U.S. Motorcycle, Bike & Parts Market Size & Opportunities Analysis - Growth Strategies, Competitiveness, and Forecasts (2025

Description

The U.S. motorcycle and bike parts market, valued at USD 6.8 billion in 2024, is poised for robust growth, projected to reach USD 9.3 billion by 2032, at a steady CAGR of 4.1% during 2025-2032. This growth is strongly driven by the surging adoption of electric bicycles (e-bikes), fueled by environmental awareness, government subsidies, and the broader demand for sustainable mobility solutions.

Enhanced infrastructure, such as the expansion of EV charging stations, is facilitating the rise of electric motorcycles and e-bikes. Additionally, the integration of advanced technologies like AI-assisted riding systems, adaptive cruise control, and sophisticated electric powertrains is attracting a new generation of riders. The strong American affinity for motorcycle ownership-underpinned by legacy brands like Harley-Davidson, Yamaha, and Honda-is further boosting demand for parts and accessories.

Elevated fuel prices are pushing consumers toward more fuel-efficient alternatives, including electric models. Furthermore, rising urbanization, customization trends, and the growing popularity of two-wheel leisure and adventure travel are significantly propelling the aftermarket demand for performance upgrades and safety enhancements.

Key Insights

The accessories & safety gear segment leads the market with a 45% share, driven by essential purchases such as helmets, gloves, and jackets that combine safety with style.

Performance & customization parts are the fastest-growing category, as riders increasingly seek personalized enhancements like aftermarket wheels, performance exhausts, and ECU tuners.

The aftermarket channel, particularly specialty stores, holds a 50% share due to their wide offerings, authentic products, and personalized services, appealing to both casual riders and DIY enthusiasts.

Online retailers represent the fastest-growing sales channel, offering convenient access to a wide array of parts across various price ranges and product types.

In terms of powertrain, internal combustion engines dominate with an 85% share, owing to widespread availability, affordability, and established fueling infrastructure.

Electric powertrains, though currently niche, are gaining momentum and represent the fastest-growing category, supported by innovations and investments from key players like Yamaha and Harley-Davidson's LiveWire division.

The mid-range price segment accounts for 55% of market revenue, driven by motorcycles priced between USD 5,000 and USD 10,000-ideal for both daily commutes and weekend adventures.

Regionally, the West leads with a 35% share, fueled by its favorable weather, rich riding culture, and government incentives for electric vehicle adoption.

The South is the fastest-growing region, benefiting from urban expansion, growing motorcycle culture, and increasing participation in motorbike events.

Electric bicycle growth is a standout trend, with companies like Zero Motorcycles securing over USD 100 million in funding to expand production and dealership networks.

Bike-sharing programs in cities like New York, Chicago, and Los Angeles are accelerating e-bike usage-e-bikes comprise a third of Citi Bike's NYC fleet but account for over 60% of trips.

Advancements in autonomous and electric technologies, exemplified by Yamaha's USD 45-million Innovation Center in Georgia, are reshaping the market landscape and expanding component demand.

The market is fragmented, featuring renowned OEMs and aftermarket suppliers like Polaris Industries, S&S Cycle, Brembo, and Edelbrock, all competing across product quality, innovation, and customization offerings.

A vibrant DIY and customization culture, supported by a vast network of garages and media influence from shows like American Chopper, is spurring demand for diverse aftermarket solutions.

Urban congestion and post-pandemic travel preferences are pushing more commuters toward two-wheelers, reshaping them from style symbols into practical and preferred transportation modes.

Lifestyle segments vary: sports motorcycles attract youth and women riders, while cruisers remain favorites among older demographics seeking adventure and comfort.

Product Code: 13600

Chapter 1. Research Scope

1.1. Research Objectives
1.2. Market Definition
1.3. Analysis Period
1.4. Market Size Breakdown by Segments
- 1.4.1. Market Size Breakdown, by Product Type
- 1.4.2. Market Size Breakdown, by Sales Channel
- 1.4.3. Market Size Breakdown, by Powertrain
- 1.4.4. Market Size Breakdown, by Price
1.5. Market Data Reporting Unit
- 1.5.1. Revenue
1.6. Key Stakeholders

Chapter 2. Research Methodology

2.1. Secondary Research
- 2.1.1. Paid
- 2.1.2. Unpaid
- 2.1.3. P&S Intelligence Database
2.2. Primary Research
2.3. Market Size Estimation
2.4. Data Triangulation
2.5. Currency Conversion Rates
2.6. Assumptions for the Study
2.7. Notes and Caveats

Chapter 3. Executive Summary

Chapter 4. Market Indicators

Chapter 5. Industry Outlook

5.1. Industry Background
5.2. Market Dynamics
- 5.2.1. Trends
- 5.2.2. Drivers
- 5.2.3. Restraints/Challenges
- 5.2.4. Emerging Economies and Key Opportunities
- 5.2.5. Impact Analysis of Drivers/Restraints
5.3. Impact of COVID-19
5.4. Sociopolitical Impact
5.5. Porter's Five Forces Analysis
- 5.5.1. Bargaining Power of Buyers
- 5.5.2. Bargaining Power of Suppliers
- 5.5.3. Threat of New Entrants
- 5.5.4. Intensity of Rivalry
- 5.5.5. Threat of Substitutes
5.6. Innovation and Technology Trends
5.7. Supply Chain and Value Chain Insights
5.8. Economic and Regulatory Impact
5.9. Market Entry Strategies

Chapter 6. Competitive Landscape

6.1. List of Market Players and their Offerings
6.2. Market Share of Key Players (2024)
6.3. Competitive Benchmarking of Key Players
6.4. Product Benchmarking of Key Players
6.5. Recent Strategic Developments by Key Players
6.6. Company Leadership Matrix

Chapter 7. U.S. Market

7.1. Overview
7.2. Market Revenue, by Product Type (2019-2032)
7.3. Market Revenue, by Sales Channel (2019-2032)
7.4. Market Revenue, by Powertrain (2019-2032)
7.5. Market Revenue, by Price (2019-2032)
7.6. Market Revenue, by Country (2019-2032)

Chapter 8. Northeast Market

8.1. Overview
8.2. Economic Indicators
8.3. Demographics and Population Insights
8.4. Regional Hotspots
8.5. Growth Drivers
8.6. Challenges and Barriers
8.7. Competitive Strategies
8.8. Emerging Players
8.9. Import/Export Policies
8.10. Compliance Requirements
8.11. Emerging Investment Areas
8.12. Major Ongoing Projects
8.13. Market Size and Forecast
- 8.13.1. Market Revenue, by Product Type (2019-2032)
- 8.13.2. Market Revenue, by Sales Channel (2019-2032)
- 8.13.3. Market Revenue, by Powertrain (2019-2032)
- 8.13.4. Market Revenue, by Price (2019-2032)

Chapter 9. Midwest Market

9.1. Overview
9.2. Economic Indicators
9.3. Demographics and Population Insights
9.4. Regional Hotspots
9.5. Growth Drivers
9.6. Challenges and Barriers
9.7. Competitive Strategies
9.8. Emerging Players
9.9. Import/Export Policies
9.10. Compliance Requirements
9.11. Emerging Investment Areas
9.12. Major Ongoing Projects
9.13. Market Size and Forecast
- 9.13.1. Market Revenue, by Product Type (2019-2032)
- 9.13.2. Market Revenue, by Sales Channel (2019-2032)
- 9.13.3. Market Revenue, by Powertrain (2019-2032)
- 9.13.4. Market Revenue, by Price (2019-2032)

Chapter 10. West Market

10.1. Overview
10.2. Economic Indicators
10.3. Demographics and Population Insights
10.4. Regional Hotspots
10.5. Growth Drivers
10.6. Challenges and Barriers
10.7. Competitive Strategies
10.8. Emerging Players
10.9. Import/Export Policies
10.10. Compliance Requirements
10.11. Emerging Investment Areas
10.12. Major Ongoing Projects
10.13. Market Size and Forecast
- 10.13.1. Market Revenue, by Product Type (2019-2032)
- 10.13.2. Market Revenue, by Sales Channel (2019-2032)
- 10.13.3. Market Revenue, by Powertrain (2019-2032)
- 10.13.4. Market Revenue, by Price (2019-2032)

Chapter 11. South Market

11.1. Overview
11.2. Economic Indicators
11.3. Demographics and Population Insights
11.4. Regional Hotspots
11.5. Growth Drivers
11.6. Challenges and Barriers
11.7. Competitive Strategies
11.8. Emerging Players
11.9. Import/Export Policies
11.10. Compliance Requirements
11.11. Emerging Investment Areas
11.12. Major Ongoing Projects
11.13. Market Size and Forecast
- 11.13.1. Market Revenue, by Product Type (2019-2032)
- 11.13.2. Market Revenue, by Sales Channel (2019-2032)
- 11.13.3. Market Revenue, by Powertrain (2019-2032)
- 11.13.4. Market Revenue, by Price (2019-2032)

Chapter 12. Company Profiles

Chapter 13. Appendix

13.1. Sources and References
13.2. Related Reports

U.S. Motorcycle, Bike & Parts Market Size & Opportunities Analysis - Growth Strategies, Competitiveness, and Forecasts (2025 - 2032)