
11.9. Import/Export Policies
11.10. Compliance Requirements
11.11. Emerging Investment Areas
11.12. Major Ongoing Projects
11.13. Market Size and Forecast
- 11.13.1. Market Revenue, by Filteration Technology (2019-2032)
- 11.13.2. Market Revenue, by Type (2019-2032)

Chapter 12. Company Profiles

Chapter 13. Appendix

13.1. Sources and References
13.2. Related Reports

U.S. Residential Air Purifier Market Size & Share Analysis - Trends, Drivers, Competitive Landscape, and Forecasts (2025 - 2032)