PUBLISHER: QYResearch | PRODUCT CODE: 1861408
PUBLISHER: QYResearch | PRODUCT CODE: 1861408
The global market for Natto was estimated to be worth US$ 1945 million in 2024 and is forecast to a readjusted size of US$ 2809 million by 2031 with a CAGR of 7.2% during the forecast period 2025-2031.
This report provides a comprehensive assessment of recent tariff adjustments and international strategic countermeasures on Natto cross-border industrial footprints, capital allocation patterns, regional economic interdependencies, and supply chain reconfigurations.
Natto is a soybean product made from soybean by fermentation of Bacillus natto (Bacillus subtilis). It is sticky, smells bad, and tastes slightly sweet. It not only retains the nutritional value of soybean, but also is rich in vitamin K2 and improves the digestion and absorption rate of protein. , More importantly, the fermentation process produces a variety of physiologically active substances, which have the health-care effect of dissolving fibrin in the body and regulating other physiological functions.
Global Natto key players include Takano, AZUMA, Mizkan Hoya Natto and Kikusui Food, etc. Global top five manufacturers hold a share about 50%.
The largest market is Asia Pacific, has a share about 70%, followed by Europe and North America, with around 10% and 20% market share respectively.
In terms of product, Soy Natto is the largest segment, with a share about 85%. And in terms of application, the largest application is Commercial, has a share over 60%, followed by Household.
Natto is rich in nattokinase, vitamin K2, and various probiotics, offering potential health benefits such as supporting cardiovascular health, enhancing immunity, and improving gut function. This has attracted significant attention from the functional food and nutritional supplement sectors. Manufacturers are also developing diversified product forms such as natto capsules, freeze-dried powders, and beverages to meet various consumer preferences and usage scenarios.
This report aims to provide a comprehensive presentation of the global market for Natto, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of Natto by region & country, by Type, and by Application.
The Natto market size, estimations, and forecasts are provided in terms of sales volume (MT) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Natto.
Market Segmentation
By Company
Segment by Type
Segment by Application
By Region
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Natto manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Sales, revenue of Natto in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Sales, revenue of Natto in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.