PUBLISHER: QKS Group | PRODUCT CODE: 1669327
PUBLISHER: QKS Group | PRODUCT CODE: 1669327
Market Share and Forecast: Advertising Technology (AdTech) Platforms, 2023-2028, USA (Bundle of Two Reports)
This product includes two reports: Market Share and Market Forecast.
Market Share Description:
QKS Group Reveals that Advertising Technology (AdTech) Platforms Market is Projected to Register a CAGR below average by 2028 in USA.
The United States is projected to experience below-average growth in the AdTech platforms market by 2028. Despite the country's leading position in technology and innovation, the market for AdTech platforms has become increasingly saturated. Many organizations have already adopted advanced AdTech solutions, leading to a deceleration in new investments. Additionally, economic uncertainties and shifting regulatory landscapes are causing businesses to be cautious with their advertising technology expenditures. While the demand for enhanced digital advertising tools remains, the pace of market expansion is expected to be moderate as companies focus on optimizing existing systems rather than implementing new ones.
Quadrant Knowledge Solutions defines "advertising technology (AdTech) refers to a set of software tools and technologies for planning, executing, automating, and managing digital advertisements across digital channels, including search, social, display, OTT, mobile, and video, to optimize ad campaign performance. AdTech often includes a variety of analytics tools that enable publishers to increase their advertising revenue and advertisers to optimize ROI through effective campaigns for reaching the target audience and gathering customer insights. AdTech platforms combine the entire advertising ecosystem, which involves buying, selling, tracking, analyzing, and optimizing digital ads and campaign performance."
Market Forecast Description:
QKS Group Reveals that Advertising Technology (AdTech) Platforms Market is Projected to Register a CAGR below average by 2028 in USA.
The future of the AdTech platforms market in the United States will likely emphasize technological enhancement and integration over rapid growth. As businesses aim to maximize the efficiency of their current AdTech investments, there will be a greater focus on incorporating artificial intelligence and machine learning to improve targeting, personalization, and overall campaign effectiveness. Data privacy concerns and regulatory compliance will continue to shape the development of AdTech solutions, driving the creation of more secure and transparent platforms. Although the market growth may be below average, the U.S. will remain a key player in AdTech innovation, setting trends and driving advancements in the global market.
Quadrant Knowledge Solutions defines "advertising technology (AdTech) refers to a set of software tools and technologies for planning, executing, automating, and managing digital advertisements across digital channels, including search, social, display, OTT, mobile, and video, to optimize ad campaign performance. AdTech often includes a variety of analytics tools that enable publishers to increase their advertising revenue and advertisers to optimize ROI through effective campaigns for reaching the target audience and gathering customer insights. AdTech platforms combine the entire advertising ecosystem, which involves buying, selling, tracking, analyzing, and optimizing digital ads and campaign performance."
TABLE OF CONTENTS
Market Share:
Chapter 01: Executive Summary
- Key Research Findings
- Top Predictions
- Top Trends
- Market Summary
Chapter 02: Market Overview
- Market Definition and Scope
- Key Factors Impacting the Market
- Drivers & Restraints
Chapter 03: Market Share Analysis
- USA Market Share
- USA Market Share by Industry Verticals
- Market Share by Media & Entertainment
- Market Share by Retail
- Market Share by BFSI
- Market Share by Travel & Hospitality
- Market Share by Education
- Market Share by Public Sector
- Market Share by Healthcare & Life Science
- Market Share by Automotive
- Market Share by Food & Beverage
- USA Market Share by Deployment Type
- Market Share by Deployment Type: On prem
- Market Share by Deployment Type: Cloud
- USA Market Share by Customer Type
- Market Share by SMB
- Market Share by Large
- Market Share by Enterprise
Chapter 04: Company Profile
- Company Overview
- Analyst Perspectives and Analysis
Chapter 05: Appendix
- Research Methodologies
Market Forecast:
Chapter 01: Executive Summary
- Key Research Findings
- Top Predictions
- Top Trends
- Market Summary
Chapter 02: Market Overview
- Market Definition and Scope
- Key Factors Impacting the Market
- Drivers & Restraints
Chapter 03: Market Forecast Analysis
- USA Market Forecast
- USA Market Forecast by Industry Verticals
- Market Forecast by Media & Entertainment
- Market Forecast by Retail
- Market Forecast by BFSI
- Market Forecast by Travel & Hospitality
- Market Forecast by Education
- Market Forecast by Public Sector
- Market Forecast by Healthcare & Life Science
- Market Forecast by Automotive
- Market Forecast by Food & Beverage
- USA Market Forecast by Deployment Type
- Market Forecast by Deployment Type: On prem
- Market Forecast by Deployment Type: Cloud
- USA Market Forecast by Customer Type
- Market Forecast by SMB
- Market Forecast by Large
- Market Forecast by Enterprise
Chapter 04: Company Profile
- Company Overview
- Analyst Perspectives and Analysis
Chapter 05: Appendix
- Research Methodologies
LIST OF FIGURES
Market Share:
- Fig. 1 Market Share of Digital Marketing Analytics Platforms USA, 2023
- Fig. 2 USA Market Share of Digital Marketing Analytics Platforms IT & Telecom Industry, 2023
- Fig. 3 USA Market Share of Digital Marketing Analytics Platforms Banking & Financial Services Industry, 2023
- Fig. 4 USA Market Share of Digital Marketing Analytics Platforms Insurance Industry, 2023
- Fig. 5 USA Market Share of Digital Marketing Analytics Platforms Healthcare Industry, 2023
- Fig. 6 USA Market Share of Digital Marketing Analytics Platforms Government & Public Sector, 2023
- Fig. 7 USA Market Share of Digital Marketing Analytics Platforms Retail & eCommerce, 2023
- Fig. 8 USA Market Share of Digital Marketing Analytics Platforms Manufacturing, 2023
- Fig. 9 USA Market Share of Digital Marketing Analytics Platforms Hospitality, 2023
- Fig. 10 USA Market Share of Digital Marketing Analytics Platforms On-premises Deployment, 2023
- Fig. 11 USA Market Share of Digital Marketing Analytics Platforms Cloud Deployment, 2023
- Fig. 12 USA Market Share of Digital Marketing Analytics Platforms SMB Customers, 2023
- Fig. 13 USA Market Share of Digital Marketing Analytics Platforms Large Customers, 2023
- Fig. 14 USA Market Share of Digital Marketing Analytics Platforms Enterprise Customers, 2023
Market Forecast:
- Fig. 1 Market Forecast of AdTech Platforms USA, 2024- 2028
- Fig. 2 Market Forecast of AdTech Platforms IT & Telecom Industry, 2024- 2028
- Fig. 3 Market Forecast of AdTech Platforms Banking & Financial Services Industry, 2023
- Fig. 4 Market Forecast of AdTech Platforms Insurance Industry, 2024- 2028
- Fig. 5 Market Forecast of AdTech Platforms Healthcare Industry, 2024- 2028
- Fig. 6 Market Forecast of AdTech Platforms Government & Public Sector, 2024- 2028
- Fig. 7 Market Forecast of AdTech Platforms Retail & eCommerce, 2024- 2028
- Fig. 8 Market Forecast of AdTech Platforms Manufacturing, 2024- 2028
- Fig. 9 Market Forecast of AdTech Platforms Hospitality, 2024- 2028
- Fig. 10 Market Forecast of AdTech Platforms On-premises Deployment, 2024- 2028
- Fig. 11 Market Forecast of AdTech Platforms Cloud Deployment, 2024- 2028
- Fig. 12 Market Forecast of AdTech Platforms SMB Customers, 2024- 2028
- Fig. 13 Market Forecast of AdTech Platforms Large Customers, 2024- 2028
- Fig. 14 Market Forecast of AdTech Platforms Enterprise Customers, 2024- 2028
