Marketing Automation Software - Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031

Description

List of Tables

The global market for Marketing Automation Software was estimated to be worth US$ 4414 million in 2024 and is forecast to a readjusted size of US$ 12229 million by 2031 with a CAGR of 15.9% during the forecast period 2025-2031.

Marketing automation is software and tactics that allow companies to buy and sell like Amazon -- that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers. This type of marketing automation typically generates significant new revenue for companies, and provides an excellent return on the investment required.

Enterprise marketing campaigns are complex and multi-faceted, requiring robust solutions to manage the end-to-end processes involved in marketing campaign management. Enterprises are increasing investments in marketing operations optimization in an effort to improve operational efficiency for repetitive back-office processes, and that means they require sophisticated solutions that can be scaled to meet the needs of the modern enterprise.

Although many platforms still brand themselves as Enterprise Marketing Management solutions. In either case, the ideal solution for enterprises is one that offers a fully integrated suite of tools that streamline marketing processes, improve efficiency, enable personalized communications for better customer experiences, offer insights through data and analytics to optimize campaigns, and basically facilitate the end-to-end planning, execution, and measurement of marketing campaigns across channels.

Global Marketing Automation Software key players include Oracle, IBM, Adobe Systems, etc. Global top three manufacturers hold a share about 30%. United States is the largest market, with a share over 50%. In terms of product, Email Marketing is the largest segment, with a share over 30%. And in terms of application, the largest application is Large Enterprises, followed by Small and Mid-sized Enterprises (SMEs).

This report aims to provide a comprehensive presentation of the global market for Marketing Automation Software, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Marketing Automation Software by region & country, by Type, and by Application.

The Marketing Automation Software market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Marketing Automation Software.

Market Segmentation

By Company

HubSpot
ActiveCampaign
Act-On Software
Salesforce
Adobe Systems
Oracle
Keep
IBM
Cognizant
ETrigue
GreenRope
BenchmarkONE
IContact
LeadSquared
MarcomCentral
SugarCRM
SALESmanago
SAP
SAS Institute
SharpSpring
Aprimo
Celonis (Make)
Klaviyo
Intuit Mailchimp

Segment by Type

Campaign Management
Email Marketing
Mobile Application
Inbound Marketing
Lead Nurturing and Lead Scoring
Reporting and Analytics
Social Media Marketing
Others

Segment by Application

Large Enterprises
Small and Mid-sized Enterprises (SMEs)

By Region

North America
- United States
- Canada
Asia-Pacific
- China
- Japan
- South Korea
- Southeast Asia
- India
- Australia
- Rest of Asia-Pacific
Europe
- Germany
- France
- U.K.
- Italy
- Netherlands
- Nordic Countries
- Rest of Europe
Latin America
- Mexico
- Brazil
- Rest of Latin America
Middle East & Africa
- Turkey
- Saudi Arabia
- UAE
- Rest of MEA

Chapter Outline

Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 2: Detailed analysis of Marketing Automation Software company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 5: Revenue of Marketing Automation Software in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.

Chapter 6: Revenue of Marketing Automation Software in country level. It provides sigmate data by Type, and by Application for each country/region.

Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.

Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.

Chapter 9: Conclusion.

1 Market Overview

1.1 Marketing Automation Software Product Introduction
1.2 Global Marketing Automation Software Market Size Forecast (2020-2031)
1.3 Marketing Automation Software Market Trends & Drivers
- 1.3.1 Marketing Automation Software Industry Trends
- 1.3.2 Marketing Automation Software Market Drivers & Opportunity
- 1.3.3 Marketing Automation Software Market Challenges
- 1.3.4 Marketing Automation Software Market Restraints
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered

2 Competitive Analysis by Company

2.1 Global Marketing Automation Software Players Revenue Ranking (2024)
2.2 Global Marketing Automation Software Revenue by Company (2020-2025)
2.3 Key Companies Marketing Automation Software Manufacturing Base Distribution and Headquarters
2.4 Key Companies Marketing Automation Software Product Offered
2.5 Key Companies Time to Begin Mass Production of Marketing Automation Software
2.6 Marketing Automation Software Market Competitive Analysis
- 2.6.1 Marketing Automation Software Market Concentration Rate (2020-2025)
- 2.6.2 Global 5 and 10 Largest Companies by Marketing Automation Software Revenue in 2024
- 2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Automation Software as of 2024)
2.7 Mergers & Acquisitions, Expansion

3 Segmentation by Type

3.1 Introduction by Type
- 3.1.1 Campaign Management
- 3.1.2 Email Marketing
- 3.1.3 Mobile Application
- 3.1.4 Inbound Marketing
- 3.1.5 Lead Nurturing and Lead Scoring
- 3.1.6 Reporting and Analytics
- 3.1.7 Social Media Marketing
- 3.1.8 Others
3.2 Global Marketing Automation Software Sales Value by Type
- 3.2.1 Global Marketing Automation Software Sales Value by Type (2020 VS 2024 VS 2031)
- 3.2.2 Global Marketing Automation Software Sales Value, by Type (2020-2031)
- 3.2.3 Global Marketing Automation Software Sales Value, by Type (%) (2020-2031)

4 Segmentation by Application

4.1 Introduction by Application
- 4.1.1 Large Enterprises
- 4.1.2 Small and Mid-sized Enterprises (SMEs)
4.2 Global Marketing Automation Software Sales Value by Application
- 4.2.1 Global Marketing Automation Software Sales Value by Application (2020 VS 2024 VS 2031)
- 4.2.2 Global Marketing Automation Software Sales Value, by Application (2020-2031)
- 4.2.3 Global Marketing Automation Software Sales Value, by Application (%) (2020-2031)

5 Segmentation by Region

5.1 Global Marketing Automation Software Sales Value by Region
- 5.1.1 Global Marketing Automation Software Sales Value by Region: 2020 VS 2024 VS 2031
- 5.1.2 Global Marketing Automation Software Sales Value by Region (2020-2025)
- 5.1.3 Global Marketing Automation Software Sales Value by Region (2026-2031)
- 5.1.4 Global Marketing Automation Software Sales Value by Region (%), (2020-2031)
5.2 North America
- 5.2.1 North America Marketing Automation Software Sales Value, 2020-2031
- 5.2.2 North America Marketing Automation Software Sales Value by Country (%), 2024 VS 2031
5.3 Europe
- 5.3.1 Europe Marketing Automation Software Sales Value, 2020-2031
- 5.3.2 Europe Marketing Automation Software Sales Value by Country (%), 2024 VS 2031
5.4 Asia Pacific
- 5.4.1 Asia Pacific Marketing Automation Software Sales Value, 2020-2031
- 5.4.2 Asia Pacific Marketing Automation Software Sales Value by Region (%), 2024 VS 2031
5.5 South America
- 5.5.1 South America Marketing Automation Software Sales Value, 2020-2031
- 5.5.2 South America Marketing Automation Software Sales Value by Country (%), 2024 VS 2031
5.6 Middle East & Africa
- 5.6.1 Middle East & Africa Marketing Automation Software Sales Value, 2020-2031
- 5.6.2 Middle East & Africa Marketing Automation Software Sales Value by Country (%), 2024 VS 2031

6 Segmentation by Key Countries/Regions

6.1 Key Countries/Regions Marketing Automation Software Sales Value Growth Trends, 2020 VS 2024 VS 2031
6.2 Key Countries/Regions Marketing Automation Software Sales Value, 2020-2031
6.3 United States
- 6.3.1 United States Marketing Automation Software Sales Value, 2020-2031
- 6.3.2 United States Marketing Automation Software Sales Value by Type (%), 2024 VS 2031
- 6.3.3 United States Marketing Automation Software Sales Value by Application, 2024 VS 2031
6.4 Europe
- 6.4.1 Europe Marketing Automation Software Sales Value, 2020-2031
- 6.4.2 Europe Marketing Automation Software Sales Value by Type (%), 2024 VS 2031
- 6.4.3 Europe Marketing Automation Software Sales Value by Application, 2024 VS 2031
6.5 China
- 6.5.1 China Marketing Automation Software Sales Value, 2020-2031
- 6.5.2 China Marketing Automation Software Sales Value by Type (%), 2024 VS 2031
- 6.5.3 China Marketing Automation Software Sales Value by Application, 2024 VS 2031
6.6 Japan
- 6.6.1 Japan Marketing Automation Software Sales Value, 2020-2031
- 6.6.2 Japan Marketing Automation Software Sales Value by Type (%), 2024 VS 2031
- 6.6.3 Japan Marketing Automation Software Sales Value by Application, 2024 VS 2031
6.7 South Korea
- 6.7.1 South Korea Marketing Automation Software Sales Value, 2020-2031
- 6.7.2 South Korea Marketing Automation Software Sales Value by Type (%), 2024 VS 2031
- 6.7.3 South Korea Marketing Automation Software Sales Value by Application, 2024 VS 2031
6.8 Southeast Asia
- 6.8.1 Southeast Asia Marketing Automation Software Sales Value, 2020-2031
- 6.8.2 Southeast Asia Marketing Automation Software Sales Value by Type (%), 2024 VS 2031
- 6.8.3 Southeast Asia Marketing Automation Software Sales Value by Application, 2024 VS 2031
6.9 India
- 6.9.1 India Marketing Automation Software Sales Value, 2020-2031
- 6.9.2 India Marketing Automation Software Sales Value by Type (%), 2024 VS 2031
- 6.9.3 India Marketing Automation Software Sales Value by Application, 2024 VS 2031

7 Company Profiles

7.1 HubSpot
- 7.1.1 HubSpot Profile
- 7.1.2 HubSpot Main Business
- 7.1.3 HubSpot Marketing Automation Software Products, Services and Solutions
- 7.1.4 HubSpot Marketing Automation Software Revenue (US$ Million) & (2020-2025)
- 7.1.5 HubSpot Recent Developments
7.2 ActiveCampaign
- 7.2.1 ActiveCampaign Profile
- 7.2.2 ActiveCampaign Main Business
- 7.2.3 ActiveCampaign Marketing Automation Software Products, Services and Solutions
- 7.2.4 ActiveCampaign Marketing Automation Software Revenue (US$ Million) & (2020-2025)
- 7.2.5 ActiveCampaign Recent Developments
7.3 Act-On Software
- 7.3.1 Act-On Software Profile
- 7.3.2 Act-On Software Main Business
- 7.3.3 Act-On Software Marketing Automation Software Products, Services and Solutions
- 7.3.4 Act-On Software Marketing Automation Software Revenue (US$ Million) & (2020-2025)
- 7.3.5 Act-On Software Recent Developments
7.4 Salesforce
- 7.4.1 Salesforce Profile
- 7.4.2 Salesforce Main Business
- 7.4.3 Salesforce Marketing Automation Software Products, Services and Solutions
- 7.4.4 Salesforce Marketing Automation Software Revenue (US$ Million) & (2020-2025)
- 7.4.5 Salesforce Recent Developments
7.5 Adobe Systems
- 7.5.1 Adobe Systems Profile
- 7.5.2 Adobe Systems Main Business
- 7.5.3 Adobe Systems Marketing Automation Software Products, Services and Solutions
- 7.5.4 Adobe Systems Marketing Automation Software Revenue (US$ Million) & (2020-2025)
- 7.5.5 Adobe Systems Recent Developments
7.6 Oracle
- 7.6.1 Oracle Profile
- 7.6.2 Oracle Main Business
- 7.6.3 Oracle Marketing Automation Software Products, Services and Solutions
- 7.6.4 Oracle Marketing Automation Software Revenue (US$ Million) & (2020-2025)
- 7.6.5 Oracle Recent Developments
7.7 Keep
- 7.7.1 Keep Profile
- 7.7.2 Keep Main Business
- 7.7.3 Keep Marketing Automation Software Products, Services and Solutions
- 7.7.4 Keep Marketing Automation Software Revenue (US$ Million) & (2020-2025)
- 7.7.5 Keep Recent Developments
7.8 IBM
- 7.8.1 IBM Profile
- 7.8.2 IBM Main Business
- 7.8.3 IBM Marketing Automation Software Products, Services and Solutions
- 7.8.4 IBM Marketing Automation Software Revenue (US$ Million) & (2020-2025)
- 7.8.5 IBM Recent Developments
7.9 Cognizant
- 7.9.1 Cognizant Profile
- 7.9.2 Cognizant Main Business
- 7.9.3 Cognizant Marketing Automation Software Products, Services and Solutions
- 7.9.4 Cognizant Marketing Automation Software Revenue (US$ Million) & (2020-2025)
- 7.9.5 Cognizant Recent Developments
7.10 ETrigue
- 7.10.1 ETrigue Profile
- 7.10.2 ETrigue Main Business
- 7.10.3 ETrigue Marketing Automation Software Products, Services and Solutions
- 7.10.4 ETrigue Marketing Automation Software Revenue (US$ Million) & (2020-2025)
- 7.10.5 ETrigue Recent Developments
7.11 GreenRope
- 7.11.1 GreenRope Profile
- 7.11.2 GreenRope Main Business
- 7.11.3 GreenRope Marketing Automation Software Products, Services and Solutions
- 7.11.4 GreenRope Marketing Automation Software Revenue (US$ Million) & (2020-2025)
- 7.11.5 GreenRope Recent Developments
7.12 BenchmarkONE
- 7.12.1 BenchmarkONE Profile
- 7.12.2 BenchmarkONE Main Business
- 7.12.3 BenchmarkONE Marketing Automation Software Products, Services and Solutions
- 7.12.4 BenchmarkONE Marketing Automation Software Revenue (US$ Million) & (2020-2025)
- 7.12.5 BenchmarkONE Recent Developments
7.13 IContact
- 7.13.1 IContact Profile
- 7.13.2 IContact Main Business
- 7.13.3 IContact Marketing Automation Software Products, Services and Solutions
- 7.13.4 IContact Marketing Automation Software Revenue (US$ Million) & (2020-2025)
- 7.13.5 IContact Recent Developments
7.14 LeadSquared
- 7.14.1 LeadSquared Profile
- 7.14.2 LeadSquared Main Business
- 7.14.3 LeadSquared Marketing Automation Software Products, Services and Solutions
- 7.14.4 LeadSquared Marketing Automation Software Revenue (US$ Million) & (2020-2025)
- 7.14.5 LeadSquared Recent Developments
7.15 MarcomCentral
- 7.15.1 MarcomCentral Profile
- 7.15.2 MarcomCentral Main Business
- 7.15.3 MarcomCentral Marketing Automation Software Products, Services and Solutions
- 7.15.4 MarcomCentral Marketing Automation Software Revenue (US$ Million) & (2020-2025)
- 7.15.5 MarcomCentral Recent Developments
7.16 SugarCRM
- 7.16.1 SugarCRM Profile
- 7.16.2 SugarCRM Main Business
- 7.16.3 SugarCRM Marketing Automation Software Products, Services and Solutions
- 7.16.4 SugarCRM Marketing Automation Software Revenue (US$ Million) & (2020-2025)
- 7.16.5 SugarCRM Recent Developments
7.17 SALESmanago
- 7.17.1 SALESmanago Profile
- 7.17.2 SALESmanago Main Business
- 7.17.3 SALESmanago Marketing Automation Software Products, Services and Solutions
- 7.17.4 SALESmanago Marketing Automation Software Revenue (US$ Million) & (2020-2025)
- 7.17.5 SALESmanago Recent Developments
7.18 SAP
- 7.18.1 SAP Profile
- 7.18.2 SAP Main Business
- 7.18.3 SAP Marketing Automation Software Products, Services and Solutions
- 7.18.4 SAP Marketing Automation Software Revenue (US$ Million) & (2020-2025)
- 7.18.5 SAP Recent Developments
7.19 SAS Institute
- 7.19.1 SAS Institute Profile
- 7.19.2 SAS Institute Main Business
- 7.19.3 SAS Institute Marketing Automation Software Products, Services and Solutions
- 7.19.4 SAS Institute Marketing Automation Software Revenue (US$ Million) & (2020-2025)
- 7.19.5 SAS Institute Recent Developments
7.20 SharpSpring
- 7.20.1 SharpSpring Profile
- 7.20.2 SharpSpring Main Business
- 7.20.3 SharpSpring Marketing Automation Software Products, Services and Solutions
- 7.20.4 SharpSpring Marketing Automation Software Revenue (US$ Million) & (2020-2025)
- 7.20.5 SharpSpring Recent Developments
7.21 Aprimo
- 7.21.1 Aprimo Profile
- 7.21.2 Aprimo Main Business
- 7.21.3 Aprimo Marketing Automation Software Products, Services and Solutions
- 7.21.4 Aprimo Marketing Automation Software Revenue (US$ Million) & (2020-2025)
- 7.21.5 Aprimo Recent Developments
7.22 Celonis (Make)
- 7.22.1 Celonis (Make) Profile
- 7.22.2 Celonis (Make) Main Business
- 7.22.3 Celonis (Make) Marketing Automation Software Products, Services and Solutions
- 7.22.4 Celonis (Make) Marketing Automation Software Revenue (US$ Million) & (2020-2025)
- 7.22.5 Celonis (Make) Recent Developments
7.23 Klaviyo
- 7.23.1 Klaviyo Profile
- 7.23.2 Klaviyo Main Business
- 7.23.3 Klaviyo Marketing Automation Software Products, Services and Solutions
- 7.23.4 Klaviyo Marketing Automation Software Revenue (US$ Million) & (2020-2025)
- 7.23.5 Klaviyo Recent Developments
7.24 Intuit Mailchimp
- 7.24.1 Intuit Mailchimp Profile
- 7.24.2 Intuit Mailchimp Main Business
- 7.24.3 Intuit Mailchimp Marketing Automation Software Products, Services and Solutions
- 7.24.4 Intuit Mailchimp Marketing Automation Software Revenue (US$ Million) & (2020-2025)
- 7.24.5 Intuit Mailchimp Recent Developments

8 Industry Chain Analysis

8.1 Marketing Automation Software Industrial Chain
8.2 Marketing Automation Software Upstream Analysis
- 8.2.1 Key Raw Materials
- 8.2.2 Raw Materials Key Suppliers
- 8.2.3 Manufacturing Cost Structure
8.3 Midstream Analysis
8.4 Downstream Analysis (Customers Analysis)
8.5 Sales Model and Sales Channels
- 8.5.1 Marketing Automation Software Sales Model
- 8.5.2 Sales Channel
- 8.5.3 Marketing Automation Software Distributors

9 Research Findings and Conclusion

10 Appendix

10.1 Research Methodology
- 10.1.1 Methodology/Research Approach
  - 10.1.1.1 Research Programs/Design
  - 10.1.1.2 Market Size Estimation
  - 10.1.1.3 Market Breakdown and Data Triangulation
- 10.1.2 Data Source
  - 10.1.2.1 Secondary Sources
  - 10.1.2.2 Primary Sources
10.2 Author Details
10.3 Disclaimer

List of Tables

Table 1. Marketing Automation Software Market Trends
Table 2. Marketing Automation Software Market Drivers & Opportunity
Table 3. Marketing Automation Software Market Challenges
Table 4. Marketing Automation Software Market Restraints
Table 5. Global Marketing Automation Software Revenue by Company (2020-2025) & (US$ Million)
Table 6. Global Marketing Automation Software Revenue Market Share by Company (2020-2025)
Table 7. Key Companies Marketing Automation Software Manufacturing Base Distribution and Headquarters
Table 8. Key Companies Marketing Automation Software Product Type
Table 9. Key Companies Time to Begin Mass Production of Marketing Automation Software
Table 10. Global Marketing Automation Software Companies Market Concentration Ratio (CR5 and HHI)
Table 11. Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Automation Software as of 2024)
Table 12. Mergers & Acquisitions, Expansion Plans
Table 13. Global Marketing Automation Software Sales Value by Type: 2020 VS 2024 VS 2031 (US$ Million)
Table 14. Global Marketing Automation Software Sales Value by Type (2020-2025) & (US$ Million)
Table 15. Global Marketing Automation Software Sales Value by Type (2026-2031) & (US$ Million)
Table 16. Global Marketing Automation Software Sales Market Share in Value by Type (2020-2025)
Table 17. Global Marketing Automation Software Sales Market Share in Value by Type (2026-2031)
Table 18. Global Marketing Automation Software Sales Value by Application: 2020 VS 2024 VS 2031 (US$ Million)
Table 19. Global Marketing Automation Software Sales Value by Application (2020-2025) & (US$ Million)
Table 20. Global Marketing Automation Software Sales Value by Application (2026-2031) & (US$ Million)
Table 21. Global Marketing Automation Software Sales Market Share in Value by Application (2020-2025)
Table 22. Global Marketing Automation Software Sales Market Share in Value by Application (2026-2031)
Table 23. Global Marketing Automation Software Sales Value by Region, (2020 VS 2024 VS 2031) & (US$ Million)
Table 24. Global Marketing Automation Software Sales Value by Region (2020-2025) & (US$ Million)
Table 25. Global Marketing Automation Software Sales Value by Region (2026-2031) & (US$ Million)
Table 26. Global Marketing Automation Software Sales Value by Region (2020-2025) & (%)
Table 27. Global Marketing Automation Software Sales Value by Region (2026-2031) & (%)
Table 28. Key Countries/Regions Marketing Automation Software Sales Value Growth Trends, (US$ Million): 2020 VS 2024 VS 2031
Table 29. Key Countries/Regions Marketing Automation Software Sales Value, (2020-2025) & (US$ Million)
Table 30. Key Countries/Regions Marketing Automation Software Sales Value, (2026-2031) & (US$ Million)
Table 31. HubSpot Basic Information List
Table 32. HubSpot Description and Business Overview
Table 33. HubSpot Marketing Automation Software Products, Services and Solutions
Table 34. Revenue (US$ Million) in Marketing Automation Software Business of HubSpot (2020-2025)
Table 35. HubSpot Recent Developments
Table 36. ActiveCampaign Basic Information List
Table 37. ActiveCampaign Description and Business Overview
Table 38. ActiveCampaign Marketing Automation Software Products, Services and Solutions
Table 39. Revenue (US$ Million) in Marketing Automation Software Business of ActiveCampaign (2020-2025)
Table 40. ActiveCampaign Recent Developments
Table 41. Act-On Software Basic Information List
Table 42. Act-On Software Description and Business Overview
Table 43. Act-On Software Marketing Automation Software Products, Services and Solutions
Table 44. Revenue (US$ Million) in Marketing Automation Software Business of Act-On Software (2020-2025)
Table 45. Act-On Software Recent Developments
Table 46. Salesforce Basic Information List
Table 47. Salesforce Description and Business Overview
Table 48. Salesforce Marketing Automation Software Products, Services and Solutions
Table 49. Revenue (US$ Million) in Marketing Automation Software Business of Salesforce (2020-2025)
Table 50. Salesforce Recent Developments
Table 51. Adobe Systems Basic Information List
Table 52. Adobe Systems Description and Business Overview
Table 53. Adobe Systems Marketing Automation Software Products, Services and Solutions
Table 54. Revenue (US$ Million) in Marketing Automation Software Business of Adobe Systems (2020-2025)
Table 55. Adobe Systems Recent Developments
Table 56. Oracle Basic Information List
Table 57. Oracle Description and Business Overview
Table 58. Oracle Marketing Automation Software Products, Services and Solutions
Table 59. Revenue (US$ Million) in Marketing Automation Software Business of Oracle (2020-2025)
Table 60. Oracle Recent Developments
Table 61. Keep Basic Information List
Table 62. Keep Description and Business Overview
Table 63. Keep Marketing Automation Software Products, Services and Solutions
Table 64. Revenue (US$ Million) in Marketing Automation Software Business of Keep (2020-2025)
Table 65. Keep Recent Developments
Table 66. IBM Basic Information List
Table 67. IBM Description and Business Overview
Table 68. IBM Marketing Automation Software Products, Services and Solutions
Table 69. Revenue (US$ Million) in Marketing Automation Software Business of IBM (2020-2025)
Table 70. IBM Recent Developments
Table 71. Cognizant Basic Information List
Table 72. Cognizant Description and Business Overview
Table 73. Cognizant Marketing Automation Software Products, Services and Solutions
Table 74. Revenue (US$ Million) in Marketing Automation Software Business of Cognizant (2020-2025)
Table 75. Cognizant Recent Developments
Table 76. ETrigue Basic Information List
Table 77. ETrigue Description and Business Overview
Table 78. ETrigue Marketing Automation Software Products, Services and Solutions
Table 79. Revenue (US$ Million) in Marketing Automation Software Business of ETrigue (2020-2025)
Table 80. ETrigue Recent Developments
Table 81. GreenRope Basic Information List
Table 82. GreenRope Description and Business Overview
Table 83. GreenRope Marketing Automation Software Products, Services and Solutions
Table 84. Revenue (US$ Million) in Marketing Automation Software Business of GreenRope (2020-2025)
Table 85. GreenRope Recent Developments
Table 86. BenchmarkONE Basic Information List
Table 87. BenchmarkONE Description and Business Overview
Table 88. BenchmarkONE Marketing Automation Software Products, Services and Solutions
Table 89. Revenue (US$ Million) in Marketing Automation Software Business of BenchmarkONE (2020-2025)
Table 90. BenchmarkONE Recent Developments
Table 91. IContact Basic Information List
Table 92. IContact Description and Business Overview
Table 93. IContact Marketing Automation Software Products, Services and Solutions
Table 94. Revenue (US$ Million) in Marketing Automation Software Business of IContact (2020-2025)
Table 95. IContact Recent Developments
Table 96. LeadSquared Basic Information List
Table 97. LeadSquared Description and Business Overview
Table 98. LeadSquared Marketing Automation Software Products, Services and Solutions
Table 99. Revenue (US$ Million) in Marketing Automation Software Business of LeadSquared (2020-2025)
Table 100. LeadSquared Recent Developments
Table 101. MarcomCentral Basic Information List
Table 102. MarcomCentral Description and Business Overview
Table 103. MarcomCentral Marketing Automation Software Products, Services and Solutions
Table 104. Revenue (US$ Million) in Marketing Automation Software Business of MarcomCentral (2020-2025)
Table 105. MarcomCentral Recent Developments
Table 106. SugarCRM Basic Information List
Table 107. SugarCRM Description and Business Overview
Table 108. SugarCRM Marketing Automation Software Products, Services and Solutions
Table 109. Revenue (US$ Million) in Marketing Automation Software Business of SugarCRM (2020-2025)
Table 110. SugarCRM Recent Developments
Table 111. SALESmanago Basic Information List
Table 112. SALESmanago Description and Business Overview
Table 113. SALESmanago Marketing Automation Software Products, Services and Solutions
Table 114. Revenue (US$ Million) in Marketing Automation Software Business of SALESmanago (2020-2025)
Table 115. SALESmanago Recent Developments
Table 116. SAP Basic Information List
Table 117. SAP Description and Business Overview
Table 118. SAP Marketing Automation Software Products, Services and Solutions
Table 119. Revenue (US$ Million) in Marketing Automation Software Business of SAP (2020-2025)
Table 120. SAP Recent Developments
Table 121. SAS Institute Basic Information List
Table 122. SAS Institute Description and Business Overview
Table 123. SAS Institute Marketing Automation Software Products, Services and Solutions
Table 124. Revenue (US$ Million) in Marketing Automation Software Business of SAS Institute (2020-2025)
Table 125. SAS Institute Recent Developments
Table 126. SharpSpring Basic Information List
Table 127. SharpSpring Description and Business Overview
Table 128. SharpSpring Marketing Automation Software Products, Services and Solutions
Table 129. Revenue (US$ Million) in Marketing Automation Software Business of SharpSpring (2020-2025)
Table 130. SharpSpring Recent Developments
Table 131. Aprimo Basic Information List
Table 132. Aprimo Description and Business Overview
Table 133. Aprimo Marketing Automation Software Products, Services and Solutions
Table 134. Revenue (US$ Million) in Marketing Automation Software Business of Aprimo (2020-2025)
Table 135. Aprimo Recent Developments
Table 136. Celonis (Make) Basic Information List
Table 137. Celonis (Make) Description and Business Overview
Table 138. Celonis (Make) Marketing Automation Software Products, Services and Solutions
Table 139. Revenue (US$ Million) in Marketing Automation Software Business of Celonis (Make) (2020-2025)
Table 140. Celonis (Make) Recent Developments
Table 141. Klaviyo Basic Information List
Table 142. Klaviyo Description and Business Overview
Table 143. Klaviyo Marketing Automation Software Products, Services and Solutions
Table 144. Revenue (US$ Million) in Marketing Automation Software Business of Klaviyo (2020-2025)
Table 145. Klaviyo Recent Developments
Table 146. Intuit Mailchimp Basic Information List
Table 147. Intuit Mailchimp Description and Business Overview
Table 148. Intuit Mailchimp Marketing Automation Software Products, Services and Solutions
Table 149. Revenue (US$ Million) in Marketing Automation Software Business of Intuit Mailchimp (2020-2025)
Table 150. Intuit Mailchimp Recent Developments
Table 151. Key Raw Materials Lists
Table 152. Raw Materials Key Suppliers Lists
Table 153. Marketing Automation Software Downstream Customers
Table 154. Marketing Automation Software Distributors List
Table 155. Research Programs/Design for This Report
Table 156. Key Data Information from Secondary Sources
Table 157. Key Data Information from Primary Sources

List of Figures

Figure 1. Marketing Automation Software Product Picture
Figure 2. Global Marketing Automation Software Sales Value, 2020 VS 2024 VS 2031 (US$ Million)
Figure 3. Global Marketing Automation Software Sales Value (2020-2031) & (US$ Million)
Figure 4. Marketing Automation Software Report Years Considered
Figure 5. Global Marketing Automation Software Players Revenue Ranking (2024) & (US$ Million)
Figure 6. The 5 and 10 Largest Companies in the World: Market Share by Marketing Automation Software Revenue in 2024
Figure 7. Marketing Automation Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3): 2020 VS 2024
Figure 8. Campaign Management Picture
Figure 9. Email Marketing Picture
Figure 10. Mobile Application Picture
Figure 11. Inbound Marketing Picture
Figure 12. Lead Nurturing and Lead Scoring Picture
Figure 13. Reporting and Analytics Picture
Figure 14. Social Media Marketing Picture
Figure 15. Others Picture
Figure 16. Global Marketing Automation Software Sales Value by Type (2020 VS 2024 VS 2031) & (US$ Million)
Figure 17. Global Marketing Automation Software Sales Value Market Share by Type, 2024 & 2031
Figure 18. Product Picture of Large Enterprises
Figure 19. Product Picture of Small and Mid-sized Enterprises (SMEs)
Figure 20. Global Marketing Automation Software Sales Value by Application (2020 VS 2024 VS 2031) & (US$ Million)
Figure 21. Global Marketing Automation Software Sales Value Market Share by Application, 2024 & 2031
Figure 22. North America Marketing Automation Software Sales Value (2020-2031) & (US$ Million)
Figure 23. North America Marketing Automation Software Sales Value by Country (%), 2024 VS 2031
Figure 24. Europe Marketing Automation Software Sales Value, (2020-2031) & (US$ Million)
Figure 25. Europe Marketing Automation Software Sales Value by Country (%), 2024 VS 2031
Figure 26. Asia Pacific Marketing Automation Software Sales Value, (2020-2031) & (US$ Million)
Figure 27. Asia Pacific Marketing Automation Software Sales Value by Region (%), 2024 VS 2031
Figure 28. South America Marketing Automation Software Sales Value, (2020-2031) & (US$ Million)
Figure 29. South America Marketing Automation Software Sales Value by Country (%), 2024 VS 2031
Figure 30. Middle East & Africa Marketing Automation Software Sales Value, (2020-2031) & (US$ Million)
Figure 31. Middle East & Africa Marketing Automation Software Sales Value by Country (%), 2024 VS 2031
Figure 32. Key Countries/Regions Marketing Automation Software Sales Value (%), (2020-2031)
Figure 33. United States Marketing Automation Software Sales Value, (2020-2031) & (US$ Million)
Figure 34. United States Marketing Automation Software Sales Value by Type (%), 2024 VS 2031
Figure 35. United States Marketing Automation Software Sales Value by Application (%), 2024 VS 2031
Figure 36. Europe Marketing Automation Software Sales Value, (2020-2031) & (US$ Million)
Figure 37. Europe Marketing Automation Software Sales Value by Type (%), 2024 VS 2031
Figure 38. Europe Marketing Automation Software Sales Value by Application (%), 2024 VS 2031
Figure 39. China Marketing Automation Software Sales Value, (2020-2031) & (US$ Million)
Figure 40. China Marketing Automation Software Sales Value by Type (%), 2024 VS 2031
Figure 41. China Marketing Automation Software Sales Value by Application (%), 2024 VS 2031
Figure 42. Japan Marketing Automation Software Sales Value, (2020-2031) & (US$ Million)
Figure 43. Japan Marketing Automation Software Sales Value by Type (%), 2024 VS 2031
Figure 44. Japan Marketing Automation Software Sales Value by Application (%), 2024 VS 2031
Figure 45. South Korea Marketing Automation Software Sales Value, (2020-2031) & (US$ Million)
Figure 46. South Korea Marketing Automation Software Sales Value by Type (%), 2024 VS 2031
Figure 47. South Korea Marketing Automation Software Sales Value by Application (%), 2024 VS 2031
Figure 48. Southeast Asia Marketing Automation Software Sales Value, (2020-2031) & (US$ Million)
Figure 49. Southeast Asia Marketing Automation Software Sales Value by Type (%), 2024 VS 2031
Figure 50. Southeast Asia Marketing Automation Software Sales Value by Application (%), 2024 VS 2031
Figure 51. India Marketing Automation Software Sales Value, (2020-2031) & (US$ Million)
Figure 52. India Marketing Automation Software Sales Value by Type (%), 2024 VS 2031
Figure 53. India Marketing Automation Software Sales Value by Application (%), 2024 VS 2031
Figure 54. Marketing Automation Software Industrial Chain
Figure 55. Marketing Automation Software Manufacturing Cost Structure
Figure 56. Channels of Distribution (Direct Sales, and Distribution)
Figure 57. Bottom-up and Top-down Approaches for This Report
Figure 58. Data Triangulation
Figure 59. Key Executives Interviewed

Marketing Automation Software - Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031

Description

Table of Contents

List of Tables

Table of Contents

1 Market Overview

2 Competitive Analysis by Company

3 Segmentation by Type

4 Segmentation by Application

5 Segmentation by Region

6 Segmentation by Key Countries/Regions

7 Company Profiles

8 Industry Chain Analysis

9 Research Findings and Conclusion

10 Appendix

List of Tables

List of Figures