PUBLISHER: QYResearch | PRODUCT CODE: 1862495
PUBLISHER: QYResearch | PRODUCT CODE: 1862495
The global market for DHA and DHB based Sunless Tanning was estimated to be worth US$ 293 million in 2024 and is forecast to a readjusted size of US$ 465 million by 2031 with a CAGR of 6.9% during the forecast period 2025-2031.
This report provides a comprehensive assessment of recent tariff adjustments and international strategic countermeasures on DHA and DHB based Sunless Tanning cross-border industrial footprints, capital allocation patterns, regional economic interdependencies, and supply chain reconfigurations.
DHA (Dihydroxyacetone) and DHB (Erythrulose) based sunless tanning products are cosmetic formulations designed to create a temporary tanned appearance without exposure to ultraviolet (UV) radiation. DHA is a sugar-derived compound that reacts with amino acids in the skin's outer layer, producing a browning effect, while DHB (erythrulose) provides a slower, longer-lasting tan with a more natural tone. The combination of DHA and DHB improves tanning uniformity, reduces streaking, and extends the duration of the tan, making it a preferred choice in premium sunless tanning products such as sprays, lotions, mousses, and wipes. Rising health awareness regarding UV-induced skin damage and the growing desire for aesthetic enhancement continue to drive the demand for DHA+DHB sunless tanning solutions.
In 2024, the global sales volume of DHA and DHB sunless tanning products exceeded 2.7 million liters, with an average factory price of approximately $120 per liter.
North America represents one of the largest and most mature markets for DHA and DHB based sunless tanning products. High consumer awareness of the risks of skin cancer and premature aging from UV exposure has led to widespread adoption of self-tanning solutions. The U.S. market is strongly driven by cosmetic brands promoting sunless tanning as a safe alternative to tanning beds, which are increasingly restricted. E-commerce and professional salon services are also vital channels, with premium and organic-certified products gaining traction among health-conscious consumers.
Europe remains a critical hub for innovation and demand in the sunless tanning market. Countries such as the UK, France, Germany, and Italy have a long history of adopting tanning products, with consumers favoring natural-looking results. Regulatory frameworks such as the EU Cosmetics Regulation emphasize safety and ingredient transparency, pushing manufacturers to adopt high-purity DHA and DHB formulations. Moreover, the growing trend of vegan, cruelty-free, and eco-friendly cosmetics has significantly influenced product development, with brands targeting younger consumers who value sustainability.
The Asia-Pacific region is emerging as a promising growth market for DHA+DHB sunless tanning products, although cultural attitudes toward tanning vary widely. In markets such as Australia, where sun protection awareness is high, self-tanning products are well accepted as an alternative to outdoor tanning. Meanwhile, in East Asian countries like China, Japan, and South Korea, traditional beauty preferences lean toward lighter skin tones, but niche demand exists among younger consumers seeking Western-inspired beauty trends. The rising influence of social media and cross-border e-commerce platforms such as Tmall Global and Rakuten are driving consumer exposure and acceptance of sunless tanning products in the region.
Latin America, especially Brazil and Mexico, has a strong cultural association with bronzed, sun-kissed skin, making the market receptive to DHA and DHB formulations. The popularity of beach lifestyles and beauty-driven consumer culture contribute to steady demand growth. In the Middle East and Africa, the market remains relatively underpenetrated but is expected to expand as premium cosmetic adoption rises among affluent consumers, with a focus on safe alternatives to UV tanning in hot climates.
This report aims to provide a comprehensive presentation of the global market for DHA and DHB based Sunless Tanning, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of DHA and DHB based Sunless Tanning by region & country, by Type, and by Application.
The DHA and DHB based Sunless Tanning market size, estimations, and forecasts are provided in terms of sales volume (K Liters) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding DHA and DHB based Sunless Tanning.
Market Segmentation
By Company
Segment by Type
Segment by Application
By Region
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of DHA and DHB based Sunless Tanning manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Sales, revenue of DHA and DHB based Sunless Tanning in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Sales, revenue of DHA and DHB based Sunless Tanning in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.