PUBLISHER: QYResearch | PRODUCT CODE: 1862245
PUBLISHER: QYResearch | PRODUCT CODE: 1862245
The global market for DSP (Demand-Side Platform) was estimated to be worth US$ 20022 million in 2024 and is forecast to a readjusted size of US$ 68895 million by 2031 with a CAGR of 18.9% during the forecast period 2025-2031.
Demand side platforms (DSPs) are advertiser campaign management products that provide advertisers features for buying ad placements online in real time. Buying ad placements in real time through DSPs gives advertisers the ability to target their desired audiences as they are actually browsing websites. DSPs are typically managed by in-house marketing teams, advertising agencies, or agency trading desks that specialize in real-time advertising. By providing clarity into impressions and conversions, DSPs help advertisers spend their digital advertising budgets more effectively. DSPs are nearly always packaged into advertiser campaign management products that can manage ads across display, mobile, social, search, and video advertising channels. To purchase ads in real time, DSPs integrate with ad exchanges, which serve as a marketplace for ad inventory. Supply side platforms (or SSP) parallel DSPs. Publishers use SSPs to sell their advertising inventory in ad exchanges. Some DSPs can also integrate directly with SSPs to foster direct buys.
Intense efforts on advertising automation continue, benefiting programmatic advertising technology vendors. As most new Demand side platforms (DSPs) spending went to Google and Facebook, most of whose ad technology is priced into media purchases (e.g., is "free"), ad tech grew slower than it would otherwise have. This has led to a more difficult business climate for independent vendors and increasing competitive pressure among them.
This report aims to provide a comprehensive presentation of the global market for DSP (Demand-Side Platform), focusing on the total sales revenue, key companies market share and ranking, together with an analysis of DSP (Demand-Side Platform) by region & country, by Type, and by Application.
The DSP (Demand-Side Platform) market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding DSP (Demand-Side Platform).
Market Segmentation
By Company
Segment by Type
Segment by Application
By Region
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of DSP (Demand-Side Platform) company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Revenue of DSP (Demand-Side Platform) in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Revenue of DSP (Demand-Side Platform) in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.